Behavioral Change Models. Theoretical Models of Behavior Change. Prochaska Stages of Change Diffusion Process Ecological Systems Social Marketing. Prochaska Stages of Change . Intentional change unfolds through a series of five stages:. Precontemplation Contemplation Preparation
Intentional change unfolds through
a series of five stages:
People in this stage have no intention to change their behavior in the forseeable future.
Although individuals at this stage are usually unaware of their problems, their friends and family usually are.
In this stage, people are aware that a problem exists and are seriously thinking about addressing it, but have not yet made a commitment to take action.
They are aware of the pros of changing, but also are acutely aware of the cons.
Individuals in this stage are intending to take action in the near future.
They have a plan and sometimes have already made small changes in behavior.
In this stage, individuals modify their behavior, experiences or environment in order to overcome their problems.
Involves a significant commitment of time and energy.
In this stage, people work to prevent relapse and consolidate the gains they made during the action phase.
Stages of change in which particular processes of change are emphasized:
Precontemplation Contemplation Preparation Action Maintenance
Implications for Programs:
Key concepts include:
When new ideas are invented, diffused, and are adopted or rejected,
leading to certain consequences,
social change occurs
Late adopters (laggards)
Time of Adoption
The term ecology comes from the biological sciences and refers to the interrelations between organisms and their environments.
Ecological models of human behavior assume that behaviors are influenced by intra-personal, social, cultural and physical environmental factors, and that these factors are likely to interact with one another.
You can’t understand a person or their behavior apart from the environment or ecology in which they live.
Human behavior is multiply influenced.
Systematic influences are not only multi-dimensional but also cumulative and interactive.
Key concepts include: