Analyzing Factors Influencing Summer Camp Attendance at Slippery Rock University Camps Courtney Lee & Paige Costantino December 6, 2013
Research Objectives • The purpose of this study was to analyze factors influencing summer camp attendance at Slippery Rock University summer camps. • The secondary purpose of this study was to analyze the influences of why campers attend camps. • The third purpose of this study was to determine the different interests of previous campers. • The final purpose of this study was to analyze the effectiveness of marketing and branding of Slippery Rock camps.
Slippery Rock University & Camps and Conferences • Founded March 26, 1889 • SRU Camps and Conferences in existence for 30 years • Hosted approximately 51 camps May 28 to August 15, 2013 • Originally camps and conferences under Athletic Director • Today directed by Lisa Weinzetl since April 2009
Methodology • Population – 8,347 students • Female 4,818 (58%) to Male 3,529 (42%) • Non-probability Sampling Design • Convenience Sampling • Quota Sampling • 75 females and 75 males
Methodology • 29-Item Questionnaire • 5 Demographic • 5 Close-Ended • 7 Open-Ended • 2 Ranking • 4 Scale • 6 Dichotomous
Collection of Data • Distributed between October 29th-31st • Robert M. Smith Student Center and Aebersold Recreation Center • Response Rate: 150 of 165 = 90.91%
Distribution of Ages Median = 20
Slippery Rock Camp Attendance ONLY 15 ATTENDED!!!
Why do you enjoy camp? • I met long-term friends, learned more about myself, got the college experience, and learned vital information about school • Because it was a good time to bond with my team • I met new people and explored campus • I got to stay in dorms, play competitive teams • I learned new skills and met new people • All the players were nice and I learned a lot Opinions
What did you learn at camp? • Attending field hockey camp helped improve my skill and team chemistry • Sports – technical skills and being an all around better player • Teamwork, focus, doesn’t let anything get in your way • How to work in a team, try my best and focus on little things in a big picture • I learned how to work with children and their parents. I gained patience and interpersonal skills • I learned a lot about myself as a person and became a leader through this camp
Satisfaction with Quality and Service 99% Satisfaction Rate! • I had Olympic and International coaches/mentors as well as experiences at national level events • Because the coaches were always professional offered assistance and advice • I learned a lot of the skills that were made goals for that week • I learned a lot of important skills at all the field hockey camps
Repeat Camp! 77% Return Rate
Awareness of Camps • My mom always found camps for me • My parents, school, and friends • I found out about other camps through my church • Flyers in school, emails from coaches, looked online
Conclusions • Friends greatest influence by both sexes – parents ranked first by males also, second my females • High interest and have attended sports camp by both sexes – both individual and team camps – most concerned with skill improvement • Sports camp highest interest – academics ranked second as well by males and third by females – music, dance, leadership, scouts, and bible camps are other interests • Unaware of SRU camps – heard about camps through primary schools, parents, coaches – branded camp at SRU would increase likelihood of attendance
Recommendations For the Manager… • Branded sports camps • Academic camps – reach out to SRU academic departments • Reach out to a wider distance from SRU in schools through NY, PA, NJ, WV, VA, OH • Partner with nationally recognized organizations such as Boy Scouts of America • Sign contracts with nationally recognized organizations and branded camps
Recommendations • Sample individuals under the age of 18 • Survey other institutions • Focus groups • More open-ended questions • Probability sampling design • Survey parents • Survey pre, during, and post camp Future studies…