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Ilana Feldman Intro to Critical Media and Cultural Studies Fall Semester One PowerPoint Presentation
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Ilana Feldman Intro to Critical Media and Cultural Studies Fall Semester One Paper (presentation) number one: Textual Analysis Dominance of Women in Advertising. Introduction. Women are often portrayed with a sense of purity and innocence

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slide1

Ilana Feldman

Intro to Critical Media and Cultural Studies

Fall Semester One

Paper (presentation) number one: Textual Analysis

Dominance of Women in Advertising

introduction
Introduction
  • Women are often portrayed with a sense of purity and innocence
  • The more of a role women have in an ad = to her dominance which sells the product to empowered women
  • Elle Magazine targets women who are at stages in their lives where they already feel enabled or in charge

Thesis: The DSQAURED2 advertisement featured in the September edition of Elle Magazine, establishes a dominance of women through the portrayal of (in)vulnerability, and sexuality, choosing these common ideals to promote, encourage and endorse women.

conclusion
Conclusion
  • Why do these themes help to appeal to the target audience?
  • How does this ad empower women, while also attracting them to purchase their fashion line?
  • Has the ad portrayed what the company is trying to sell through being memorable?
  • This ad tells a lot about how women can be powerful, without being overly seductive, or hyper-feminine.