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SONY ELECTRONICS, INC.

SONY ELECTRONICS, INC. ™. All-In-One Design. Multi-format – High Resolution Video switcher Digital Audio Mixer Individual live source video monitors Program and Preview monitors Robotic Camera controller Text Typing Tool Live source ISO recording Live web stream encoder / server. ™.

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SONY ELECTRONICS, INC.

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  1. SONY ELECTRONICS, INC.

  2. ™ All-In-One Design • Multi-format – High Resolution Video switcher • Digital Audio Mixer • Individual live source video monitors • Program and Preview monitors • Robotic Camera controller • Text Typing Tool • Live source ISO recording • Live web stream encoder / server

  3. ™ Multi-format seamless switching • The Anycast Station is unique in that it handles multiple video formats seamlessly and simultaneously. Sources can be: • Composite video • S-Video • DV video (with embedded audio over Firewire) • PC RGB • SDI (with optional BKAW-580) • HD Component Analog (BKAW-560 & v2.0 announced) • HD-SDI (BKAW-590 & v2.1 announced) • Image files (JPG, TIF, Targa, BMP) (All video sources can be NTSC and/or PAL)

  4. VISCA PTZ Control and Interface • BRC-300 • (Composite, S-Video, SDI w / SDI option to BKAW-580) • BRC-H700 • (HD w / XGA option – now) • (SD w / SDI option – now) • (HD to BKAW-560 – future) • (HD w / HD-SDI option to BKAW-590 – future)

  5. ™ Diverse program output options • Record program onto tape. (DV, Composite or S-Video) • Display program via large screen displays to a large audience. • Stream program live onto world wide web. • Repackage production for alternate distribution using stored live feeds on HDD for direct access with NLEs. HD15 Computer Monitor Cable External HDDs Firewire / iLink 100 baseT Firewire / iLink

  6. Comprehensive I/O capability Factory Configuration Announced for Fall / Winter 2006 BKAW-580 SDI I/O BKAW-560 HD Analog Component I/O BKAW-590 HD-SDI I/O

  7. DV Magazine’s Award of Excellence • Best rated above all reviewed~ Focus, Datavideo, New Tek ~ Anycast Station in 2005 Excitement across the board • NAB2005 AIM (Awards for Innovation in Media) Winner • For Content Delivery

  8. Perfect for schools, government meeting documentation, and even night clubs. • Video Systems (August 2005) • The most portable and affordable “truck in a box” • Studio Monthly Magazine (Feb 2006) Anycast Station in 2005 Excitement across the board • Briefcase of Wonders – Delivers big results in small package. • Government Video.com (June 2005)

  9. Broad range of End-Users • Houses of Worship (HOW) • Video production companies • Universities / colleges / high schools • In-house corporate communications • Public access • Broadcast / cable news

  10. Target Markets • Corporate AV • Schools • Event Management Companies • Rental Houses • Public Venues • Government • Cable TV • Broadcast • House of Worship

  11. Competitive overview • NewTek Tricaster • Edirol V-440HD • Broadcast Pix • Datavideo SE-400

  12. Anycast Station First-in Demo Program • Buy Anycast Demo Unit. • Get On-line training and pass certification test. • Get listed on Sony Anycast website. • Do Demo. • Register Demo. • Make Sale. • Collect $2000 SPIFF. • Repeat as necessary… • ECS – IA • Hermes Music – TX • Midwest Media Group – IL • Progressive Electronics – MO • Texas Media Systems – TX • New candidates????

  13. Conclusion • The Anycast Station is an exclusive, one-of-a-kind unit with no real competition. • As the hub of a production / presentation system, it also promotes the sale of cameras, projectors, VTRs, mics, etc. • Very high demo-to-sale ratio, “They see it,… they buy it”. • Dealers willing to invest in the product can see significant additional profits.

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