Download
marketing on the web n.
Skip this Video
Loading SlideShow in 5 Seconds..
Marketing on the Web PowerPoint Presentation
Download Presentation
Marketing on the Web

Marketing on the Web

82 Views Download Presentation
Download Presentation

Marketing on the Web

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand

  2. The Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling (leading negotiation & close) • Intake • Customer growth & loyalty

  3. Prospects You are in Control Customers

  4. Customer is in Control You and Customer share control

  5. Key SEO Steps • On-page site tweaks • Off-page site tweaks • Links • Keyword use • Long-tail keywords • Frequency of content updates • Blogging

  6. The Digital Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling • Intake • Customer growth/loyalty

  7. Social Media • An outgrowth of the collaborative capabilities of our digital world (wikipedia) • A vast, interlinked communal conversation • A means of interpersonal communication • A means of personal expression • Connectivity among far-flung affinity groups

  8. Social Media Types • Social Bookmarking Sites

  9. Social Media Types • Social News Sites • Digg, Reddit, Sphinn, Stumbled Upon

  10. Social Media Types • Social Networking Sites • Facebook, MySpace, Linked-In, Plaxo

  11. Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand

  12. Josh Stailey 866-4-PURSUE jstailey@thepursuitgroup.com www.thepursuitgroup.com