M ANAGEMENT BY D ESIGN : RICHARD FARSON

MANAGEMENT BY DESIGN: RICHARD FARSON (psychologist, author, and educator)

“NOTHING NEED TO CHANGE BUT THE DESIGN OF PHYSICAL SITUATION”

DIFFERENCE • Meeting held at Long Rectangular Table and the Round Table . Informal formal Leader is not shared Leadership is shared Communication become more personal we should try to cultivate the values - Nobody becomes the leader - Free to talk in very informal way - Help to Built the relationship

Design Intervention flow of event to produce desired effect Introduction of intention in human affair Moves from an existing condition to preferred one Ultimately anything purposeful called act of design Design is the creation of Form ALWAYS WIN OVER CONTENT IMPORTANT : HUMAN AFFAIRS , FORM RULES EX: A WRITTEN MESSAGE CARRIES MORE WEIGHT THAN SPOKEN ONE

IMPORTANCE OF FORM FOCUS ON FORM TO BRING IT IN LINE WITH CONTENT SO IT DOES NOT UNDERMINE THE MESSAGE WE SHOULD ALWAYS UNDERSTAND USER END, LIKE FORM THROUGH WHICH YOUR PRECEPTION CHANGE WITH THE PRODUCT -TRY TO CULTIVATE THE HABIT OF EDUCATING THROUGH FORM. -WE SHOULD NOT PRACTICE CORRUPT CONCEPT OF DESIGN

EVERYTHINGS THAT A MANAGER DEALS WITH HAS FORM • BUILDING • INTERVIEWS • RELATIONSHIP • WORKFLOW • GROUND RULES • PRODUCT • COMMUNICATION • NETWORK • SYSTEM

POWER OF DESIGN P O W E R F U L CREATE SITUATION ,AND SITUATION DETERMINING WHAT PEOPLE ACTUALLY DO… HAS GREAT INFLUENCE ON PERSONAL EXPERIENCE AND THE COURSE OF HUMAN AFFAIR eg: STAGE SET AND THE COSTUME DESIGN ENRICH THE DRAMA OF THEATER DARK UNDERSIDE : CORRUPTED , PRODUCE DEPRESSING CONSEQUENCES e.g. : massive highways construction can divided and rupture a neighbourhood we should try to understand the power of design , somebody can mislead and also Try to built human interaction ,

MANAGER AS SOCIAL ARCHITECT Changing situation is much easier than changing individuals Who identifies with social design approach is much like being host Planning , understanding, service ,gracefulness, discomfort -Always try to look larger context of work , and attempts to make the structural arrangement -It also conducive the kind of relationship and the behaviour that meet the overall goal

The Marriage of Design and Management WINSTON CHURCHILL SAID: WE SHAPE OUR BUILDING AND THEN OUR BUILDING SHAPES US DESIGN EXPERIENCES NOT JUST ROOM, SITUATION, NOT JUST SPACE , RELATIONSHIP, NOT JUST FURNITURE,COMMUNITIES IN ORGANIZATION DESIGN PHYSICAL AND SOCIAL DESIGN DISAPPEARING ( MANAGER SHOULD LEARN FROM ARCHITECTS) NOT TO ACCUIRE THEIR SKILL BUT THEIR PERSPECTIVES

LEADER TO ADOPT THE APPROACH OF DESIGNER STUDYING LARGE ENVIRONMENT EXPERIMENTING MODELING INVENTING APPROPRIATE FORM MEET PARTICULAR SITUATION HONORING THE NEED, GOAL PEOPLE INVOLVED EQUIPS A MANAGER TO SOLVE PROBLEM AND COPE UP WITH SOLUTION

Overview management by design: • In this age of consumer-obsessed business, the experience of the worker is too often neglected. • With our new knowledge economy, people have increasing freedom to choose where and when they work • The best and brightest are fighting for entry to those organizations with workplace experiences that are engaging, inviting, and motivating. • To attract and retain the most talented people—and their knowledge—is through designing environments ,virtual workplace into an attractive place for people to do their work, regardless of their employment relationship, where and when they work. • focusing on employees work experience brings benefits to the organization, great experiences can turn into long-term relationships, positive brand expression, and that reflect back on the organization • starting the design process, finessing it to fit specific needs, and putting plans into action

Thank you Atul Kumar sdm2012

M ANAGEMENT BY D ESIGN : RICHARD FARSON