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How EDDM Postcards and Flyers Can Supercharge Your Local Marketing Strategy

Discover how EDDM postcards and flyers can elevate your local marketingu2014by delivering tangible, trusted messaging directly to households. They showcase your offers with clear calls to action, minimize digital distractions, and offer a simple, cost-effective way to reach your ideal customers.<br>

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How EDDM Postcards and Flyers Can Supercharge Your Local Marketing Strategy

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  1. How EDDM Postcards and Flyers Can Supercharge Your Local Marketing Strategy? https://www.myinthemix.com/

  2. Why Postcards & Flyers Work for Local Marketing Physical marketing through postcards and flyers offers a tangible presence that builds trust right in customers’ hands. Unlike digital ads, they stand out with clear visuals and focused messaging, free from distractions. This makes them especially effective for promoting events or offers with urgency and clarity, ensuring your brand feels both memorable and trusted.

  3. What Is EDDM (Every Door Direct Mail)? The USPS Every Door Direct Mail (EDDM) service makes it easy for businesses to send mailers to every address within selected postal routes—no mailing list required. It’s ideal for broad local reach, allowing you to target specific neighborhoods or ZIP codes, and is designed to help businesses connect with every household in their chosen area.

  4. The Benefits of Using EDDM Highly targeted reach: choose which routes or neighborhoods to include Budget-friendly: lower postage rates + no mailing list expenses Simple execution: no need to build or buy a mailing list—just select routes and send Huge potential for local businesses to make a strong impression

  5. How EDDM Campaigns Work 1.Use the USPS EDDM Online Tool to select target neighborhoods (by route, demographics, cost, etc.) 2.Choose: a.EDDM Retail (small-scale: 200–5,000 pieces/day, no permit required) b.EDDM BMEU (bulk mailers: larger volumes, requires permit) 3.Design eye-catching postcards or flyers with clear CTAs andoffers

  6. Design Best Practices For effective EDDM mailers, use a clean, bold layout that highlights your brand visuals upfront, supported by prominent calls to action such as “Visit Today” or “Claim Offer.” Incorporating time-sensitive promotions like seasonal deals or limited-time discounts can boost response, while following USPS size and indicia guidelines ensures smooth deliverability.

  7. Strategy & Timing Refresh messaging but keep branding Mail early in the week for better response Repeat mailings for visibility Align campaigns with seasons/events

  8. Enhance with Digital Integration EDDM makes physical mail tangible, trusted, and affordable Max impact comes from combining strategic design, repetition, and digital sync Thoughtful planning and measurement are key to sustained success

  9. Thank You Contact Us (586) 573-4444 www.reallygreatsite.com info@myinthemix.com 30450 Ryan Rd, Warren, MI 48092, United States

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