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Consumer Behavior Study: Winter 2014 Lab Collection

Winter 2014 full lab data collection focusing on shopping decisions, pricing preferences for headphones, and grocery shopping choices. Participants anonymously indicate purchasing preferences for various items.

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Consumer Behavior Study: Winter 2014 Lab Collection

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  1. Full Lab Data Collection Winter 2014

  2. Full Lab • To allow us to anonymously identify each participant please write the final two digits of your student number in the upper right hand corner of your response page. • This lab is concerned with shopping decisions.

  3. Full Lab • Part I • What would you be willing to pay for the following set of headphones? SennheiserHD201 Lightweight Over-Ear Binaural Headphones

  4. Full Lab • Part II • The following grocery items are on sale at your favorite store. For each item indicate how many you would likely buy if you were doing your grocery shopping.

  5. Full Lab #1 5 for $ 3.75 Coca-cola: 375 ml bottles

  6. Full Lab #2 $ .20 each Mr. Noodles Instant Noodles

  7. Full Lab #3 $ 1.00 each Campbell’s soup

  8. Full Lab #4 $2.50 each McCain’s Pizza Pops Package of 4

  9. Full Lab #5 $1.50 each (limit 5 per customer) Ben’s Smart Bread

  10. Full Lab #6 $ 2.00 per bag Doritos Corn Chips 326 g

  11. Full Lab #7 $ 1.50 each (limit 5 per customer) Michelina’s Frozen Pasta Dinners

  12. Full Lab #8 $ .75 each Kraft Dinner

  13. Full Lab #9 5 for $ 5.00 Old South Frozen Orange Juice Concentrate

  14. Full Lab #10 $ 4.00 (Limit 5 per customer) Kraft Peanut Butter 1 kg

  15. Full Lab #11 $ 4.00 a bag Frozen Chicken Breast 1 kg bag

  16. Full Lab #12 5 for $ 3.75 Yop Yogurt Drinks

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