Involving the Entertainment Consumers through Close Cooperation Ken Lo Sony Pictures Television International
Movie & TV Consumption is Up in the “New Media” Era Media Consumption based on Hours per Person in the US Inflight & Mobile (260% growth) 20% Internet ( Professionally Filmed Entertainment) Pay TV Home Video 10% Video Games Growth from 2003 to 2007 2007 Weekly Average Hours Books 0% Magazines 5 10 15 20 Cinema Music Free TV Radio -10% Newspapers -20% Source: MPAA 2007 Entertainment Industry Market Statistics
Create and Distribute Multiplatform Content • Content which can be accessed on TV, online, on mobile and other devices will create an immersive experience for the consumer • Content that involves the users as part of the experience • Create a 360 Degree virtual experience that the audience can “live” in
U.S. PREMIERE NBC.COM: August 2008 • Gemini Division was distributed on an unprecedented number of platforms with four • episodes airing Monday – Thursday and a recap episode on Friday: • Online: NBC.com, SciFi.com, Hulu.com, GeminiDivision.com • Beyond the web, the distribution of the series included: • Mobile: Verizon, AT&T, Helio, MobiTV, and NBC’s mobile site - mnbc.com • On-Demand: Comcast VOD and Verizon FIOS • Electric Sell Thru: X-Box Live, Microsoft Zune, Amazon Unbox
Rosario Dawson stars as NYPD undercover vice cop Anna Diaz in this emotional drama set in a futuristic world. When her fiancé, Nick (Justin Hartley), is killed, Anna launches an investigation that not only reveals the truth about Nick’s identity, but also uncovers his connection to a vast global conspiracy involving bizarre genetic experiments, covert military operations, simulated life forms and a mysterious organization known as Gemini Division.
Some Initial Results Interests in Accessing Gemini Division: On TV: 70% On Internet: 59% On Mobile: 31% • 1MM + webisode views in first 5 weeks: web traffic has been sustained with users tuning in daily. • Viewers have embraced the VOD platform. 4x increase week one to week two, 26% increase from week two to week three and 75% increase from week three to four. • Blog posts about the series multiply daily, indicating a high level of fan interest. • There are also several sites devoting a massive amount of attention to the show, including one dedicated forum for hard core fans, GeminiDivisionFiles.com.
Getting the Ecosystem Working is Critical Content Provider Timely release of info/episodes to build the journey Right format for different medium Net Op • What up? Listen, I need you to check out my MySpace page:http://www.myspace.com/petevacarella. Later, • Pete Order mobile complements In-sync SMS Order additional info to be watched on mobile Get additional clues on web Pre-order or Catch-up VOD MobileCo Pre-order or Catch-up VOD IPTV Op
We are Structured to Fit the Ecosystem Theatrical Home Video Electronic Sell-Through Video On Demand/ Mobile on Demand Pay TV Basic Cable/ Free-To-Air For the Fun-Loving Young Adults For the Action and Adventure Thrill Seekers