Most Trusted Nutritional Manufacturers in 2022

Most Trusted Modern Medicine in 2022 Practices with Modern Medicine to Treat Diseases Vit-Best Nutrition Contract Manufacturing for a Growing Supplement Market

Good Nutrition can be the Savior of Your Life

Enhancing the Fundamentals of the Global Healthcare Sector Nutritional manufacturers are experiencing a paradigm shift he global healthcare industry in the modern era of from traditional formats to integrated products addressing advancements is increasingly shaping up to be a specific conditions. This helps the consumers to select the T patient-centric niche driven by the principles and right nutraceutical product based on their demographics, core fundamentals that are transforming the traditional health benefits, and purpose. value chain and the enhancement of healthcare systems. This expansion of the wellness industry is expected to Information and Technology is also transforming the outgrow further as well. People are more aware of disease modern age healthcare system through convergence. Today, management and prevention now started using the systems are being driven by automation and supported Nutraceuticals has further increased the demand. At the by collaborations with a primary vision that is focused on same time, manufacturers and marketers of nutraceuticals enhancing health and wellness. One instance that plays a educate customers by releasing thorough information about major role in enabling the advancements is the prevalence product advantages and functions, as well as establishing of electronic health records. transparency and confidence among consumers. Moreover, these nutritional manufacturers keep on embracing patterns However, in the past few years, people have become health and try to bring something more productive, eventually conscious and comprehend the importance of taking a proving beneficial and more effective in terms of nutritional proactive approach towards their health. Adding to this value. scenario, the prevalence of chronic diseases (such as diabetes and cardiovascular disease) is also increasing the On a quest to embrace the significance of nutritional demand for nutraceuticals. manufacturers, Insights Care mapped the journey of prominent organizations that are reshaping the future of the Looking at the busy and hectic lifestyle of the fast-paced healthcare industry through its latest edition, “Most world, nutraceutical products are being used across a wide Trusted Nutritional Manufacturers in 2022.” segment of the population, targeting various health conditions, and playing a large role in the ‘wellness’ Flip through the pages and have a delightful read! movement, empowering consumers to manage their health proactively. The world is moving to condition-based nutrition, where nutraceuticals play a large role. - Saloni Agarwal

CXO How to Ensure Adequate C O N T E N T C O N T E N T Protein Intake for the Golden-aged People? 24 Cover Story 08 Huisong 16 32 Vit-Best Rae Wellness Pharmaceuticals Approaching Care with Innova?ng Safe, Research-based a Holis?c View Nutrition Natural Pharma Products Contract Manufacturing for a Growing Articles Supplement Market 20 28 Recommending Way Out Unfolding the Gap Blending Tradi?onal Nutri?onal Prac?ces The Nutri?on Gap in with Modern Medicine to Treat Diseases Modern Medicine

Most Trusted Nutritional Manufacturers in 2022 Pooja Bansal Editor-in-Chief Company Featuring Person Brief Anish Miller Senior Editor Bang Energy is always at the forefront of innova?on, Jack Owoc Abhihshek Joshi Managing Editor Bang Energy which comes from an unrelen?ng commitment to CEO bangenergy.com research. Saloni, Drishti Assisting Editors Co-designer Art & Design Head Visualiser David King Beverly's ?me tested nutri?on & training plans for real Beverly Interna?onal Nutri?on Sandy Riedinger world results. Beverly Interna?onal products have been Sonia Raizada trusted by natural athletes, bodybuilders and health- beverlyinterna?onal.com Co-owner Paul Belin conscious individuals for more than 50 years. Art & Picture Editor Mrunalinee, Rohil Florida Food Products specializes in the crea?on and Jim Holdrieth manufacturing of fruit and vegetable-based concentrates and Florida Food Products Business Development Manager Amy Jones func?onal deriva?ves, tea, coffee and herbal extracts and President & CEO floridafood.com flavors that are used across the food and nutri?on industry. Marketing Manager John Smith Sarah Wilson, John Smith, Alex Vincent Business Development Executives For more than two decades, Huisong has partnered with Huisong Inc Meng Zheng world-leading companies in the R&D and manufacturing of Kelli, Bill, Anna Sales Executives premium-quality natural ingredients used in pharmaceu?cal huisongpharm.com CEO and Founder drugs, health supplements, and other applica?on areas. Technical Head Jacob Smile David, Robert Amar Sawant Technical Consultants Assistant Technical Head Maypro has grown into one of the largest global Isabel Maypro suppliers of nutraceu?cal ingredients and fine President maypro.com chemicals. Alina Sege Digital Marketing Manager Renuka Kulkarni SME-SMO Executives Assistant Digital Marketing Manager Nutra Solu?ons USA is a global supplier and developer Sultana Haque Nutra Solu?ons USA Gemson of premium dietary supplements, nutraceu?cal, sports Execu?ve Director nutrasolu?onsusa.com nutri?on, and func?onal nutri?onal products. Research Analyst Eric Smith Circulation Manager Tanaji Fartade Rae's universe of pure and powerful wellness solu?ons Rae Wellness Angie Tebbe is designed with you in mind. CEO and Co-founder raewellness.co sales@insightscare.com November, 2022 Contact Us: Saputo produces, markets, and distributes a wide array Lino A. Saputo Saputo Inc. Insights Success Media Tech LLC Insights Success Media and Technology Pvt. Ltd. of dairy products of the utmost quality, including CEO saputo.com 555 Metro Place North, Suite 100, Office No. 22, Rainbow Plaza, Shivar Chowk, cheese, fluid milk, extended shelf-life milk and cream. Dublin, OH 43017, United States Pimple Saudagar, Pune, Maharashtra 411017 Phone - 302-319-9947 Phone - India: 7410033802, 74100058552 Tree of Life is among the top distributors of natural & Email: info@insightscare.com Email: info@insightscare.com Tree Of Life Lisa MacNeil Organic food, on-trend products that meet the needs of treeoflife.ca For Subscription: www.insightscare.com For Subscription: www.insightscare.com President Canadian customers. https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ Vit-Best offers a wide range of produc?on capabili?es for Gale K. Bensussen Vit-Best Nutri?on tablets, capsules, and powders to accommodate the drbvitamins.com Chairman expanding array of nutri?onal products. Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

Cover Story Vit-Best Nutrition Contract Manufacturing for a Growing Supplement Market Gale K. Bensussen Chairman Vit-Best Nutri?on The core of the Vit-Best Nutrition manufacturing capability is its high-volume mixing and blending capacity – one of the largest in the industry.

Most Trusted Nutritional Manufacturers in 2022 he awareness of supplementation as an important And with loyal employees, whose average tenure on the part of a healthy lifestyle has never been greater. In manufacturing/packaging floor is 8.8 years, Vit-Best T fact, the Council for Responsible Nutrition Nutrition has a solid employee base dedicated to quality estimates that in 2021, over 80% of adults were supplement and customer service. users. The growing demand as measured in sales increased 7.5% in 2021 on top of a 14.5% growth in 2020 to $59.9B. Vit-Best Nutrition's corporate leader, Chairman Gale That’s a lot of growth and a big demand. The Food and Bensussen, knows that a solid foundation is fundamental to Drug Administration estimates that there are over 29,000 the ability to grow with its customers. With over 50 years of dietary supplements on the market, with over 1,000 added industry experience, including acquisitions, marketing, every year. sales, and corporate management, Bensussen understands that standing still is not an option. He emphasizes, “In the It’s a major category for marketers with new science-based supplement industry, especially a growing industry such as products. Yes, internet marketers benefited from COVID, this, we must be looking forward for months and years to be and all marketers benefited from the increased awareness of able to support our customers. This includes how we plan supplements to build immunity and support a healthy our raw material inventories, automate manufacturing and lifestyle. packaging, and improve accuracy and turnaround time for quality testing.” The wave of new products, the rapidly growing internet channel and increasing consumer demand have stressed the “It takes time and investment to be able to earn the trust of most important link in the supply chain - contract our branded customers. Fortunately, we have been able to manufacturing. It is the contract manufacturer that produces build that trust,” he added. most of the products bearing some of the most recognized consumer product names and found in the nation's leading Manufacturing Capabilities retailers. There is one company that is investing to meet the expanding demand and the ever-increasing quality Vit-Best Nutrition provides an extensive service to its bottling and powder packaging. Importantly, for many processes are in place. The Quality Management System standards required - Vit-Best Nutrition, Tustin, California. clients. This includes formula development, material marketers, the company will build inventory to stock and monitors each step throughout the manufacturing process. sourcing, cost engineering, and forecasting as well as full provide distribution services to the nation's leading retailers Vit-Best Nutrition's operations are based in one location in tablet, capsule, and powder manufacturing capabilities and in the food, mass, e-commerce, and club market segments. Compounding: From weigh-up, the process moves to the United States, providing one-stop formulation, compounding. Vit-Best Nutrition has eight blenders: two manufacturing, quality assurance, branding & packaging, The company has a wide range of capabilities and the large Bohle blenders, 428 cu. ft. (3,000 kg – 6,000 kg) and and supply chain management services. The company experience to accommodate the expanding array of unique six others of varying sizes. The blending capabilities meet operates both domestically and internationally across new products in both capsule and tablet form. In the variations in large and small demand. multiple channels, including Food/Mass/Club, Direct- manufacturing, “scale” is important for run efficiencies. Selling, and E-commerce Vit-Best Nutrition has a wide range of capabilities, from Tableting: Meeting the needs of successful brands like moderate-sized manufacturing to very large-scale product Focus Factor requires large-scale tableting capabilities. Enabling Vit-Best Nutrition to be the best at what it does is runs. High speed Korsch presses have kept up with this brand's its seasoned leader, Gale K. Bensussen. As the Chairman rapidly growing business. With six tablet presses and only of the company, he ensures that the product quality stays Let’s talk about the company’s capabilities. operating on a single shift, the company has the capacity to true to the client’s demands to enable them to stay true to grow. their brand's communication. Communications, Sourcing: It starts with sourcing. With its parent company, Kingdomway, a raw material manufacturer (CoQ10, DHA, Encapsulation: Nine encapsulation machines address the Let’s learn more about the successful journey of Vit-Best clear messaging of vitamin A, etc.) located in China, Vit-Best Nutrition is consumer trend towards “clean” products with a minimum Nutrition in becoming a top-class contract manufacturer of what is in the product directly linked to world-class manufacturers with easy of binders and fillers. Vit-Best Nutrition's formulation nutritional supplements. and what it does, is access to a wide range of materials. expertise enables customers to differentiate their products. About Vit-Best Nutrition essential to build Weigh-Up: Materials are received in a new 75,000 sq. ft. Coating: Coating is an artform and requires precise consumer trust and warehouse and distribution center. Within the new building attention during the coating process to ensure consistent With almost 70 years of experience in contract satisfaction. are five environmentally controlled weigh-up booths with results. Eight large coating pans and a continuous coater for manufacturing for some of the largest brands in the advanced individual dust collection. Upon receipt of long runs provide ample capacity. industry, Vit-Best Nutrition is building on that experience to material and during and after weigh-up, strict quality meet the growing industry demand.

Exhibiting Excellence The Veteran Leader Gale K. Bensussen is the Chairman of Vit-Best Nutri?on. He has been in the supplement Jack Ross, CEO of Synergy, the marke?ng company behind na?onally adver?sed, Focus business throughout his working career since 1968. He is an experienced leader with a Factor: “Vit-Best Nutri?on has been a great partner and we have grown together. We demonstrated history of working in the consumer goods industry. He is a strong business appreciate the investments they have made to support our growth. A great partner.” development professional skilled in business planning, consumer products, retail, dietary supplements, and team building. Ken Tameishi, Senior Director of Trident Seafoods: “Vit-Best Nutri?on has consistently met our demand for high quality and ?mely delivery of high volume of product. They are good Speaking about his inspira?on behind joining the industry, he says, “My college to do business with.” roommate, Dave Brubaker, and I, believed that personal responsibility for healthy habits would be a driving consumer force. So, a?er over 50 years in the industry, it is s?ll Denise Fung, Vice President iHerb House Brands: “Vit-Best Nutri?on has invested in rewarding to provide products with a purpose and a benefit.” services to consistently meet customer needs. They are efficient communicators, professional and competent. I’m content with the quality of their opera?ons and look Most of Gale's professional journey was with Leiner Health Products, which was forward to a con?nued partnership” founded by his college roommate, Dave Brubaker. He and his team at Leiner pioneered the private label business at the country's leading retailers, including Walmart, Costco, Safeway, CVS, Walgreens, and others. Packaging: Five bottling lines provide fast turnaround and Elaborating on Vit-Best Nutrition's core values, Bensussen customer’s unique needs, and help them better identify with Ensuring Quality flexibility. To meet the needs of the Club business and other says, “For Vit-BestNutrition, quality and clear, transparent their customers.” mass merchandisers, the company has recently ordered a communication are the basis for our customer’s success and Nutritional product manufacturing starts with quality new, highly automated packaging line. The line will meet Vit-Best Nutrition's success.” “We do this with a sharp focus on formulation - ensuring systems and in house quality facilities. To meet the the special needs of the Club business and the long runs the product delivers what is promised in the most increasing demand for quality substantiation and the required by mass merchandisers and retail chains. Staying True to the Promises economical manner,” he added. requirements of multiple auditing agencies, Vit-Best Nutrition recently opened a new 10,000 sq. ft. quality For the powder business, the company is investing in a The final verdict on value comes from the consumer. It's the testing laboratory complete with new state of the art testing gusseted bag filling line to replace the large and inefficient second purchase that counts. Which is why nutritional equipment. This is core to the company's values, ensuring bottles. This saves cost and enables internet companies to suppliers have to deliver what is promised on the label. that every tablet, capsule and powder meets consumer provide more affordable shipping. The new line expectations for quality while meeting all label claims. complements the existing powder bottling lines. Highlighting the importance of being trustworthy, Bensussen tells us, “Over the years, major marketers of Sharing Valuable XP For Vit-Best Nutrition, it is about Team and responding to both national brands and store brands have learned to the requirements of those customers serving multiple value quality manufacturing as a key element in protecting Bringing new products to the market is challenging. These channels of distribution. Bensussen advised, “We cannot be the brand and delivering on customer expectations.” challenges can be better countered with some basic advice. everything to everybody, but we serve well those customers Vit-Best Nutrition is big where our capabilities match their needs.” “Communication, clear messaging of content ingredients Bensussen offered the following words of wisdom: enough to serve the needs and product benefits, are essential to build consumer trust The Core Success Factors and satisfaction,” he added. “The vitamin industry is highly regulated and compliance is of large-scale customers, part of the cost of entry. As new products are introduced, yet small enough to be The success of Vit-Best Nutrition is built on its strong A Sharp Focus on Formulation over 1,000 per year, it is important that product quality is able to understand our foundational values. These values are not just portrayed in built in. If a contract manufacturer is being used, make sure marketing communication but also within every operation Adapting to customers’ needs can give a company a that the specifications for the product are complete, the customers’ unique needs to ensure that the company stays true to the promises it considerable advantage in the market. Discussing the facility has been audited, Good Manufacturing Procedures and create ways to help makes to its clients and consumers. unique benefits offered by the company, Bensussen says, are being followed and the label copy matches exactly what them be?er identify with “Vit-Best Nutrition is big enough to serve the needs of is put in the bottle. There is no future in short-cutting large-scale customers, yet is small enough to adapt to a quality. There is a big market for the right product.” their customers.

Stay in touch. Subscribe to Insightscare Get Insightssuccess Magazine in print, & digital on www.insightscare.com The Long-term Goals Vit-Best Nutrition, quality is the responsibility of every employee. Meeting the needs of the customer is our priority. Vit-Best Nutrition has developed a strong Research and We don’t cut corners. We are transparent.” Development team headed by Jordan Lemerand, Vice President Corporate Technical Services and R & D. With “We take very seriously our responsibility to provide a Check should be drawn in favor of : Jordan, Vit-Best Nutrition is developing new products, high-quality product. And we ensure that labeling informs INSIGHTS SUCCESS MEDIA TECH LLC based on science, to meet the growing interest and use of the consumer accurately about the content and benefits of supplements. Each new product is specially formulated to the product. We have partnered with the industry for almost address a health need utilizing unique ingredients and seventy years, and we will continue to invest as we look formulations. New products are the life blood of the ahead to the next seventy years,” he added. industry and items developed by Jordan and her team are another way that Vit-Best Nutrition helps its customers Need more insights about the company? Please find below grow. the contact info for Vit-Best Nutrition. In closing, Bensussen summarized, “This is a dynamic and Vit-Best.com rapidly growing industry. It meets the demands of 2802 Dow Avenue, Tustin, CA. 92780 consumers who are becoming more aware of the role good info@vit-best.com nutrition and supplementation play in a healthy lifestyle. At

Most Trusted Nutritional Manufacturers in 2022 hat if someone collected all the benefits of The company has curated a safe, research-based and traditional natural medicines and combined its digitized supply chain of premium-quality nature-based W benefits into a product with the help of science pharmaceuticals and currently has 4600+ products to offer and technology and delivered it globally? turnkey business solutions to leading pharmaceuticals, nutraceuticals, food & beverage and personal care It would be great, right? industries world over. Huisong Pharmaceuticals is one such company based in But that's not it, in the company's list of innovations to China that fulfills this need globally. The company offers a provide for continuation of human health! mature product portfolio that includes natural drugs of OTC and prescription, botanical APIs for pharmaceutical and To know more about the company's journey let us delve into active ingredients for nutraceuticals through scientific its story, highlighting its products, vision, mission and much research to achieve purity, quality, potency, and safety. It is more! committed to advancing the world of health and nutrition by providing premium-quality natural ingredients with the harmonious integration of Japanese quality standards and modern manufacturing technologies while standing by its We use digitalization to connect mission of protecting nature and fostering global every step in the supply chain. cooperation in the nutraceutical and pharmaceutical fields. Through the drive of production It is driven by its Founder and CEO – Meng Zheng's plan, the empowerment of passion and academic wisdom to provide the world with business and research in natural medicines from the past 40 approval flow and the association years. Meng as an academician and a Ph.D. scholar in of customer credit line, we can pharmaceutical economics has put a lot of emphasis on traceability, so that the entire production process of the realize the reasonable purchase in company is traceable. This has helped the company achieve advance, scientific production, various awards like 2019 Qiantang Swift Enterprise, China's Top 10 Exporters of TCM Herbs and Prepared and effective risk control. Slices, High-Tech Enterprises with Key National Support Meng Zheng, PhD and many more in the past decades. CEO, Founder Huisong Pharmaceuticals November | 2022 16 www.insightscare.com November | 2022 17 www.insightscare.com

Key Offerings in Collaboration with Nature Leading with Strong Infrastructural and R&D his peers and colleagues in the industry. It has truly allowed Foundations him to obtain valuable experiences and grow through The company amazes its clients with the wide variety of practice and challenge. He expresses, “Along the way, I Adorned products it offers. The list begins from a wide range of Stable inventory, price, supply, quality, service are the five have always been respectful and grateful to my pharmaceuticals, to fruit & vegetable ingredients, botanical aspects that Huisong follows to provide its clients with predecessors and collaborators in the global industry, and I with extracts, medicinal herbs, bee products and concludes to enriched product deliver experiences. would like to express my heartfelt gratitude towards them.” include many others. AWARDS As Meng says that for natural products, whether cultivation At present, he is the CEO of Zhejiang Huisong Along with this, Huisong has come to develop a mature or wild-grown, the yield varies from year to year as the Pharmaceutical Co., LTD., President of Huisong Pharma- product portfolio that includes natural drugs of OTC and climate changes, it is important for the company to maintain healthcare Research Institute, and a distinguished professor prescription, botanical APIs for pharmaceutical and active adequate stock and stable supply. of School of Biological and Chemical Engineering, ingredients for nutraceuticals through scientific research to Zhejiang University of Science and Technology. He further achieve purity, quality, potency, and safety. But what comes in handy is the company's vast experience informs, “I own more than ten patents and have published in sourcing and inventory that helps prepare raw material several articles in national core journals.” It is committed to advancing the world of health and inventory to meet the needs of customers for following ü Hangzhou High-Tech Enterprise nutrition by providing premium-quality natural ingredients several years. At the same time, they have many sourcing His persistence and dedication in this sector are witnessed with the harmonious integration of Japanese quality channels to guarantee the stable supply. through his constant commitment to global cooperation to ü Council Member of the Chamber of standards and modern manufacturing technologies. But achieve business success. Additionally, he says, “I also put Commerce for Import and Export of what aids this process is, as Meng says, “Integrity, quality, Shedding light on how Huisong ensures this, Meng a lot of emphasis on traceability, so the entire production Medicines and Health Products and service, which will always remain at the foundation of elaborates, “To achieve stability quality, Huisong is process of the company is traceable.” our business.” equipped with a combined area of more than 30,000 square ü 2019 Qiantang Swi? Enterprise feetanalysis center, housing more than 50 advanced testing Words to Note – Promote Natural Wealth, Ensure Quality ü 2017 China's Top 10 Exporters of TCM The company's Missionis – By the nature, protect our equipment, including large-scale precision instrument such Control Herbs and Prepared Slices nature, based on scientific research, to create health and as ICP-MS, GC-MS, UPLC, HPLC, etc.” harmony of human beings. Meng, while giving his valuable advice to budding ü 2018 Provincial-Level Enterprise This infrastructure enables the company to detect more than entrepreneurs, emphasizes the fact that high quality Research Ins?tute While it rests is Vision in – Through globalization, 470 kinds of pesticide residues, antibiotics, heavy metals, traditional natural medicines are very effective in the ü 2018 High-Tech Enterprise collaboration and harmonious integration of nature, health, content determination, microbial and other items. treatment and maintaining of human beings and have been and science to create continuation of human health. used for thousands of years. ü 2016 China's Top 10 Exporters of TCM Additionally, to provide stable service, as a “National Herbs and Prepared Slices Achieving a Traceable Continuous Supply Chain High-Tech Enterprise” and “Hangzhou Patent Pilot Therefore, he says, “We should promote this wealth given ü 2016 China's Top 10 Exporters of Enterprise”, Huisong Pharmaceuticals established by nature and make good use of it while protecting it. This While Huisong is committed to advancing the world of Zhejiang Health Research Institute in 2018 to set up a field attaches great importance to safety. Starting quality Botanical Extracts health and nutrition by providing premium-quality natural provincial high-tech enterprise R&D center. In addition, the control from the source is very important to ensure product ü 2015 High-Tech Enterprise Cer?ficate ingredients, it establishes an unbroken supply chain with company has formed a core R&D team undertaking a series quality.” ü 2015 China's Top 10 Exporters of TCM the marvels of technology. As itputs great emphasis on of important scientific research tasks such as new product plantation for traceability to ensure the safety and liability, development and process improvement. Goals of Future Expansion Herbs and Prepared Slices digitization is an important factor in simplifying the present ü 2014 China's Top 10 Exporters of TCM complexity. The Founder's Milestones In the ever-evolving world of healthcare, Meng asserts that Herbs and Prepared Slices global collaboration is important for traditional medicine. Meng's journey in the industry began after his graduation in To attain this purpose, Huisong has set up offices in the ü 2012 China's Top 10 Exporters of TCM He explains, “We use digitalization to connect every step in pharmacy in college, post which he went on to obtain a United States, Japan, Indonesia, and other countries. Herbs and Prepared Slices the supply chain. Through the drive of production plan, the Ph.D. in Pharmaceutical economics and engaged in ü 2009 High-Tech Enterprises with Key empowerment of approval flow and the association of pharmaceutical-related work. he says, “So far, I have been Talking about the future plans of the company, he says, “I customer credit line, we can realize the reasonable working in the field of traditional Chinese medicine for hope to improve TCM's quality with modern scientific Na?onal Support purchase in advance, scientific production, and effective nearly 40 years and have obtained valuable experiences technology, and research based on tradition. At the same ü 2008 China's Top 10 Exporters of TCM risk control.” and grown through practice and challenges.” time, global cooperation should be strengthened to promote Herbs and Prepared Slices TCM's global influence and create health and happiness for Also, through digitization, the company is able to connect Throughout the past 40 years in the business and research all mankind” multiple bases to achieve information sharing among world of natural medicine, Meng has been grateful for the various departments and provide efficient services. guidance, education, and cooperation he has gained from November | 2022 18 www.insightscare.com November | 2022 19 www.insightscare.com

Recommending Way Out BlendingPractices withModern Treat raditional and Modern Medical Practices have been in debate from a very long time. Since the T development of modern medicine, there has been quiet a reduction in the use of traditional medicine in different parts of the world. Yet, somehow, there is a significant amount of population in the world that still believes in the use of traditional medicine to cure diseases. People in Asian countries like India, China, Malaysia, Korea, Japan and some other, still feel ecstatic about traditional medical practices. Many of them refuse to believe in modern medical science and continue to follow the traditional practices such as Ayurveda, Traditional Chinese Medicine (TCM), Kampo, Traditional Korean Medicine and Unani. What is traditional medicine? It is mainly a blend of knowledge, skill and practices based on specific theories, beliefs and experiences indigenous to different cultures. For example, Ayurveda is plant based medical science that originates from India. Its key ingredients mainly comprise of herbs like Tulsi (Indian Basil), pudina (mint), turmeric, ginger, chamomile, etc. Sometimes, traditional practices also include use of endangered species of animals such as slow loris in Southeast Asia. This is assumed to cause harm to the ecology. Pangolins are threatened by poaching and there meat is used in traditional medicine. Shark fins have also been used since ages even when their effectiveness is not proven. November | 2022 20 www.insightscare.com November | 2022 21 www.insightscare.com

In Africa and Asia, 80% of the population still uses cannot be used simultaneously. Traditional medicine is traditional medicine over modern one for primary largely experience based whereas modern medicine is healthcare. In today’s world, developed nations are readily science based. Extrinsically, while making a medicine, appealing the adoption of traditional medical practices. environment factors such as collection of raw material, Reports say that approximately 80% of the world cultivation, harvest, post harvest, transportation and storage, population has tried and accepted therapies like manufacturing practices, substitution and adulteration are acupuncture and yoga. There are 300 million daily yoga contributing factors to the quality of herbal medicinal practitioners in the world, which shows the increase in the products in traditional method, whereas in modern acceptance of traditional healthcare methods. medicine, maximum amount of bioactive phytochemicals is isolated. What is modern medicine? Factors such as depletion of forests, land, unconventional Although it involves the use of surgeries and drugs to treat a agricultural methods and degradation of biodiversity affect patient, modern medicine is not just about tablets and the quality of yield of plants and herbs required to make syrups. It includes more advanced practices such as medicine. Having a wider genetic base help prevent physiotherapy, acupuncture, radiations and transplants. vulnerability to pests. We need to preserve the biodiversity Modern medicine is also known as allopathic or western and rely on conventional methods as much as possible to medicine. It is an alternative for the traditional medicine yield better quality of medicine may it be traditional or which rapidly came on to be in the mainstream medical modern. Change in natural environment can be detrimental th science. The beginning of the 19 century witnessed rapid to human health. Plants and animals provide required growth of this alternative form and thus, modern medicine medicinal and nutritional properties for indigenous societies came to the forefront. In 1805, the first pharmacologically to make traditional medicine, which are further useful in active compound morphine was isolated by a young manufacturing of synthetic drugs. It is important to preserve German pharmacist, Friedrich Serturner, from the opium the root source of raw material in order to have a healthy plant. Later on, numbers of active compounds have been by-product. Plants and animals furnish over 50% of separated from natural products to produce conventional compounds required to produce commercially available medicine. drugs. Modern scientists could seek out traditional therapists for insights on their medicine. This may lead to Modern medicine is developed using synthetic techniques. broader medicinal applications of natural products to These pharmaceutical drugs are made using same commercial modern medicine. procedures in labs or factories as they are targeted to be an ideal solution to same type of diseases. Modern medicine is Specific examples of traditionally used compound used in standardized and prepared using standard operating modern pharmaceuticals include anti-malaria and pain procedures. management drugs. For example, indigenous populations utilized the bark of Cinchona tree found in South America Recommending Way Out for therapeutic purposes before the commercially active compound quinine was discovered. Overall, modern As per the reports of the World Health Organization, in medicinal practices could be well served by researching March 2022, the Government of India signed an agreement traditional practices and tapping into shared discoveries to establish the WHO Global Centre for Traditional from both worlds. Medicine. This global initiative is supported by an investment of USD 250 million from the Government of - Anish Miller India. Its goal is to harness the potential of traditional medicine using modern scientific and technological methods. Both, traditional and modern medicine has its pros and cons in some way or the other; we can find better and effective solutions by blending both the practices together, just like cancer treatment. Doctors in various parts of the world use both traditional and modern techniques in the treatment of cancer, but of course, both the techniques November | 2022 22 www.insightscare.com

How to Ensure Adequate Protein Intake for the Golden aged - People? By- Fred Bergmans studies concluded that 79% of patients reached the dequate protein intake among elderly is a growing recommended protein intake. concern in healthcare. At the beginning of this A century scientific studies signaled malnutrition in This study shows that the new nutritional strategy works: affluent countries up to 25% with hospital patients. Disease substitution instead of supplementation. Substitute regular related protein deficiency due to acute or chronic diseases Author Bio basic nutrition with protein enriched basic nutrition. or decreased appetite and frailty were identified as the main The essence of the substitution strategy is the range of causes for malnutrition. costs. A RCT study on pre-operative nutritional support on Fred Bergmans, Co-founder, familiar products people like to eat, replaced by the same senior patients scheduled for heart surgery was conducted Carezzo Nutrition products containing 2 to 4 times the amount of protein, General dietary advice focused on adding high protein by Nina Zipfel PhD in collaboration with Carezzo. tasting equally as good as their reference products. snacks and oral nutritional supplements to the daily menu. Participants received Carezzo products at home during 2 Fred Bergmans is Co-founder of Carezzo The disappointing result was that still less than 50% of weeks. Their protein intake increased by 50-100%, due to Nutri?on, a Dutch start-up for protein The range of protein enriched products fits in all eating hospital patients would not meet the recommended protein the protein enriched products and the high motivation to enriched food & drinks for malnutri?on. moments of the day. Spreading the intake in 3 main meals intake. self-manage nutritional condition improvement. Fred started his marke?ng career in food and 3 in-between moments results in an optimal protein intake per moment and the highest intake per day. This was A consortium, lead by Wageningen University and companies, like Heineken, Mars, Kra? Foods The group of people with a protein deficiency is much all confirmed by RCT studies. Research, started in 2012 to develop a new nutritional larger than discussed so far. Frail elderly people with low and Perfe?/van Melle. He founded an strategy and products to solve malnutrition. Scientific appetite tend to eat less. Since they are less physically innova?on strategy consultancy, where he In 2015 Carezzo Nutrition, a start-up partner of the studies revealed that the standardized care focused both on active their portions get smaller and so does the energy first met the problem of malnutri?on in consortium introduced this range of products in the Dutch supplementation of energy and protein. As satiation was the intake. However, their protein intake recommendation is not healthcare. Passionately he founded market. The success of the strategy was confirmed by barrier for higher protein intake the current practice of both related to their activity, but to their body composition. winning the Accenture Innovation Award for Fair Food, and energy and protein supplementation did not work. Knowing that their protein recommendation is 25% higher Carezzo Nutri?on. scientific proof of the effectiveness of the new nutritional than that of young adults, there is a high risk of protein strategy of substitution was presented. To solve this problem, new products were developed, malnutrition. In practice we see that it is hard to finish a full Since hospital length of stay gets shorter, 'better in is better focusing on protein enrichment instead of energy density. hot meal, and that 10-20% is left behind on the plate, or out' gets more important. Improving patients' nutritional We first entered the Dutch hospital market, which worse one meal is consumed in two days, shared with a condition before hospitalization and after discharge, called welcomed the good taste of these familiar products and the These products were familiar basic foods, like bread and partner or thrown in the trash. Protein intake then drops prehabilitation and rehabilitation, is seen as a direct high protein density versus regular protein-rich food. It also pastry, fruit juice and soups, and ice-cream and small meals. under 20 g, as regular meals (500 g) contain 20-25 g contribution to efficacy of medical treatment. Less adds to the quality of life as these products fit in regular Al these products were tested in the foodhospital Gelderse protein. Carezzo developed small meals of 350 g, complications, shorter length of stay and successful eating habits and do not look like medicine. Valley, in residential care and among patients at home. RCT containing 30 g of protein. recovery potentially leads to increased benefits at decreased November | 2022 24 www.insightscare.com November | 2022 25 www.insightscare.com

There is a challenging goal, also for Carezzo, to improve the protein quality of plant-based products also for the older aged groups. We will develop new products combining fruit, vegetables and hybride proteins. We now have 80% of all Dutch hospitals as clients, which is a fast-track record in institutional healthcare. It shows that the new nutritional strategy is well accepted. Unfortunately, due to healthcare insurance and governmental regulations, there is no level playing field with oral nutritional supplements. There is no reimbursement on Carezzo products by health care insurances, so people do not have an equal choice. The 'Food as Medicine' theme acknowledges the importance of the functionality of food in the prevention and treatment of lifestyle related diseases. There is a huge opportunity to change towards 'the food solution' and reduce healthcare costs while improving the quality of life. Protein enriched products fit in maintaining the dietary As a society we should embrace innovation to improve habits. Just change products to address the different protein healthcare: recommendations due to different circumstances. Ÿ The technological innovation for better food products Ÿ The social innovation for faster implementation To serve patients at home the Carezzo webshop was opened Ÿ The governance innovation to reduce barriers in finance which facilitates the substitution strategy in the home and regulation setting and patients could continue the use of the products they received in the hospital during the total period of We are committed to transfer academic insights into good medical treatment; pre and post included. The webshop also tasting functional food products, that is our practice. serves people with chronic diseases, such as age related malnutrition, sarcopenia and COPD, which already used We are deeply touched by the gratitude of patients that Carezzo products for multiple years. finally reach their desired protein intake, because that is our purpose. The combination of global trends 'better for the environment = better for your health' boosts the shift towards plant-based products, reducing meat and dairy consumption. The protein quality for golden-aged people is, however, a major concern. The advice for them is to not go Vegan. Protein quality, defined by the amount and completeness of essential amino-acid profile, from plant- proteins is lower than the quality of animal-based proteins. November | 2022 26 www.insightscare.com

Unfolding the Gap TheNutrition GAP inModern MEDICINE nlike earlier days, routine checkups have become the most common part of one’s lifestyle in today’s U world. People have started to visit a doctor in a period of every 15 days to one month. Keeping record of one’s blood pressure, hemoglobin, thyroid, heart rate, diabetes, etc have become most common among people. Earlier, one visited a doctor only when they felt ill. The doctor identified the illness based on the patient’s medical history, specific observation and questioning method. However, the times have changed now. Opulence of working population with leading a luxurious life has reduced the affordability of health care all around the world. Factors such as food, balanced diet, improved housing and sanitation contribute to the disturbed lifestyle among millennial. Although antibiotics and vaccination largely overcome infectious diseases, modern medicine has become mainly preoccupied with terms and conditions. Many a times these conditions are not obviously caused by unidentified foreign agents such as organ malfunctions, cardiac arrest, cancer, and many others. These conditions are inherently natural or chronic in the ways that humans will eventually die from one or the other, exceptions being accidents, wars, murders and genocides. It is not all wrong to say that the modern pharmaceutical company identifies the illness, keep a track on the target audience so that it can sell the required drugs. Of course it November | 2022 28 www.insightscare.com November | 2022 29 www.insightscare.com

is a form of competitive business. The modern medicine According to the WHO report, in India, 1.7 million deaths lack proper nutrition. It gives temporary relief from the are caused every year due to heart attack and roughly 5.8 illness and reduces the immunity power when consumed million Indians die because of diabetes, cancer, stroke and regularly. Dr. B. M. Hegde, who is a well-known lung diseases. We need to interpret the logic of plant based, cardiologist, professor of medicine and author, says, there is natural products when adopting modern tools in the no pill for every ill, but there is an ill following every pill. production of drugs. Proper validation and thorough The leading cause of death due to cancer or heart attack is research is much needed. During the Covid-19 period, there Adverse Drug Reaction (ADR). When you consume a were a large number of local, national and international medicine regularly, your body becomes habitual to the drug. companies that claimed their vaccine to be effective without And it is fact that no type of medicine can kill the infected proper evidence. Even though most of it was not authorized sell without killing the normal cell. Modern medicine leads by the World Health Organization (WHO), it was circulated to more illness rather than giving a permanent relief from in countries and people went on to get vaccinated. This the pain. The continuous dosage of drugs on daily basis can shows our desperation of temporary relief. We are ready to cause to death in maybe in next five years. Over diagnosis accept whatever is being sold to us only to get out of the and over treatment is very harmful which people do not pain. understand. Statistics show that in a single year, nearly 3.2 crores Lack of nutrition people in India go below the national poverty line by spending on healthcare out of their own pockets. Reports According to a report by the Guardian, modern medicine say that even after 75 years of independence, more than through over prescription represents major threat to public 65% of the Indian population lack access to generic health. Some say that failure of modern medicine is medicines. This gap between the world and BPL Indians responsible for the treatment of cancer, tuberculosis or needs to be bridged by our pharma industry. Along with AIDS. This is not true because most of these life nutrition, price rates of medicines needs to be reduced in order for the poorest to afford it. There need to a threatening diseases are now curable. However, modern medicine cannot give 100% assurance that it will suit a transparency between the medicine sector and government person or will be effective. People nowadays have become to encourage shared decision making. Talking about the so reliable on modern medicine that they don’t realize the country, it is fascinating to know that in the past few importance of reliability. Every human body has a specific decades, Indian pharmaceutical industries have become the body type and immune system. Earlier, Ayurveda in India pharmacy of the world. was considered the most trusted and it did prove to be effective. Why? Reason being, it was herbal and natural. - Anish Miller Unlike today’s medicine, there were no side effects. Ayurveda is called as the “science of longevity” because it offers a complete system to live a long, healthy life. Unfolding the gap We all know that ‘Food is Medicine’. We are impulsively healthy if we eat right and exercise right. Food and exercise is of utmost importance for humans to keep their body full of energy and disease-free. Unfortunately, in this fast growing world, we are relishing on fast-food which is proven unhealthy. It deteriorates our immune system and makes our body susceptible to infectious parasites. Above all, priority should be given to a balanced, healthy lifestyle practices. The current death rate of India as measured in 2022 is 7.3 deaths per 1000 population. November | 2022 30 www.insightscare.com

Rae Wellness AS A COMPANY, WE Approaching Care with a Holistic View DEDICATE OURSELVES TO BEING MULTIPLE THINGS TO ONE nce, “wellness” was presumed to be the absence of Emerging science continues to show a deeper relationship CUSTOMER INSTEAD a particular health concern. But, in contemporary between the body and mind. This has been our sole reason OF BEING ONE THING O times, entrepreneurs are found shifting this for venturing into the nutrition industry. We create products TO EVERYONE, O perspective and enabling the community to consider that have an impact on both mind and body through a OFFERING OUR individual well-being as a symbiotic relationship between holistic universe of pure and powerful supplements that PEOPLE WITH their surroundings and the associated care consciousness. support various wellness needs – stress, libido, hormones, PRODUCTS THAT digestion, skin, sleep, and more. HOLISTICALLY Taking this into account, Rae Wellness, a well-being SUPPORT MULTIPLE company launched in 2020, takes a holistic approach, Kindly tell us about yourself and shed some light on encouraging its customers to take responsibility for their your journey so far. SIDES OF THEIR health and well-being. Being an inclusive and socially WELLNESS JOURNEY. conscious company, it is dedicated to providing affordable A few years ago, I had a wonderful corporate career as a and powerful solutions that nourish the mind and body from key retail executive, two beautiful kids (and now three, as the inside. of a few months ago!), and a very full life. However, my well-being continued to decrease on the priority list. I had In addition, Angie Tebbe, the CEO and Co-founder of Rae an opportunity to think about what that meant to me Wellness – has been overseeing the company’s product personally and professionally and how I could bring that development and innovation, community-building efforts, together as my next chapter. and fulfilling the vision for Rae Wellness successfully. You see, I grew up in a very holistic household – my mom Under her leadership, this value-based company has was a nurse, and my father was into reiki, and homeopathy, meaningfully grown to more than two million customers in and we were the weird family meditating on the lawn in less than two years, with more than 20 wellness products, Fargo, North Dakota. widespread customer enthusiasm, and thousands of five-star ratings. Hence, to honor what I knew so well, I left my corporate life in pursuit of my own well-being, where I discovered Taking note of Angie’s wellness enthusiasm that stands at two things. the foundation of the company’s operations, below are the highlights of the interview. First, for the quality of product women deserve, there was nothing on the market for the price I was willing to pay – it Please brief us about your company. What has been was all expensive. Secondly, the products that did exist at your source of inspiration for venturing into the the price point I was willing to pay were either not made for nutrition industry? women or were not holistic in approach. So, I had this idea to create holistic and accessible products that did not exist. At Rae, we stand for the well-being of all. We believe wellness shouldn’t have to be a full-time job, it shouldn’t be Because of my 13-year retail career, I had an incredible expensive, and it should inspire everyone wherever they are toolkit for creating consumer-led brands, developing on their journey. We always say that whether you’re worldwide sourcing and supply chain strategies, and conquering the day or just making it through the week, we managing large P&L’s and teams. Hence, I used this toolkit are here to help our customers shine. to accelerate the creation and development of a community- led brand and products. November | 2022 33 www.insightscare.com

What are the core values that the company operates on? data to understand our customers’ omnichannel behavior, What is its mission and vision statement? gaps in our product assortment, and how they are personalizing their routine with us. Our company has four core values that help support our mission and vision. What challenges do you face in the nutrition industry and how do you turn them into opportunities for your At Rae, we are: company’s growth? 1. Brave: We talk about the things that are hard to talk The nutrition industry is constantly evolving to follow the about. We help remove barriers for our community. consumer. Whether it is precision nutrition, 2. Transparent: We are real, earnest, and have nothing to personalization, or other solutions that consumers demand, hide. our collective responsibility is to create platforms to help 3. Fresh: We are a voice, not an echo, and we keep our support these needs. eyes forward for our community. 4. Advocates: We are customer-obsessed and create safe As a company, we dedicate ourselves to being multiple spaces for our community. things to one customer instead of one thing to everyone, offering our people products that holistically support What are the key products and services of the company, multiple sides of their wellness journey. This inclusive and accessible approach embeds us and creates long-term value and what is its impact on the demographic concerned? for both the company and our customers. So much of the wellness industry is targeted at affluent consumers that have unlimited time and money to take care What advice would you like to give to budding of themselves. At Rae, we support consumers that are entrepreneurs aspiring to venture into the nutrition typically underserved — through an inclusive ethos and industry? accessible products. To be successful as a founder, leader, or within any career, Our community loves Rae because our product universe you must love the process and be motivated by the and approach are solution-oriented and dedicated to fitting challenges and building blocks. You will not always know into their existing life. Customers understand our evidence- the answers or get the results you expected when leading a based approach and how we holistically serve all her needs company, so you must enjoy the process and learning under one brand. For these reasons, retailers have experiences that come with it. recognized our value proposition as we have scaled from zero to over 7,000 stores in just over two years. When entering the nutrition industry specifically, there is a tremendous responsibility behind quality, efficacy, and What measures are involved for the company to identify transparency. Hence, it is critical to have the right chemists, clients’ unique production requirements? quality and regulatory, supply chain, and sourcing teams to deliver the highest quality products. Having a digitally-led community allows us to have conversations directly about our brand, products, content, and more. For example, as we entered unprecedented times with COVID-19, it was ever more important to ensure the consumer was leading our decision-making around products. We saw needs like stress trend during the year of the pandemic; as we entered the second year of the pandemic, we saw needs like digestion and sexual wellness trend. This direct feedback allowed us to gain nearly two million customers within our first couple of years as a company. This large customer base has allowed us to evaluate DTC November | 2022 34 www.insightscare.com

Most Trusted Nutritional Manufacturers in 2022

Most Trusted Nutritional Manufacturers in 2022

Presentation Transcript

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