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Consolidation: Fact, Fiction and the Future

Consolidation: Fact, Fiction and the Future. Ed Krampf Regional Vice President, Northern California. 13,000 radio stations 3,800 owners Multiple ownership voices in every rated US market. Is This Really Consolidation?. Top Companies / Market Share

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Consolidation: Fact, Fiction and the Future

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  1. Consolidation:Fact, Fiction and the Future Ed Krampf Regional Vice President, Northern California

  2. 13,000 radio stations 3,800 owners Multiple ownership voices in every rated US market Is This Really Consolidation?

  3. Top Companies / Market Share Wireless Telecommunications Companies – 8/87.2% Car Rental Companies –6/93.5% Automotive – 6/86.8% Airlines – 10/91.3 Pharmaceuticals – 10/67.7% Beverages – 10/63.4 Radio – 10/43.1% (revenues) Radio – 10/ 16.8% (stations) What Industries are Really Consolidated?

  4. Record Companies – 5/84.5% Movie Studios – 8/84% Cable Television – 10/67.4% Radio – 10/43.1% (revenues) Radio – 10/16.8% (stations) Media Consolidation?

  5. Clear Channel Radio Corporate Staff in San Antonio: 15 People including assistants Clear Channel Radio is Centrally Controlled ...

  6. 250 General Managers 300 Traffic Directors 900 Program Directors 750 Sales Managers 400 Engineers 30,000 local employees working at: Clear Channel Radio is 275 Local Businesses 1,229 local radio stations

  7. Glenn Beck Rallies for America Glenn’s Rallies promoted on all affiliates’ airwaves Clear Channel ABC/Disney Infinity Emmis They were Glenn’s Rallies – Not Clear Channel’s Clear Channel Has a Political Agenda

  8. Prohibited titles after 9/11? Didn’t happen Banned Dixie Chicks after Natalie Maines’ statement Wasn’t us National politically motivated playlists? There aren’t any Never have been Clear Channel Has a Political Agenda

  9. Clear Channel Personalities Promote a Single Political Agenda

  10. Entertaining Compelling Content Informative Hold Their Audiences High-Profile Unique & Consistent Performers Deliver Results It’s Not the Politics!

  11. Just like The demise of the 30 minute radio drama Records Disk Jockeys Rock & Roll The death of the single take Splicing tape The ET The radio cart The CD The digital editor Technology is Ruining Radio ...

  12. The younger generation has been ruining radio for the last 75 years! To Every Old Radio Warrior ...

  13. Clear Channel alone: Over 2 million research calls Over 10,000 regularly scheduled annual local research reports Local market research - Spend over $1million locally Test thousands of individual titles Response to hundreds of local radio personalities Measure desires of thousands of radio listeners More local research than ever before Radio is Too Homogenized ...

  14. More Musical Diversity Between January and April 1999 radio exposed Just over 33,000 songs performed by Just over 7,000 artists Between January and April 2003 radio exposed Almost 58,000 songs performed by Over 11,000 artists Radio is Too Homogenized ...

  15. Only on monitored stations Over 1,000 never-aired artists in the last 12 months KKSF new artist showcase Artists like ... DJ Sammy Tamyra Gray Clay Aiken Justin Guarini Ruben Studdard Buddy Jewell Dierks Bentley Jimmy Wayne Heather Headley Kelly Clarkson Radio Doesn’t Expose New Artists

  16. Diversity Talent Development Local Service Format Variety Consolidation Has Been Bad ...

  17. Format Diversity In 1993, The M-Street Radio Directory listed 32 recognized radio formats In 1999, 34 are listed In 2003, M-Street lists 83 radio formats The Facts

  18. Dominant #1 Choice Of African-Americans ! Clear Channel Radio Delivers The #1 Share of African-Americans Across All Demos Clear Channel Radio 50.8 Inner City Bdcstg. 18.3 7.1 Infinity Bonneville 5.1 Disney 1.5 BlackAdults18-34 Susquehanna 0.5 Clear Channel Radio 44.0 Inner City Bdcstg. 24.6 8.6 Infinity Bonneville 2.9 Susquehanna 2.9 Black Adults 18-49 Disney 2.2 Clear Channel Radio 41.3 Inner City Bdcstg. 25.1 8.1 Infinity Bonneville 4.0 Susquehanna 3.2 Black Adults 25-54 Disney 3.0 Arbitron, San Francisco Metro, Spring 2003, Mon-Sun 6am-12mid, Black AQH Shares, KCNL Is A Chase Radio Property In A JSA With Clear Channel

  19. #1 Choice of Hispanics ! Even Beating The Spanish Stations Clear Channel Radio 25.6 Hispanic Broadcasting 24.0 Entravision 11.0 Infinity 8.2 Bonneville 3.9 Susquehanna 1.6 Hispanic Adults 18-34 Disney 1.5 Clear Channel Radio 22.6 Hispanic Broadcasting 19.7 Entravision 11.5 Infinity 9.3 Bonneville 3.7 Susquehanna 3.7 Hispanic Adults 18-49 Disney 2.0 Clear Channel Radio 18.3 Hispanic Broadcasting 18.2 Entravision 11.0 Infinity 10.3 Bonneville 5.1 Susquehanna 5.1 Hispanic Adults 25-54 Disney 2.7 Arbitron, San Francisco Metro, Spring 2003, Mon-Sun 6am-12mid, Hispanic AQH Shares, KCNL Is A Chase Radio Property In A JSA With Clear Channel

  20. Hispanic 20% Clear Channel Other 68% Black 12% Hispanic 18% Other 74% Black 8% Market Ethnic Composition Mirrors The Market ! 12+ Ethnic Composition Arbitron, San Francisco Metro, Spring 2003, Mon-Sun 6am-12mid, Persons 12+, Cume Persons %, KCNL Is A Chase Radio Property In A JSA With Clear Channel

  21. More News & Information available than ever 9/11 Columbia Iraq Ability to venture into formats that single-station owners can’t risk Better Neighbor with More to Offer the Local Community Raise Millions to Serve Millions The Facts About Consolidation

  22. 9859 mentions = $5,915,800

  23. Serving advertisers better More to offer More solutions Effectively elevated radio in the media mix Working for local businesses The Facts About Consolidation

  24. Serving Radio Employees Better More opportunities for personal growth without geographic disruption Better facilities Better training Better financial opportunities More benefits for employees Making more money Serving more people The Facts About Consolidation

  25. Serving the radio business better 1996 – 60% of all stations losing money Radio’s share of total advertising up from 7% to 9% during the past 7 years The Facts About Consolidation

  26. It has absolutely changed radio Absolutely necessary Beneficial It’s the key to continued growth The Facts About Consolidation

  27. The Future ...Fact & Fiction

  28. Sacramento Diamond Radio KMBM #4 12+ #2 18-34 San Diego Midwest Group KFMB #6 12+ #3 25-54 Little Guys Can’t Compete ...

  29. Riverside Anaheim Broadcasting KOLA #4 12+ KCAL #6 12+ Little Guys Can’t Compete ...

  30. Philadelphia WEAZ Broadcasting WBEB #1 12+ Dallas Service Broadcasting KKDA #1 12+ Washington, DC Howard University WHUR #6 12+ Little Guys Can’t Compete ...

  31. Great passion Great talent Great execution Great radio That’s what’s always won and will continue to win The Key to the Futureis Found in the Past ...

  32. Be flexible Be willing to change Continue to find great people Advice

  33. Focus Serving the listener Serving the advertiser Not on the competition Advice

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