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When implementing facial recognition software in the retail environment, there are a lot of things you need to consider. You need to know how this technology will impact your clients and how they will perceive this technology. Read on to know the factors that you should pay attention to
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Essential Factors to Consider When Implementing Facial Recognition Technology in Retail When implementing facial recognition software in the retail environment, there are a lot of things you need to consider. You need to know how this technology will impact your clients and how they will perceive this technology. Read on to know the factors that you should pay attention to. Understand how the technology works It is important for retailers and their staff to know how this software works and its limitations. This will ensure that they maximize its use and provide a good shopping experience to their clients. You do not want customers leaving your store just because they are scared of the technology you have implemented and your staff do not know what is expected of them or how they can handle challenges brought about by a mood detection software solution. Inform Customers If you are using facial recognition technology in your retail store, you need to have signs at the entrance informing your clients of this. People will know that you have real time object detection software in place before they enter your business premises. As a result, your clients will make more informed choices. Opt-in versus opt-out When implementing facial recognition software for your retail store, you need to determine whether clients will be enrolled into the database automatically unless they opt out or they will only be enrolled after opting in. Unless you are using adaptive face recognition system for security purposes, it is best that you go for an opt-in system. When using facial recognition for security reasons, it is advisable to eliminate the non-matched faces on a regular basis. Clearly, adaptive face recognition system will play an important role for retailers in the future. However, it is essential for retailers to take precautions when buying and using this solution. To develop an atmosphere of trust with consumers, it will be important to inform them about the use of the facial recognition program, how it works, what it can achieve, and what it cannot do. Consumers need to know how this new technology can transform the retail sector and guarantee a good shopping experience.