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TOMRA

TOMRA. Washington Beverage Container Initiative Educational Conference Call December 20, 2006 . About Tomra TOMRA’s Approach To Collecting Containers Tomra Recycling Centers - Existing Open Discussion. TOMRA Systems ASA Founded in 1972

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TOMRA

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  1. TOMRA Washington Beverage Container Initiative Educational Conference Call December 20, 2006

  2. About Tomra • TOMRA’s Approach To Collecting Containers • Tomra Recycling Centers - Existing • Open Discussion

  3. TOMRA Systems ASA Founded in 1972 History: Design, manufacture and sale of Reverse Vending Machines (RVMs) for automated handling of used beverage containers Today’s Mission: Leading Provider of advanced recycling technology for used packaging Active in over 45 markets: Europe, North America and Japan Best In Class: Sustainability TOMRA North America Established in 1991 9 States & 1 Province Revenues $200 Million ~1,000 employees 16,500 Machine Installations Serve Major Food Retailers & Beverage Producers 239 Wal-Mart Stores 889 RVMs in-use About TOMRA

  4. TOMRA’s Position In The Recycling Value Chain • Sorting & Processing • Recycling • Logistics • Logistics • Collection • Material Reclaiming • Front-end collection systems • Back-end processing systems • For Recycled- Content packaging • For beverage containers and rigid packaging • For general household, industrial and special waste

  5. Cost & Effectiveness of Existing Return Systems Focus Area Source: BEAR MSRP Report

  6. Framing The Challenge… Meaningful Access To Recycling Will Only Occur If… • Recycling is Convenient for Consumers • Large Network of Redemption Points • Combine Recycling with an Existing Activity • Consumers are Rewarded for Their Participation • Financial Reward and/or Perceived Rewards • Economic Realities Are Addressed • Real Estate Needs to Be Donated • Commodity Values Strong Yet Not All Sufficient to Cover Recycling Costs • Leverage Partnerships: Incentive & Communication Opportunities • Technology to Reduce Operational & Logistical Costs • Program is Supported/Managed Properly • Support of Local Communities • Operated By Experienced & Well-Heeled Companies • Site and Program Management Standards Established Before Launch

  7. Incentives • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver… • What is the objective? • What is the reward structure? • What are the logistics? • How will I deliver on the promise? • How long will the program last? • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver: Hard & Soft Benefits • Must Balance Real Costs vs. The Perceived Value

  8. Partnership Formed in 2001 TOMRA / Wal-Mart / Coke / Anheuser-Busch Pilot Launched in 2002 Goals Understand Consumer Behavior Related to Convenience, Attractiveness and Incentive Understand Economic Realities of Retail-Based Recycling Cost-Plus Model $0.01/Unit Incentive Operated For 11 Months Pilot Volume Goal Achieved in 3rd Month Averaged 6,000 Customer Transactions/mo. Wal-Mart Test Florida, USA (2001-2003)

  9. Consumer Response to RePlanet(RePlanet Users, Post Launch) • 84% “Extremely Satisfied” With Replanet Execution • 71% Preferred RePlanet Over Other Methods of Recycling • 67% “Extremely Satisfied” With $.01 Redemption Value • 43% Were “Not Interested” In Replanet if $.01 Redemption Value Went Away • 71% Indicated “Convenience of Wal-Mart” as a Factor In Their Decision to Recycle. • 41% Are Recycling “More Often” Since RePlanet Launched • 67% Liked Wal-Mart “Much More” For Providing RePlanet Service • 80% Perceive Recycling “Extremely” or “Very” Important

  10. Recycling Kiosks In Japan

  11. Tomra Japan (2005-Current) • Background • Partnership with Sumitomo • Successful Pilot: 80 RVMs installed At Supermarket & Venues • Expansion: 2000 RVMs in 3 years • Prerequisites For Success In-Place • High UBC Volumes • Consumer Behavior Favorable • Current TOMRA Technology Applicable • Municipalities & Supermarkets • Municipalities Satisfied – Savings Realized • Positive Consumer Response & Sufficient Volumes

  12. The Tomra Recycling Center (TRC)

  13. Tesco & TOMRA Recycling Center (TRC) England (2005-Current) • Tesco launched pilot November 2004 • The pilot included 6 centers scheduled to run through Q1 2006 • High media profile with funding from UK Government through WRAP • After successfully meeting pilot KPIs (collected volumes and customer satisfaction) TESCO ordered 100 centers on 2 June 2006. • Order = $15MUSD • Recycling Centers delivered 2006/2007

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