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Place: New Delhi Date: 2 nd December 2008

Corporate Gift Pack: A Superb Option. Place: New Delhi Date: 2 nd December 2008. CONTENTS. Introduction Gift idea Product Pricing Positioning Packaging Value Proposition. MOSER BAER. Moser Baer was established in 1983 and is now one of India's leading technology company

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Place: New Delhi Date: 2 nd December 2008

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  1. Corporate Gift Pack: A Superb Option Place: New Delhi Date: 2nd December 2008

  2. CONTENTS • Introduction • Gift idea • Product • Pricing • Positioning • Packaging • Value Proposition

  3. MOSER BAER • Moser Baer was established in 1983 and • is now one of India's leading technology company • Moser Baer is World's second largest manufacturer • of Optical Storage media • Moser Baer has a presence in over 82 countries • Moser Baer is the first to market the next-generation • of storage formats like Blu-ray Discs

  4. MOSER BAER • PHOTO VOLTAIC • Enabling reliable solar power as a competitive • non-subsidized source of energy • HOME ENTERTAINMENT • Home video titles in various Indian languages • at unmatched prices • Also engaged in media content creation • Video content in DVD and Video CD formats • CONSUMER ELECTRONICS • Moser Baer has a wide range of products in CE verticals: • Ultra advanced LCD TV’s and DVD players • Portable DVD players and Digital Photo Frames • Media Players and Multimedia speakers • IT PERIPHERALS • Memory products:USB Drives, Memory cards • External Hard Disk Drive’s, UPS, TFT Monitors and ODD’s • PC peripherals ( Keyboard, Mouse) • Accessories (Headphones, TV tuner box BLANK OPTICAL MEDIA Moser Baer’s Flagship Business…

  5. BLANK OPTICAL MEDIA • Moser Baer is a leading player • and accounts for 16% global market share • Preferred OEM supplier for all 12 of the world's • optical media manufacturers • Launched ‘Moser Baer’ brand in 2003 in the Indian • market

  6. Moser Baer manufactures the entire spectrum of optical storage media products Recordable Compact Discs (CD-R) Rewritable Compact Discs (CD-RW) Recordable Digital Versatile Discs (DVD-R) Rewritable Digital Versatile Discs (DVD-RW) Blue laser discs (Blu-ray).

  7. Moser Baer gift collection is an innovative product which brings together products from our various divisions to offer consumers a unique offering with high perceived value. Presenting one such option…….

  8. PRODUCT This Moser Baer gift pack is an innovative combination of 5 Optical media products

  9. It contains 2 Super DVD’s which comprise • of 6 blockbuster movies for complete family • entertainment and digital experience

  10. A DVD Re-Writable in Jewel case to create • an easy retrievable and portable backup of your • important files

  11. 2 Expression CD-R’s to entice consumer’s senses • with the fragrance of specially • designed perfumed recordable discs

  12. PACKAGING This unique collection comes in a very attractive and eye catching packaging

  13. PACKAGING • Vibrant and colourful aesthetics are created • to enhance the appeal of the product • Colours are used to create the look of • celebration and hence making it attractive • for gifting

  14. POSITIONING The gift item is unique in its proposition as it brings together a collection of diverse products

  15. POSITIONING • The product is positioned as a gift item which • will give consumers: • Instant gratification with the experience of the movie DVD’s • Experiential satisfaction with the use of expression CDR • DVD-R’s High capacity Rewritable storage media • These products do not have shelf life and • hence are not time bound as any other • perishable offer

  16. VALUE PROPOSITION This collection offers consumers a unique offer with its innovative packaging and pricing

  17. VALUE PROPOSITION • The product fit of the collection with the laptops • is unmatched because of the high utility value • The value proposition for the consumers of a • gift that can be utilized along with the purchase is • highly attractive

  18. PRICING The pricing offers consumers a value for money offer

  19. PRICING • The contents of the collection have a combined • MRP of Rs.250 • Your cost would be 30% lower than the MRP value at • A cost of Rs.175

  20. PRICING • The perceived value can be further enhanced by • adding a Moser Baer USB(2GB) which has • a MRP of Rs.550 • The total MRP of the gift pack would be Rs.800 • Your total cost would be lower than 40% of MRP value • At a price of Rs.475

  21. The M.O.Q. would be10,000 nos or • in multiples there of • Lead time for delivery would be at least 3 weeks • from confirmed order with payment

  22. THANK YOU!

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