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Exploring Student Motivation for Engaging with Digital Services

This study investigates the factors that motivate students to engage with digital services, including convenience, accessibility, relevance, authority, connection, reliability, speed, searching, collaboration, and enjoyment.

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Exploring Student Motivation for Engaging with Digital Services

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  1. 9th November 2012 Lynn Silipigni Connaway, Ph.D. (Co-PI) OCLC Research Dr. Donna Lanclos, Ph.D. University of North Carolina, Charlotte David White (Co-PI) University of Oxford Visitors and Residents: Exploring what motivates students to engage with digital servicesVisitors & Residents - #vandr

  2. David White (@daveowhite) Co-Manager ‘TALL’ University of Oxford Lynn Silipigni Connaway, Ph.D. Senior Research Scientist OCLC Research Donna Lanclos, Ph.D. Associate Professor for Anthropological Research University of North Carolina, Charlotte

  3. Emerging, Establishing, Embedding, Experienced Convenience, ease of use, accessibility Relevance Distraction Authority, legitimacy Connection, sharing with others Create Reliability Speed Searching Collaborate Fun, enjoyment Quantity Visitors and Residents

  4. Visitor Resident Video - http://is.gd/vandrvideo Project - http://is.gd/vandrproject Paper - http://is.gd/vandrpaper

  5. cMOOC xMOOC Visitor Resident

  6. Activity 1 – Mapping your personal engagement with the web for learning and teaching.

  7. Activity 2 – Mapping the predominant modes of engagement of the students, faculty and/or staff using your services.

  8. Activity 3 - Discussion around the challenges and value of incorporating more Resident modes of engagement into institutional services and practice.

  9. Different ways of engaging? • ‘Resident’ modes of engaging users (on and off-line) • Countering the perception of the institution as only a physical space • Understand user behavior on the web (Learning black market etc.) • Activity engaging in the digital spaces users inhabit • Advertise resources, brand & value

  10. We would like to thank: Alison Le Cornu, Ph.D. Research Assistant University of Oxford Erin M. Hood Research Support Specialist OCLC

  11. Selected Bibliography Beetham, Helen, Lou McGill, and Allison Littlejohn. Thriving in the 21st Century: Learning Literacies for the Digital Age (LLiDA Project). Glasgow: The Caledonian Academy, Glasgow Caledonian University, 2009. http://www.academy.gcal.ac.uk/llida/LLiDAReportJune2009.pdf. Connaway, Lynn Silipigni, and Timothy J. Dickey. The Digital Information Seeker: Report of the Findings from Selected OCLC, RIN, and JISC User Behaviour Projects. London: HECFCE,2010. http://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformationseekerreport.pdf. Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. “‘If it is too inconvenient I’m not going after it:’ Convenience as a Critical Factor in Information-seeking Behaviors.” Library & Information Science Research 33, no. 3 (2011): 179-90. Connaway, Lynn Silipigni, David White, and Lorcan Dempsey. Digital Visitors and Residents: What motivates engagement with the digital information environment? An update on current findings. Video presentation, October 13, 2011. http://mediasuite.multicastmedia.com/player.php?p=m9x090z3. De Rosa, Cathy. Perceptions of Libraries and Information Resources: A Report to the OCLC Membership. Dublin, OH: OCLC Online Computer Library Center, 2005.

  12. Selected Bibliography DeSantis, Nick. “On Facebook, Librarian Brings 2 Students From the Early 1900s to Life.” Chronicle of Higher Education (January 6, 2012). http://chronicle.com/blogs/wiredcampus/on-facebook-librarian-brings-two-students-from-the-early-1900s-to-life/34845. Nicholas, David, Ian Rowlands, and Paul Huntingdon. Information Behaviour of the Researcher of the Future: A CIBER Briefing Paper. London: CIBER, 2008. http://www.jisc.ac.uk/media/documents/programmes/reppres/gg_final_keynote_11012008.pdf. White, Dave. “Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents.’” Posted on TALL Blog, July 23, 2008. http://tallblog.conted.ox.ac.uk/index.php/2008/07/23/not-natives-immigrants-but-visitors-residents/. White, David, and Lynn Silipigni Connaway. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. 2011-2012. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/. White, David, and Alison Le Cornu. “Visitors and Residents: A New Typology for Online Engagement.” First Monday 16, no. 9 (2011).http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3171/3049.

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