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Comprehensive Overview of Web Operations Manager Role and Responsibilities

This document outlines the multifaceted responsibilities of a Web Operations Manager across various levels of administration, content management, design, development, and marketing. It highlights key tasks including strategy development, content creation and maintenance, technical integrity monitoring, user interface design, and web promotion strategy implementation. The position demands proficient collaboration among team members, as well as the application of analytical skills for performance monitoring and optimization, ensuring the delivery of high-quality digital services.

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Comprehensive Overview of Web Operations Manager Role and Responsibilities

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  1. Metrics Stats n’ Stuff

  2. Position — Web Operations Manager • Oversees Strategy & Operations • Content Creation & Maintenance • Develops Business Plan & Annual Budget • Accountable for: • Staff • Product & Service Delivery

  3. Position — Administration: Level 1 • Performs Research • Assists in Determining Practices for Admin & Ops • Hardware & Connectivity Requirements • Monitoring Technical Integrity • Create Proposals

  4. Position — Administration: Level 2 • New Technologies • Connectivity Requirements • Intranet, LAN, WAN • 3rd Party Liaison • Implement Security Measures

  5. Position — Administration: Level 3 • Develop & Administer Processes • Infrastructure • Firewall • Site Monitoring • Quality Assurance Reviews

  6. Position — Content: Level 1 • Updates Content Based on Standards • Posts Documents to Site • Review Site for Outdated Content • Collect Materials for Content

  7. Position — Content: Level 2 • Modify & Create Content • Review Content for Accuracy & Quality • Provides Direction for Converting Text to Pages

  8. Position — Content: Level 3 • Support of Web Content Strategy • Development & Implementation of Standards • Content Submission & Approval Procedures

  9. Position — Design: Level 1 • Documents Project Plans • Researches Competing Sites • Design Elements • Unique Features

  10. Position — Design: Level 2 • Creates Project Plans & Standards • Direct Implementation of UI • Approves Layout & Verifies Usability • Work w/ Developers • Special Effects, Animation, Graphics

  11. Position — Design: Level 3 • Develop UI • Organizational Structure, Navigation • Labeling Conventions • Search Systems • Final Review of Graphics, Layout, Clarity • Approves Layout & Verifies Usability

  12. Position — Development: Level 1 • Program • HTML, JavaScript, ASP, C++ • Formulates Site Scope for Web Apps • Assists in Preparing Detailed Specs • Test, Debug • Analyze/Revise Logic & Documentation

  13. Position — Development: Level 2 • Devises Capabilities to Solve Complex Problems • Prepares Detailed Specs • Technical Resource • Codes Complex Routines • Oversees Testing, Debugging • Guidance & Training for Less-Experienced Staff

  14. Position — Development: Level 3 • Defines Scope & Objectives for Web Apps • Responsible for Technical Design and UI • Leads Development of Specs & Project Plans • Oversees Design, Coding, Testing, Docs • Performs Quality Assurance Reviews • Directs Team Members

  15. Position — Marketing: Level 1 • Monitors Site Activity • Prepares Analysis for Management Review • Marketing Research Support

  16. Position — Marketing: Level 2 • Input/Recommendations • Channels, Strategic Partners • Branding, Marketing, Hyperlinks • Assists in Developing Marketing Plans • Identify Revenue-Generating Opportunities

  17. Position — Marketing: Level 3 • Develop/Implement Web Promotion Strategy • Develop Strategic Partner Relationships • Significant Service/Product Marketing Experience

  18. Consulting Tips • Communicate Through Chain of Command • Don’t Stop at Your Contact • Knowledgeable Regarding Client’s Business • Outline Decisions, Present Options • Communicate Progress, Show Results • Punctuality • Get Sign-offs, Document Decisions • Know When to Fold ‘Em

  19. Worldwide Online Population World Internet Stats 6/08

  20. Worldwide Usage Penetration US Ranked 13th World Internet Stats 9/07

  21. Online Activities Pew Internet 5/08

  22. Happy Holidays comScore1/08

  23. Top US Properties Companies Google Yahoo Microsoft AOL Fox Ebay Amazon Wikipedia • People/wk • 140,163,000 • 140,080,000 • 119,677,000 • 110,841,000 • 85,998,000 • 72,972,000 • 57,002,000 • 53,337,000 comScore 6/08

  24. 215,088,545 • Number of people with Internet access in U.S. • 71.4% World Internet Stats 2006

  25. Average Home Web Use • Sessions per Month • Domains Visited • Time Spent per Month • Page View Duration 33 69 31:46:58 00:00:47 Nielsen//NetRatings6/08

  26. U.S. Internet Usage - Sex Pew Internet 3/07

  27. U.S. Internet Usage - Age Pew Internet 3/07

  28. U.S. Internet Usage - Race Pew Internet 3/07

  29. U.S. Internet Usage - Income Pew Internet 3/07

  30. U.S. Internet Usage - Education Pew Internet 3/07

  31. US Access Type Nielsen Online 4/08

  32. US Access Type Nielsen Online 4/08

  33. Server Platform Deployed NetCraft8/07

  34. 40% • Employees who spend at least an hour a day on personal emails ITFacts 2/05

  35. 103,988,560 • Domains DomainTools.com 4/08

  36. 1,123,650 • Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

  37. 1/3 • Fraction of their lives Gen Y-ers will spend on the Internet

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