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CISB594 Business Intelligence Introduction
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  1. CISB594 Business IntelligenceIntroduction

  2. What will we look at today • Lecturer • Learning Outcomes • Course Structure • Materials • Reference Texts • Assessments • Expectations • Your first assignment CISB594 – Business Intelligence

  3. Your Lecturer • Name : RohainiRamli • Contact : 603-8921 2020 ext 2343 rohaini@uniten.edu.my • Office : BW-4-C16 CoIT Building • Office Hour : 9am to 5pm (Consultation by appointment only) CISB594 – Business Intelligence

  4. Learning Outcomes At the end of this course, you should be able to: • Explain the concept and the importance of business intelligence in contributing to the delivery of business value and competitiveness in modern organizations • Describe and explain the role of data warehouses in decision support, explaining the requirement for handling its development, implementation, administration and security issues • Explain the importance of business analytic (BA) and Data Visualization in organizations • Describe data, text and web mining and its objectives and benefits to organizations • Explain business performance management (BPM) and its objectives and benefits to organizations CISB594 – Business Intelligence

  5. Proposed Course Structure CISB594 – Business Intelligence

  6. Proposed Course Structure CISB594 – Business Intelligence

  7. Proposed Course Structure CISB594 – Business Intelligence

  8. Assessments • Assignment I : Individual Assignment • Assignment II : Group Assignment • Mid Term (20%) – after week 7 • Final Exam (50%) (30%) CISB594 – Business Intelligence

  9. Reference Text CISB594 – Business Intelligence

  10. Materials • All materials and assignment questions are available at metalab.uniten.edu.my/~rohaini/CISB594 Business Intelligence CISB594 – Business Intelligence

  11. Context of this subject Work/Industry SAD Any Further IS / Development Work BI MIS Final Year Project Any System Development Work CISB594 – Business Intelligence

  12. What is expected of you You must be able to demonstrate the following : • Critical reflection • Tertiary education work demands higher level thinking • Literature & other media review • Multiple inputs - from many disciplines, with correct referencing (academic writing) • Avoiding plagiarism, take note of citations & references • Teamworking • Excellence comes from interaction & sharing • Problem Solving • Applying your knowledge CISB594 – Business Intelligence

  13. What is expected of you Behavioral Code • Punctuality • Electrical devices/Mobile phones – do not disrupt the lesson • Adherence to UNITEN rules & regulations • Timely submission of assignments / projects / homework CISB594 – Business Intelligence

  14. What support is available for you • Face-to-face Meeting (through prior appointment) • Email – to lecturer’s email address • UNITEN metalab • Library Resources • Internet Resources CISB594 – Business Intelligence

  15. Assignment Overview You are to complete two pieces of course work which is worth 30 % of the module overall marks. You need to work in a team of three members. 1. To produce an academic paper on Business Intelligence (research writing on Business Intelligence) 2. A discussion and recommendation based on a case study. TBA. CISB594 – Business Intelligence

  16. Your task today Get started on your assignment (individual component) • Each group is to conduct a research on “Business Intelligence in Education Sector”. The outcome of this research should be presented in a form of an academic paper, of not less than 1200 words (not inclusive of the list of references) in length. The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of an education sector. • The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper. • It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking. CISB594 – Business Intelligence

  17. Your task today • Get yourself grouped • Go get materials from journals/conferences proceedings (library online) • Start writing

  18. Your task today – getting the research material

  19. Marking Scheme & Submission • The following are marks that are to be awarded for assignment 1 • This individual referenced research paper is to be submitted to your lecturer by 5 PM on Monday week 6. CISB594 – Business Intelligence

  20. Academic Writing – Research and Referencing

  21. Characteristics of a Graduate KNOWLEDGE COMMUNICATION SKILLS CRITICALANALYSIS

  22. Plagiarism and Referencing • What is plagiarism? • the use of the ideas and/or words of others without due acknowledgement. • copying material from the Internet, library books and the work of others without the use of quotation marks and/or acknowledgement of the source. • summarising or paraphrasing another person's work by simply changing a few words without acknowledgement • an assessment offence, and carries major penalties

  23. Avoiding Plagiarism : Differences between References & Citations Citations According to Thomas and Watzman (2005), teenagers seem the most vulnerable to potential negative effects as they use the Internet for more hours than do adults. Reference Thomas, T.S & Watzman, A (2005) Computers and kids: Pulling the plug can protect the planet, Phi Delta Volume 84 Number 8. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin

  24. Avoiding Plagiarism – some samples of citations This is your statement Technology, though useful is never problem free. According to Teicher (1999), “no technology is fail-safe”. In addition, Emmans (2000) has pointed out that students must be made aware of the cyber responsibilities as the solutions designed to address the problems can only do so much as “no software and no policy can be foolproof”. Reference List at the end of the document • Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education and Technology. Volume 9, Number 1. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc • Teicher, J (1999) An Action Plan For Smart Internet Use. Educational Leadership. Volume 56 Number 5. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc The green texts are your citations – to support your statement

  25. Avoiding Plagiarism - paraphrasing • Paraphrasing • Change text into your own words • Must also include citation e.g. …as stated by Kotler, 2000 According to Hoyer and MacInnis (2001), satisfied customers form the foundation of any successful business. They said that customer satisfaction is critical and it leads to repeat purchase, brand loyalty, and positive word of mouth. Reference List at the end of the document Hoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed., Boston, Houghton Mifflin Company.

  26. Avoiding Plagiarism – copying word for word • Copying word for word from a source • Only copy a small amount “Today’s companies are finding it increasingly unrewarding to practice mass marketing or product-variety marketing. Mass markets are becoming ‘demassified’. They are dissolving into hundreds of micromarkets characterised by different buyers pursuing different products in different distribution channels and attending to different communication channels” (Kotler, 2000) Reference List at the end of the document Kotler, P., 2000, Marketing Management. 10th ed., New Jersey, Prentice-Hall.

  27. Avoiding Plagiarism & Demonstrating Critical Thinking The majority of literatures viewed for this research agree that the Internet in particular is reputed to be one of the reasons for social and ethical problems among school’s students. (Affonso, 1999; Davies, 2001; Piercey, 2000). On the other hand, Rahman (2002), brings up a valid point by stating that the blame for teenagers social and ethical misconducts should not be put on the technology alone, other factors like the family background and the children's upbringing should also be considered.

  28. Avoiding Plagiarism & Demonstrating Critical Thinking Reference List at the end of the document Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children? Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia. Retrieved May 7, 2003 from http://www.victoriapoint.com/ Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan 28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi- bin/buddy/erc

  29. Questions?