slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
AUTOMOTIVE ADVERTISING PowerPoint Presentation
Download Presentation
AUTOMOTIVE ADVERTISING

Loading in 2 Seconds...

play fullscreen
1 / 23

AUTOMOTIVE ADVERTISING - PowerPoint PPT Presentation


  • 290 Views
  • Uploaded on

AUTOMOTIVE ADVERTISING Jon Swallen TNS Media Intelligence Please step into my time machine TVB Forecast Conf. Travel back to Sept. 6, 2007 I Said To You…. “The auto category has been a bloody mess since the middle of 2005.” Jon Swallen TVB Forecast Conference September 6, 2007

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'AUTOMOTIVE ADVERTISING' - issac


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

AUTOMOTIVE ADVERTISING

Jon Swallen

TNS Media Intelligence

slide3

TVB Forecast Conf.

Travel back to Sept. 6, 2007

i said to you
I Said To You….

“The auto category has been a bloody mess since the middle of 2005.”

Jon Swallen

TVB Forecast Conference

September 6, 2007

slide5

“We keep thinking it can’t get worse but there are no indications a corner has been turned.”

Jon Swallen

TVB Forecast Conference

September 6, 2007

10 billion of lost ad spend in 5 years
$10 Billion of Lost Ad Spend In 5 Years

-3.7%

-6.1%

-7.3%

-15.7%

-31.3%

$20.2

$19.4

$18.2

$16.9

$14.3

$9.8

Source: TNS Media Intelligence

all segments are in decline

H1 ‘09

-20%

-57%

-40%

-31%

All Segments Are In Decline

Source: TNS Media Intelligence

where did the money go
Where Did The Money Go?

Other 16%

Nat’l TV 28%

Web 4%

Newsp

26%

Spot TV 26%

where did the money go11
Where Did The Money Go?

Other 13%

Other 16%

Nat’l TV 38%

Nat’l TV 28%

Web 7%

Web 4%

Newsp

23%

Newsp

26%

Spot TV 26%

Spot TV 18%

spot tv is losing share of spend
Spot TV Is Losing Share Of Spend…

-7.9%

+6.4%

-9.2%

-19.1%

$1.72

$5.2

$4.7

$5.1

$4.6

$3.7

-50.5%

24.4% Share

25.5% Share

26.1% Share

27.2% Share

27.7% Share

$1.8

18.8% Share

Source: TNS Media Intelligence

as all segments pulled back in h1 09
…As All Segments Pulled Back In H1 ‘09

- $423 million

- $303 million

- $179 million

Source: TNS Media Intelligence

automotive cutbacks on spot tv h1 2009 vs h1 2008
Automotive Cutbacks On Spot TVH1 2009 vs H1 2008

-27%

-$26

-68%

-$82

-42%

-$21

-52%

-$77

-70%

-$55

-52%

-$66

Source: TNS Media Intelligence

automotive cutbacks on spot tv h1 2009 vs h1 200815

-27%

-68%

-42%

-52%

-70%

-52%

Automotive Cutbacks On Spot TVH1 2009 vs H1 2008

Source: TNS Media Intelligence

large markets have suffered the most
Large Markets Have Suffered The Most

Source: TNS Media Intelligence

cash for clunkers program
Cash For Clunkers Program

Source: TNS Media Intelligence

key indicators to track
Key Indicators To Track

New vehicle sales

key indicators to track19
Key Indicators To Track

New vehicle sales

Model introductions and redesigns

key indicators to track20
Key Indicators To Track

New vehicle sales

Model introductions and redesigns

Ad spend per vehicle sold

slide21

Ad Spend vs. Unit Sales

Sources: TNS Media Intelligence; Wards AutoInfo Bank

key indicators to track22
Key Indicators To Track
  • New vehicle sales
  • Model introductions and redesigns
  • Ad spend per vehicle sold
  • Dealership closings (GM, Chrysler)