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Traditional U and the case of That One Guy who wanted to put our school online. nick punt 10/17/07. Traditional U’s Constituents. Administration. Tenured. Untenured. TU Student. Donor. Techy Prof. Section A That One Guy. … as I was saying, we need money. ugh. ugh. ugh.

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traditional u s constituents
Traditional U’s Constituents

Administration

Tenured

Untenured

TU Student

Donor

Techy Prof

slide4

… as I was saying, we need money

ugh

ugh

ugh

Administration

Tenured

Untenured

Hey I’ve got an idea. Why not open an online university?

I’ll think about it. But you have to get rid of tenured lady

ugh

TU Student

Donor

Techy Prof

slide6

I’m not sure we can, and besides our students don’t want it so we wouldn’t make money

Administration

Tenured

Untenured

Maybe our current students don’t but we can attract new students, like this one

Um… You, like, never asked me… dude sir

Hi, I hate my job and want to enroll

TU Student

Potential Student

Donor

Techy Prof

slide8

I guess you’re right. She’d give us lots of money.

Administration

Tenured

Untenured

When I went to school here we walked 6 miles in snow. No way she’s “logging in”

I’m Rich (with loans)

TU Student

Potential Student

Donor

Techy Prof

slide10

This is a lot of work, and I have tenure which exempts me from change. No way.

Um.. I might be okay with it. Don’t fire me.

Administration

Tenured

Untenured

I don’t want my school to change. Let me bring up refutable points about reputation loss and delivering a worse education

I refute those points. Here’s data.

Darn. I hate being irrelevant.

TU Student

Potential Student

Donor

Techy Prof

slide12

I guess as long as I have many years of preparation time

It is in our mission statement to help students…

I’m fine with teaching a new way. It gives me a way to show my skills

Administration

Tenured

Untenured

You mean it’s not a silver bullet? Hm.. Well if its only a few courses

We wouldn’t start with your department. It’s bad for online teaching

Student services suck. This sounds like it will help fix them

TU Student

Potential Student

Donor

Techy Prof

students were finally able to sign up for classes

Students were finally able to sign up for classes

Dude, I was going here for 12 years and hadn’t taken a class yet

slide19

And the prospective student added to the university reputation and finally got a job that didn’t suck

1 getting an online university running is a people problem
1. Getting an online university running is a people problem
  • Many habits and ways people think within traditional universities are incompatible with the necessities of an online university
    • Change must be slow – ease people in
  • Need buy-in from everyone
    • Show everyone they can benefit
    • Address everyone’s concerns
    • Appeal to the mission statement
  • Change the org structure
    • Get the right people in the right place to drive change
2 getting an online university running is an institutional problem
2. Getting an online university running is an institutional problem
  • Two criteria must be met
    • Needs value-add from traditional-online merging
    • Needs to be sustainable
  • Both institutions must be aligned
    • Develop processes / institutions for maintaining
    • Develop performance criteria for measuring
  • Equality is important
    • Avoid either side having to do the brunt of the work, else resentment and downward spiral
  • Be willing to reconsider policies
    • Identify ones that matter and ones that can change
    • Be generous early on
3 technology focus helps everyone
3. Technology Focus Helps Everyone
  • Shows everyone else what is possible
    • Creates visible alternative to way things are done
    • Creates culture of re-invention and progress
  • Many problems technology must solve are universal
    • Student accounts/registration, course enrollment, information availability (CAAIS)
  • Online design challenge = catalyst for change
    • Course innovation leads to better opportunity (e.g. internships)
  • Nobody wants to insult a customer
    • Culture shift: act like a service provider vs. ignore pesky students
4 technology must be applied appropriately
4. Technology must be applied appropriately
  • Certain subjects much better suited to online
    • Both market need and educational needs must be considered
  • Not a replacement for the basics
    • Significant off-line resources such as student services must be available
  • Expectations must be kept in check
    • Enabler, not end in itself
  • Extra support from outside likely necessary
    • Technical support, design support, moral support