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Agenda What is Google Ads? How Google Ads Works Types of Google Ads Benefits of Google Ads Common Mistakes to Avoid
What is Google Ads? • Definition:A pay-per-click advertising platform by Google. • Purpose:Helps businesses reach potential customers through search engine results and other Google services.
How Google Ads Works Auction System: Ads are shown based on bids and quality scores. Keywords: Advertisers select keywords relevant to their business. Ad Formats: Text ads, display ads, video ads, shopping ads, etc.
Types of Google Ads • Search Ads: Text ads appearing on search engine results. • Display Ads: Visual ads shown on websites in the Google Display • Network. • Video Ads: Ads that run on YouTube and other video platforms. • Shopping Ads: Product-based ads displayed in search results. • App Ads: Promote apps across Google’s networks.
Benefits of Google Ads Targeted Reach: Tailor ads to specific audiences based on demographics, interests, and behaviors. Measurable Results: Track performance with analytics. Budget Control: Set daily budgets and adjust bids. Flexibility: Quickly update and optimize campaigns.
Common Mistakes to Avoid • Ignoring Keywords: Not conducting thorough keyword research. • Poor Landing Pages: Not optimizing landing pages for user experience. • Neglecting Mobile Users: Failing to consider mobile optimization. • Setting and Forgetting: Not regularly monitoring and adjusting campaigns.
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