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marketing

marketing. Careers. E. Marketing careers (no notes). Characteristics of a marketing career Diverse jobs (buying, selling, creating, advising, designing ads) 33% of U.S. jobs involve marketing Above average income Advancement Can be stressful. Marketing careers.

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marketing

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  1. marketing Careers

  2. E. Marketing careers (no notes) • Characteristics of a marketing career • Diverse jobs (buying, selling, creating, advising, designing ads) • 33% of U.S. jobs involve marketing • Above average income • Advancement • Can be stressful

  3. Marketing careers • Employment trends are projected to continue at a high level through 2012 • Occupational area • Advertising • Customer service • E-commerce • Entertainment marketing

  4. Entrepreneur Fashion merchandising Financial services Food marketing Hospitality marketing Importing/exporting Market research Pharmaceutical marketing Occupational area

  5. Product management Professional sales Public relations Real estate Restaurant management Retail mgt. Sales mgt. Service marketing Sports marketing Travel/tourism Occupational area

  6. E. Job levels • Entry-level jobs – no experience needed; very few decisions to make • Career-sustaining jobs – higher level skills; more decisions (head teller at a bank)

  7. Job levels • Marketing specialist employees - a team leader; involved in daily decision-making (account executive at an ad agency) • Marketing supervisors – requires good management skills; must make smart decisions on a regular basis; higher income (customer service manager at a bank) • Managers and CEOs/owners – top level job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of Marriott Corp.

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