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WSFF Fit For Women 2011. Cliff Simms – Sports Consultant East Midlands Conference Centre, Nottingham Gloucester Rugby Club, Gloucester 28 th & 30 th March, 2011. Sporting Equals Strategy.

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wsff fit for women 2011

WSFFFit For Women 2011

Cliff Simms – Sports Consultant

East Midlands Conference Centre, Nottingham

Gloucester Rugby Club, Gloucester

28th & 30th March, 2011

sporting equals strategy
Sporting Equals Strategy

Raise awareness and understanding of the needs of black & minority ethnic {BME} and emerging communities within sport and physical activity:

  • Grow – increase number of people participating
  • Brokerage & Engagement – identify, support and develop
  • Resources – insight, understanding and training
key issues
Key Issues
  • The BME population is growing and changing significantly in the UK as a whole
  • No “one size fits all” solution
  • Low levels of BME female involvement in sport at all levels (schools, recreational, clubs)
  • Lack of awareness, myths and prejudice hinder engagement
slide9
Social and

Economic

Communications

Research/Insight

BME Attitudinal

Increase

BME Women

Girls In Sport &

Physical Activity

Cultural

Awareness/Training

Organisational

BME Empowerment

Resource Development

Barriers & Core Functions

sporting equals impact
Sporting Equals Impact
  • BME participation is increasing
  • Increased profile of BME Sports women
  • NGB engagement starting to bear fruit

E.g. British Cycling’s Sky Ride programme

    • Research/Insight
    • Community Engagement
    • Ethnic Media
case study
Case study

Payoshni Mitra

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