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Production for the Long Tail

Production for the Long Tail. Steve Stough Hollywood Post Alliance Technology Retreat February 1, 2007. The Long Tail. Hits. Number of Views . Indie, Art Films, New Media. Relative Popularity . The Long Legs. Theatrical. DVD, PPV. Hits. Lonelygirl15. Number of Views per Month .

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Production for the Long Tail

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  1. Production for the Long Tail Steve Stough Hollywood Post Alliance Technology Retreat February 1, 2007

  2. The Long Tail Hits Number of Views  Indie, Art Films, New Media Relative Popularity 

  3. The Long Legs Theatrical DVD, PPV Hits Lonelygirl15 Number of Views per Month  VoD, NetFlix Time Since First Release 

  4. Visual Entertainment Ecosystem

  5. Lockheed Martin: Steve Stough

  6. Marc Darr

  7. ARRI: Kevin Irvin

  8. Stargate Films: Sam Nicholson & Darren Frankel

  9. Imagica: Richard Antley

  10. EMC Telco and Entertainment: Paul Swedberg

  11. Lockheed Martin • ~60,000 engineers – almost all in R&D • Build few things in commercial quantity • Aircraft • The rest is spun off to commercial companies • Major annual commitment to collaborative advanced research with GE Labs, Sandia National Labs, DARPA, universities • A receiver and licensor of advanced tech • Some past entertainment-related initiatives • 1980 – Present: Dozens of image analysis systems, 2D to 3D • 1984: First wide-stripe, high-speed image distribution RAID • 1990’s: Teranex video processing company • 1998: Secure image archive management system (now part of Ascent Media) • 1999 – Present: High-dynamic range 4k, 24p video camera • 2001: First power-efficient 40 Gbps fiber optic transceiver commercial company • 2003: VoD distribution switch components based on non-linear optical devices and materials • 2005: 3.2 Gbps recorder read/write head demonstrated. Capable of writing 4 TBytes to a 120 mm disk.

  12. Production for the Long Tail Lockheed Martin Industry Consultant ARRI Stargate Films Imagica* EMC Steve Stough Marc Darr Kevin Irvin Sam Nicholson Darren Frankel Richard Antley Paul Swedberg * Cinema Events canceled due to medical reasons Stephen.A.Stough@LMCO.com

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