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MoMo Chicago IPHONE SDK 3.0 SPEAKER Nathan Uno Partner, Modoku, inc. Modoku creates and manages iPhone marketing and media applications. info@modoku.com INTRO iPhone OS background Reasons for OS 3.0 Major OS 3.0 features Summary / Q&A OVERVIEW

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Presentation Transcript
speaker
SPEAKER

Nathan Uno

Partner, Modoku, inc.

Modoku creates and manages iPhone marketing and media applications.

info@modoku.com

intro
INTRO
  • iPhone OS background
  • Reasons for OS 3.0
  • Major OS 3.0 features
  • Summary / Q&A
overview
OVERVIEW
  • iPhone OS 1.0 released with original iPhone on June 29, 2007
    • Very bare-bones, limited functionality
  • iPhone OS 2.0 released with iPhone 3G on July 11, 2008
    • Introduced App Store, location services, push email, etc.
  • iPhone OS 3.0 scheduled for June, 2009
    • Lots of very exciting things to look forward to…
reasons
REASONS
  • Address minor issues (bugs) and incrementally improve existing features
  • Address shortcomings and competitive criticisms
  • Introduce radical new features to raise the stakes for competitors
features
FEATURES
  • Apple Push Notification Service (APN)
  • Cut / copy / paste support
  • In-app purchase support
  • Accessory support
additional features
ADDITIONAL FEATURES
  • Improvements to Mobile Safari for web-based applications
  • Additional access to existing features
  • Incremental improvements
apple push notification
APPLE PUSH NOTIFICATION
  • Intended to address lack of background support
  • Delayed to allow infrastructure to be developed
  • Managed and tightly controlled by Apple
cut copy paste support
CUT / COPY / PASTE SUPPORT
  • Intended to work with all media, across applications
  • Unified API and standard controls
  • Supports custom data types for inter-application exchange
in app purchase support
IN-APP PURCHASE SUPPORT
  • Intended to more fully develop the App Store marketplace
  • Allows add-ons, upgrades, “trial versions”, etc.
  • Integrated with iTunes store for billing
    • Apple takes their standard cut
accessory support
ACCESSORY SUPPORT
  • Intended to open up third-party development of accessories
    • Keyboards, cameras, etc.
  • Supports 30-pin connector and Bluetooth
  • Tightly regulated by Apple
    • approval required
other improvements
OTHER IMPROVEMENTS
  • Mobile Safari adds audio and video support for richer web-based applications
  • Access now allowed to iPod collection, direct embedding for email and maps
  • Incremental improvements (codecs, streaming support, additional APIs) for existing features
summary slide
SUMMARY SLIDE
  • iPhone OS 3.0 delivers a blow to competitors (such as Pre)
  • Extending the marketplace extends the reach of the iPhone
  • Lots of work for competitors to do, but still room for competition