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Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. \n

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Presentation Transcript
what is social media optimization
WHAT is Social Media Optimization?
  • Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
  • SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
tips for social media optimization
Tips for Social Media Optimization
  • Integrate Social into your Website.
  • Consistency is Key to SMO.
  • Align SEO keywords and Social Media.
  • Use Keywords in Your Posts.
  • Be Social on Social Media.
  • Use Branded Cover Images.
  • Stay in Control.
social media optimization strategy
Social Media Optimization Strategy
  • Social media monitoring
  • Make your social medial posts stand out
  • Build a detailed profile
  • Build your social media networks
  • Connect with social media users
  • Choose the right social network for your brand image
  • Create valuable and share worthy content
  • Use existing influences
  • Social campaigns
types of social media optimization
Types of social media optimization
  • Social network:

social networks are social sites which give its users a platform to meet and connect to people around the globe who share similar interests and passions.

  • Book marking sites:

These sites allow users to save and organize links of infinite online resources and websites. It gives the user the ability to tag links, which makes it easier to search

  • Social news:

This site allows its users to post news links and other items to reference to outside articles.

  • Media Sharing:

media sharing websites like these, allow you to share different types of media like pictures, music videos or random videos to reach out to a larger audience.

  • Microblogging:

Twitter is the most famous micro blogging site. These sites allow users to share certain links, sites etc, on their walls, and these are then posted on the ‘walls’ of everyone who has subscribed to that user’s account.

impact of social media on seo
Impact of social media on seo

1. Social sharing drives traffic to websites

2. Social media profiles rank in search engines

3. Capturing external links is easier with social media

4. Social media boosts brand awareness

5. Local SEO relies on social media

6. Different search engines are partial to specific social media activity

social media optimization networks
social media optimization Networks

1. Facebook

2. Twitter

3. LinkedIn

4. Pinterest

5. Google Plus

thank you
Thank you

IT Logic hub

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