tomra l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
TOMRA PowerPoint Presentation
Download Presentation
TOMRA

Loading in 2 Seconds...

play fullscreen
1 / 17

TOMRA - PowerPoint PPT Presentation


  • 295 Views
  • Uploaded on

TOMRA. Washington Beverage Container Initiative Educational Conference Call December 20, 2006 . About Tomra TOMRA’s Approach To Collecting Containers Tomra Recycling Centers - Existing Open Discussion. TOMRA Systems ASA Founded in 1972

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'TOMRA' - issac


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
tomra

TOMRA

Washington Beverage Container Initiative Educational Conference Call December 20, 2006

slide2
About Tomra
  • TOMRA’s Approach To Collecting Containers
  • Tomra Recycling Centers - Existing
  • Open Discussion
about tomra
TOMRA Systems ASA

Founded in 1972

History: Design, manufacture and sale of Reverse Vending Machines (RVMs) for automated handling of used beverage containers

Today’s Mission: Leading Provider of advanced recycling technology for used packaging

Active in over 45 markets: Europe, North America and Japan

Best In Class:

Sustainability

TOMRA North America

Established in 1991

9 States & 1 Province

Revenues $200 Million

~1,000 employees

16,500 Machine Installations

Serve Major Food Retailers & Beverage Producers

239 Wal-Mart Stores

889 RVMs in-use

About TOMRA
tomra s position in the recycling value chain
TOMRA’s Position In The Recycling Value Chain
  • Sorting & Processing
  • Recycling
  • Logistics
  • Logistics
  • Collection
  • Material Reclaiming
  • Front-end collection systems
  • Back-end processing systems
  • For Recycled- Content packaging
  • For beverage containers and rigid packaging
  • For general household, industrial and special waste
slide5

Cost & Effectiveness of Existing Return Systems

Focus Area

Source: BEAR MSRP Report

framing the challenge
Framing The Challenge…

Meaningful Access To Recycling Will Only Occur If…

  • Recycling is Convenient for Consumers
    • Large Network of Redemption Points
    • Combine Recycling with an Existing Activity
  • Consumers are Rewarded for Their Participation
    • Financial Reward and/or Perceived Rewards
  • Economic Realities Are Addressed
    • Real Estate Needs to Be Donated
    • Commodity Values Strong Yet Not All Sufficient to Cover Recycling Costs
    • Leverage Partnerships: Incentive & Communication Opportunities
    • Technology to Reduce Operational & Logistical Costs
  • Program is Supported/Managed Properly
    • Support of Local Communities
    • Operated By Experienced & Well-Heeled Companies
    • Site and Program Management Standards Established Before Launch
incentives
Incentives
  • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver…
    • What is the objective?
    • What is the reward structure?
    • What are the logistics?
    • How will I deliver on the promise?
    • How long will the program last?
  • There Are Two Main Classes of Benefits Which a Reward Program Can Deliver: Hard & Soft Benefits
    • Must Balance Real Costs vs. The Perceived Value
wal mart test florida usa 2001 2003
Partnership Formed in 2001 TOMRA / Wal-Mart / Coke / Anheuser-Busch

Pilot Launched in 2002

Goals

Understand Consumer Behavior Related to Convenience, Attractiveness and Incentive

Understand Economic Realities of Retail-Based Recycling

Cost-Plus Model

$0.01/Unit Incentive

Operated For 11 Months

Pilot Volume Goal Achieved in 3rd Month

Averaged 6,000 Customer Transactions/mo.

Wal-Mart Test Florida, USA (2001-2003)
consumer response to replanet replanet users post launch
Consumer Response to RePlanet(RePlanet Users, Post Launch)
  • 84% “Extremely Satisfied” With Replanet Execution
  • 71% Preferred RePlanet Over Other Methods of Recycling
  • 67% “Extremely Satisfied” With $.01 Redemption Value
  • 43% Were “Not Interested” In Replanet if $.01 Redemption Value Went Away
  • 71% Indicated “Convenience of Wal-Mart” as a Factor In Their Decision to Recycle.
  • 41% Are Recycling “More Often” Since RePlanet Launched
  • 67% Liked Wal-Mart “Much More” For Providing RePlanet Service
  • 80% Perceive Recycling “Extremely” or “Very” Important
tomra japan 2005 current
Tomra Japan (2005-Current)
  • Background
    • Partnership with Sumitomo
    • Successful Pilot: 80 RVMs installed At Supermarket & Venues
    • Expansion: 2000 RVMs in 3 years
  • Prerequisites For Success In-Place
    • High UBC Volumes
    • Consumer Behavior Favorable
    • Current TOMRA Technology Applicable
  • Municipalities & Supermarkets
    • Municipalities Satisfied – Savings Realized
    • Positive Consumer Response & Sufficient Volumes
tesco tomra recycling center trc england 2005 current
Tesco & TOMRA Recycling Center (TRC) England (2005-Current)
  • Tesco launched pilot November 2004
  • The pilot included 6 centers scheduled to run through Q1 2006
  • High media profile with funding from UK Government through WRAP
  • After successfully meeting pilot KPIs (collected volumes and customer satisfaction) TESCO ordered 100 centers on 2 June 2006.
  • Order = $15MUSD
  • Recycling Centers delivered 2006/2007