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GAMES. Matt Rosenzweig – Midnight Oil Creative. What We’re Covering. HTML5 WTF? A Brief History of Timewasters HTML5 Games Today Going Native The Future Examples Q&A. HTML5 WTF?. The next evolution of HTML; last major update was HTML4 in 1999 Lots of awesome new features

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matt rosenzweig midnight oil creative


Matt Rosenzweig – Midnight Oil Creative

what we re covering
What We’re Covering
  • HTML5 WTF?
  • A Brief History of Timewasters
  • HTML5 Games Today
  • Going Native
  • The Future
  • Examples
  • Q&A
html5 wtf
  • The next evolution of HTML; last major update was HTML4 in 1999
  • Lots of awesome new features
    • <video>, <audio>, <canvas> and other new multimedia goodness
    • Richer semantics via <header>, <footer>, <article>, etc
    • Offline storage, web workers, geolocation, forms
    • Not officially part of HTML5, but CSS3 brings a wealth of new features to enable greater styling of HTML content
  • HTML5 = HTML5 + CSS3 + JavaScript
  • Support: Safari, Chrome, Firefox, Opera, IE9 (sort of)
a brief history of timewasters
A Brief History of Timewasters
  • Casual games: simple rules, no required long-term time commitment, low production & distribution costs (Boyes 2008)
    • Analog: Checkers, Solitaire, Beer Pong
    • Early Digital: Pac Man, Duck Hunt, Tetris
    • Early Online: Bejeweled, Kongregate, Y! Games
    • Early Mobile: Snake, N-Gage
a brief history of timewasters1
A Brief History of Timewasters
  • Current Casual Gaming Trends
    • Hybrid: Geocaching, Alternate Reality
    • Advanced Mobile: Angry Birds, Doodle Jump, Cut The Rope
    • Social: Farmville, Mafia Wars
    • Console: Wii Classics, LittleBigPlanet
html5 games today
HTML5 Games Today
  • Promising proof-of-concepts
  • HTML5 Game Libraries: Impact, Akihabara, Rocket Engine, LimeJS
    • They help with the heavy lifting: Asset management, animation, physics, keyboard / mouse input, processing of sounds and graphics
    • Hybrid model: Open Source with commercial licensing = free to use / experiment with, cheap to commercialize
html5 games today1
HTML5 Games Today
  • Pros
    • Cross Platform: Any device with an HTML5-enabled browser (including about 160 million iOS devices)
    • More CPU-efficient than Flash
    • Frictionless distribution: Put it online and the entire world can play it
    • Client-Server / Network functionality: Just like building any other online application
html5 games today2
HTML5 Games Today
  • Cons
    • 3D (via WebGL) is only in an experimental state
    • Cross-browser complications due to differences in HTML5 implementations
    • Discovery: No central repository store for HTML5 games
    • Game development is hard, and we gotta put food on the table (monetization)
    • Hampered by committee-driven standards formulation (the W3C), proprietary solutions have already solved most of these cons (iOS / App Store is the best example)
going native
Going Native
  • Generally speaking, native game solutions are kicking HTML5’s ass
    • iOS: 3D, monetization via purchase, ad-supported, in-app purchases, licked the discovery problem too
    • Android: Large install base, ad-supported games generate upwards of five-figure monthly incomes for developers
    • Console / Desktop: Far more advanced graphics capabilities, support for hardware controllers, decades-old industry ecosystem to support future advancement (retail / dev / marketing / consumers)
the future
The Future
  • 3D support coming via WebGL (soon-ish)
  • IE9 brings HTML5 support (but IE6 – IE8 are still out there and hard to upgrade)
  • Advancements in hardware acceleration (better graphics faster)
the future1
The Future
  • The Takeaway:
    • In the next several years, HTML5 will probably have all the technology required to make great contemporary games. The problems that still need to be solved are largely business-related: Distribution, discovery, and monetization. HTML5 developers should embrace what makes the platform unique and create games based on those qualities, but it will probably require a fundamental shift in how we think about both creating and playing games for that to happen.
  • Roundball
  • Biolab Disaster
  • ZType
  • Questions? Ask away!
  • If we run out of time, you can contact me here:

Matt Rosenzweig

Sr. Front End Developer

Midnight Oil Creative