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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. <br><br>We understand that B2B content marketing is aimed at other businesses or professionals representing organisations that might be interested in your products or services. <br><br>It's all about <br>picking the right channels to reach your ideal audience<br>providing information whereby professionals are educated, inspired and engaged<br>writing, re-writing and promoting content that <br>t- helps raise brand awareness<br>t- builds your credibility as a thought leader <br>t- ultimately, increases sales.<br>

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BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

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  1. BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY Pune | Mumbai | London An ISO 9001:2008 Company

  2. BUILDING B2B BRANDS AND BUSINESS WITH CONTENT STRATEGY

  3. THE SCENARIO With the digital revolution, B2B customers engage with companies through search, online communities, and web-based content. Clients do a Google Search to find solutions to their pain points rather than wait to be found. So while digital marketing is imperative for B2B companies, it is also equally important to have a well-defined content strategy to increase business exposure and effectiveness of your digital campaign. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  4. DIGITAL MARKETING AND INTERICS IN-DIGITAL Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. We understand that B2B content marketing is aimed at other businesses or professionals representing organisations that might be interested in your products or services. It's all about • picking the right channels to reach your ideal audience • providing information whereby professionals are educated, inspired and engaged • writing, re-writing and promoting content that - helps raise brand awareness - builds your credibility as a thought leader - ultimately, increases sales. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  5. HOW INTERICS IN-DIGITAL DEVELOPS & DELIVERS A GOOD CONTENT STRATEGY SWOT Analysis Content Architecture © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  6. Provides understanding of your products/ services • Helps define where your business wants to go • In which direction you are moving • Provides understanding of your products/ services SWOT ANALYSIS • Gives a clear picture of where you stand • How you deliverbetter value SWOT is a powerful strategy development tool – to help you achieve your goals in a structured, systematic manner. - Gives a clear picture of where you stand - In which direction you are moving - Helps define where your business wants to go - Provides understanding of your products / services - What your competitors are offering - How you deliver better value Based on this in-depth study and analysis, we develop a strategy and create brand experiences that are relevant, consistent and compelling. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  7. CONTENT ARCHITECTURE Content Research, Strategy and Governance Content Creation Content Development for Marketing © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  8. Content Research, Strategy and Governance Content Creation CONTENT ARCHITECTURE Content Development for Marketing Provides an ongoing birds-eye view of how everything is supposed to work. We develop and build your content in a framework which unfolds your image, philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way. Studying about the brand helps to build the main elements of your Content Stack. The Content Architecture is made up of 3 levels: - CONTENT RESEARCH, STRATEGY & GOVERNANCE - CONTENT CREATION - CONTENT DEVELOPMENT FOR MARKETING © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  9. Content Research, Strategy and Governance Content Creation CONTENT RESEARCH, STRATEGY & GOVERNANCE CONTENT ARCHITECTURE Content Development for Marketing Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  10. Content Research, Strategy and Governance Content Creation CONTENT CREATION CONTENT ARCHITECTURE Content Development for Marketing Based on the Content Architecture and adopting data-driven insights, we build content that is personalised and scalable. Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc. Goals should be practical and attainable - an editorial calendar is a great tool for this. The structuring makes the content more useful and easily deliverable on any channel or device while helping to keep track of your content and goals. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  11. Content Research, Strategy and Governance Content Creation (Published, Reactive & Proactive) CONTENT DEVELOPMENT FOR MARKETING CONTENT ARCHITECTURE Content Development for Marketing With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement. Carefully crafted content includes info graphics, blogs, press releases, pitches, whitepapers, case studies, landing pages, SEO pages and blog posts – each of which serves a different purpose and is designed to attract a clearly defined audience. Before creating content, we answer important questions: - How are you going to distribute and amplify that whitepaper? - Which publications are best suited to your article pitch or press release? In today’s omnichannel marketing environment, the best strategies identify multiple channels and touch points for high value content that drives profitable customer action. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  12. HOW IN-DIGITAL’S CONTENT STRATEGY BENEFITS B2B ORGANISATIONS © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  13. Enables online Reputation Management • Increases brand loyalty • Increases conversions • Gains targeted website traffic • Better social media engagement • Outrank the competition • Generates more qualified leads Interics In-Digital’s Content marketing is always based on a sound content strategy that works for B2B enterprises in different ways. 1. Gains targeted website traffic: Targeted content answers the needs of potential customers and draws them to your website 2. Generates more qualified leads: This can be measured with Google Analytics to track your traffic 3. Increases conversions: Targeted content, at the right time and place, builds trust and leads to conversions. Remarketing especially helps increase conversions. 4. Outranks the competition: A well-planned content strategy helps develop enough content based on the most competitive keywords to help you dominate on search engines. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  14. Enables online Reputation Management • Increases brand loyalty • Increases conversions • Gains targeted website traffic • Better social media engagement • Outrank the competition • Generates more qualified leads 5. Increases brand loyalty: Consistent and valuable content at the right time keeps customers engaged and pleased. It also improves chances of upselling or cross-selling. 6. Better social media engagement: Most B2B marketers make social media a major tactic. High quality content attracts and engages customers to follow you on LinkedIn, FB, YouTube, etc. 7. Enables online Reputation Management: Quality and consistent content helps you build your reputation as a thought leader. It also helps to monitor and address concerns, promote positive and credible information that boosts your reputation. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  15. SUMMARY Content strategy requires complete, detailed planning covering what will be created and how; where it will be promoted and how; and what results it is expected to achieve. Takes time, effort and expertise, and usually involves many stakeholders inside and outside the organisation. Interics IN-DIGITAL is a full-services digital marketing agency in India that partners with businesses to deliver results and ROI. Interics uses a customised combination of Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design and more. Tailors digital marketing solutionsfor powerful digital brand experience and measurable brand impact. Interics is a top advertising agency in India, experienced brand consultancy in India, brand launch agency, social media marketing agencyand website designing company in India. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  16. Connect with us 020 67236213 | +91 9373273322 www.intericsdesigns.com | www.intericsdigital.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

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