Conversion funnel optimization: Combination of Sales, Conversion and Marketing Funnel

1. Conversion funnel optimization: Combination of Sales, Conversion and Marketing Funnel Sales funnel and purchase funnel have the same origin. Also, these terms are used interchangeably. Various other terms like customer funnel, marketing funnel, etc are the same thing. Although, google prefers sales funnel rather than purchase funnel. Difference between sales funnel and marketing funnel The biggest difference occurs in the context of use. If it is the case of sales, it is called a sales funnel. If it is the case of marketing, it is called a marketing funnel. Businesses segregate sales and marketing departments. Thus, two different journey maps arise to create the blueprints of visitors and customers in terms of sales and marketing. The difference between sales and marketing has blurred lines. In some places, ​marketing sales funnel​ term is also used. Marketing Funnel The top of the marketing funnel has visitors separated according to their interaction with the site and company defined customer personas. It segments

2. the visitors into interest groups. Subsequently, as we move down the funnel, the important step is to find the visitors. The afterwards stages create awareness and interest in the products. For instance, providing benefits to take action. Smarketing It is a marketing terminology for a software development concept. It includes the reflection of the growing influence of lean and agile methodology in the operational businesses. This part is often referred to as DevOps that includes sales and marketing. Previously, sales and marketing were infected by infighting, failure in the team etc. In the end, it results in a blame game. Sales team blame the marketing team for their inefficiency to convert the supplied leads and marketing team blames the sales team for providing the bad leads. Both sales and marketing departments store information and have limited access. Sometimes, it has a negative impact on the overall performance of the business. The lead generation conversion funnel is also similar to marketing funnel and sales funnel. The Smarketing provides the right solution for this particular problem. Lean Funnel In an automated lean funnel, it enables the visitor to step rearward according to the activity and inactivity. Rather than pushing the prospective leads at the bottom of the funnel, direct the customer to jump to the next opportunity to upsell, down-sell or cross-sell. It is a tough and complex task to set up an automated marketing funnel for a website. In fact, lean funnel is even more complicated. It is considered as a growth hacking approach to sales and marketing. It usually focuses on dealing with those platforms that are first in the lane. It focuses on what works well and then focuses on enhancing it. Then it moves to the traditional marketing channel mix. This is an amalgamation of DevOps and agile marketing. It depends on customer feedback and offers highly personalised services over traditional methods. Steps to optimise the conversion funnel

3. Step A: Excavate your data to determine the types of customers and create their personas. Step B: Research about your customers to define the motivation and emotions of the buyer. Step C: Next step is to create content for each of your personas and leverage the emotions and motivation of the buyer. Step D: ​Create appealing offers and call to action options to warm up the potential customer to buy. This can be simply done by the newsletter subscription. Step E: ​Next is to create a message for real-time display based on interaction through the website content. Step F: The split test of your messages to optimise the conversion rate for each message. Step G:​ Consider upsell, cross-sell or down-sell to make most of every client. Step H: Consider loyalty programs. Make sure they keep coming back with discounts, coupons, incentives and provide value to the customer. The above steps of the conversion funnel are necessary steps for conversion rate optimisation. This is done to optimise the targeting of every step of the conversion funnel or purchase funnel. Resource Link:​​https://ext-5581284.livejournal.com/657.html