How to build your First Lead Generation Funnel and what are the ways to optimize it?

1. How to build your first lead generation funnel and what are the ways to optimize it? A lead generation funnel is a systematic approach to produce leads which then turns into prospective customers. This is a process of pulling the target audience into your funnel through various stages until they make a purchase decision. You do not have to worry if you are new to this market. We will walk you through five simple stages which will help you to build a lead generation funnel. Stage A: Create a Customer Journey This is the first step to build a lead generation funnel. Understand your customer’s journey first. If you do not know your customers’ that what they like, dislike, hobbies, problems, etc. Knowing about your customer helps in finding everything about your customer so that it helps in marketing the products or services. Google analytics helps in pulling the data like conversion rates, traffic reports, funnel etc. This data helps in improving your site so that provide insights into your customers. Step B: Curating Engaging Content

2. After building the path of the customer journey, you next goal is to curate an engaging content that can flabbergast the customer. Create blogs, videos, eBooks, podcasts etc. to create content which can connect with your customer. It does not require a huge team and boundless funds to build eye- catchy content that the audience can love. Step C: Derive traffic to the site Engaging content helps in deriving huge traffic to the site. It can be done in different ways. For instance: Organic Search: Utilise search engine optimisation to derive traffic by targeting your potential audience. Email Marketing:It is an effective way of advertising your content and reaches the target audience. Publish blogs, videos, podcasts etc. to your social followers. Paid Advertising:Advertise your content using Google ads, LinkedIn ads, Facebook ads and you can pay for the same. They are a popular channel for B2Bs. Step D: Gather the details and information of prospective clients

3. Take out some time to learn about your audience, engaging content to derive traffic to the site. What should be the next move? Well, alone traffic will not provide benefits to the company instead know more about the visitors. Step E: Make a Sale:After fathering information of the visitors, your leads classified as prospective customers. Now you have to sell the product and close the deal. Ways of Optimising Lead Generation Funnel Now you have created lead generation funnel. But that is not enough. You need to get more leads. These leads need to optimise regularly. Incorporate the Right Software Tools:Various software tools are incorporated into the business to get more leads. You will come to know what kind of company they work for and how much time they spend on the internet to get the contact details for the company’s staff. This data help in accommodating your lead funnel strategy. If you have a good business budget then you can use some effective software tools to optimise your funnel. Spend time to qualify your Leads:All leads are not equal. Some require more time to qualify your leads and make a purchase. Create interactive content to qualify your leads first.

4. For instance, case studies. Interactive content will help in qualifying leads. Take their contact details to make interactions. Ask these questions to know how qualified each lead is. For instance, do they see your emails and open them regularly? Are your visitors ready to take surveys? Keep experimenting the new ways:This is something you never stop doing. You can improve your lead generation funnel using different ways. If something did not get the way they are planned, you must be ready with plan B or C. With the change in customer, your funnel also changes. Creating different types of content helps in getting the ideal customer. Reference: articles/how-build-your-first-lead-generation-funnel-what-ways-optimize- 1781129.html https://www.sooperarticles.com/business-articles/marketing-