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Enhancing Energy Savings: CARE Program Outreach and Marketing (2012-2014)

The CARE (California Alternate Rates for Energy) Program provides essential energy savings assistance to eligible customers. This comprehensive report outlines the marketing and outreach strategies implemented between 2012 and 2014 to increase program awareness and access. It highlights various initiatives, including multi-lingual advertising in Spanish, Chinese, Tagalog, and Vietnamese, as well as testimonials and direct marketing efforts. By leveraging successful strategies and exploring new opportunities, the CARE Program aims to expand its outreach and support for low-income households seeking energy savings.

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Enhancing Energy Savings: CARE Program Outreach and Marketing (2012-2014)

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  1. San Diego Gas & Electric Energy Savings Assistance Program CARE Program 2012-2014 Marketing & Outreach

  2. CARE & Energy Savings Assistance Program - Agenda

  3. CARE & ENERGY SAVINGS ASSISTANCE PROGRAM 2011 PAID MEDIA

  4. CARE & Energy Savings Assistance Program 2011 Paid Marketing

  5. CARE & Energy Savings Assistance Program CustomerTestimonial

  6. CARE & Energy Savings Assistance Program LanguagesAvailable

  7. CARE & Energy Savings Assistance Program Sample Print Ads Print ads available in Spanish, Chinese, Tagalog and Vietnamese .

  8. CARE & Energy Savings Assistance Program Banner Ad Samples

  9. CARE & Energy Savings Assistance Program Landing Page

  10. CARE & Energy Savings Assistance Program Transit Ad Samples Available in Spanish, Tagalog and Vietnamese.

  11. CARE & ENERGY SAVINGS ASSISTANCE PROGRAM2011 DIRECT MARKETING

  12. CARE & ENERGY SAVINGS ASSISTANCE PROGRAM 2011 DIRECT MARKETING

  13. CARE Program 2011Direct Mail Sample

  14. Energy Savings Assistance Program 2011Direct Mail Sample

  15. CARE & ENERGY SAVINGS ASSISTANCE PROGRAM OUTREACH

  16. Multi-Lingual Multi-Cultural OutreachNew Approach in 2011

  17. Service Industry OutreachNew Approach in 2011

  18. Community-Based Organizations Outreach

  19. Community NewspapersNew Approach in 2011

  20. CARE & ENERGY SAVINGS ASSISTANCE PROGRAM MARKETING & OUTREACH 2012-2014 EXPANDING SUCCESSFUL STRATEGIES WHILE EXPLORING NEW OPPORTUNITIES

  21. Marketing and Outreach2012-2014 What are we trying to do?

  22. Marketing and Outreach2012-2014 How do we get there?

  23. CARE & Energy Savings Assistance Program 2012-2014Paid Media

  24. CARE & Energy Savings Assistance Programs 2012-2014 Direct Marketing

  25. CARE & Energy Savings Assistance Programs 2012-2014 Outreach

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