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Jesús Lau jlau@uv.mx / jesuslau

InfolitGlobal IFLA Information Literacy Section LIANZA 2010 Centenary Conference “At the Edge / Te Matakáheru ” Dunedin, New Zealand, November 29 th , 2010 (Monday). Jesús Lau jlau@uv.mx / www.jesuslau.com Director , USBI-VER Library, y Coordinator Biblioteca Virtual UV

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Jesús Lau jlau@uv.mx / jesuslau

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  1. InfolitGlobalIFLA Information Literacy SectionLIANZA 2010 Centenary Conference“At the Edge / Te Matakáheru”Dunedin, New Zealand, November 29th, 2010 (Monday) Jesús Lau jlau@uv.mx / www.jesuslau.com Director, USBI-VER Library, y Coordinator Biblioteca Virtual UV UniversidadVeracruzana Boca del Río, Veracruz, México www.uv.mx/usbi_ver / www.uv.mx/bvirtual Facebookjesuslau / Twitterjesuslau Flickrjesuslau

  2. InfolitGlobalIFLA Information Literacy SectionLIANZA 2010 Centenary Conference“At the Edge / Te Matakáheru”Dunedin, New Zealand, November 29th, 2010 (Monday) Jesús Lau jlau@uv.mx / www.jesuslau.com Director USBI-VER, y Coordinador Biblioteca Virtual UV UniversidadVeracruzana Boca del Río, Veracruz, México www.uv.mx/usbi_ver/ www.uv.mx/bvirtual

  3. Topics • InfolitGlobalDirectory • InfolitState of the Art Report • International Infolit Logo • Logo Marketing Manual

  4. InformationLiteracyResourcesDirectory,InfolitGlobal

  5. FEATURES • Itoffers a global overviewoninformationliteracydevelopments • Itincludes more than 1,000 records fromaroundtheworld • Itincludessomenumber IL documents • Records are modifiedorupdatedaccordingtowebsitevisitors´ requests

  6. FEATURES • Lists of resourcesby country, categories, ortype of resource • Display of statistics • Interface language in English and Spanish, and itis ready for additional ones • RSSFeedstokeepvisitors updated about new added resources

  7. CATEGORIES • IL Productsforusers • (457 records) • Publications • (231 records) • Organizations • (58 records) • Training the trainers • (104 records) • Communication • (160 records) Total: 1010 records (july 28)

  8. SUBCATEGORY (1) • IL Products for users • Advocacy toolkits (3) • Assessment / Evaluation tools (4) • Know how materials (31) • Library tours (20) • Tests of IL competencies/skills (11) • Tutorials for citizens (36) • Tutorials on how to use specific information resources (303) • Workshop/Hands on experience (31) • Credit courses (15)

  9. SUBCATEGORY (2) • Publications • Guidelines for information literacy (27) • IL monographs of international coverage (21) • Specific guidelines for key programs (3) • Thesis of international relevance (40) • Translations of key international documents (10) • Serials (Journals) (25) • Other publications of international relevance (102)

  10. SUBCATEGORY (3) • Organizations • Associations and professional bodies (28) • Information literacy training organizations (11) • International organizations with IL related work (5) • Research projects / Research centers (15)

  11. SUBCATEGORY (4) • Training the trainers • Courses (50) • Distant certificates/degrees (0) • IL institutes/immersion programs (15) • Web-based courses for training the trainers (20) • Workshop/Hands on experience (18)

  12. SUBCATEGORY (5) • Communication 160 • Conferences on the subject (28) • International actions, meetings, programs (15) • Listservs - Discussion lists (8) • Weblogs (36) • Websites devoted to information literacy (73)

  13. Records by country (Top ten) 335 105 99 93 87 56 24 16 13 13 United States Mexico Spain International United Kingdom Australia Canada Colombia Brazil Chile

  14. REGIONAL COORDINATORS Judith Peacock SylvieChevillotte / Mireille Lamouroux Jesús Lau Eva Tolonen Helena Asamoah-Hassan Sheila Webber Linda Goff / EileenStec Rajendra Munoo • Australia / New Zealand • Francophone Countries • Latin America and Spain • Nordic/Baltic Countries • Africa • UnitedKingdom/ Ireland • USA and Canada • Southeast Asia

  15. The International State of the Art Report This international report on the state of the art of Information Literacy in different corners of the world attempts to give an overview of what is going on in the subject. The project was funded by UNESCO, through the Information Literacy Section of the International Federation of Libraries and Associations (IFLA).

  16. The International State of the Art Report The goal of the report is to identify information literacy trends around the world in five broad subjects: resources for user education; publications devoted to the subject; organizations, such as associations, and other professional groups; training programs for IL facilitators; and communication events, such a conferences, and meetings.

  17. Regional Coordinators

  18. Content A. Introduction B. IL Products for Users C. Publications D. Organizations E. Training the Trainers F. Communication G. Conclusions H. References

  19. Information Literacy Logo UNESCO International Federation of Library Associations and Institutions Information Literacy Section

  20. Objective The aim of creating thisLogo was to make communication easier betweenthosewho carry out information literacy projects, theircommunities, and societyin general.  The Logo is available free of charge and promoted as an international symbol of information literacy.

  21. Global Contest - Statistics • Participants 139 • Countries 36 • Proposals 198 • Judges 11 • Evaluations made 2,178 • Discarded 1,274

  22. Judges • AFRICA / GhanaHelena R. Asamoah-Hassan • EASTERN EUROPE / RussiaEugene Altovsky • FAR EAST / ChinaDu Weichun • LATIN AMERICA / MexicoGuadalupe Vega-Díaz • MIDDLE EAST/ LebanonHilda T. Nassar • NORTH AMERICA / USAMark Szarko • OCEANIA / AustraliaJudith Peacock • SOUTH EAST ASIA / ThailandLapapan Choovong • WESTERN EUROPE / UKSheila Webber • LOGO COMMITEE Jesús Lau & Linda Goff

  23. EvaluatedAspects Concept Concept relation (toInfoLit) Positive association (shows InfoLitpositively) Easy identification (quickly and easily recognized) Design Abstraction level(communicate the appropiate understanding level of theintended audience) One color (logo as efectivein black and white as in color) Flow(white space shouldflow rather than be trapped Reduction(logo can bereducedto a small diameter and stillbe readable)

  24. ContestWinner AUTHOR Luy Pérez, EdgarCiudad Habana, CUBA

  25. ContestWinner

  26. ContestWinner

  27. Logo Website Part of infolitglobal.info re-design Downloadable version in different formats Logo toolkit draft is available onthe web www.infolitglobal.info/logo

  28. Helppromoteit! Information Literacy has now a logo butitneedsyourhelp Use it Share it Demand it

  29. Integrating the Information Literacy Logo: A Marketing ManualDraft – December 2009 IFLA – Information Literacy Section / UNESCO Jesus Lau jlau@uv.mx / www.jesuslau.com Universidad Veracruzana Veracruz (Mexico) Jesus Cortes jcortes@uacj.mx Universidad Autónoma de Ciudad Juárez Ciudad Juarez (Mexico)

  30. Manual Content • Purpose of the Logo • Purpose of the Manual • Supporting Resources • Technical Instructions • Gallery of Applications

  31. A General Marketing Plan • Scope of this Section • Two Major Trend • Products and Services • Services Characteristics • Marketing, a Definition

  32. Your Marketing Plan • Aims and Objectives • What and How Objectives are Being • SWOT Analysis • Market Segmentation • Meeting your IL Objectives • How to Communicate • Marketing Communications • Evaluating Marketing Activities • Logo Best Practices – Your Story

  33. Branding • Non-Profit Library • Branding • Importance of Branding • Key Elements of a Brand • Auditing your Current Brand • How to Brand • A Participatory Process • Principles to Succeed • The Quick Test

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