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Metrics

Metrics. Stats n’ Stuff. Position — Web Operations Manager. Oversees Strategy & Operations Content Creation & Maintenance Develops Business Plan & Annual Budget Accountable for: Staff Product & Service Delivery. Position — Administration: Level 1. Performs Research

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Metrics

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  1. Metrics Stats n’ Stuff

  2. Position — Web Operations Manager • Oversees Strategy & Operations • Content Creation & Maintenance • Develops Business Plan & Annual Budget • Accountable for: • Staff • Product & Service Delivery

  3. Position — Administration: Level 1 • Performs Research • Assists in Determining Practices for Admin & Ops • Hardware & Connectivity Requirements • Monitoring Technical Integrity • Create Proposals

  4. Position — Administration: Level 2 • New Technologies • Connectivity Requirements • Intranet, LAN, WAN • 3rd Party Liaison • Implement Security Measures

  5. Position — Administration: Level 3 • Develop & Administer Processes • Infrastructure • Firewall • Site Monitoring • Quality Assurance Reviews

  6. Position — Content: Level 1 • Updates Content Based on Standards • Posts Documents to Site • Review Site for Outdated Content • Collect Materials for Content

  7. Position — Content: Level 2 • Modify & Create Content • Review Content for Accuracy & Quality • Provides Direction for Converting Text to Pages

  8. Position — Content: Level 3 • Support of Web Content Strategy • Development & Implementation of Standards • Content Submission & Approval Procedures

  9. Position — Design: Level 1 • Documents Project Plans • Researches Competing Sites • Design Elements • Unique Features

  10. Position — Design: Level 2 • Creates Project Plans & Standards • Direct Implementation of UI • Approves Layout & Verifies Usability • Work w/ Developers • Special Effects, Animation, Graphics

  11. Position — Design: Level 3 • Develop UI • Organizational Structure, Navigation • Labeling Conventions • Search Systems • Final Review of Graphics, Layout, Clarity • Approves Layout & Verifies Usability

  12. Position — Development: Level 1 • Program • HTML, JavaScript, ASP, C++ • Formulates Site Scope for Web Apps • Assists in Preparing Detailed Specs • Test, Debug • Analyze/Revise Logic & Documentation

  13. Position — Development: Level 2 • Devises Capabilities to Solve Complex Problems • Prepares Detailed Specs • Technical Resource • Codes Complex Routines • Oversees Testing, Debugging • Guidance & Training for Less-Experienced Staff

  14. Position — Development: Level 3 • Defines Scope & Objectives for Web Apps • Responsible for Technical Design and UI • Leads Development of Specs & Project Plans • Oversees Design, Coding, Testing, Docs • Performs Quality Assurance Reviews • Directs Team Members

  15. Position — Marketing: Level 1 • Monitors Site Activity • Prepares Analysis for Management Review • Marketing Research Support

  16. Position — Marketing: Level 2 • Input/Recommendations • Channels, Strategic Partners • Branding, Marketing, Hyperlinks • Assists in Developing Marketing Plans • Identify Revenue-Generating Opportunities

  17. Position — Marketing: Level 3 • Develop/Implement Web Promotion Strategy • Develop Strategic Partner Relationships • Significant Service/Product Marketing Experience

  18. Consulting Tips • Communicate Through Chain of Command • Don’t Stop at Your Contact • Knowledgeable Regarding Client’s Business • Outline Decisions, Present Options • Communicate Progress, Show Results • Punctuality • Get Sign-offs, Document Decisions • Know When to Fold ‘Em

  19. Worldwide Online Population World Internet Stats 6/08

  20. Worldwide Usage Penetration US Ranked 13th World Internet Stats 9/07

  21. Online Activities Pew Internet 5/08

  22. Happy Holidays comScore1/08

  23. Top US Properties Companies Google Yahoo Microsoft AOL Fox Ebay Amazon Wikipedia • People/wk • 140,163,000 • 140,080,000 • 119,677,000 • 110,841,000 • 85,998,000 • 72,972,000 • 57,002,000 • 53,337,000 comScore 6/08

  24. 215,088,545 • Number of people with Internet access in U.S. • 71.4% World Internet Stats 2006

  25. Average Home Web Use • Sessions per Month • Domains Visited • Time Spent per Month • Page View Duration 33 69 31:46:58 00:00:47 Nielsen//NetRatings6/08

  26. U.S. Internet Usage - Sex Pew Internet 3/07

  27. U.S. Internet Usage - Age Pew Internet 3/07

  28. U.S. Internet Usage - Race Pew Internet 3/07

  29. U.S. Internet Usage - Income Pew Internet 3/07

  30. U.S. Internet Usage - Education Pew Internet 3/07

  31. US Access Type Nielsen Online 4/08

  32. US Access Type Nielsen Online 4/08

  33. Server Platform Deployed NetCraft8/07

  34. 40% • Employees who spend at least an hour a day on personal emails ITFacts 2/05

  35. 103,988,560 • Domains DomainTools.com 4/08

  36. 1,123,650 • Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

  37. 1/3 • Fraction of their lives Gen Y-ers will spend on the Internet

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