entertainment merchants association digital council january 8 2008 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Entertainment Merchants Association Digital Council January 8, 2008 PowerPoint Presentation
Download Presentation
Entertainment Merchants Association Digital Council January 8, 2008

Loading in 2 Seconds...

play fullscreen
1 / 35

Entertainment Merchants Association Digital Council January 8, 2008 - PowerPoint PPT Presentation

  • Uploaded on

Entertainment Merchants Association Digital Council January 8, 2008. Agenda: Metadata Project Glossary Project Event Planning Next Steps. Metadata Project Mark Vrieling, Screenplay Inc Council Co-Chair. Patrick Javick EPCglobal.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Entertainment Merchants Association Digital Council January 8, 2008' - ismet

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript


  • Metadata Project
  • Glossary Project
  • Event Planning
  • Next Steps

Metadata Project

  • Mark Vrieling, Screenplay Inc
  • Council Co-Chair

The Global Language of Business


Improving efficiency & visibility in supply and demand chains

Global standards for

automatic identification




Global standards for

electronic business





Global Standards for

data Synchronisation




Global Standards for






Slide 6

 2006 EPCGlobal

about gs1 and epcglobal
About GS1 and EPCglobal

Media & Entertainment

  • GS1 was formerly known as the UCC
    • Established 1973 (think U.P.C.)
  • Implements the GS1 System in the U.S.
    • 23 industries, 280,000 members in U.S.
    • 18,000 identified healthcare members in U.S.
    • Uniquely identify products, assets and locations
    • Bar codes, EPC, e-Commerce, UNSPSC
  • Voluntary, not-for-profit, member driven

Slide 7

 2006 EPCGlobal

the need for standardization in the industry
The need for Standardization in the industry
  • Increased capabilities by Hardware (TV’s, Game Units, Computers, DVR’s)
    • Microsoft announces an expanded portfolio of downloadable HD Hollywood Movies and TV shows that their Xbox units support
  • Increased capabilities by Network (Fiber Optic, Cable)
    • Comcast announces the jump to 160 megabits/second from16 megabits/second (being able to download a 2+ hour HD movie in under 5 minutes)
  • This leads to increased usage of Digital Media
    • Music
    • Movies
    • Games

Slide 8

 2006 EPCGlobal

important gs1 id key
Important GS1 ID Key
  • GTIN: Global Trade Item Number
    • The GS1 ID Key assigned to any product or service that may be priced, or ordered, or invoiced at any point in any supply chain
    • A standard GTIN will allow for over 2,050 Trillion unique serialized items
  • SGTIN: Serialized Global Trade Item Number
    • Serialization: A unique number assigned and affixed to a particular unit of item. Used to identify the particular event (i.e. one download).
  • Used in the GDSN to uniquely identify a trade item where there is a need to retrieve pre-defined information.

Global Trade Item Number (GTIN):

0 0614141 00734 9

Slide 9

 2006 EPCGlobal


Mapping GTIN into EPCSTEP 3: Creating the SGTIN

0 0614141 00734 9 203886

GS1 Company









& S/N



Object Class

(Indicator + Item Ref)

Serial Number

EPC Manager



0614141 000734 203886

*Bar Code’s check digit is not stored in EPC Tag

Slide 10

 2006 EPCGlobal

authentication of activity

Access Control


  • Access Rules




  • Serialized GTIN
  • Authentication Certificates
Authentication of activity
  • EPC framework can be extended to include the Digital Media serialized objects.
    • Not just a can of coke being identified and authenticated.
    • Now you can identify that iTunes download, that movie download.
  • Computer or Game unit accepts the download
    • Only if it is able to verify the authentication of the download
  • RFID chips installed in consumer electronics
    • Can be used to itemize the unit for authentication

Discovery Services



  • EPC Registered Events

Slide 11

 2006 EPCGlobal

interested in finding out more
Interested in finding out more …

For more information regarding GS1 and EPCglobal’s Media & Entertainment activities with Physical and Digital Media:

Patrick Javick

EPCglobal North America


609-620-8023 office

Slide 12

 2006 EPCGlobal

digital data exchange llc ddex
Digital Data Exchange, LLC(DDEX)

An Overview

Last Updated: January 2008

mission statement
Mission Statement
  • To develop and maintain a robust framework of communication Standards to support the digital distribution of digital content;
  • To improve the efficiency of information sharing and transaction processing between participants in the digital content supply chain through use of Standards; and
  • To promote global awareness and compliant implementation of these Standards
mission statement what it means
Mission Statement: What it Means
  • DDEX is designing (for voluntary adoption) standard layout XML message formats for the exchange of metadata
  • DDEX is developing common protocols for the automated communication and management of messages
  • DDEX is originating material to promote its standards and assist licensees in their implementations
membership 1
Membership (1)
  • Criteria for membership
    • An entity“…that demonstrates a business interest in digital media content….”
  • Membership tiers
    • Charter, Contributing and Participating Members
  • All DDEX Members
    • Sign the DDEX Operating Agreement which includes:
      • Governance rules
      • IP Policy
      • Standards development process
    • Pays dues annually on anniversary of joining
    • May move between Contributing and Participating membership
    • May comment on confidential Committee Draft standards before they are made public or declared
ddex value proposition
DDEX Value Proposition
  • DDEX message standards will avoid the use of multiple proprietary message formats with business partners
  • DDEX protocols will decrease the use of labour intensive manual management and communication of messages
  • The end result is:
    • Faster time to market
    • Improved operational quality and efficiency
    • Improved data quality
    • Reduced transaction management costs
    • Reduced communication costs
    • Reduced development costs
history and governance
History and Governance
  • Open and not-for-profit membership organisation
  • Formed in May 2006
  • 15 Board Members, currently comprised of 5 representatives from 3 core groups
    • Record Companies
    • Rights Societies and
    • Digital Service Providers (DSPs) & Mobile Service Providers (MSPs)
  • Three tiers of Membership
membership 2
Membership (2)
  • Charter Members (limited to 15):
    • Annual membership fees: $25,000
    • Appoints one member to the Board of Directors
    • Entitled to attend and vote in each Working Group
    • Eligible to nominate a Chair of a Working Group
  • Contributing Members:
    • Annual membership fees: $10,000
    • Entitled to attend and vote in each Working Group
    • Eligible to nominate a Chair of a Working Group
  • Participating Members:
    • Annual membership fees: $2,500
    • Entitled to receive and comment on confidential Committee Draft standards
charter members
Apple Computer Inc.

EMI Music

Microsoft Corporation




Universal Music Group

Warner Music Inc.


MCPS-PRS Alliance


RealNetworks Inc.

Sociedad General de

Autores y Editores (SGAE)

The Harry Fox Agency, Inc. (HFA)

Two vacancies as at January 2008

Charter Members
membership benefits
Membership Benefits
  • Participate in:
    • Work prioritisation
    • Requirements gathering
    • Development and drafting of DDEX standards
  • Influence the direction of the standards development effort
  • Gain early mover advantage in carrying out implementations
other ddex relationships
Other DDEX Relationships
  • Liaison organisations
    • Relevant trade & standards associations
    • Recognised experts from such associations
      • May attend Working Groups and comment on drafts
      • But are bound by IP Policy and may only communicate publicly available information to non-DDEX members
  • Licensees:
    • Licences relate to declared Standards
    • An Evaluation Licence – free
    • An Implementation Licence – annual fee of $200
      • Licensees encouraged to provide feedback on standards
ddex message standards
DDEX Message Standards
  • Electronic Release Notification (ERN) Message Suite v1.0 & v2.0
    • Communicates record company metadata about releases, associated deals & commercial terms to DSPs & MSPs
  • Digital Sales Report (DSR) Message Suite v1.0 & v2.0
    • Communicates sales transactions by DSP/MSP to business partners, licensors or their agents
    • Enables supply of quantitative and pricing data
    • Enables accurate, timely and controlled communication for auditing purposes
ddex supporting standards
DDEX Supporting Standards
  • Data Dictionary (DD)
    • Standardises terminologies and allowed values
    • The tool by which terms are developed for data mapping exercises into proprietary systems
  • Party Identifier (DPid)
    • Enables the unique identification of business partners using DDEX message standards
ddex supporting documentation
DDEX Supporting Documentation
  • Message Exchange Protocol (MEP)
    • A recommendation for a common approach to the exchange of DDEX Messages via FTP
  • Use Case Handbook
    • Documents data from real world scenarios in DDEX formats
    • Aid to implementations
  • File Size Report
    • Identifies technical implementation solutions for management of large message files
on going ddex work items 1
On-going DDEX Work Items (1)
  • Musical Work Licensing Message Suite
    • Enables the communication of musical work rights licensing information between licensee and licensor
  • Data Mismatch Message Suite
    • Enables the improvement of data integrity amongst all business partners
  • Message exchange between other players in the digital content value chain
    • Other distribution channels (e.g. mobile, broadcasting)
    • Other content types (e.g. audio visual)
on going ddex work items 2
On-going DDEX Work Items (2)
  • DDEX Conformance Standard
    • Definition of Conformance Classes
    • Definition of means to test conformance
  • Automated Message Exchange Protocols
    • Review of available open standards (ebMS and AS2)
    • Use of digital signatures
    • XML representations of message choreographies
  • Management of change requests
    • New requirements, bug fixes
    • Usually leads to new version of messages (e.g.v2.1)
further reading
Further Reading
  • The DDEX FAQ, Standards Process and IP Policy
  • The various DDEX Standards & Recommendations
    • DDEX-ERNM-10-2006 (ERN Message Suite v1.0)
    • DDEX-DSRM-10-2006 (DSR Message Suite v1.0)
    • DDEX-ERNM-20-2007 (ERN Message Suite v2.0)
    • DDEX-DSRM-20-2007 (DSR Message Suite v2.0)
    • DDEX-DICT-10-2006 (Data Dictionary)
    • DDEX-DPID-10-2006 (DDEX Party ID)
    • DDEX-MEPR-10-2007 (FTP Recommendation)
  • All information is available from www.ddex.net
how to join
How to Join
  • Visit www.ddex.net and click on “Membership Application”
    • For full benefits, select the “Contributing Member” level membership type
    • For more information, please visit www.ddex.net

Glossary Project

  • Mitch Mallon, Egami/Image
  • Council Co-Chair

Event Planning:

  • March Event – location/content
  • “Digital Day” at EMA Convention

Next Steps:

  • Workgroups Activated
  • March Recap