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Navigating the Recession: McDonald's Corporate Strategies

Explore how McDonald's Corporation implemented the McCafe line of espresso drinks during the recession to provide affordable quality alternatives to lattes, along with free Wi-Fi to attract consumers. Discover key strategies used by companies to thrive during economic downturns.

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Navigating the Recession: McDonald's Corporate Strategies

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  1. STRATEGIES USED BY COMPANIES DURING THE RECESSION

  2. McDonald‘s

    McDonald‘s Corp.:McCafelineofespressodrinks. Getconsumerstoseethebeveragesasaffordable, quality alternatives tolattesatmoregourmetchains; OfferingfreeWi-Fi
  3. Aquired F.A.O Schwarz and KB Toys (wellknowntoysspecialitychain); Startedtheholidayseasonearlybyopeningstores just after midnight on blackFriday; Controlingthemajor „toy“ relatedwebsitesbypurchasing etoys.com, toys.com and FAO.com Introducing an exclusivelineofBabies „R“ Us – brandedbabyessentials. Theyofferbabyproducts, includinginfantformula, diapersandwipesatUpto50 percentlessthancomparablebrands.
  4. Most usedstrategiesduringtherecession - short time work - closecompanies/ factories - reductionofjobs in a socialway  e.g. earlyretirement - reductionofovertime - dislocation

  5. BOSCH duringcrisis

  6. BOSCH Marketing strategies Focus on 3 businesssectors (Automotive Technology, Industrial Technology, Consumer GoodsandBuilding Technology) Importantacquistionofcompanieswithexcellentexpertise Costmanagement Flexible response to the economic downturn (flexible and reduced working time of 100,000 associates)
  7. BOSCH Marketing strategies Innovative Tradition Technological improvement to ecological questions (auto engine with less consumption of fuel, electrical battery for cars) Affordable advanced technology for everyone Specific products for emerging markets (cost-effective system for Tata-Nano low-price vehicle in India)

  8. Thyssen Krupp duringcrisis

  9. Thyssen Krupp strategies

    ThyssenKrupp PLuS Improvingearningsandliquidity in theshortand medium term reducingcostsandfinancingrequirements andsustainably enhancingtheCompany'sperformance Measuresreducedcostsover€1 billion Weloweredproductionand administrative costs optimizedprocurementandsales reducedexpenseforoutsourcedservices andsystematicallyutilizedopportunitiesforworkforceflexibilization
  10. Thyssen Krupp strategies ThyssenKrupp best Groupwidevalue-enhancementprogramhasbeensupportingthecontinuousimprovementprocess modulesform thebasisfortheprogram'ssuccess: managementcommitment establishment in theGroup'sorganization involvementofemployees standardizedandoverarchingcontrolling theprovisionofmethodologicalknowledgeandthetransferofknow-how
  11. Thankyouforyourattention Elze Rudiene Jian Vitali Hendrik Veslava Melissa Anna Anne Sophie Max
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