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Aveda Hand Relief

Haydn A. Nason Principles of Advertising Campaign Presentation. “Prepare to love… Love Aveda.”. Aveda Hand Relief. Target Market. Preteens to teenagers ages 10-19 Girls Middle and high school American Caucasians and African-American girls

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Aveda Hand Relief

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  1. Haydn A. Nason Principles of Advertising Campaign Presentation “Prepare to love… Love Aveda.” Aveda Hand Relief

  2. Target Market • Preteens to teenagers ages 10-19 • Girls • Middle and high school • American Caucasians and African-American girls • Young beauty magazine readers who buy cosmetics • Gregarious and ambitious girls who enjoy trying new things • Potential user to first-time user statuses of Aveda • Prefer higher-quality products • Environmentally conscientious

  3. Advertising Objectives • Establish brand recognition and acceptance • The second objective is to create awareness. By making more preteen and teenage girls aware that there are other options in hand lotions, this should lead to comparison shopping which could potentially put Aveda Hand Relief at the top. • Convert other users to advertiser’s brand. There are so many different types of hand lotions out there, so by promoting girls to try Aveda, and in particular Aveda Hand Relief, this will give girls a sense of the company and products.

  4. Media Vehicles Used • Girls’ Life • Seventeen Magazine (most expensive) • Facebook

  5. Creative Concept

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