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Sinan Kanatsiz July 11, 2007 Sinan Kanatsiz Backdrop / Story Chairman KCOMM, Inc. & the Internet Marketing Association sinan@kanatsiz.com www.kanatsiz.com 949.443.9300 tel. Internet Marketing Association Founded in 2001 Incredible Success Up to 35,000 members globally

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Sinan KanatsizBackdrop / StoryChairman KCOMM, Inc. & the Internet Marketing Associationsinan@kanatsiz.comwww.kanatsiz.com949.443.9300 tel.

internet marketing association
Internet Marketing Association
  • Founded in 2001
  • Incredible Success
  • Up to 35,000 members
  • globally
  • Past events with
  • Google, IBM, HP, Microsoft
  • Oracle, University of
  • Phoenix and Yahoo
  • Board of Directors are Top
  • Influencers in the Internet
  • Purpose is Education
  • No Cost of Membership
  • Covering Real Time Topics
  • Developing Curriculum for
  • University Courses
current board of directors advisors partial list
Current Board of Directors / AdvisorsPartial List
  • Cindy McCarferty, CMO, Google.com
  • Gerry Grant, CEO, Search-Optimization.com
  • Clarance So, VP, SalesForce.com
  • Vinny Smith, CEO, Quest Software
  • Wing Lam, CEO, Wahoos
  • Perry Viscounty, Partner, Latham Watkins
  • Pete Elliot, Director of Marketing, IBM (Premier Business Partner)
  • Sinan Kanatsiz, Chairman, IMA and KCOMM
past event in 2002 in orange county california
Past Event in 2002 inOrange County, California
  • Location: Absolute Exhibits
  • Over 400 Attendees
  • VP of Marketing,
  • Sun Microsystems
  • CEO of MTI
  • VP of Marketing, 8e6.com
  • CEO of Streaming21
  • Sponsors include:
  • Universal, Chapman
  • University and Sales Force
  • - Incredible Success!
  • Photos posted at:
  • www.kanatsiz.com/ims
past event in 2003 in orange county california
Past Event in 2003 inOrange County, California
  • Location:
  • Concordia University
  • Over 700 Attendees
  • CEO of SalesForce.com
  • CEO of ExactTarget.com
  • VP of Marketing, IBM
  • CEO of Sun Microsystems
  • VP of Marketing, eBay
  • Sponsors include:
  • KNX1070, CBS, OC Register

Click Here for Video Clip of Event:

www.jeffcoleproductions.tv/imaclips.wmv

past event in 2004 in san francisco california
Past Event in 2004 inSan Francisco, California
  • Over 800 Attendees
  • Founder of Google
  • CEO of SalesForce.com
  • VP of Marketing, IBM
  • CEO of Lasermonks.com
  • Sponsors include:
  • Google, IBM and Overture
  • - Incredible Success!
past event in 2005 in orange county california
Past Event in 2005 inOrange County, California
  • Location:
  • St. Regis Resort & Spa
  • Over 400 Attendees
  • CEO of St. Regis Resorts
  • CEO of Quest Software
  • CEO of Wahoos Fish Tacos
  • Partner, Latham Watkins
  • VP of Marketing, IBM
  • Sponsors include:
  • Google, IBM, St. Regis,
  • SalesForce.com
  • - Incredible Success!
nothing beats e mail
Nothing Beats E-mail…

According to a Meta Group study, 80% of

businesspeople say e-mail is more valuable

to them than the telephone

Source: Meta Group, 2007

significant e mail growth

62 Billion

E-Mails Total

31 Billion

Up to 50% Spam

31 Billion

E-Mails Total

10 Billion

33% Spam

Significant E-Mail Growth

31 Billion

21 Billion

2008 Projected

2003

Source: International Data Corporation (IDC)

open view stats
Open / View Stats…

Source: DoubleClick

search terms
Search Terms…

Source: Shopping.com

effective searching online
Effective Searching Online

Source: Jupiter Media

search engine market share
Search Engine Market Share

Source: Marketing Charts, 2007

google vs yahoo
Google vs. Yahoo!

Source: e-marketer.com, 2007

internet media spending
Internet Media Spending

Source: Marketing Charts, 2007

top 10 online media spenders
Top 10 Online Media Spenders

Source: Marketing Charts, 2007

hispanic demographic decline on web
Hispanic Demographic Decline on Web

Source: Marketing Charts, 2007

top news sites
Top News Sites

Source: Marketing Charts, 2007

most visited consumer sites
Most Visited Consumer Sites

Source: InternetWeek, 2006

web site
Web Site
  • Incorporate new positioning and messaging
  • Improve graphic “look and feel” overall
  • Evaluate navigation scheme and site structure
  • Review and enhance content
  • Implement search engine optimization
  • Utilize tracking and analytics software
  • Integrate with public relations activities
  • Add events, student concierge, business community
  • Add contact form
  • Incorporate URL reference in all communications
emarketing
eMarketing
  • Tailor to specific audiences in both design and message
  • Develop viral, word of mouth campaigns
  • Produce regular outbound email marketing for student recruitment
  • Produce regular enewsletters tailored for each audience
  • Produce webinars for audiences including high school counselors and prospective students
event strategy
Event Strategy
  • Database Segmentation
  • Email Invitation
  • Lutheran Database
  • KCOMM Database
  • University of Phoenix Database
  • Wahoos Database
  • T-Mobile Database
  • Congressman Ed Royce’s Database
measurement
Measurement
  • Benchmark studies
  • Emarketing statistics
  • Website analytics
  • Event participation
  • Application volume
event strategy29
Event Strategy
  • Database Segmentation
  • Email Invitation
  • Lutheran Database
  • KCOMM Database
  • University of Phoenix Database
  • Wahoos Database
  • T-Mobile Database
  • Congressman Ed Royce’s Database
  • Over 700 Registrations
bottom line roi
Bottom Line ROI
  • Effective communications system via the Internet
  • Reduction of Printing and Postage by 65%
  • Empowered workforce
  • Increase in Search Engine Presence
  • Example for Online School Branches to Clone Model
  • Over 200 Pages of Information on Google
  • Metrics and Measurement All Captured Via Web
  • Increase in enrollment from 3000 to 10,000 in 1 Year
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KCOMM Internet Marketing SamplesGo Online:www.kanatsiz.comwww.youtube.com/kcommtvwww.google.comwww.kanatsiz.com/archive.htmlwww.imanetwork.orgwww.gen-next.orgwww.echelonoc.comwww.kcomminc.com

social sites portals
Social Sites, Portals

Source: e-Marketer.com, 2007

social sites portals42
Social Sites, Portals

Source: e-Marketer.com, 2007

behavioral target marketing
Behavioral Target Marketing

Source: e-Marketer.com, 2007

user generated content
User Generated Content

Source: e-Marketer.com, 2007

female proliferation
Female Proliferation

Source: e-Marketer.com, 2007

internet population growth
Internet Population Growth

Source: e-Marketer.com, 2007

the future of video internet marketing
The Future of Video / Internet Marketing

Source: e-Marketer.com, 2007

the future of b2b online spending
The Future of B2B Online Spending

Source: e-Marketer.com, 2007

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Sinan KanatsizChairman KCOMM, Inc. & the Internet Marketing Associationsinan@kanatsiz.comwww.kanatsiz.com949.443.9300 tel.