The Best of 5 Tech Startup Companies

1. 2020 | VOL. 12 | ISSUE 03 Aarti Chitkara Nagendra Singh THE BEST OF 5 COMPANIES TECH-STARTUP TRENDS TOP TRENDS IN THE INDIAN TECH-STARTUP ECOSYSTEM TECH CREATIVITY UNLEASHED LEVERAGING CREATIVITY IN A TECH-START-UP Opiant Group

4. Editor’s Note Despite everything the above were always, to an extent big enterprise working on predictable areas and technologies that hardly affected the man on the streets in substantial ways. Most services by the big IT companies were meant for the banking industry and enterprise in general in areas of technology. The internet boom and move towards digitization coupled with all its advantages saw technology directly affect the man on the street. It was also the harbinger of the concept of “start-ups” who with proprietary products either improved the existing paradigm or changed it so completely that the former lost its relevance entirely. STARTUP ECOSYSTEM IN INDIA: THE PRESENT AND FUTURE I ndia has always been a country of entrepreneurs wherever given a chance that was to an extent marred by the arrival of the Britishers who wanted everything for themselves. The trend of shying away from entrepreneurship continued for nearly another three decades after independence due to certain conditioning in the preceding two centuries besides a certain bent of our rulers towards socialism. Computers and IT first brought the concept of start-ups as this was a subject entirely outside the bureaucracies’ ability to put hurdles before and strangle and extract bribes from. In India, that effect has brought marked change - be it the way we communicate on Whatsapp or other chat sites, to the way we do business. UPI changed the way money is transferred and Facebook has changed the way we market and advertise our products. At present, India is the world’s third largest start-up ecosystem with a consistent YoY growth approximating 15%. In the year 2018, India had close to 50,000 start- ups of which close to 9000 were tech start-ups. In 2019, close to 1500 new tech start-ups came about. Divided over 365 days, it averaged to over four start- ups every day! Liberalization further opened things with ideas in the west and south-east Asia making their presence in India in a big way with companies such as TCS, Wipro, Infosys and the likes making their presence felt.

5. Sumita Sarkar The growth rate of tech start-ups was a healthy 15% in 2018 with an equally impressive 11% for incubators and accelerators. Into the present, the start-up ecosystem has created close to 1.7 lakh jobs- not taking into account the ancillary services Bengaluru is one among the five fastest growing start-ups city of the world with other cities following closely including Pune. funding, sentiments remain positive with some sectors showing surprising growth like HR and Clean energy with over 100% growth, retail and online gaming with around 60%, mobility and ERPs around 40%, agri-tech in the range of 12%. According to Yourstory.com, trends in 2021 shall show self-sustainable companies, India- specific products, digital and tech first, disciplined fund raising with rational valuation and focus on tier-II/III towns. Start-ups are also increasing in the size of funds being invested in them with the top 15 deals taking away 40% of the total funds put on the table. It shows that people are more concerned with project value than numbers. By the end of 2020, the start-up ecosystem is expected to generate close to 7-7.5 lakhs direct jobs and about 26-28 lakhs indirect jobs which by 2025 shall move to 15-16 lakh direct jobs. Gauging the expected growth in tech start-ups, we came up with this special edition titled - The Best of 5 Tech Start-ups Companies. Flip through the pages to learn more about the vibrant future of start-ups. Happy reading! The start-up ecosystem has come out far stronger in every sense and dimension by the end of 2020 and shall continue to become resilient in days to come. Indians have produced 61 unicorns out of which 40 are based outside the country (according to the Hurun Global Unicorn List 2020) and it is expected that by 2025, despite the Covid-19 setback, India shall have 100 unicorns. Despite an overall 30% decline in start-up

6. Cover Story Delivering Future-Ready Customized Solutions Opiant Group 08

7. 20 30 Agranika Techlabs LLP A Quality Conscious Organization Delivering Innovative Solutions Digipeddle Technologies Digital Marketing Solutions Aimed at Growth Making Your Mark Creating A Unique Brand Identity for Startups. CXO 24 Articles Tech-startup Trends Top Trends in the Indian Tech-startup Ecosystem Creativity Unleashed Leveraging Creativity in a Tech-start-up 16 26 C O N T E N T S

8. Editor-in-Chief Pooja M. Bansal Managing Editor Sneha Sinha Quality Assurance Team Abhishaj Sajeev Contributing Editor Darshan Parmar sales@insightssuccess.com DECEMBER , 2020 Corporate Offices: Art & Design Head Asha Bange Art & Picture Editor Priyanka Rajage Co-designer Mayur Koli Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Sr. Business Development Manager Megha Mishra Business Development Manager Nandan Deshpande Business Development Lead Tejswini Whaval Business Development Executive kirti vidhate Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

9. THE BEST OF 5 COMPANIES TECH Management Company Name Brief An enterprise solutions provider utilizing business, technology and industry experts who help customers’ businesses to grow by using the most advanced technology. Mr. Sharad Jain, Managing Partner Agranika Techlabs LLP agranikatechlabs.com An IT and Services company specializing in SEO, SEM, SMO and Web Development, to create precise, high ROI, marketing campaigns that deliver inspiring results. Gaurav Nikam, Founder & CEO Digipeddle Technologies digipeddle.in Nextsky Technologies Pvt Ltd. nxtsky.com Prathamesh Adep, CEO A new generation cloud-based ERP solution for the manufacturing sector. Opiant Technologies Pvt. Ltd. opiant.in A consulting company with focus on delivering Information Technology and business excellence through various software solutions. Nagendra Singh & Aarti Chitkara, Co-Founders A global leader in mobile app development trusted by Fortune 500 companies and startups alike. Vikas Kaushik, Director & CEO TechAhead techaheadcorp.com

10. Opiant Delivering Future-Ready Customized Solutions Aarti Chitkara At Opiant, we develop technologically superior applications that not only work faster but are kink- free, easily upgradable and future-friendly.

11. C O V E R S TO R Y THE BEST OF 5 COMPANIES TECH Nagendra Singh

12. T fundamental requirement for any business today, was the driving factor behind the thought of starting the Opiant Group by Nagendra Singh and Aarti Chitkara. echnology today does not just form a part of business strategy but is a key determiner of business success. Technology, being a The pandemic has taught us various ways to redene the work culture with a positive mindset. Opiant is Nagendra’s brainchild and its beginnings were very humble. Ex-colleagues turned co-founders, Nagendra and Aarti started building the business brick- by-brick. It was not until two years after starting the company, that they had an office space and started hiring full-time resources, prior to which it was through random hiring. The objective behind Opiant was to provide IT services and consulting to mid-size corporates and government sectors to provide customized solutions, which was then influenced by big players only. In the initial phase, it was only through word of mouth that Opiant started getting projects, which is ongoing to date as the company has never had any focussed sales and marketing for its business. Unlike many other IT companies, Opiant is mainly a services company with a mission to build, grow and maintain loyal communities at every touchpoint. Its main strength as an organisation is the ability to transform ideas from business to technical. It has become one of the recognized Information Technology and Consulting Company delivering software solution tools with expertise in developing easy-to-use, search-friendly, mobile-friendly, database-driven websites, enterprise resource planning and content management systems. Complementing Each Other Nagendra, being from core technical background, needed support on Operations areas. As both of them were professionals from corporate setups, they could fairly envisage the way they wanted to build up their organisation. To begin with, starting the organisation was not a cakewalk, as it was full of challenges, more so when it also involved giving up their full-time jobs along with the regular income; it was a tough decision. Nevertheless, both Nagendra and Aarti had a passion to build something of their own, where they could be the risk-takers and decision-makers, it gave them the momentum to take the plunge. “Having said that, surviving through rough waters was possible only with the support of our respective families and well-wishers,” admits Nagendra. Tracing the journey There is a point in life when you suddenly realise your true calling. It does not matter where you are or what you are doing. When that moment arrives, you surely know this is what you have been waiting for. So, we asked Nagendra about his eureka moment, to which he says, “We have come a long way in this journey of entrepreneurship, which we began some seven years back. And it has been an immensely satisfying and enriching journey! We belong to small towns where we had our respective basic education, and then moved to the capital for higher education and later settling down in our respective careers. If we talk about how we came together, it would be apt to say that destiny brought us together; we met in an organisation where we worked together as colleagues for about five years, though we never lost touch even after that. It was sometime after we had switched over from that company, we met over a cup of coffee, and this idea to start our own company was born!” He says, “With qualifications and experience tied to our backs minus any seed funding, we dived into setting-up our first company in 2013. To be precise, Aarti is a Cost and Management Accountant Professional with more than 18 years of experience in the field of Finance & Accounts and I, a certified Project Management Professional with experience of more than 22 years in the field of Information Technology. With this, it seemed a perfect combination for building our business.” Well-Researched Products and Services Opiant group has offices in New Delhi and Estonia (in Northern Europe), that comprises of a well-rounded team of technical and functional experts and in-depth

13. capabilities to help valued customers develop result- oriented software products and services in a cost- effective and timely manner. It enables businesses to accelerate time-to-market and address evolving market challenges with commendable expertise in the Application Development Services, Business Intelligence, Cloud Computing, Custom ERP Development and Embedded Devices to name a few areas. Additionally, it has successfully delivered projects in data sciences and has started venturing into more areas of Artificial Intelligence (NLP and ML). It has delivered projects in varied domains such as Healthcare, Shipping & Logistics, Construction, Interior Designing and most importantly Wildlife. While the management aspires to grow and leap into new things, it is the same spirit that they have instilled in the employees. The company believes that the growth of its employees is the growth of the organisation. Keeping that in mind, it promotes its employees to not only focus on work and delivering, but also on personal growth and focused development through learning. We inculcate in our resources the concept of team building through various measures from time to time. “We believe that learning doesn’t have an age limit and try setting examples; so much so with us participating in Entrepreneurship Mindset Curriculum (EMC) by Delhi Government in 2019 to Nagendra learning the Spanish language during a pandemic, we both hold a strong zeal to learn and develop. We roll up our sleeves and are always ready for discussion”, adds Aarti. We take pride in the fact that we have successfully delivered projects and have been recommended to various other channels for our services and consulting. Facing the Pandemic COVID-19, the pandemic, brought a whole new set of challenges and even with technology, every situation still demands some adapting. The initial days were a bit difficult where every employee had their own set of obstacles like setting up an office at home but having like-mindedness towards working, team Opiant collectively did overcome a lot of obstacles. While there were many people focusing only on the negative side of the situation, the group, as a business, needed to see the positive light. With all the travel time saved and working in the comfort of the homes in such times, the company saw an increase in employee productivity and flexibility.

14. All the employees though have been missing the month-end celebrations combined with the monotony of working remotely, without any physical interactions, now look forward to connecting on video calls every month and have some fun albeit in the virtual model. Opiant continues with its tradition of acknowledging and rewarding the employees’ efforts and participation every month, which is an additional motivation for them. Nagendra’s Views on the Indian Start-up Scenario India is in the third position just behind the USA and UK in technology-led start-ups. The Indian government’s initiatives like Start-up India, Atmanirbhar Bharat and Digital India in the past decade have led to an immense rise of start-ups not only in the technology area but in other areas as well. While metro cities like Bengaluru, Delhi NCR and Mumbai continue to be the start-up hubs, tier-II cities too, have not been far behind due to availability of talent, government initiatives, local investor confidence and infrastructure support. Technology acts as a boon as the innovations make customers’ lives easier. The advances in the technology like Artificial Intelligence and Machine Learning, Blockchain, Storage and Computing as a Service and Robotics leading to better business opportunities to chase. Government support is increasing as the Indian government has floated many schemes for start-ups to promote talent in the country. We encourage constant knowledge sharing sessions amongst our employees through which they are motivated and keep themselves updated with newer technologies. Going Ahead Opiant is proud to be associated with the Wildlife Conservation Society to deliver solutions globally. It has also worked with NSTFDC and UNDP in the past, and currently working as a consulting partner to an organisation in the USA. In future also, it plans to continue to deliver services and solutions across the globe in niche areas of technologies to benefit existing and new customers.

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18. Top Trends in the Indian Tech-startup Ecosystem T people to a sudden halt. As a result, the economic hit it caused was devastating. The Indian GDP has shrunk by a whopping 23.9% in the April-June quarter, the worst contraction ever seen in the country’s 73 years of history. No other major economy was as badly affected by Covid-19 as India’s, propelling the country into its first economic recession since the British left in 1947. o prevent the spread of the Covid-19 pandemic, India imposed a new set of unique restrictions and containment measures, bringing the country of more than 1.3 billion The international monetary fund (IMF) predicts that the recovery itself will take three years and only by the end of the year 2022, will we see the per capita GDP to rise back to pre-Covid-19 levels. Despite these downfalls, the Indian tech-startup landscape is prepared to grow in multiple areas due to several factors such as increased opportunity of international trade, government stimulus, and all the global Eco-political shift of dynamics introduced this very year. Even in these rocky times the tech industry is paving the way to the future. For the business leaders, investors, and entrepreneurs, Covid-19 is also presented many other opportunities to stand apart. “In a changing world, it pays to be a generalist, not a specialist.” Risky times demand safety measures and it pays to be in the loop. You need to be updated on the latest trends and opportunities, to better pivot any unforeseen changes in the volatile industry.Here are the 2021 tech trends that will shape the way we work and live one year from now and in the future: 1. Artificial Intelligence (AI) AI has been a tech industry’s buzz word for quite some time now. And in 2021, even some of the detractors of this technology are beginning to see its benefits, not to imply that they did not see 16 | December 2020 www.insightssuccess.in

19. Tech-startup Trends December 2020 | 17 www.insightssuccess.in

20. advantageous in the fields of 5G, AI and a variety of critical areas. these benefits before. During the pandemic times, the volume of data collected is overwhelming. Data from infection rates to bio lab cases, came an out pour of information tat needs to be sorted out and analysed. 4. Customer Data Platforms Customer data platforms (CDP) has been a marked ascent in the past few years. It is often difficult, and in some cases downright useless, to put together fragmented data from numerous sources. To work effectively, individuals or groups will need well-curated and convenient operations. Thanks to the increased efficiency the AI technology offers, these sorts of data have been somewhat manageable. With its higher value and limitless possibilities machine learning systems are on the top list of technologies that are up for more funding. In 2021, AI technology is expected to be developed as a tool to aid service providers, and also will have many uses when 5G technology gets implemented in at least some countries of the world. Many other trends like the use of Big Data for small businesses are bringing about new perspective to the forefront as to how normal individuals can make use of data to enhance their and their company’s growth. 2. Self-driving cars and Driver Monitoring Systems (DMS) Another buzzword that has held the breadth of the tech industry is self-driving cars. But it was not until recently, that companies have started to make some drastic investment moves on them. Apparently so, the pandemic has failed to slow down the initiatives to test-run this technology. In 2021, we can expect plays on self-driving projects from the likes of Tesla, Toyota, Waymo, and Honda. CDPs are also here to aide with this issue by gathering data from all types of sources. They can organise it, tag it, and make it more usable. 5. Cloud-native technologies Rising cloud-local advancements, born from open source, and incubated in public clouds, driver quick development, and in larger number of areas than simply the public clouds. From 2021 onwards, cloud-native technologies, for example, server-less computing and container platforms will proclaim another period of distributed enterprise software – from cloud suppliers, edge suppliers and software vendors alike. Automotive safety technologies are moving from outside the vehicle applications to in-vehicle, and innovations in ‘sensing technology’ are currently incorporating driver status monitoring with external environmental readings. Pretty soon DMS will be essential in the improvement of autonomous driving systems (ADS) since DMS serves various functions at the same time, including real-time detection notification, driver capability assessment, and overtaking driver controls when necessary. More to come As the year’s end draws near, emerging technologies as well as other innovations have driven the way organisations have progressed and executed their technological and digital transformation consistently. 3. 5G All the excitement, discussion and even nervousness, will go mainstream in 2021. The necessity for fast and reliable connection came to a fore in the past year. At the point when digital collaboration, telecommunication and video conferencing turned into a part of our lives; we need different approaches to boost speed. Some other of the trends that will shape our future are: • The VR (virtual reality)/AR (augmented reality) technology • Cybersecurity mesh • Hyperlocal business operations • Quantum computing 5G is meant to deliver us higher multi-Gbps speeds, ultra- low latency, increased reliability, massive network capacity, boosted availability, gigantic network capacity, hiked availability, and a more wholesome experience to a variety of users. It is an exciting time in the world right now. As the vaccinations roll out for mass usage, and the global economies stabilize into a new global dynamic, the ones who make appropriate use of the opportunities of the present, will be the stars of the future. -Aditya Umale Countries like South Korea, China, and the United States are leading the way in 5G development, whereas even smaller countries like Sweden, Estonia, and Turkey are not far behind in this 5G race. Recently, India and Japan have also finalised an ambitious agreement that will be 18 | December 2020 www.insightssuccess.in

22. THE BEST OF 5 COMPANIES TECH Agranika Techlabs LLP A Quality Conscious Organization Delivering Innovative Solutions I and let then reap maximum benefits from their operations. Noida-based Agranika Techlabs LLP strives to aggressively pursue a mix of Product technology and Technical Support while providing the complete solutions to its clients. having 138 cases or business house across multi-location dealing with various agencies. n today’s competitive scenario technology-based solutions add a competitive edge to businesses Mattresses, Nord Drive Systems, and Hindustan Gums are few customer names trust our services. R&D is critical to the success of the company. What measures do you take to keep the focus on research and stay a step ahead of competition? Please share your flagship product/service that stands out and how? Cost & Harassment of litigation is increasing day by day and sometime its runs in Crores, besides occupying precious time of the management. There is a business risk that litigation can potentially sink a company or put the promoters or board members personally into the prosecution. Legal departments of corporate generally face disorganization due to involvement of third parties & hence management tends to weaken its control over them. To conquer these challenges LexMantra is a corporate legal solution designed specially to streamline the legal workflow of a corporate with comprehensive reporting at a single click which helps in reduction and prevention of litigation. Its main functions include managing notices/litigations, corporate decisions , court dates, calendaring, related documents, docketing, notices / case database, contact management, generating on- demand Analytical reports & MIS. Innovation and R&D is critical to the success for any company especially for a Tech company, Agranika possess expertise skills on the latest tools and technologies that are emerging in Software Industry, and we are geared to deliver the technology-based competitive edge by continuous upgrading and updating our knowledge and processes. We strive for continuous improvement and unending attention to detail in all our projects thereby enhancing our offerings to customers. Our expert and efficient development team is always working on new projects which allow us to have more and better products to cater to different industry segments. This gives us a leading edge over others as we are always looking for horizontal product line expansion. Mr Sharad Jain, Managing Partner, shares how the company has been delivering and thriving on continuous innovations and uncompromising excellence. What are Agranika’s objectives? The primary focus is to be a Total Solutions provider; this includes feasibility studies, selection of cloud infrastructure and software, project management, installation, implementation assistance, customized software development, system integration and performance and reliability testing. It ranges from “evaluation of application-needs” to “provision of solutions as a project” or through array of products We are continuously partnering with various Leading technological companies to increase our array of products & services to provide best solution to our customers as per their requirement with competitive pricing and “Value for Money”. Leading brands like LG, Bajaj Energy, Libra What according to you is the one takeaway/lesson from the COVID-19 pandemic? It is suitable for Large Companies, having multiple offices, companies having lot of cases/ notices, companies The biggest learning from the COVID- 19 pandemic is that no one can predict 20 | December 2020 www.insightssuccess.in

23. About the Leader Mr. Sharad Jain, Managing Partner, with a cumulative experience of More than 20 years of strong technical software product development as well as management experience is one of the driving forces behind Agranika Techlabs product portfolio and is responsible for its growth. An experienced & Seasoned professional with a demonstrated history of working in the information technology and services industry Sharad is highly skilled in Sales, Customer Relationship Management (CRM), Market Research, Account Management, Business planning, Process management and Software as a Service (SaaS) Products. His IT expertise, domain knowledge, and how to translate business processes into IT enabled solutions trigger off the Idea to create an technology startup to provide IT enabled solutions to enterprises to get technological advantage to reap the maximum benefit. Sharad Jain Managing Partner day to day what will happen next. As a business owner we have to give more focus on Business Continuity Planning & disaster recovery plans and brainstorm regularly on strategy and the ways to mitigate risks. “ What are the company’s future endeavors/objectives and where do you see yourself in the near future? OUR ATTENTION TO DETAIL WHILE DEVELOPING SOLUTIONS GUARANTEES FLAWLESS RESULTS “ We endeavor to extend our offerings to developing strategic alliances with the leading Tech companies and also looking forward to expand the business horizon with international tie- ups and presence in key global locations. With office in Noida currently operational, we are looking forward to our presence in other metropolitan cities to cater the needs of potential businesses and clients. December 2020 | 21 www.insightssuccess.in

26. Creating A Unique Brand Identity Startups early stage is very challenging. First of all, you need to generate initial traction with 10 to 15 customers. And the most important thing in the initial stage is to focus on the value proposition. You need to closely watch every move of your customers from start till end. If you fulfil your commitment that you gave to the customer, then you are on the way to create your brand. for C reating an identity or brand for a startup in an - by Prathamesh Adep, CEO at Nextsky. “People don’t buy for what you do, but they buy for why to do it”. So before making any marketing plan, first ask why you are offering this service/product. 2. Employees first - Any brand first creates trust and belief within the employees. Every employee must know why the company is in place and for what the company stands for? Once you inspire them with your mission/cause, then you are on the way to go to the customer. Many of you know that WhatsApp never did any branding. They were not the first to build such a messaging platform before WhatsApp others too tried it, but they failed. WhatsApp was just the right technology, at right time, and in the right market. But all startups are not so fortunate. 3. Constant innovation - Many of you know, that google spends very little money on marketing. They speed more in product innovation. To create a brand and spread the word of mouth, you need to constantly fulfil customer’s rising demands. You need to find out the frictions in using trial, onboarding, deployment, and support. And remove those frictions. To create a brand, your first brand ambassadors are your initial customers. They do your branding free of cost if you just make them happy with your service/product. The second meaning of ‘Brand’ is ‘Trust’. And to gain trust takes a long time, hence creating a brand will also take time. 4. Feedback - Create a simple process or system where a customer could freely and quickly share their problems or concerns. Try to understand those problems and resolve them at the quickest. Below are the five basic rules to create your startup brand identity. Basics of Brand Identity 5. Share - If you are in B2B or B2C, always remember to give the share button to the customer on mobile or computer. Happy customer will love to share your service/product to their friends. 1. Start with Why - There are tons of companies who do branding with what and how. What we do & How we do. Like dell computer say as we make the world’s best computers at an affordable price. Now here the ‘Why’ is missing. That is where Apple company is best at. This is the golden quote of Simon Sinek 24 | December 2020 www.insightssuccess.in

27. Making Your Mark Author Details Prathamesh Adep CEO A passionate entrepreneur, who’s on mission in making difference in people’s life. A broadly skilled business leader with deep competency in cloud computing, ERP, data analytics, IoT, AI, software business strategy, and scale-marketing, particularly through digital techniques & indirect channels. December 2020 | 25 www.insightssuccess.in

28. Leveraging CREATIVITY in a TECH-START-UP W orking in a creative space has its perks. The free flow of ideas in the organisation keeps the work environment vibrant. Plus, it gives employees an opportunity to showcase their talent and inherent abilities to come up with actionable plans in a dynamic way. Why creativity is being emphasized in business is because it is proving to be one of the most influential factors in the operations of an organization - affecting employee behaviour, organizational structure, and company development prospects. a bit of creativity here and there, there is less scope of complete adoption for creativity. Tech-based organizations work in a research and result-oriented manner. Most companies have prerequisites already determined in terms of product or service delivery. Hence, creative changes in those can mean a huge drawback for the companies. The ‘Createch’ Space A lot of tech giants use traditional way of doing the business as their strategies are tried and tested and there is no requirement for them to adapt direct creative approaches to attract their client base. Generally, the enterprise level tech-companies cater to a B2B market and that is why subtle creativity does not get motivated in their daily operations. Creativity is a broader term like many of the other concepts that define the way a business is carried out on a daily basis. There are a lot of companies that utilize various aspects of creativity to derive their business needs especially the ones that are catering to a B2C audience. If creativity is promoted in a working place, it changes the outlook of people about that company. It creates an environment that supports collective belongingness and enhances mutual understanding between peers. Although creativity is not a foreign concept to them, tech-companies quite refrain to use it at its full capacity. Even in their internal and external communication, content delivery is kept close to technical language with different technical terms juggling around. They do not have anything against creativity, it is just that, for them, creativity is not an immediate need of the hour. Now, the most important factor to consider here is the use of creativity in a tech-based organization or company. Tech companies are strategically driven entities that believe in a streamlined and structured manner of working where there is no or little space for creative improvisation. There are concepts and plan of actions already set from the beginning in these working environments. Even though growth promotes Still, there are some tech start-ups striving to break the taboo and dilemma of inculcating creativity in their workplace. The young generation of entrepreneurs are dynamic and believe in creative outlooks on already 26 | December 2020 www.insightssuccess.in

29. Creativity Unleashed December 2020 | 27 www.insightssuccess.in

30. existing and continuing practices that are carried out in the market. This young start-up culture is opening new avenues for the creative people to render their contribution, not just in the communication department, but in the overall operations. 3)Respect for Ideas: No matter from whom the idea has originated, if due consideration is given to the person who has proposed it, that sets an example for other people. It promotes healthy interaction and effective communication between peers and co- workers. Most importantly if an idea is appreciated and shared among the peers, it puts the proposing personnel under positive limelight which in-turn boosts his/her morale. This results in enhanced efficiency of the person, inversely benefitting the organization. The tech start-ups have an advantage of addressing the real-time issues that are prevalent in the IT space and countering those with new ideas and out-of-the-box approaches. Few of these include, keeping the work environment lucrative by accepting and promoting innovative ideas from the employees and peers that stand to revolutionize the existing industrial norms. 4) Cultivating a Culture: Creativity is like a river. The one who makes a house near its shore is sure to reap the benefits it provides. Building a culture that revolves around creativity helps in streamlining the flow of ideas and does not let you flow in the rush of things. A simple thought can bring in tremendous change, may it be a product, service or even a process. If the right principles and values are implemented that are driven towards promoting creativity, productivity is just around the corner. Creativity on a Pedestal Creativity in fresh start-ups has become standard and the proof is in their design of the offices. Enhanced working premises, modern amenities, flexibility in working hours, open-door policy, emphasis on brainstorming are the factors that young entrepreneurs are imbibing in their work environment. Not only this results in advanced operational efficiency, but the delivery systems also work effectively when new processes are introduced and implemented. Imbibing and implementing these four elements in business has helped a lot of new entrepreneurs. Tech start-ups have realized the potential of creativity and have been constantly utilizing it to reap the benefits of free flow of thoughts. Tech-companies who are striving to make a difference in the country and the world are using creative method to approach their clients, may it be B2C or B2B. Creativity is a muse to productivity and many tech start-ups have started to get the gist of it. Soon, every organization may it be a tech-oriented company or just a start-up with big dreams and aspiration, creativity is going to be their go to mantra. Now, the question arises, how are these young and dynamic business enthusiasts able to synthesize creativity in an environment that revolves around the technical globe? Well, the answer is given below: 1)Broad Thinking: A mindset is as powerful as a weapon. If utilized correctly, it has the power to change the world. That is why when people think and consider more than what they already know, that is when new things start to happen. Realization and acceptance of new insights becomes crucial and this thought process inherently brings newer changes into an existing working model. 2)Open to Suggestions: Great leaders know the essence of collaboration. When you keep an open mind and listen to what other people has to say, considerations make room for opportunities and prospective growth. Creativity thrives at a place that strives for positive exchange of dialogue and constructive criticism. 28 | December 2020 www.insightssuccess.in

32. THE BEST OF 5 COMPANIES TECH Digipeddle Digital Marketing Solutions Aimed at Growth Technologies O the business standards and evolving business needs, Digipeddle Technologies has been delivering solutions to help clients grow. Digipeddle Technologies specializes in Digital Media Marketing, SEO, Social Media Marketing and Search Engine Marketing. Digipeddle Technologies is the brainchild of a passionate entrepreneur from Satara city, Gaurav Nikam, born and brought up in a farmer background family. As the Founder and CEO, Gaurav has been progressively steering the companyto make an ever-lasting relationship with its clients by serving multiple growth opportunities to them, thus delighting them. More about it from the founder himself: effectively. We help you gain market share by leveraging our expertise. Digipeddle can amplify your online marketing needs and help you reach your potential customers and business objectives. R&D is critical to the success of the company. What measures do you take to keep the focus on research and stay a step ahead of the competition? We are a technology company, the services we provide are digital, without technology our industry doesn’t exist, also this industry has constantly changing nature which also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Digipeddle Technologies is dedicated to staying on top of social trends and policies that lead to successful marketing campaigns. What are the company’s future endeavours/objectives and where do you see yourself in the near future? We are an ambitious company, 100% YOY growth rate is what we are aiming for. We aim to generate employment opportunities for ambitious young Indians. We are also looking forward to expansion in new territories overseas. Digipeddle Technologies is ready to step into the international market and has already taken a step. Digipeddle Technologies will be a global company soon. n a mission to encourage innovations with constant efforts to help its clients meet to create branding strategies, marketing campaigns. We like to keep ourselves updated with global trends. Please share your flagship product/service that stands out and how? Somebody rightly said “Website without traffic is a ship lost in the horizon”, We at Digipeddle Technologies help our customers to pull more traffic and engagement to their app and websites and social feeds. Increasing their brand awareness and helping them to sell more. Social Media Marketing We create and manage top-performing social media campaigns for business. Transform your social media presence with high-quality content, Daily activity, increasing followers. By advertising through social media 100% of our clients have seen the best results. Search Engine Optimization Search engine optimization (SEO) is a critical component of online marketing. Search engine optimization helps you get more website traffic, more customers and more online visibility. Kindly take us through the journey of your company and its objectives. We are a Digital Media Marketing Company that deliver results. We create precise, high ROI, marketing campaigns that deliver inspiring results. This helps our clients win in their marketplace and blow away the competition. We assist clients by providing end to end Digital Media Marketing services. We are a young team of creative minds & marketing professionals. We strive We use a combination of the latest onsite and off-site strategies to produce top results. Together we can push your website above your competition Search Engine Marketing We help you manage your SEM campaign more efficiently and 30 | December 2020 www.insightssuccess.in

33. Management, Solution Selling, Presales & Project Management. Gaurav Nikam Founder and CEO A Computer Science Engineer with a Masters in Business Administration he started his career as an Intern in a well-reputed firm. However, due to his hunger to learn the business and to get 360-degree view he decided to work with start-ups. He along with his cousin Bhagyesh started his first business venture while pursuing his MBA, it was a library (Study Room) near Bharti Vidhyapeeth, Pune. The success of his st 1 business venture boosted his confidence. He also launched “x1000rpm” his second startup, which was an online portal for bike and car enthusiast. While doing all this he always believed that he could help other business to grow through Digital Media Marketing. Therefore, he started Digipeddle Technologies with some small clients. Within one and half year Digipeddle Technologies has gained a good reputation in western Maharashtra and currently serving big corporates, eCommerce companies. Defying Odds What would you give up to see your dreams come true? What would you put at stake for a vision? A lot of people would forsake a lot of things, but how about a whole future complete with a stellar career that would set you up for life, would you give that up? Not many would have the daring or the self-belief to be able to do that. That is, however, exactly what our Young Entrepreneur Gaurav Nikam did when he left his job to set up Digipeddle Technologies. “ OUR VISION IS TO SERVE OUR CLIENTS, COMPLETE DIGITAL MEDIA MARKETING AND TECHNOLOGY SOLUTIONS WITH SEAMLESS INNOVATIONS COMPETING WITH CONSTANTL Y EVOLVING BUSINESS NEEDS. “ Gaurav has 3+ year of professional experience & 2 years of entrepreneurial experience. A sales professional with a demonstrated history of working in information technology & services industry. Strong Digital Marketing and business development professional, skilled in Account December 2020 |31 www.insightssuccess.in