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TRANSFER OF KNOW HOW IN THE FIELD OF BUSINESS ENGLISH COURSES A means to reinforce the role of Thracian CCI to their members EDIRNE CHAMBER OF COMMERCE AND INDUSTRY (ETSO) and LYON CHAMBER OF COMMERCE AND INDUSTRY (CCIL) through its Training Centre TCDP I - A COOPERATION BETWEEN

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transfer of know how in the field of business english courses
TRANSFER OF KNOW HOW IN THE FIELD OF BUSINESS ENGLISH COURSES

A means to reinforce the roleof Thracian CCI to their members

slide2
EDIRNE CHAMBER OF COMMERCE AND INDUSTRY (ETSO)

and

LYON CHAMBER OF COMMERCE AND INDUSTRY (CCIL) through its Training Centre

TCDP I - A COOPERATION BETWEEN

slide3

Why to go on with TCDP II Programme?

  • Economic exchanges increase everyday between Turkey and European countries
  • All cities of the Thrace region are concerned because of their geographic position (main passage wayfor international transports through Europe)
slide4
Local CCI have to support their members in the improvement of international skills (efficiency)

Neccessity for Thracian companies to speak foreign languages and first of all English in a professionalenvironment

Why to go on with TCDP II Programme?

why having chosen corl
Corlù expressed its will to participate

Corlù is located in a region where industrialisation develops rapidly + it has a free zone (many contacts for import and export)

Corlù and Edirne are located at only 100 Km

(motorway)

Reinforcement of the existing cooperation between both CCIs

Why having chosen Corlù?
main objectives of the project
To make a transfer of know how in business English courses from ETSO to CTSO preparing a future dissimination on other Thracian CCIs

To develop foreign language courses at ETSO ( English + other foreign languages)

Main objectives of the project
main objectives of the project7
To reinforce the economic position of theThrace region by enhancing the role of local CCI in the development of new competitive skills (business English practice) of their company membersMain objectives of the project
main activities performed
Step 1 : (December 04)

Positioning of a new Edirne’s language courses offer

Implementation of a market survey in Corlù

Step 2 : (December 04)

Discovery of thefunctioning of the LCCI language training centre

Main activities performed
main activities performed9
Step 3 : (December 04/January 05)

Building of a commercial offerat the right price (January 2005)

Step 4 :(January 05)

Design and setting up of commercial & communication tools :launching of action plan & commercialisation

Main activities performed
main activities performed10
Step 5 : (January/February/March 05)

Pedagogical organisation & launching of English sessions

Step 6 : (Febraury/ March/April/May/June 05)

Distance monitoring + follow up on the spot

Step 7 : (June 05)

Final evaluation of training and trainers

Main activities performed
results positioning market survey
Positioning of a new Edirne’s language courses offer

English offer: 150 letters sent to companies

30 answers

Greek offer: 70 letters sent to companies

50 answers

RESULTS : Positioning & market survey
results positioning market survey12
Implementation of a market survey in Corlù

250 questionnaires sent

150 to companies

100 to students

161 questionnaies sent back

61 from companies

100 from students

RESULTS : Positioning & market survey
results contacts
In Edirne:

Total number ofcontacts registered : 70

Total number ofregistration forms : 32

Total number ofparticipants:

English courses :20 (all companies + individuals)

Greek courses: 20

RESULTS: contacts
results contacts14
In Corlù:

Total number of contacts registred : 100

Total number of registration forms : 52

Total number of participants :42 (all companies + individuals)

15 said they wanted to postpone to next year

RESULTS: contacts
results courses launched
In Edirne :

2 different English level groups

2 evening groupsBeginners7.30 to 9.30 pm (10 people)

False beginner (10 people)

2 different Greek level groups made

2 evening coursesBeginners5.00 pm to 7.00 pm (15 people each)

RESULTS: Courses launched
results courses launched16
In Corlù :

6 different English level groups

5 evening groupsBeginners

7.00 to 9.30 pm (34 people)

1 evening coursePre intermediate

7.30pm to 9.30 pm (6 people each)

RESULTS: Courses launched
final evaluation of courses
Evaluation of trainees

individual positioning on an international level grid (attained linguistic level + communicative competences in a professional context)

Evaluation of training and trainers

questionnaire from the ISO quality system of Lyon Training Centre

Final evaluation of courses
evaluation results 1
In Edirne :

General satisfaction

For English courses

Average satisfaction mark / group :8,77/10

Average satisfaction mark / trainers :9,67/10

For Greek course

Average satisfaction mark/ group :9,50/10

Average satisfaction mark / trainer :9,83/10

Evaluation results (1)
evaluation results 2
In Corlù :

General satisfaction

Average satisfaction mark / group : 9,14/10

Average satisfaction mark / trainers : 9,37/10

The training corresponded perfectly well to the needs

The majority of the trainees wants to do a follow-up training

Evaluation Results (2)
evaluation results 3
Organisation – Planning

Main interest in evening courses only

Proposed schedules for evening are suitable

Duration proposed is good

C.T.S.O premises are suitable

Evaluation results (3)
evaluation results 4
Trainers

They got very sastisfactory evaluations

They were generally able to deal with the innovative material transferred

They are asked to use more dialogues on TV and to use much more DVD’s related to the subject of their courses

The native English speaker sent was appreciated

Training of Turkish trainers has to be reinforced in the future

Evaluation results (4)
evaluation results 5
Training methods and material

Very new and centred on participative oral methods.

Not enough time to use the Business Modules because of the short implementation of the project

The wish of adding a «speaking class» to the main class course

Evaluation results (5)
lasting positives effects of the co operation
For Edirne :

The creation of a real language training activity at E.T.S.O (courses in English + other languages)

The ETSO wishes to develop training activities in other fields (entrepreunership, foreign trade…)

The experience of E.T.S.O in know how transfer to other Turkish CCI in the field of training :for example to the CCI of Tekirdag

Lasting & Positives effects of the co-operation
lasting positives effects of the co operation24
For Corlù :

The implementation of a language training activity at CTSO in a very short lapse of time with a high quality of training and trainers.

The perspective of establishing language training at CTSO as a regular long term activity on an interesting potential market.

The serious and professional image given by the cooperation between the Lyon and Corlù CCIs which will enable future know how transfer to other Turkish CCI in the field of training :for example to the Cerkezkoy CCI.

Lasting & Positives effects of the co-operation
most important difficultiers
Only one person at C.T.S.O involved in the project and capable of speaking English

The short span of the TCDP II programme didn’t allow enough time to carry out the different steps of the project properly.

Most important difficultiers
strategy to consolidate the results in the long term
In Edirne :

To enlarge the training offer in English and in other languages

To reinforce commercialisation in order to attrack new clients in next sessions

To find new suitable roomS for courses (if the volume of the training sessions increases)

To deal with trainer recruitment (advanced level trainees)

Strategy to consolidate the results in the long term
strategy to consolidate the results in the long term27
In Corlù :

To communicate on the results of the first training sessions

To enlarge the training offer (german language)

To reinforce commercialisation new clients in next sessions.

To focus on teaching methods

To secure the permanent team at CTSO concerned by language training

Strategy to consolidate the results in the long term
strategy to consolidate the results in the long term28
To focus on the training of flexible teaching methods

To reinforce the permanent team at E.T.S.O

To improve organisational and logistical means at E.T.S.O

Strategy to consolidate the results in the long term