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The best environmental choice in seafood PowerPoint Presentation
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The best environmental choice in seafood

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  1. Salmon and Ecolabels – Why should anyone care? Jim Humphreys Fisheries Director-Americas The Marine Stewardship Council (MSC) The best environmental choice in seafood

  2. Changes during the past 10 years • Sustainability and the Seafood Industry • Critical criteria for many buyers • Marine Stewardship Council • The leading ecolabel for seafood • Competitors • Several salmon fisheries in program The best environmental choice in seafood

  3. Sustainability and the Seafood Industry • The past 10 years has seen Major Commitments and Involvement around the world from: • Fisheries • Producers • Retailers The best environmental choice in seafood

  4. Market for sustainable seafood • Wal-Mart • sets 100% MSC fish target for North America for its range of fresh and frozen seafood. • Over 30 products now in stores • Working with supply fisheries to improve performance • Commitment spreading to other Wal-Mart holdings • ASDA sets 100% MSC fish target for its range of fresh and frozen seafood Senior Level discussions with 50% of US top 10 retailers • Aeon • Decides to carry MSC labeled products in stores. • Over 50 MSC products in Japan • Metro (Germany) makes a commitment to sustainable seafood • First Russian MSC labeled Product – Sep 2007 The best environmental choice in seafood

  5. America – Asia Pacific – South Africa The best environmental choice in seafood

  6. Europe The best environmental choice in seafood

  7. What has driven this interest • Traceability • IUU • Assuring Long-term supply • Risk Management • Meeting Customer demand The best environmental choice in seafood

  8. The best environmental choice in seafood

  9. Market for MSC labeled products • 981 Product lines • 35 Countries • 335 Product Lines are Salmon • Major Markets • US • UK • Western Europe • Japan The best environmental choice in seafood

  10. What is the MSC • Market Based Incentive for Sustainable and Well Managed Fisheries • Certification Program for Fisheries • Traceability Program for products • Independent 3rd Party Audit • Voluntary • Leading Global Ecolabel • FAO Compliant The best environmental choice in seafood

  11. Which Salmon Fisheries are involved with MSC Program • Alaska Salmon (entire state) • British Columbia Sockeye (4 regions) • California Troll King Salmon • Hokkaido Chum • Russian Far East Salmon • 7% of world’s wild capture food fisheries • 42 % of wild Salmon The best environmental choice in seafood

  12. What are the major issues with Salmon fisheries and MSC assessment? • Hatchery enhancement • Genetic impacts • Ecosystem impacts • Stock health • What data exists on these topics? • MSC assessment is a data and systems review – involvement of fisheries management agency is important to success The best environmental choice in seafood

  13. How can the MSC Program be used? • For Certification and labeling • For auditing of resource health and fisheries management system • Low-cost approach for independent auditing to identify issues The best environmental choice in seafood