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Branding VS SEO

Branding vs SEO is quite a massive topic to discuss & there are a lot of misconceptions around them. Let's get a clear walk-through on branding & SEO.

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Branding VS SEO

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  1. BRANDING VS SEO By

  2. Branding • Branding is the process of giving meaning to a specific company’s products or services by creating and shaping a brand in the customer's mind. It is a way of identifying your business & how customers recognize your products/services. • Branding is not just creating a logo, it’s a reflection of your business. • Brand use creative inputs to help businesses stand out from the competition and get attention. Creative inputs like shareable, story-centered content tends to do well on social platforms and in raising brand awareness.

  3. SEO • SEO is the process of improving the quality and quantity of organic traffic to a website from search engines. SEO mainly focused on unpaid & organic traffic. • SEO is something that helps search engine to understand our website. • SEO use data, keyword search volume and insights from how their customers search for their products to help companies stand out in search results and drive organic traffic to ecommerce pages.

  4. • Branding & SEO has different approach, depending on your goal. • Best way to build your brand is by combining Branding and SEO together. Running both parallelly can improve your sales, boost your brand reputation, etc. • Branding and SEO complement each other’s efforts to create a synchronized marketing front for a successful business. • This combination can be measurable, targeted, and long-lasting if done correctly. It is up to you to understand both strategies to help you get the best of both worlds.

  5. Thank You

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