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Describing the large volume of both structured and unstructured data that businesses deal with every day, big data is useful for more than merely its volume of information, and is better known for helping businesses analyze data to make more informed and strategic, decisions and moves. And no matter what the size of your business, big data can be immensely helpful in a whole host of ways.<br>
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Describing the large volume of both structured and unstructured data that businesses deal with every day, big data is useful for more than merely its volume of information, and is better known for helping businesses analyze data to make more informed and strategic, decisions and moves. And no matter what the size of your business, big data can be immensely helpful in a whole host of ways. Below, are 5 of the most poignant and practical ways that big data could help you and your business:
Enable you to make better business decisions: Smart decisions are those that have a positive impact upon the business as a whole, and which are based upon real data, not imagined or perceived concepts. With the help of big data, companies have the tools at their disposal to make those smarter decisions, and to do so with confidence. However, it’s essential that all relevant members of the business can access the data, be able to explore it and question it, for this to happen; this is often referred to as democratization.
Help you to understand your customers better: The use of big data to help companies understand their customers better has long been used by many giants of the business world, including Disney and Facebook, and the more you can know about what your customers want, what they like, don’t like, how they behave and how they prefer to spend their money, is only ever going to help a business serve them better. Give you the opportunity to deliver smarter goods and services: With the help of big data, you can analyze the needs of your customers and come up with a range of products and services that best suit their needs, and will see them choosing you and your brand, over your competitors.
Improve the way your business operates: Nowadays, many more industries and businesses in general, are exploring robotics and automation, due in part to the rise in big data. Enabling businesses to improve their efficiency levels and bottom line, big data and automation are already being used in a variety of different ways, chat bots being one of the most prominent – helping to answer employee and customer questions – and training courses driven by AI, that are designed to be able to identify a trainee who may be struggling to grasp a particular lesson.
When necessary but mundane tasks are automated, skilled workers then have the time to spend on other, more innovative, strategic work that could add significant value to the business as a whole, and improve the way it operates. Monetize its value: Boosting the revenue of your business or creating an extra source of revenue is something that big data can definitely help you achieve, and it’s about so much more than just enabling you to improve your business processes and decisions. Along with helping you to generate more revenue, big data can also save you money; some companies already using data-driven fraud detection technology, have reported that it has helped them to save millions of dollars over the years.
The future of big data is even more exciting as the AI revolution advances ever forward, and presents businesses with many more time and money saving automated processes, more opportunities to make informed decisions and the ability to serve their customers better. To know more about big data and how it can benefit your business, talk to a qualified tech expert, today.
Intelliprise commits to empower organizations with cutting edge solutions. Intelliprise LLC is based in Indianapolis, IN and offers holistic Enterprise solutions, technologies, and systems integration for over 200 companies worldwide, ranging from startups to Fortune 1000 companies. Many of the largest companies outsource their business needs to Intelliprise, including leaders in retail, travel, e-commerce, education, hospitality, manufacturing, consumer goods, logistics, SCM, lifestyle, non-profits, and BFSI.