Flex Fuel Dealers Presentation August 2 & 3, 2006 - PowerPoint PPT Presentation

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Flex Fuel Dealers Presentation August 2 & 3, 2006 PowerPoint Presentation
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Flex Fuel Dealers Presentation August 2 & 3, 2006

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  1. Flex Fuel Dealers Presentation August 2 & 3, 2006 Sam Spofforth, Executive Director Clean Fuels Ohio 930 Kinnear Road Columbus, OH 43212 (614) 292-5435; sam@CleanFuelsOhio.org

  2. Who We Are • Statewide organization based at The OSU Center for Automotive Research (formerly Central Ohio Clean Fuels Coalition) • Mission: Increase availability and use of alternative fuels and energy-saving transportation technologies • Increase American energy security • Improve air quality • Support Ohio’s economy • Membership-based organization • CFO has been active for a long time in promoting E85 and FFVs. Clean Fuels Ohio

  3. E85’s Environmental Benefits • E10 provides modest environmental benefits; E85 provides substantial ones • E85’s environmental benefits: • Lower THC and Lower NOx = ozone reduction • Lower Toxics • Lower Net CO2 emissions • Positive Energy Balance • More… Clean Fuels Ohio

  4. E85 also lowers net total CO2 emissions. American Lung Association of MN Summer 2004 Twin Cities Gasoline Survey & Comparison Partial EPA federal test procedure [505-sec-duration/hot start; FTP 75 driving cycle] Test vehicle: 2004 4-L Ford Explorer Sport Trac flexible fuel vehicle 87-octane gasolines and one E85 fuel Non-ethanol gasoline sampled at BP in Hudson, Wisconsin. All American Lung Association of Minnesota fuel/vehicle testing has been conducted by the University of North Dakota Energy & Environmental Research Center and the Minnesota State University-Mankato MnCAR program Clean Fuels Ohio

  5. Current/Near Term Retail Sites Regular Updates: www.CleanFuelsOhio.org/E85 Clean Fuels Ohio

  6. Near Term Prospects for E85 Retail Sites • CFO has been working closely with a wide range of new and prospective biofuels retailers • One-two months: T & C Co-op, Full Circle Fuels, Knight, Kroger, and possibly others should bring total to 13 • End of 2006: probably 18-20 • Midwest E85 Corridor Grant: letters of interest from 13 different retail owners – listing 99 sites (12 in Cleveland-Akron metro area) • Doesn’t include all who have expressed interest in E85 • End of 2007 – at least 50 total sites, probably more • Additional state incentive funding would be helpful Clean Fuels Ohio

  7. Marketing FFVs • Buy an FFV now. For no additional cost, you will have flexibility and choice as E85 locations come on line. • Use E85. It’s better. • 100+ Octane Fuel Made in the Midwest • American Energy Security • Cleaner Air • Stronger Economy • Keep checking www.CleanFuelsOhio.org for new E85 locations. Clean Fuels Ohio

  8. Marketing Summary • E85 Station Imaging • Targeted Mailings to FFV Owners • Fleet Outreach • Print, Highway Signage, Billboard, Other Advertising • Events & “Earned” Media • FFV Dealer Marketing • FFV Dealer & E85 Retailer Partnership Marketing Clean Fuels Ohio

  9. NEVC Imaging Package • E85 Brochure • Point of Sale Boxes • Pump Talker • Pump Topper & Stand • Stickers (various sizes) • Price Sign (Curbside, Pole, Marquee Inserts) • Banner • E85 Resource Guide CD-ROM • Counter Mat Clean Fuels Ohio

  10. Clean Fuels Ohio

  11. BMV Database – 150,000 FFVs Clean Fuels Ohio

  12. Targeted FFV Owner Mailings You may already be driving a flexible fuel vehicle that can run on E85, a fuel that’s 85% Ethanol and 15% gasoline. E85 is cleaner, high octane, and it’s renewable. We can grow more right here in Ohio! Check under your fuel lid for a sticker indicating E85 use, or look up your vehicle on www.E85fuel.com to see if you can drive E85! Join Santmeyer Oil for our E85 Grand Opening Event on November 18,or stop by anytime and try a tank of E85 at: Marathon Mart 1058 West Old Lincolnway, Wooster 330.262.2893 E85 Fuel is suitable for flexible fuel vehicles only. Clean Fuels Ohio

  13. Clean Fuels Ohio

  14. Advertising: billboards, print, other Clean Fuels Ohio

  15. Highway Signage Clean Fuels Ohio

  16. FFV Dealer Ad Clean Fuels Ohio

  17. FFV Dealer/E85 Retailers Partnerships • Fuel Deals – Special fuel card or coupons with nearby E85 retailer • FFV Window hangers or glove box brochures • Special promotional period – FFV buyers entered to win prizes; get month’s worth of discounted fuel • Other… Clean Fuels Ohio

  18. Sam Spofforth Clean Fuels Ohio 930 Kinnear Road Columbus, OH 43212 (614) 292-5435 Sam@CleanFuelsOhio.org Nikos@CleanFuelsOhio.org www.CleanFuelsOhio.org New Members Welcome