Jennifer Aniston s Smart Water Endorsement

1. Jennifer Aniston’s Smart Water Endorsement By Shannon Donohoe

2. Who is Jennifer Aniston? I chose Jennifer Aniston because she is one of my favorite actresses. Jennifer Aniston got her big break in Hollywood when she played the character of Rachel Green on the hit TV series “Friends”. Her famous haircut in “Friends”, became so popular they named it “The Rachel”. Along with “Friends, she has also been in several box office hits. Her “girl-next-door” image, can be accountable for her ever growing popularity.

3. Glaceau Smart Water Aniston has an endorsement deal with the Glaceau company, endorsing Smart Water. Smart Water is a nutrient enhanced water. Glaceau Smart Water promotes healthy living and “hydrating responsibly.”

4. Smart Water VS. Spring Water To distinguish their product from spring water, the company created the term "Smart Water" and bottled it in graphically appealing proprietary packaging under its trademarked brand name, Glaceau. Glaceau Smart Water has claimed its rightful place as having the lowest measurement of total dissolved solids (i.e. metals and minerals) of any water on the market.

5. A Perfect Match! “We were thrilled that Jennifer discovered smartwater and realized what a difference it makes to her healthy lifestyle,” said Rohan Oza, smartwater’s senior vice president of marketing. “To us, Jennifer truly embodies what smartwater is all about as she combines substance and style like nobody else.” Since her “girl-next-door” image, makes it easy for her fans to relate to, it also helps in selling smartwater to people who live healthy lifestyles such as Jennifer’s.

6. Who are the Customers? The Target Market The company Glaceau, promotes healthy living, and targets customers who live a healthy life style. Their main target are people who enjoy healthy food and are aware of what they are putting into their bodies. Customer’s buy Smart Water for “what’s not in it”, which is a major selling point for Glaceau. Demographics & Psychographics Targeting the natural foods, gourmet/specialty and direct-store-door beverage retail channels of distribution, Energy Brands quickly formed relationships with over 30 well established food and beverage distributors nationwide. Glaceau Smart Water is now featured in many of the nation’s most highly regarded retail outlets, including, for example, the two national giants of the natural foods world, Whole Foods and Wild Oats, as well as over 150 Ralph’s stores in California, 60 Wegman’s stores in New York State, and 75 A&P stores in New Jersey alone, as well as Waldbaum’s, Super Fresh, Food Emporium, and D’Agostino, among others.

7. Brand Image VS Celebrity Image Everyone knows about Jennifer Aniston's healthy lifestyle. The all-American beauty has a passion for yoga, cooking organic meals and walking her dogs, Norman and Dolly on the beach. Not only does Jennifer exercise and eat right, but she has also been drinking the biologically best water, smartwater, even before her contract with Glaceau was started.

8. Celebrity Value Films The Break-Up (2006)$8,000,000 Rumor Has It...(2005)$8,000,000 Along CamePolly(2004)$5,000,000 Rock Star (2001)$3,000,000 Picture Perfect (1997)$2,000,000 “Friends” Aniston (along with her female costars) became the highest paid TV actress of all time with her $1 million-per-episode paycheck for the tenth season of Friends. *According to Forbes List, Aniston raked in $27 million in 2007 , which was the year her smart water contract Began.

9. The Bottled Water Controversy In signing up to promote bottled water brand Smartwater Jennifer has attracted the attention of campaigners concerned about the Impact of plastic containers on the environment. Jennifer's Smartwater ad "really isn't the right message," according to Betty McLaughlin of the Container Recycling Institute. "I'll tell you what smart water is: smart water is when you walk to the tap and there is this wonderful product that is life fulfilling and delivered right into the room that we want it in.” Jennifer may have also ticked off other Hollywood stars. Leonardo Dicaprio created a short film entitled Water Planet to raise awareness of water shortages and promote conservation, whilst Sarah Jessica Parker hosted UNICEF's ‘Tap Project’ event, which focused on increasing worldwide standards of tap water.

10. Credibility The partnership with Glaceau marks the actress' first U.S. endorsement, although she has lent her famous face overseas to brands like Heineken, L'Oreal and Damiani jewelry.

11. Promotion for the Product When Aniston signed on to endorse Glaceau’s smart water, a huge ad campaign was started. Poster, billboards, and magazine ad were all apart of this ad campain to promote smart water.

12. Sources http://www.usmagazine.com/jennifer_aniston_smart_water http://www.shoppingblog.com/cgi-bin/sblog.pl?sblog=601071 http://www.relationshipllc.com/glaceau.htm