1 / 20

EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY

Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to <br>large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation <br>and ROI.<br>

intericsdigital
Download Presentation

EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL Pune | Mumbai | London An ISO 9001:2008 Company

  2. EVERGREEN CONTENT: • ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY

  3. Brand Reputation Management Lead Generation DIGITAL BRAND EXPERIENCE ADVERTIZING BUSINESS IMAPCT Content marketing and Advt. Videos Image Advt. Content Strategy Website Design Social Media Strategy Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiencesfor startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  4. EVERGREEN CONTENT: ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY We all know that content is king in digital marketing. Your content must be SEO-optimised to rank high in searches, and it must retain its relevance and value for the long term. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  5. ROLE OF CONTENT IN SEO Simply put, SEO begins and ends with content. That's how important content is in digital marketing. Quality content gives Google something to rank. It also tells Google what keywords and search terms your content should be ranked for. That’s why high-quality, SEO-optimised content is crucial in digital marketing. It determines who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  6. WHAT IS EVERGREEN CONTENT? As the name suggests, evergreen content is content that stands the test of time. Evergreen content stays relevant and read-worthy long after it is published. It continues to drive traffic to your website; it is effective and lasting. Hence content that covers topics such as current trends, news announcements, specific holidays or statistics are not evergreen. They are likely to become obsolete or irrelevant; they lack sustainable value. The right content strategy with smart choices of topics and keywords can ensure evergreen content that continues generating interest with time, and users will always visit or revisit it even after months or years. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  7. EXAMPLES OF EVERGREEN CONTENT Due to its timeless subject matter and its appeal to a large and recurring audience, evergreen content has no real expiration date and retains its value long-term. Different formats can be used to create evergreen content. The most effective ones include product reviews, case studies, informational videos, guides or 'How to' tutorials, tips and listicles. The best way to find evergreen content ideas is to focus on your industry or domain and explore various related areas. This does not mean that evergreen content must only discuss broadly searched topics. Getting a professional branding and digital marketing agency to create authoritative content within a niche can be a great way to create evergreen content. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  8. IMPORTANCE OF EVERGREEN CONTENT IN SEO • IMPROVES ORGANIC TRAFFIC AND LEAD GENERATION • Evergreen content is a great source of regular, organic traffic on your website. Because evergreen content ranks high with search engines, it’s found more and attracts organic traffic at a consistent rate over the long term without a decline. It is now universally acknowledged that evergreen content should be an integral part of any business’ digital marketing strategy. It serves many advantages: © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  9. IMPORTANCE OF EVERGREEN CONTENT IN SEO • STAYS RELEVANT AND INFORMATIVE Evergreen content continues to be useful to your audience year after year. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  10. IMPORTANCE OF EVERGREEN CONTENT IN SEO • ACHIEVES HIGH SEARCH ENGINE RANKINGS Because the content is high-quality and timeless, it will continue to rank high in searches. After all, Google does not rank out-of-date content! © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  11. IMPORTANCE OF EVERGREEN CONTENT IN SEO • LOWERS WEBSITE BOUNCE RATE Informative, relevant evergreen content keeps readers on your site longer, which tells search engines that your content fulfilled the search request and provided value to the user. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  12. IMPORTANCE OF EVERGREEN CONTENT IN SEO • BETTER CHANCES OF BACKLINKS By providing evergreen content, you increase the chance of websites linking back to your content as other websites usually link to informative and high-quality content when they write about a topic. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  13. IMPORTANCE OF EVERGREEN CONTENT IN SEO • EASIER TO SUSTAIN Content doesn’t need to be changed or updated very often, if ever. Because it requires less time and attention, the ROI for evergreen content is tremendous. Just ensure that the page is SEO-healthy, and it can sustain for years. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  14. HOW TO CREATE EVERGREEN CONTENT • ACHIEVES HIGH SEARCH ENGINE RANKINGS Once you have an idea of the topic, start thinking about the format. It can be a blog, video, infographic or some other visuals. Whatever the format, here are some basic tips to follow: - Do keyword research and use the right keywords relevant to the topic organically in the article. This will help your content rank high on SERPs. - Make it unique to your brand so it represents your brand and brand voice accurately. After all, it's going to be read for a long time. - Make it original. You can aggregate information but your style and analysis should be original. - Write for both laymen and industry professionals. The content should be accessible and engrossing for all demographics, so it should be simple, clear and concise sans overly-technical language. - Omit dates and other topical information as they will automatically limit the life of your content. - Repurpose content in other formats. For example, a blog can be adapted into a video or infographic. - Revisit and refresh to keep the content fresh. Regularly check for broken links, change the publishing date so it appears new, add new relevant keywords, alter headlines, update any dated information, etc. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  15. HOW INTERICS IN-DIGITAL CAN HELP Evergreen content can generate great results in the long run. While it may sound difficult to put into practice, having a professional digital marketing agency in India like Interics IN-Digital can certainly help. Interics IN-Digital has experience and proficiency in creating evergreen content as well as the SEO and digital marketing professionals who can take your rankings to the next level. A top SEO agency in India, Interics IN-Digital's Content Strategy for digital marketing starts with the creation of a Content Architecture - an ongoing birds-eye view of how everything is supposed to work. We develop and build your content in a framework that unfolds your image, philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  16. OUR CONTENTARCHITECTURE COVERS • CONTENT RESEARCH, STRATEGY & GOVERNANCE Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  17. OUR CONTENTARCHITECTURE COVERS • CONTENT CREATION Based on the Content Architecture and adopting data-driven insights, Interics IN-DIGITAL (one of the top digital marketing agencies in India) builds both topical and evergreen content. Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  18. OUR CONTENTARCHITECTURE COVERS • CONTENT DEVELOPMENT FOR MARKETING (PUBLISHED, REACTIVE & PROACTIVE) Planning how you will reach your audience is crucial in content strategy. How are you going to distribute that whitepaper? Which publications are best suited to your article pitch or press release? Such questions need to be answered before creating content. The distribution and amplification of content is a critical part of content marketing. With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  19. CONCLUSION Interics IN-Digital is an experienced, full services SEO agency and leading digital marketing agency with the team and capabilities to create valuable evergreen content that draws traffic and generates leads for your brand. Whether it is a case study, product video, blog or infographic, our team develops and designs sustainable, SEO-optimised content that leads to favourable business outcomes. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  20. Connect with us +91 93732 73322 www.intericsdesigns.com | www.intericsdigital.com © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

More Related