ITC Packaging is Reshaping Sustainability for Beauty, Baby, and Culinary Brands

1. Sustainable Elegance: How ITC Packaging is Redefining In today’s eco-conscious world, packaging isn't just about protection—it's about purpose. ITC Packaging, a pioneer in sustainable packaging in South Asia, is championing change across industries, from beauty to baby care. By introducing smarter, safer, and greener packaging solutions, ITC is showing how innovation can meet sustainability without compromising quality or aesthetics. Reimagining Beauty and Personal Care Packaging From indulgent skincare to daily essentials, personal care products demand packaging that’s both protective and visually appealing. ITC Packaging is rising to the occasion with a suite of eco-friendly innovations:

2. •Fiama Shower Gels now come in bottles with 30% Post-Consumer Recycled (PCR) plastic—cutting down over 7.7 tonnes of virgin plastic annually. •Engage Perfume Sprays switched to 50% PCR PET bottles, a move that shaved off 32.3 metric tons of new plastic in just one year. •Recyclable Handwash Pouches were introduced under Fiama, using mono-materials instead of multilayered plastics—making ITC a pioneer in this space. These smart choices reflect ITC’s long-term commitment: to make 100% of its packaging reusable, recyclable, compostable, or biodegradable. Safe and Smart Packaging for Baby Care For baby products, safety is everything. ITC has designed specialized, sustainable packaging that caters to the gentle and sensitive nature of this category: •Bioseal Coating provides compostable protection against oil and grease—ideal for baby food packaging like tubs, sachets, and lids.

3. •FiloPack and FiloServe, certified 100% recyclable, replace plastic-coated containers while keeping functionality intact. •Germ-Free Coating offers 99% protection from bacteria and viruses within two hours, ensuring hygiene stays top-notch. These solutions don’t just protect little ones—they protect the planet too. Introducing Ecobyte: A Greener Plate for Culinary Delights Packaging innovation doesn’t stop at beauty and baby care. The culinary world is also being transformed by ITC’s Ecobyte. Ecobyte is a sustainable solution, it offers a safe and interactive packaging choice for all your culinary creations. Whether it’s takeaway containers, deli wraps, or bakery boxes, Ecobyte blends safety with sensory appeal. It’s interactive, intuitive, and built for eco- conscious food brands looking to serve up more than just flavor. A Philosophy of Purpose-Driven Packaging Behind every ITC innovation is a powerful design philosophy—Remove. Recycle. Reduce. •Remove: Elements that cause environmental harm. •Recycle: Design with recyclability in mind using mono-materials. •Reduce: Optimize to cut plastic use while preserving performance. This approach enables brands to deliver on sustainability promises while keeping packaging functional, beautiful, and responsible. Conclusion From skincare to baby bottles and food trays, ITC Packaging is showing how sustainability can be woven into every industry it touches. With innovative solutions like Ecobyte and Germ-Free Coatings, ITC is building a future where packaging enhances product experience and protects the planet.