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The latest edition of 10 Most Trusted Healthcare PR Leaders to Follow in 2022, highlights the crown leader, Donna LaVoie, CEO of LaVoie Health Science.
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VOL-08 | ISSUE-01 | 2022 Strategizing Healthcare Impact of Market Penetration to Obtain Pharmaceutical Accessibility. Rising Up Embracing Digital Transformation for MedTech Solutions Healthcare PR Leaders in 2022 Donna LaVoie President, and CEO LaVoieHealthScience Donna LaVoie
A helping hand toward your radiant Health
A helping hand toward your radiant Health
Transcending the Facets of Modern Healthcare H the brand needs to stand out, especially in healthcare sectors with a lot of competition. To make your organization’s presence more robust than what is right now, you need to work on brand awareness and building with your Public Relations company. ealthcare isn’t always easy to navigate. An experienced healthcare PR firm can help you stay on top of developing trends, alert you to negative reviews, or research regulatory changes that can impact your brand’s reputation. The organization that is existing for years in the industry must have created some reputation or narratives in people’s minds. Healthcare PR companies ensure that the media records are in favour of the company, and the reputation which is thus created is sustained for an extended period. Spearheading these PR companies are the exceptional leaders who, with their skill set, are helping healthcare organizations to fulfill their desired goals and assisting them to scale their progress to greater heights. Public relations agencies can serve as your spokesperson or your trusted advisor. Healthcare organizations are especially vulnerable to crisis situations, and a public relations agency can help you proactively plan for, train for, and be prepared to respond to any potential crisis that may arise. The interaction of the healthcare marketing agencies is on different levels to communicate the correct information to the right audiences. The meaning of varying levels of communication is related to the type of message, and to whom to give it is the main emphasis. For example, what message you need to send to your general customers is entirely different from what you will send to your inventors. Embracing the journey of these coherent personalities, Insights Care’s latest edition, “10 Most Trusted Healthcare PR Leaders to Follow in 2022,” highlights the significant transformations these leaders have been empowering in the modern healthcare niche. Another importance of Public Relations in a healthcare organization is the job of brand building. In today’s world, Flip through the pages to know about these leaders and their innovations. Have a Delightful Read! - Abhishek Joshi
Transcending the Facets of Modern Healthcare H the brand needs to stand out, especially in healthcare sectors with a lot of competition. To make your organization’s presence more robust than what is right now, you need to work on brand awareness and building with your Public Relations company. ealthcare isn’t always easy to navigate. An experienced healthcare PR firm can help you stay on top of developing trends, alert you to negative reviews, or research regulatory changes that can impact your brand’s reputation. The organization that is existing for years in the industry must have created some reputation or narratives in people’s minds. Healthcare PR companies ensure that the media records are in favour of the company, and the reputation which is thus created is sustained for an extended period. Spearheading these PR companies are the exceptional leaders who, with their skill set, are helping healthcare organizations to fulfill their desired goals and assisting them to scale their progress to greater heights. Public relations agencies can serve as your spokesperson or your trusted advisor. Healthcare organizations are especially vulnerable to crisis situations, and a public relations agency can help you proactively plan for, train for, and be prepared to respond to any potential crisis that may arise. The interaction of the healthcare marketing agencies is on different levels to communicate the correct information to the right audiences. The meaning of varying levels of communication is related to the type of message, and to whom to give it is the main emphasis. For example, what message you need to send to your general customers is entirely different from what you will send to your inventors. Embracing the journey of these coherent personalities, Insights Care’s latest edition, “10 Most Trusted Healthcare PR Leaders to Follow in 2022,” highlights the significant transformations these leaders have been empowering in the modern healthcare niche. Another importance of Public Relations in a healthcare organization is the job of brand building. In today’s world, Flip through the pages to know about these leaders and their innovations. Have a Delightful Read! - Abhishek Joshi
20 24 CONTENTS CXO Guillaume Viallaneix Adding Momentum to the MedTech Practicing Mental Health In A Digital Age 32 Thomas Madden The Quintessential ‘PR Man’ A R T I C L E S 16 Transformation for MedTech Solutions 08DonnaLaVoie Prominent Name in Health and Science Marketing Niche 28 to Obtain Pharmaceutical Accessibility. Strategizing Healthcare Impact of Market Penetration Rising Up Embracing Digital C O V E R S T O R Y
20 24 CONTENTS CXO Guillaume Viallaneix Adding Momentum to the MedTech Practicing Mental Health In A Digital Age 32 Thomas Madden The Quintessential ‘PR Man’ A R T I C L E S 16 Transformation for MedTech Solutions 08DonnaLaVoie Prominent Name in Health and Science Marketing Niche 28 to Obtain Pharmaceutical Accessibility. Strategizing Healthcare Impact of Market Penetration Rising Up Embracing Digital C O V E R S T O R Y
10 Most Trusted Healthcare PR Leaders to Follow in 2022 Pooja Bansal Editor-in-Chief Company Featuring Person Brief Anish Miller Senior Editor With a degree in biochemistry, Claire loves working on some of the most life-changing therapies. Claire brings a compe??ve streak and a big smile to 90TEN. Pooja Shah Saloni, Drishti Managing Editor Assisting Editors 90TEN Group 90ten.co.uk Claire Long Managing Director Visualiser David King Sonia Raizada Donna is a leader of specialized thinkers in health and science marke?ng and a proven strategic communica?ons execu?ve in biotechnology, healthcare, medical device and pharmaceu?cal fields. Donna LaVoie President and CEO LaVoie Health Science lavoiehealthscience.com Art & Design Head Co-designer Paul Belin Mrunalinee, Rohil Art & Picture Editor Experienced marke?ng PR professional and PR agency CEO with an award winning record within the in the marke?ng communica?ons industry. Hunter hunterpr.com Grace Leong CEO and Partner Amy Jones John Smith Business Development Manager Marketing Manager Sarah Wilson, John Smith, Alex Vincent Kelli, Bill, Anna Business Development Executives Guillaume Viallaneix Founder and President Guillaume Viallaneix is the Founder and President of MedTech Momentum Inc., with over 30 years of experience as an execu?ve and entrepreneur. MedTech Momentum, Inc. medtechmomentum.com Sales Executives Jacob Smile Amar Sawant Technical Head Assistant Technical Head Kathy holds decades of experience in steering Fortune 500 companies, startups, nonprofits and more through important communica?ons moments, crises and milestones. David, Robert Technical Consultants Ruder Finn, Inc. ruderfinn.com Kathy Bloomgarden CEO Alina Sege Renuka Kulkarni Digital Marketing Manager Assistant Digital Marketing Manager Lisa has a very visual eye and a keen awareness of what 'works.' As such she is a tremendous asset to any adver?sing campaign or video produc?on. SME-SMO Executives CAN adver?sing Ltd can-adver?sing.com Lisa Dodd Gemson Co-founder and Director Eric Smith Research Analyst Tanaji Fartade Circulation Manager Leading Crosby's team of professionals, Raymond sets the strategic direc?on for one of the Mid-Atlan?c's most successful integrated marke?ng firms. Crosby Marke?ng crosbymarke?ng.com Raymond Crosby President and CEO sales@insightscare.com August, 2022 Contact Us: Veteran communicator. Message master, smartest strategist, and levelest head in a crisis. Tenacious client advocate. Deep roots in TV and print journalism and government communica?ons. Sachs Media sachsmedia.com Ron Sachs CEO and Founder Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Office No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com Sarah, along with her talented team of PR professionals, has worked with numerous interna?onally renowned companies and corpora?ons over the past 16 years in Los Angeles. Sarah Robarts President Ballan?nes PR ballan?nespr.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ Thomas leads the TransMedia Group, an award-winning public rela?ons firm serving clients worldwide since 1981, and has conducted remarkably successful media campaigns and crisis management for America’s largest companies and organiza?ons. TransMedia Group transmediagroup.com Thomas Madden CEO and Chairperson Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.
10 Most Trusted Healthcare PR Leaders to Follow in 2022 Pooja Bansal Editor-in-Chief Company Featuring Person Brief Anish Miller Senior Editor With a degree in biochemistry, Claire loves working on some of the most life-changing therapies. Claire brings a compe??ve streak and a big smile to 90TEN. Pooja Shah Saloni, Drishti Managing Editor Assisting Editors 90TEN Group 90ten.co.uk Claire Long Managing Director Visualiser David King Sonia Raizada Donna is a leader of specialized thinkers in health and science marke?ng and a proven strategic communica?ons execu?ve in biotechnology, healthcare, medical device and pharmaceu?cal fields. Donna LaVoie President and CEO LaVoie Health Science lavoiehealthscience.com Art & Design Head Co-designer Paul Belin Mrunalinee, Rohil Art & Picture Editor Experienced marke?ng PR professional and PR agency CEO with an award winning record within the in the marke?ng communica?ons industry. Hunter hunterpr.com Grace Leong CEO and Partner Amy Jones John Smith Business Development Manager Marketing Manager Sarah Wilson, John Smith, Alex Vincent Kelli, Bill, Anna Business Development Executives Guillaume Viallaneix Founder and President Guillaume Viallaneix is the Founder and President of MedTech Momentum Inc., with over 30 years of experience as an execu?ve and entrepreneur. MedTech Momentum, Inc. medtechmomentum.com Sales Executives Jacob Smile Amar Sawant Technical Head Assistant Technical Head Kathy holds decades of experience in steering Fortune 500 companies, startups, nonprofits and more through important communica?ons moments, crises and milestones. David, Robert Technical Consultants Ruder Finn, Inc. ruderfinn.com Kathy Bloomgarden CEO Alina Sege Renuka Kulkarni Digital Marketing Manager Assistant Digital Marketing Manager Lisa has a very visual eye and a keen awareness of what 'works.' As such she is a tremendous asset to any adver?sing campaign or video produc?on. SME-SMO Executives CAN adver?sing Ltd can-adver?sing.com Lisa Dodd Gemson Co-founder and Director Eric Smith Research Analyst Tanaji Fartade Circulation Manager Leading Crosby's team of professionals, Raymond sets the strategic direc?on for one of the Mid-Atlan?c's most successful integrated marke?ng firms. Crosby Marke?ng crosbymarke?ng.com Raymond Crosby President and CEO sales@insightscare.com August, 2022 Contact Us: Veteran communicator. Message master, smartest strategist, and levelest head in a crisis. Tenacious client advocate. Deep roots in TV and print journalism and government communica?ons. Sachs Media sachsmedia.com Ron Sachs CEO and Founder Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Office No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com Sarah, along with her talented team of PR professionals, has worked with numerous interna?onally renowned companies and corpora?ons over the past 16 years in Los Angeles. Sarah Robarts President Ballan?nes PR ballan?nespr.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ Thomas leads the TransMedia Group, an award-winning public rela?ons firm serving clients worldwide since 1981, and has conducted remarkably successful media campaigns and crisis management for America’s largest companies and organiza?ons. TransMedia Group transmediagroup.com Thomas Madden CEO and Chairperson Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.
DonnaLaVoie Prominent Name in Health and Science Marketing Niche Core values of the agency center around a passion for humankind and supporting the innovation that its clients are developing to improve lives, whether that is in medical technology, digital health, bioscience, or pharmaceuticals. President and CEO
DonnaLaVoie Prominent Name in Health and Science Marketing Niche Core values of the agency center around a passion for humankind and supporting the innovation that its clients are developing to improve lives, whether that is in medical technology, digital health, bioscience, or pharmaceuticals. President and CEO
10 Most Trusted Healthcare PR Leaders to Follow in 2022 D eveloping new innovative therapies and new diagnostic options to patients requires complex understanding of disease state, patient selection, regulatory process and more. Communication is essential at every stage of the health and science lifecycle, including during the development of technologies, products and services to improve the lives of patients. public relations and marketing as well as investor relations and corporate communications. Donna LaVoie, President, and CEO of LaVoieHealthScience, launched the agency in 2001, following a successful corporate career with signature biotech companies such as Genzyme Corporation (now Sanofi) and Alkermes, Inc., where she led strategic communications functions during tremendous growth, including product and business launches as well as international geographic expansion. Communication is crucial whether it involves treating current and incoming patients or sharing patient information with another facility or a group of doctors, nurses, or specialists. A compliance program is imperative to ensure that legal, ethical and professional standards are met and communicated throughout the entire healthcare system. Through Donna's passion for health and science, LHS is ranked among the Top 30 independent healthcare communications agencies in the United States according to O'Dwyer's 2022 public relations firm rankings, one of Inc. 5000's fastest-growing private companies, and Boston Business Journal's 2022 Fast 50 representing the 50 fastest growing companies in Massachusetts. She has also fostered strong relationships with other thought leaders in the field to solidify various strategic alliances broadening LHS' healthcare capabilities. Likewise, LaVoieHealthScience (LHS) helps health and science organizations extend visibility and optimize value for their technologies, products and services. LHS designs and executes strategic communications programs including In 2019, Donna led LHS into a strategic alliance with Omnicom Public Relations Group (DAS Group of companies) to bring health companies a broader set of capabilities and geographic expansion of services bringing over 2,000 experts worldwide to LHS clients. As an acknowledged leader in health science communications with both public and private company platforms, LaVoieHealthScience is recognized as a top 30 independent healthcare agency in the US. Dynamic Leadership Donna is a proven strategic communications leader in health and science innovation. She is a trusted advisor on strategic communications issues, especially around complex issues where multiple stakeholders are affected. She brings a unique combination of public and investor relations expertise, including product launch experience. For over 21 years, Donna's efforts have been focused on building LHS' health and science consulting practice, while overseeing key account strategies, agency strategic direction, core competency and methodology development, as well as growth strategies and team development. Donna is also passionate about giving back to the health and science ecosystem by participating in conferences whether it be on a panel or teaching methodology around developing a company presentation using The LHS Fifteen- ® Slide Presentation methodology. She also sets the culture for the agency to give back to the community as a member
10 Most Trusted Healthcare PR Leaders to Follow in 2022 D eveloping new innovative therapies and new diagnostic options to patients requires complex understanding of disease state, patient selection, regulatory process and more. Communication is essential at every stage of the health and science lifecycle, including during the development of technologies, products and services to improve the lives of patients. public relations and marketing as well as investor relations and corporate communications. Donna LaVoie, President, and CEO of LaVoieHealthScience, launched the agency in 2001, following a successful corporate career with signature biotech companies such as Genzyme Corporation (now Sanofi) and Alkermes, Inc., where she led strategic communications functions during tremendous growth, including product and business launches as well as international geographic expansion. Communication is crucial whether it involves treating current and incoming patients or sharing patient information with another facility or a group of doctors, nurses, or specialists. A compliance program is imperative to ensure that legal, ethical and professional standards are met and communicated throughout the entire healthcare system. Through Donna's passion for health and science, LHS is ranked among the Top 30 independent healthcare communications agencies in the United States according to O'Dwyer's 2022 public relations firm rankings, one of Inc. 5000's fastest-growing private companies, and Boston Business Journal's 2022 Fast 50 representing the 50 fastest growing companies in Massachusetts. She has also fostered strong relationships with other thought leaders in the field to solidify various strategic alliances broadening LHS' healthcare capabilities. Likewise, LaVoieHealthScience (LHS) helps health and science organizations extend visibility and optimize value for their technologies, products and services. LHS designs and executes strategic communications programs including In 2019, Donna led LHS into a strategic alliance with Omnicom Public Relations Group (DAS Group of companies) to bring health companies a broader set of capabilities and geographic expansion of services bringing over 2,000 experts worldwide to LHS clients. As an acknowledged leader in health science communications with both public and private company platforms, LaVoieHealthScience is recognized as a top 30 independent healthcare agency in the US. Dynamic Leadership Donna is a proven strategic communications leader in health and science innovation. She is a trusted advisor on strategic communications issues, especially around complex issues where multiple stakeholders are affected. She brings a unique combination of public and investor relations expertise, including product launch experience. For over 21 years, Donna's efforts have been focused on building LHS' health and science consulting practice, while overseeing key account strategies, agency strategic direction, core competency and methodology development, as well as growth strategies and team development. Donna is also passionate about giving back to the health and science ecosystem by participating in conferences whether it be on a panel or teaching methodology around developing a company presentation using The LHS Fifteen- ® Slide Presentation methodology. She also sets the culture for the agency to give back to the community as a member
RNA, and regenerative medicine. The agency creates and executes investor and public relations programs with a targeted market focus and/or a global point of view. which delivers on its promise. It's an industry like no others, and it is infectious to be working with companies and people who truly want to make a difference.” Integration of AI and ML in Health Care Industry Futuristic Approach According to Donna, Artificial Intelligence (AI) and Machine Learning (ML) continue to drive opportunity and results for healthcare, and the current times demand that the industry continue to embrace and nurture the integration of AI and ML into its workstreams. We see it's use across many areas, including drug development. Building off its trademarked LHS Immersion®, The LHS Fifteen-Slide Presentation®, LHS Reach™, and additional products in ESG and social media, Donna says that the agency maintains high expectations and has built an industry-leading consulting model agency that leads with strategy followed by execution. LHS brings its clients an experienced multi-disciplined team of strategic thinkers enhancing the depth of internal resources. Data is robust, and when you consider that an electronic health records (EHR) system, for instance, can hold valuable information and best practices that can help clinicians make real-time decisions and dramatically improve the patient experience at the bedside, there can be no turning back. Achievements to Note Down LaVoieHealthScience brings over 21 years of industry- tested counsel, over 450 proven strategies for its clients, and differentiated communications programs to engage key stakeholders. LHS is honored to have won over 60 awards across multiple communications disciplines and is rated among the Top 30 independent healthcare public relations agencies by O'Dwyer's PR, one of Inc. 5000's fastest- growing private companies, and Boston Business Journal's Fast 50, representing the top 50 fastest growing companies in Massachusetts. She continues, “In the IR and PR world, AI is playing a role in tracking company communication, stakeholder sentiment as well as identifying differences that aid in decision making around investment decisions in public companies. It's complex but being used quite regularly.” The Eyesight of the Future of the Board of Advisors of Life Science Cares, a collaboration of companies in the Boston area working to reduce poverty. Speaking about the vision of LHS' services, Donna said, “Vision is an interesting word and something we ask our clients about all the time. We are carefully building an agency with a keen focus on health with services in investor relations and corporate communications as well as public relations and marketing. We believe that staffing with a combination of industry specialists and functional area leads is a winning formula.” Providing Unique PR to Clients While talking about the company's operations, Donna shared, “We help our clients create awareness, gain recognition, and achieve optimal value for their initiatives, technologies, products and businesses. Our expert team of investor relations and public relations professionals design and execute communications programs that allow a client, product, or initiative to reach its goals. We deliver a proven track record of designing and executing creative, strategic programs that effectively position and engage key stakeholders, with measurable return on investment.” When speaking about communication solutions to meet clients' requirements in the healthcare niche, Donna exclaims, “That is the million-dollar question.” She further states that strategic communication will always win the day – providing insights and teaching others. Donna believes, “We are all evolving and being able to provide clients with a unique perspective and point of view is mission-critical to our business.” The Assumed Responsibility While talking about the solutions and services LHS offers, Donna says that the agency leads with its proprietary LHS Immersion® methodology to help clients discern their market position, messaging, and go-to-market strategy with a keen focus on external feedback and competitive views leading to the development of a BluePrint Plan setting the course of communications, whether the client is public or private taking into consideration customized messaging for all target stakeholders. The agency's experienced and multi-disciplined team provides seamless, integrated communications, offering strategy consulting to investor and corporate communications as well as public relations and marketing initiatives. Values for the Long Run Core values of the agency center around passion for humankind and supporting clients who are developing innovations to improve patient lives whether that is in medical technology, digital health, bioscience, or pharmaceuticals. A Note of Advice As an established leader, Donna believes that this industry is comprised of those who want to make an impact. While advising the budding entrepreneurs and enthusiasts aspiring to venture into healthcare, she says, “It's not for the faint of heart. It is an exciting business with extraordinary demands LaVoieHealthScience is a fast-moving firm with a collaborative, creative approach customized to its clients' businesses. LHS prides itself on leading with strategic intent and delivering based on that premise. LaVoieHealthScience specializes in animal health and science, autoimmune diseases, CAR-T, cell and gene therapy, CNS, CRISPR, immuno-oncology, lysosomal diseases, MedTech, medical devices, neurodegeneration, oncology, ophthalmology, precision medicines, rare disease,
RNA, and regenerative medicine. The agency creates and executes investor and public relations programs with a targeted market focus and/or a global point of view. which delivers on its promise. It's an industry like no others, and it is infectious to be working with companies and people who truly want to make a difference.” Integration of AI and ML in Health Care Industry Futuristic Approach According to Donna, Artificial Intelligence (AI) and Machine Learning (ML) continue to drive opportunity and results for healthcare, and the current times demand that the industry continue to embrace and nurture the integration of AI and ML into its workstreams. We see it's use across many areas, including drug development. Building off its trademarked LHS Immersion®, The LHS Fifteen-Slide Presentation®, LHS Reach™, and additional products in ESG and social media, Donna says that the agency maintains high expectations and has built an industry-leading consulting model agency that leads with strategy followed by execution. LHS brings its clients an experienced multi-disciplined team of strategic thinkers enhancing the depth of internal resources. Data is robust, and when you consider that an electronic health records (EHR) system, for instance, can hold valuable information and best practices that can help clinicians make real-time decisions and dramatically improve the patient experience at the bedside, there can be no turning back. Achievements to Note Down LaVoieHealthScience brings over 21 years of industry- tested counsel, over 450 proven strategies for its clients, and differentiated communications programs to engage key stakeholders. LHS is honored to have won over 60 awards across multiple communications disciplines and is rated among the Top 30 independent healthcare public relations agencies by O'Dwyer's PR, one of Inc. 5000's fastest- growing private companies, and Boston Business Journal's Fast 50, representing the top 50 fastest growing companies in Massachusetts. She continues, “In the IR and PR world, AI is playing a role in tracking company communication, stakeholder sentiment as well as identifying differences that aid in decision making around investment decisions in public companies. It's complex but being used quite regularly.” The Eyesight of the Future of the Board of Advisors of Life Science Cares, a collaboration of companies in the Boston area working to reduce poverty. Speaking about the vision of LHS' services, Donna said, “Vision is an interesting word and something we ask our clients about all the time. We are carefully building an agency with a keen focus on health with services in investor relations and corporate communications as well as public relations and marketing. We believe that staffing with a combination of industry specialists and functional area leads is a winning formula.” Providing Unique PR to Clients While talking about the company's operations, Donna shared, “We help our clients create awareness, gain recognition, and achieve optimal value for their initiatives, technologies, products and businesses. Our expert team of investor relations and public relations professionals design and execute communications programs that allow a client, product, or initiative to reach its goals. We deliver a proven track record of designing and executing creative, strategic programs that effectively position and engage key stakeholders, with measurable return on investment.” When speaking about communication solutions to meet clients' requirements in the healthcare niche, Donna exclaims, “That is the million-dollar question.” She further states that strategic communication will always win the day – providing insights and teaching others. Donna believes, “We are all evolving and being able to provide clients with a unique perspective and point of view is mission-critical to our business.” The Assumed Responsibility While talking about the solutions and services LHS offers, Donna says that the agency leads with its proprietary LHS Immersion® methodology to help clients discern their market position, messaging, and go-to-market strategy with a keen focus on external feedback and competitive views leading to the development of a BluePrint Plan setting the course of communications, whether the client is public or private taking into consideration customized messaging for all target stakeholders. The agency's experienced and multi-disciplined team provides seamless, integrated communications, offering strategy consulting to investor and corporate communications as well as public relations and marketing initiatives. Values for the Long Run Core values of the agency center around passion for humankind and supporting clients who are developing innovations to improve patient lives whether that is in medical technology, digital health, bioscience, or pharmaceuticals. A Note of Advice As an established leader, Donna believes that this industry is comprised of those who want to make an impact. While advising the budding entrepreneurs and enthusiasts aspiring to venture into healthcare, she says, “It's not for the faint of heart. It is an exciting business with extraordinary demands LaVoieHealthScience is a fast-moving firm with a collaborative, creative approach customized to its clients' businesses. LHS prides itself on leading with strategic intent and delivering based on that premise. LaVoieHealthScience specializes in animal health and science, autoimmune diseases, CAR-T, cell and gene therapy, CNS, CRISPR, immuno-oncology, lysosomal diseases, MedTech, medical devices, neurodegeneration, oncology, ophthalmology, precision medicines, rare disease,
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Rising Up Embracing Digital Transformation for MedTech Solutions C ompanies in the medical device business (also known as MedTech), which is under increasing price pressure from healthcare providers and contending with declining returns from mature technologies, must now look for novel methods to boost their bottom lines. For medical equipment to continue to be cost-competitive in the future, supply chains must be digitalized. The healthcare sector used digital solutions in several sectors before the pandemic. However, it was either a piecemeal strategy or a technology paradigm that worked for everyone. To manage electronic health record (EHR) systems and create apps that suited business models, it used technology. But technology offers more than that. To provide room for creativity and business objectives that can adapt to the future, corporations are now going a step further and embracing new technologies like cloud computing, artificial intelligence (AI), the internet of things (IoT), big data, quantum computing, and analytics. They are ready to have a major positive impact on the sector. By offering scalable microservices and adaptable strategies, the proper cloud partner may assist you in accumulating technological riches. The objective of digital transformation is to integrate digital technologies to lower costs, enhance processes and boost productivity. It is not a straightforward pipeline process, but rather a nuanced scheme with the primary goal of substituting cutting-edge technologies for antiquated ones. The adoption of digital innovation and the accelerated improvement of service quality are essential for the healthcare sector. Complexity can be managed by organizations employing cutting-edge analytical techniques and quick choices. Building an agile system that combines web and mobile applications, enhances the patient www.insightscare.com August| 2022 16
Rising Up Embracing Digital Transformation for MedTech Solutions C ompanies in the medical device business (also known as MedTech), which is under increasing price pressure from healthcare providers and contending with declining returns from mature technologies, must now look for novel methods to boost their bottom lines. For medical equipment to continue to be cost-competitive in the future, supply chains must be digitalized. The healthcare sector used digital solutions in several sectors before the pandemic. However, it was either a piecemeal strategy or a technology paradigm that worked for everyone. To manage electronic health record (EHR) systems and create apps that suited business models, it used technology. But technology offers more than that. To provide room for creativity and business objectives that can adapt to the future, corporations are now going a step further and embracing new technologies like cloud computing, artificial intelligence (AI), the internet of things (IoT), big data, quantum computing, and analytics. They are ready to have a major positive impact on the sector. By offering scalable microservices and adaptable strategies, the proper cloud partner may assist you in accumulating technological riches. The objective of digital transformation is to integrate digital technologies to lower costs, enhance processes and boost productivity. It is not a straightforward pipeline process, but rather a nuanced scheme with the primary goal of substituting cutting-edge technologies for antiquated ones. The adoption of digital innovation and the accelerated improvement of service quality are essential for the healthcare sector. Complexity can be managed by organizations employing cutting-edge analytical techniques and quick choices. Building an agile system that combines web and mobile applications, enhances the patient www.insightscare.com August| 2022 16
experience, and provides real-time decision-making is the heart of digital transformation. with other platforms and tools, changing organizational attitudes, funding, etc. But with a strategy that acknowledges the significance of digital transformation, appreciates the advantages, and accepts that this is the direction the sector is going, all these difficulties can be addressed. Read through to learn about how digital transformation could be the next solution for MedTech. Benefits of Digital Transformation Some of the benefits that digital transformation brings for MedTech solutions are as follows: To design the necessary solutions and put the necessary mechanisms in place, one must also need the appropriate partner. • It saves lives and raises the standard of living for people all around the world. This is accomplished by digital transformation in several ways, including by lowering manufacturing costs, raising quality, efficiently controlling output to meet demand, comprehending user/patient/customer wants and more. Strengthens connections with users, partners, consumers and patients. Increases productivity across the board for your company, but especially in the production lines. Improving the distribution chain can also result in significant efficiency gains. Achieves huge efficiency savings, not the least by automating laborious operations. Gives decision-makers greater, more accurate, and more current information on which to base their judgments, which improves company supervision. Satisfies regulatory standards more effectively and efficiently. Reduces human mistakes by utilizing more automation Reduces hazards in a variety of areas for your company. As an illustration, consider enhancing product quality to lower the risks to finances and reputation brought on by a recall scenario. Decreases the time it takes to launch new products. Enhances workplace health and safety, especially in manufacturing and distribution. Improves the transmission of knowledge within an organization. This is a huge advantage given the problem of a skills shortage that many in the sector are dealing with. Recommendations To prepare for the disruption of today, the following tactics could be considered: • • Adopting a humanized mentality reset across the advertising of products. Invest in new, insight-driven talent, enable customer centricity at scale and embrace partnerships and M&A with a focus on customer outcomes. Updating your technology environment. More than ever, technology is the foundation for future corporate expansion and operational performance. To upgrade legacy apps, think about developing, purchasing, or collaborating. Taking data insights and releasing them. Create a solid data foundation for the entire organization. The use of curated data sets can open up new channels and markets by enabling tailored marketing and pricing optimization. • • • • • • • • A fragmented or half-hearted strategy won't guarantee economic success. MedTech organizations must purposefully alter to compete with disruptors. To achieve this, they must embrace new connectivity and emphasize humanization, technology and data & analytics. • • • - Anish Miller Addressing Challenges When embarking on the route of digital transformation, some obstacles must be surmounted, just like with any change in the company. These difficulties include gaining support for the switch to cloud computing technologies, data integrity, cybersecurity, integrating legacy systems www.insightscare.com August| 2022 18
experience, and provides real-time decision-making is the heart of digital transformation. with other platforms and tools, changing organizational attitudes, funding, etc. But with a strategy that acknowledges the significance of digital transformation, appreciates the advantages, and accepts that this is the direction the sector is going, all these difficulties can be addressed. Read through to learn about how digital transformation could be the next solution for MedTech. Benefits of Digital Transformation Some of the benefits that digital transformation brings for MedTech solutions are as follows: To design the necessary solutions and put the necessary mechanisms in place, one must also need the appropriate partner. • It saves lives and raises the standard of living for people all around the world. This is accomplished by digital transformation in several ways, including by lowering manufacturing costs, raising quality, efficiently controlling output to meet demand, comprehending user/patient/customer wants and more. Strengthens connections with users, partners, consumers and patients. Increases productivity across the board for your company, but especially in the production lines. Improving the distribution chain can also result in significant efficiency gains. Achieves huge efficiency savings, not the least by automating laborious operations. Gives decision-makers greater, more accurate, and more current information on which to base their judgments, which improves company supervision. Satisfies regulatory standards more effectively and efficiently. Reduces human mistakes by utilizing more automation Reduces hazards in a variety of areas for your company. As an illustration, consider enhancing product quality to lower the risks to finances and reputation brought on by a recall scenario. Decreases the time it takes to launch new products. Enhances workplace health and safety, especially in manufacturing and distribution. Improves the transmission of knowledge within an organization. This is a huge advantage given the problem of a skills shortage that many in the sector are dealing with. Recommendations To prepare for the disruption of today, the following tactics could be considered: • • Adopting a humanized mentality reset across the advertising of products. Invest in new, insight-driven talent, enable customer centricity at scale and embrace partnerships and M&A with a focus on customer outcomes. Updating your technology environment. More than ever, technology is the foundation for future corporate expansion and operational performance. To upgrade legacy apps, think about developing, purchasing, or collaborating. Taking data insights and releasing them. Create a solid data foundation for the entire organization. The use of curated data sets can open up new channels and markets by enabling tailored marketing and pricing optimization. • • • • • • • • A fragmented or half-hearted strategy won't guarantee economic success. MedTech organizations must purposefully alter to compete with disruptors. To achieve this, they must embrace new connectivity and emphasize humanization, technology and data & analytics. • • • - Anish Miller Addressing Challenges When embarking on the route of digital transformation, some obstacles must be surmounted, just like with any change in the company. These difficulties include gaining support for the switch to cloud computing technologies, data integrity, cybersecurity, integrating legacy systems www.insightscare.com August| 2022 18
10 Most Trusted Healthcare PR Leaders to Follow in 2022 Always treat others the way you want to be treated, even if you disagree with them. Be driven by passion, curiosity, discipline and most importantly, empathy. There is never too much communication, both internally and externally. Good is not enough; exceeding expectations is the only goal. Out-of-the-box solutions are expected. Never, ever announce a problem without solutions. Always think strategically, as you deliver tactically. Everybody loves a surprise! We are not suppliers; we are partners. Enjoy and celebrate successes! Be yourself! · · · · Adding Momentum to the MedTech · · · · · · · I n the public relations field, some of the most remarkable traits any PR practitioner can have are – a curious mind, an eagerness to learn about their industry, and others, as well as a willingness to improve their skills. Europe. Before creating MedTech Momentum, I was the CEO of Eden Spine, a US-based OEM with an R&D subsidiary in Switzerland. Tell us more about MedTech Momentum, Inc., its vision, and how it provides products and services which dramatically enhance brands to increase sales in the healthcare niche? I've raised capital; worked with surgeons on developing new technologies with the FDA to get them cleared, grew companies, branded them, and sold a few. I knew business and MedTech marketing from the inside and wanted to share the new marketing gospel that focuses on the power of the internet and social media. No agency understands and knows the stakeholders in the MedTech ecosystem the way we do. As you're aware, just knowing the mechanics of marketing is not enough. Understanding market conditions, technical innovations, regulatory affairs and the competitive landscape is key to crafting successful marketing strategies in the Internet era. Having the requisite knowledge is a crucial ingredient for any PR firm and having a large bank of knowledge to draw back on is essential for any kind of firm that works in a professional services field. This knowledge comes in many forms, but among the most essential is the need for firms to have an excellent comprehension of their client and the market in which they operate. I launched the MedTech Momentum at the end of 2013 when it became apparent that the combined power of the Internet and social media had overtaken traditional channels of communication and that most decisions makers in healthcare were confused about it. Initially, I created MedTech Momentum to help my friends in the MedTech industry build cost-effective, sustainable and scalable marketing engines. At MedTech Momentum, we know the healthcare space, connect the dots, and ensure that our clients' marketing plans are achievable and 100% aligned with their business objectives. The ability to forge and maintain strong relationships is something else that is also absolutely integral to an excellent PR agency. This attribute is probably most prevalent in the practice of media relations, in which the ability to build relationships becomes essential when pitching enhancing brands and their primary client base. Guillaume Viallaneix Founder and President MedTech Momentum, Inc To prove that point and maximize their chances of success, we have even assembled an elite MedTech Specific Advisory Board, available to our clients on an as-needed basis to help them make key strategic business decisions. No other marketing agency can make that claim! Can you elaborate on MedTech Momentum, Inc.'s core values and mission in the healthcare industry? In an interview with Insights Care, Guillaume shared valuable facts highlighting the significance of MedTech Momentum, Inc, its core values, and its mission in the healthcare industry. A relationship skill that tends to be more overlooked is the ability to create and maintain good relationships with clients. While many public relations agencies will be able to provide their clients with media relations services and expert strategic communications advice, being able to also provide them with exemplary services on top of that truly sets Guillaume Viallaneix apart. Our core values support our vision, shape our corporate culture, and reflect the essence of who we are and why we are in business. They help us stay focused in our decision- making and give us clear direction. Most importantly, they help us recruit the right staff and make key decisions by staying true to your guiding principles. Can you elaborate on the integration of AI and its impact on the PR niche? Guillaume, please give us a brief overview of your journey as the Founder and President of MedTech Momentum, Inc. We all know AI significantly impacts the world; PR is no different in every niche. AI is improving so many areas of PR, including monitoring content, media distribution, content creation, and audience targeting. It is doing so faster and more efficiently, enhancing the outcomes of PR campaigns and expediting what once was a daunting process. Guillaume is the Founder and President of MedTech Momentum, Inc, a company that recognizes and knows the stakeholders in the MedTech ecosystem. Hissignificant expertise with dedication made him excel in the limelight as one of the 10 Most Trusted Healthcare PR Leaders in the modern healthcare industry. I have over 30 years of experience as an executive and entrepreneur in the MedTech space. I started my career in the Healthcare industry in 1988, working for multinationals such as GE Medical and Cigna before founding and managing MedTech organizations in the United States and We deliver a unique MedTech experience that happens to be in marketing. Yes, MedTech Marketing saves lives! We are in business to impact society peacefully and respectfully for the greater good. · · · www.insightscare.com www.insightscare.com August| 2022 August| 2022 20 21
10 Most Trusted Healthcare PR Leaders to Follow in 2022 Always treat others the way you want to be treated, even if you disagree with them. Be driven by passion, curiosity, discipline and most importantly, empathy. There is never too much communication, both internally and externally. Good is not enough; exceeding expectations is the only goal. Out-of-the-box solutions are expected. Never, ever announce a problem without solutions. Always think strategically, as you deliver tactically. Everybody loves a surprise! We are not suppliers; we are partners. Enjoy and celebrate successes! Be yourself! · · · · Adding Momentum to the MedTech · · · · · · · I n the public relations field, some of the most remarkable traits any PR practitioner can have are – a curious mind, an eagerness to learn about their industry, and others, as well as a willingness to improve their skills. Europe. Before creating MedTech Momentum, I was the CEO of Eden Spine, a US-based OEM with an R&D subsidiary in Switzerland. Tell us more about MedTech Momentum, Inc., its vision, and how it provides products and services which dramatically enhance brands to increase sales in the healthcare niche? I've raised capital; worked with surgeons on developing new technologies with the FDA to get them cleared, grew companies, branded them, and sold a few. I knew business and MedTech marketing from the inside and wanted to share the new marketing gospel that focuses on the power of the internet and social media. No agency understands and knows the stakeholders in the MedTech ecosystem the way we do. As you're aware, just knowing the mechanics of marketing is not enough. Understanding market conditions, technical innovations, regulatory affairs and the competitive landscape is key to crafting successful marketing strategies in the Internet era. Having the requisite knowledge is a crucial ingredient for any PR firm and having a large bank of knowledge to draw back on is essential for any kind of firm that works in a professional services field. This knowledge comes in many forms, but among the most essential is the need for firms to have an excellent comprehension of their client and the market in which they operate. I launched the MedTech Momentum at the end of 2013 when it became apparent that the combined power of the Internet and social media had overtaken traditional channels of communication and that most decisions makers in healthcare were confused about it. Initially, I created MedTech Momentum to help my friends in the MedTech industry build cost-effective, sustainable and scalable marketing engines. At MedTech Momentum, we know the healthcare space, connect the dots, and ensure that our clients' marketing plans are achievable and 100% aligned with their business objectives. The ability to forge and maintain strong relationships is something else that is also absolutely integral to an excellent PR agency. This attribute is probably most prevalent in the practice of media relations, in which the ability to build relationships becomes essential when pitching enhancing brands and their primary client base. Guillaume Viallaneix Founder and President MedTech Momentum, Inc To prove that point and maximize their chances of success, we have even assembled an elite MedTech Specific Advisory Board, available to our clients on an as-needed basis to help them make key strategic business decisions. No other marketing agency can make that claim! Can you elaborate on MedTech Momentum, Inc.'s core values and mission in the healthcare industry? In an interview with Insights Care, Guillaume shared valuable facts highlighting the significance of MedTech Momentum, Inc, its core values, and its mission in the healthcare industry. A relationship skill that tends to be more overlooked is the ability to create and maintain good relationships with clients. While many public relations agencies will be able to provide their clients with media relations services and expert strategic communications advice, being able to also provide them with exemplary services on top of that truly sets Guillaume Viallaneix apart. Our core values support our vision, shape our corporate culture, and reflect the essence of who we are and why we are in business. They help us stay focused in our decision- making and give us clear direction. Most importantly, they help us recruit the right staff and make key decisions by staying true to your guiding principles. Can you elaborate on the integration of AI and its impact on the PR niche? Guillaume, please give us a brief overview of your journey as the Founder and President of MedTech Momentum, Inc. We all know AI significantly impacts the world; PR is no different in every niche. AI is improving so many areas of PR, including monitoring content, media distribution, content creation, and audience targeting. It is doing so faster and more efficiently, enhancing the outcomes of PR campaigns and expediting what once was a daunting process. Guillaume is the Founder and President of MedTech Momentum, Inc, a company that recognizes and knows the stakeholders in the MedTech ecosystem. Hissignificant expertise with dedication made him excel in the limelight as one of the 10 Most Trusted Healthcare PR Leaders in the modern healthcare industry. I have over 30 years of experience as an executive and entrepreneur in the MedTech space. I started my career in the Healthcare industry in 1988, working for multinationals such as GE Medical and Cigna before founding and managing MedTech organizations in the United States and We deliver a unique MedTech experience that happens to be in marketing. Yes, MedTech Marketing saves lives! We are in business to impact society peacefully and respectfully for the greater good. · · · www.insightscare.com www.insightscare.com August| 2022 August| 2022 20 21
Being a long-term trusted advisor to the people, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the public relations industry? Having expertise in crafting and executing results- oriented marketing, what is your opinion on upskilling in digital marketing to stay relevant in the industry for the long run? Public Relation is about clearly understanding the goals and challenges of the target audience you are trying to reach, presenting straightforward solutions to the challenges you are addressing, staying on a script from a copywriting perspective and, most importantly, following clear SEO guidelines. The rest will take care of itself. Constantly upskilling our team's skillset is at the core of who we are as a company. As the digital era continues to evolve, so should the skills and knowledge that we must obtain to ensure our client's success. We not only provide external training opportunities for growth, but we also organize weekly "knowledge transfer meetings" where all employees have an opportunity to share with others some of the knowledge and skills that they possess. Our goal is to constantly disseminate knowledge from one part of the organization or individual to another. Training is part of the reason for doing it, but it also boosts morale and increases everybody's overall expertise and productivity. How do you envision further strengthening MedTech Momentum, Inc.'s stronghold in 2022 and beyond? As a full-service agency, we have clients at different stages in their life cycles. Some pre-revenue companies are looking for a branding and messaging strategy before a fundraiser or product launch. Some are well-established organizations looking to get into accelerated growth mode for value creation, preparing for an upcoming IPO or a liquidity event. Being an experienced leader, what were the initial challenges you encountered following the biggest challenges on the way ahead, and what were the ways you opted to overcome these? We are constantly strengthening our value proposition by implementing the latest digital techniques to boost brand awareness and lead generation. Most importantly, we are investing in human capital. We have partnered with over 120 privately owned or publicly traded MedTech companies in the past eight years. Our clients include original equipment manufacturers (OEMs), contract manufacturers, medical practices, medical software developers (SaaS), and cutting-edge organizations in the fields of artificial intelligence, nanotechnologies and robotics. We currently have a team of 28 creative personalities and MedTech Marketing strategic advisors with a passion for developing successful organizations in the medical space. Marketing is what we do, but our reach goes much further! Never forget that MedTech marketing, just like music, is as much an art as it is a science. It is easy to learn how to play an instrument or design a pretty website but writing a hit song or engaging visitors on a site is difficult. Because successful communication is about 'the feel: It's emotionally driven! At MedTech Momentum, we make sure that we understand our clients' values, their vision, and most importantly, why they do what they do. We call it "emotional branding." While most of our clients are headquartered in the U.S., quite a few are from Europe, the Middle East, Asia and New Zealand. We are a boutique MedTech marketing firm with a global footprint. So, as you can imagine, our biggest challenge is to adapt to each company's vision and goals and to align the marketing strategies that we deliver with the actual business plan that the companies are trying to achieve. We can successfully solve the challenge because we are MedTech industry insiders. We know the market and the technologies, and in addition to delivering creatively, we quickly become the trusted strategic advisors of the companies we partner with. www.insightscare.com August| 2022 22
Being a long-term trusted advisor to the people, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the public relations industry? Having expertise in crafting and executing results- oriented marketing, what is your opinion on upskilling in digital marketing to stay relevant in the industry for the long run? Public Relation is about clearly understanding the goals and challenges of the target audience you are trying to reach, presenting straightforward solutions to the challenges you are addressing, staying on a script from a copywriting perspective and, most importantly, following clear SEO guidelines. The rest will take care of itself. Constantly upskilling our team's skillset is at the core of who we are as a company. As the digital era continues to evolve, so should the skills and knowledge that we must obtain to ensure our client's success. We not only provide external training opportunities for growth, but we also organize weekly "knowledge transfer meetings" where all employees have an opportunity to share with others some of the knowledge and skills that they possess. Our goal is to constantly disseminate knowledge from one part of the organization or individual to another. Training is part of the reason for doing it, but it also boosts morale and increases everybody's overall expertise and productivity. How do you envision further strengthening MedTech Momentum, Inc.'s stronghold in 2022 and beyond? As a full-service agency, we have clients at different stages in their life cycles. Some pre-revenue companies are looking for a branding and messaging strategy before a fundraiser or product launch. Some are well-established organizations looking to get into accelerated growth mode for value creation, preparing for an upcoming IPO or a liquidity event. Being an experienced leader, what were the initial challenges you encountered following the biggest challenges on the way ahead, and what were the ways you opted to overcome these? We are constantly strengthening our value proposition by implementing the latest digital techniques to boost brand awareness and lead generation. Most importantly, we are investing in human capital. We have partnered with over 120 privately owned or publicly traded MedTech companies in the past eight years. Our clients include original equipment manufacturers (OEMs), contract manufacturers, medical practices, medical software developers (SaaS), and cutting-edge organizations in the fields of artificial intelligence, nanotechnologies and robotics. We currently have a team of 28 creative personalities and MedTech Marketing strategic advisors with a passion for developing successful organizations in the medical space. Marketing is what we do, but our reach goes much further! Never forget that MedTech marketing, just like music, is as much an art as it is a science. It is easy to learn how to play an instrument or design a pretty website but writing a hit song or engaging visitors on a site is difficult. Because successful communication is about 'the feel: It's emotionally driven! At MedTech Momentum, we make sure that we understand our clients' values, their vision, and most importantly, why they do what they do. We call it "emotional branding." While most of our clients are headquartered in the U.S., quite a few are from Europe, the Middle East, Asia and New Zealand. We are a boutique MedTech marketing firm with a global footprint. So, as you can imagine, our biggest challenge is to adapt to each company's vision and goals and to align the marketing strategies that we deliver with the actual business plan that the companies are trying to achieve. We can successfully solve the challenge because we are MedTech industry insiders. We know the market and the technologies, and in addition to delivering creatively, we quickly become the trusted strategic advisors of the companies we partner with. www.insightscare.com August| 2022 22
Practicing Mental Health Mental Health In A Digital In A DigitalAge (World Mental Health Day October 10 ) th By- Dr. Misker Kassahun B ack in the day, mothers will stop their children from owning phones before turning 18 years, or even watching movies, because they are scared and worried about what they might see online. It has become inevitable to not go online for work, recreation, or socialization, because we live in the digital age. Our mental health heavily depends on the content we consume and we must take personal precautionary measures to guard our personal health starting from the upstairs; the mental health. Author Bio Dr. Misker Kassahun is a general medical practitioner who graduated from St. Paul's Hospital Millennium Medical College in 2020. She is currently the co-founder and executive director of GIV Society Ethiopia. This local not-for-profit organization works to tackle social challenges via volunteerism. The organization's flagship project is monthly free medical outreach. For the past 20 months, it has given 3000 underprivileged community members comprehensive medical service via 800 volunteer health professionals in 8 sub-cities of Addis Ababa. These digital contents include the type of movies we watch on (YouTube, NetFlix, T-Series, etc.), broad casts on radio & tv stations (CNN, BBC, NDTV, Best Life On TV), podcasts on Spotify etc, pictures and videos on social media (Twitter, Koo, Facebook, Instagram, Snapchat, Share chat, etc), cinema movies, and many more digital avenues to access contents virtually. Dr. Misker is passionate about mental health, healthcare leadership, and youth empowerment. Dr. Misker hopes to use social media to bring awareness to mental health and reduce stigma. She mainly uses LinkedIn for her advocacy work. What you see or listen to online has a great, long-term impact on your mental health, which is why you must be very careful of what you consume. Having the right to view any content does not mean, you should spend all your time listening to everything you come across; learn when to call it a quit and do something better and healthy, such as walking, running, reading or even cooking. A good friend Chidiebere Moses, the Customer Relations Manager at Insights Care Magazine, asked me; How can I choose contents that are good for my mental health, Before Consuming Them? What Is Digital Metal Health: I replied; As someone who spends most of my time online, I thought I would share some tools that help my mental health and productivity. This will include the Mental Health Speakers, Exercises, Media Channels and Companies to listen to such as: It is any online platform ranging from mobile applications to online support groups that aims to reduce the gap between patients and mental healthcare providers by providing online counselling and therapy. These types of apps are developed under the guidance of mental health experts and can be used by anyone above 18 years. www.insightscare.com August| 2022 25
Practicing Mental Health Mental Health In A Digital In A DigitalAge (World Mental Health Day October 10 ) th By- Dr. Misker Kassahun B ack in the day, mothers will stop their children from owning phones before turning 18 years, or even watching movies, because they are scared and worried about what they might see online. It has become inevitable to not go online for work, recreation, or socialization, because we live in the digital age. Our mental health heavily depends on the content we consume and we must take personal precautionary measures to guard our personal health starting from the upstairs; the mental health. Author Bio Dr. Misker Kassahun is a general medical practitioner who graduated from St. Paul's Hospital Millennium Medical College in 2020. She is currently the co-founder and executive director of GIV Society Ethiopia. This local not-for-profit organization works to tackle social challenges via volunteerism. The organization's flagship project is monthly free medical outreach. For the past 20 months, it has given 3000 underprivileged community members comprehensive medical service via 800 volunteer health professionals in 8 sub-cities of Addis Ababa. These digital contents include the type of movies we watch on (YouTube, NetFlix, T-Series, etc.), broad casts on radio & tv stations (CNN, BBC, NDTV, Best Life On TV), podcasts on Spotify etc, pictures and videos on social media (Twitter, Koo, Facebook, Instagram, Snapchat, Share chat, etc), cinema movies, and many more digital avenues to access contents virtually. Dr. Misker is passionate about mental health, healthcare leadership, and youth empowerment. Dr. Misker hopes to use social media to bring awareness to mental health and reduce stigma. She mainly uses LinkedIn for her advocacy work. What you see or listen to online has a great, long-term impact on your mental health, which is why you must be very careful of what you consume. Having the right to view any content does not mean, you should spend all your time listening to everything you come across; learn when to call it a quit and do something better and healthy, such as walking, running, reading or even cooking. A good friend Chidiebere Moses, the Customer Relations Manager at Insights Care Magazine, asked me; How can I choose contents that are good for my mental health, Before Consuming Them? What Is Digital Metal Health: I replied; As someone who spends most of my time online, I thought I would share some tools that help my mental health and productivity. This will include the Mental Health Speakers, Exercises, Media Channels and Companies to listen to such as: It is any online platform ranging from mobile applications to online support groups that aims to reduce the gap between patients and mental healthcare providers by providing online counselling and therapy. These types of apps are developed under the guidance of mental health experts and can be used by anyone above 18 years. www.insightscare.com August| 2022 25
Mental Health Boosting Exercises: Ÿ The Anxious Achiever- a LinkedIn Podcast and must listen about anxiety and mental health in the workplace. The host invites successful leaders to share their stories about their mental health journey. I highly recommend this podcast to people in leadership positions. Ÿ Aerobic and dance-based exercises (Kukuwa Fitness). Ÿ Yoga (Yoga with Adriene). Social Media Pages for Mental Health: Instagram Pages: Ÿ Breathing Exercise (My favorite breathing exercise sequence by Clark Kegley). Ÿ Wim Hoff- The Iceman needs no introduction. Ÿ Mark Manson- is a brutally honest author with a refreshing take on life. Check out his website, articles, YouTube channels and best-selling books. His monthly newsletter is a must-read. Ÿ Guided mediations on YouTube on specific topic that I feel like I need more awareness and clarity. Ÿ Waking up by Sam Harris- Contains daily guided mediations, unique series of meditations, and conversations with some of the most distinguished psychologists, psychiatrists, and spiritual leaders. An app that I can't recommend enough. Ÿ Neurohacker- a page that gives neuroscience-based tips that can be implemented in daily life and activities. Ÿ The brain coach- a page run by a clinical neuropsychologist focused on mental health, self-care, psychology, productivity, and relationships. Mental Health Productivity Tips (Free apps): Ÿ Professional Zone – a page that shares happiness boosting events, and videos, quotes and stories to help you see reasons to smile through the tough day. Ÿ Any. do - a to-do list for prioritizing & categorizing your activities. Books for your Mental Health, enriching you with the right knowledge to stay above the curve. Ÿ Stay Focused- To block app notifications and limit the usage of social media. YouTube Channels for Mental Health and Well-being: Ÿ Maybe You should talk to someone by Lori Gottlieb- a therapist's memoir that tells you how all of us go through challenging personal and professional times. There might come a time we need it. Ÿ Andrew Huberman- a podcast by a neuroscientist that focuses on the connection between the brain and perception, emotions, and behavior. Ÿ Meditations by Marcus Aurelius- a collection of personal writings by the Roman Emperor about Stoic philosophy. Ÿ School of Life - group of psychologists, philosophers, and writers talking about self-understanding, psychology and relationships. Ÿ I hope you will find them helpful. These are my suggestions and what helps me and works for me. Ÿ Jordan Peterson - A professor of psychology, clinical psychologist and YouTube personality talks about behavioral psychology and self-improvement and invites accomplished people in their field. His lectures are a must- watch, and his books are also a must-read. World Mental Health Day on October 10 , 2022, like every other year before and in the future, reminds us of the necessity of taking care of our brain, senses, environment, and overall health. Everything around us contributes to how we think and react to things and life in general. If it doesn't happen now, it will surely happen in the future, so ensure to watch your environs, whom you associate with, and what content (digital or offline) you consume, to stay a step ahead of the trouble. Being mentally healthy help boosts your life, work, and guarantees more success in everything you do. All professions must pay attention and take all necessary correction measures, be it a child, man, or woman, no one is left out of this topic. th Ÿ Joe Dispenza and Bruce Lipton- These two authors and speakers talk about Epigenetics, the connection between belief(mindset) and diseases, and self-healing. Mental Health Oriented Podcasts: Ÿ On Purpose with Jay Shetty- he invites insightful guests from all walks of life. He talks about healthy habits, wellness tips, and how to cope with difficulties. www.insightscare.com August| 2022 26
Mental Health Boosting Exercises: Ÿ The Anxious Achiever- a LinkedIn Podcast and must listen about anxiety and mental health in the workplace. The host invites successful leaders to share their stories about their mental health journey. I highly recommend this podcast to people in leadership positions. Ÿ Aerobic and dance-based exercises (Kukuwa Fitness). Ÿ Yoga (Yoga with Adriene). Social Media Pages for Mental Health: Instagram Pages: Ÿ Breathing Exercise (My favorite breathing exercise sequence by Clark Kegley). Ÿ Wim Hoff- The Iceman needs no introduction. Ÿ Mark Manson- is a brutally honest author with a refreshing take on life. Check out his website, articles, YouTube channels and best-selling books. His monthly newsletter is a must-read. Ÿ Guided mediations on YouTube on specific topic that I feel like I need more awareness and clarity. Ÿ Waking up by Sam Harris- Contains daily guided mediations, unique series of meditations, and conversations with some of the most distinguished psychologists, psychiatrists, and spiritual leaders. An app that I can't recommend enough. Ÿ Neurohacker- a page that gives neuroscience-based tips that can be implemented in daily life and activities. Ÿ The brain coach- a page run by a clinical neuropsychologist focused on mental health, self-care, psychology, productivity, and relationships. Mental Health Productivity Tips (Free apps): Ÿ Professional Zone – a page that shares happiness boosting events, and videos, quotes and stories to help you see reasons to smile through the tough day. Ÿ Any. do - a to-do list for prioritizing & categorizing your activities. Books for your Mental Health, enriching you with the right knowledge to stay above the curve. Ÿ Stay Focused- To block app notifications and limit the usage of social media. YouTube Channels for Mental Health and Well-being: Ÿ Maybe You should talk to someone by Lori Gottlieb- a therapist's memoir that tells you how all of us go through challenging personal and professional times. There might come a time we need it. Ÿ Andrew Huberman- a podcast by a neuroscientist that focuses on the connection between the brain and perception, emotions, and behavior. Ÿ Meditations by Marcus Aurelius- a collection of personal writings by the Roman Emperor about Stoic philosophy. Ÿ School of Life - group of psychologists, philosophers, and writers talking about self-understanding, psychology and relationships. Ÿ I hope you will find them helpful. These are my suggestions and what helps me and works for me. Ÿ Jordan Peterson - A professor of psychology, clinical psychologist and YouTube personality talks about behavioral psychology and self-improvement and invites accomplished people in their field. His lectures are a must- watch, and his books are also a must-read. World Mental Health Day on October 10 , 2022, like every other year before and in the future, reminds us of the necessity of taking care of our brain, senses, environment, and overall health. Everything around us contributes to how we think and react to things and life in general. If it doesn't happen now, it will surely happen in the future, so ensure to watch your environs, whom you associate with, and what content (digital or offline) you consume, to stay a step ahead of the trouble. Being mentally healthy help boosts your life, work, and guarantees more success in everything you do. All professions must pay attention and take all necessary correction measures, be it a child, man, or woman, no one is left out of this topic. th Ÿ Joe Dispenza and Bruce Lipton- These two authors and speakers talk about Epigenetics, the connection between belief(mindset) and diseases, and self-healing. Mental Health Oriented Podcasts: Ÿ On Purpose with Jay Shetty- he invites insightful guests from all walks of life. He talks about healthy habits, wellness tips, and how to cope with difficulties. www.insightscare.com August| 2022 26
Strategizing Healthcare T is large because of the healthcare reforms undertaken by governments worldwide to manage their skyrocketing healthcare costs. he panorama of access to the pharmaceutical market globally has changed significantly over the past ten years and attracted a lot of attention. This and generic product substitutes are two methods that have already been used to increase the affordability of marketed goods. Impact of Market to Obtain Pharmaceutical Over time, a new and varied group of stakeholders have emerged as a result of these two factors. However, this has made it more difficult for patients in general and the market to get drugs. The main forces behind pharmaceutical businesses' commercial success have historically been R&D, sales and marketing. This conventional market access strategy is relatively linear and focuses solely on price and reimbursement operations, but it also entails interacting with doctors, pharmacists and regulatory agencies to promote increased product uptake. We define market access, however, as a procedure that guarantees all eligible patients have quick and ongoing access to the product at the proper cost. Emerging Stakeholders in Market Access Payers are the stakeholders with utmost dominance. They actively contribute to the development of treatment regimens and have an impact on doctors' prescribing practices. Payers are essential to a new product's success in the market and will continue to rule the market access situation. Since patients, payers and advisory groups now play a larger part in medical decision-making, the composition of stakeholders has already recently changed to incorporate them. These modifications have compelled a shift in market access from the conventional price-based strategy to a value-based one. Due to this, pharmaceutical companies now place a greater emphasis on improving market access to succeed. A strong market access strategy that is tailored to the difficulties of a certain market or country is crucial to the success of not only a new product but also the organization as a whole. More so than in the past, patients are concerned about the medication's efficacy and seek a cure in addition to just treatment. In actuality, if there is no reimbursement or only partial coverage, the significance of the drug effect will further increase. Pharmacies are important players who have the potential to affect drug access by regulating the product's accessibility in the retail or uninsured market. In situations when reimbursement is given, pharmacies may also have an impact on brand selection by making substitutions. Government organizations and regulatory bodies are a complex group of stakeholders that are essential in building a framework for pharmaceutical companies to operate in and influencing healthcare policy (e.g., setting pricing and reimbursement guidelines). Let’s dive into what it would take to obtain pharmaceutical accessibility. Market Access—Then and Now The market access scenario has changed over time for two main reasons: The healthcare system's decision-making environment has grown rather complicated, with entangled ties between diverse stakeholders. By therapeutic area, different stakeholders' participation in the market access process differs. Understanding the various stakeholders' needs and interdependencies is essential since it has a significant impact on how effectively market access initiatives will go. The increasing elderly population, rise in chronic illness prevalence, and increasing expenses of innovative treatments are all contributing to rising healthcare costs: Due to recent improvements and reforms in their healthcare systems, emerging markets behave similarly to industrialized nations like the United States, where the rise in healthcare expenses is a direct result of rising diagnostic and ancillary costs. Market Access Scenario in Developed Vs Emerging Markets The pricing and reimbursement options for new products are being constrained by increased scrutiny of the stated product value by healthcare authorities. Reference pricing Due to greater awareness among regulatory and reimbursement authorities of the need for value above existing treatments, the market access role has www.insightscare.com www.insightscare.com August| 2022 August| 2022 28 29
Strategizing Healthcare T is large because of the healthcare reforms undertaken by governments worldwide to manage their skyrocketing healthcare costs. he panorama of access to the pharmaceutical market globally has changed significantly over the past ten years and attracted a lot of attention. This and generic product substitutes are two methods that have already been used to increase the affordability of marketed goods. Impact of Market to Obtain Pharmaceutical Over time, a new and varied group of stakeholders have emerged as a result of these two factors. However, this has made it more difficult for patients in general and the market to get drugs. The main forces behind pharmaceutical businesses' commercial success have historically been R&D, sales and marketing. This conventional market access strategy is relatively linear and focuses solely on price and reimbursement operations, but it also entails interacting with doctors, pharmacists and regulatory agencies to promote increased product uptake. We define market access, however, as a procedure that guarantees all eligible patients have quick and ongoing access to the product at the proper cost. Emerging Stakeholders in Market Access Payers are the stakeholders with utmost dominance. They actively contribute to the development of treatment regimens and have an impact on doctors' prescribing practices. Payers are essential to a new product's success in the market and will continue to rule the market access situation. Since patients, payers and advisory groups now play a larger part in medical decision-making, the composition of stakeholders has already recently changed to incorporate them. These modifications have compelled a shift in market access from the conventional price-based strategy to a value-based one. Due to this, pharmaceutical companies now place a greater emphasis on improving market access to succeed. A strong market access strategy that is tailored to the difficulties of a certain market or country is crucial to the success of not only a new product but also the organization as a whole. More so than in the past, patients are concerned about the medication's efficacy and seek a cure in addition to just treatment. In actuality, if there is no reimbursement or only partial coverage, the significance of the drug effect will further increase. Pharmacies are important players who have the potential to affect drug access by regulating the product's accessibility in the retail or uninsured market. In situations when reimbursement is given, pharmacies may also have an impact on brand selection by making substitutions. Government organizations and regulatory bodies are a complex group of stakeholders that are essential in building a framework for pharmaceutical companies to operate in and influencing healthcare policy (e.g., setting pricing and reimbursement guidelines). Let’s dive into what it would take to obtain pharmaceutical accessibility. Market Access—Then and Now The market access scenario has changed over time for two main reasons: The healthcare system's decision-making environment has grown rather complicated, with entangled ties between diverse stakeholders. By therapeutic area, different stakeholders' participation in the market access process differs. Understanding the various stakeholders' needs and interdependencies is essential since it has a significant impact on how effectively market access initiatives will go. The increasing elderly population, rise in chronic illness prevalence, and increasing expenses of innovative treatments are all contributing to rising healthcare costs: Due to recent improvements and reforms in their healthcare systems, emerging markets behave similarly to industrialized nations like the United States, where the rise in healthcare expenses is a direct result of rising diagnostic and ancillary costs. Market Access Scenario in Developed Vs Emerging Markets The pricing and reimbursement options for new products are being constrained by increased scrutiny of the stated product value by healthcare authorities. Reference pricing Due to greater awareness among regulatory and reimbursement authorities of the need for value above existing treatments, the market access role has www.insightscare.com www.insightscare.com August| 2022 August| 2022 28 29
progressively grown in relevance in developed economies. Pharmaceutical businesses have started to integrate the market access function within the organization to deal with this dynamic regulatory environment. Only a small number of businesses, meanwhile, presently have a market access team with well-defined roles and duties. As a result, the majority of pharmaceutical companies today take a fragmented approach, with sales, marketing and regulatory departments each handling a portion of the market access responsibilities. Market access is still not as well organized in emerging nations as it is in developed markets. The relevance of market access functions has, nevertheless, increased as a result of the shifting economic environment and changing healthcare regulations. Despite this, pharmaceutical companies currently concentrate on certain aspects of market access (pricing, channel, stakeholders and government agencies), and there is no comprehensive strategy to address all aspects at once. Additionally, compared to developed countries, these markets have more complicated regulatory and healthcare landscapes. Therefore, it can be challenging for pharmaceutical companies to identify the appropriate stakeholders to involve in the medication approval process. Looking ahead—Improving Market Access in Emerging Markets To succeed in complex markets, pharmaceutical companies can adopt strategies like—Integrated market reach tactics that start with product development, fostering successful collaboration among diverse corporate functions to foster a culture of teamwork (e.g., sales, marketing, regulatory, etc.), Key account management (KAM) and specialized stakeholder management teams, Using a comprehensive stakeholder management strategy, Greater comprehension of the partnership between stakeholders and market access, Communication that is effective with both internal and external stakeholders, Establishing the best procedures, strategies, and, most importantly, personnel. - Anish Miller www.insightscare.com August| 2022 30
progressively grown in relevance in developed economies. Pharmaceutical businesses have started to integrate the market access function within the organization to deal with this dynamic regulatory environment. Only a small number of businesses, meanwhile, presently have a market access team with well-defined roles and duties. As a result, the majority of pharmaceutical companies today take a fragmented approach, with sales, marketing and regulatory departments each handling a portion of the market access responsibilities. Market access is still not as well organized in emerging nations as it is in developed markets. The relevance of market access functions has, nevertheless, increased as a result of the shifting economic environment and changing healthcare regulations. Despite this, pharmaceutical companies currently concentrate on certain aspects of market access (pricing, channel, stakeholders and government agencies), and there is no comprehensive strategy to address all aspects at once. Additionally, compared to developed countries, these markets have more complicated regulatory and healthcare landscapes. Therefore, it can be challenging for pharmaceutical companies to identify the appropriate stakeholders to involve in the medication approval process. Looking ahead—Improving Market Access in Emerging Markets To succeed in complex markets, pharmaceutical companies can adopt strategies like—Integrated market reach tactics that start with product development, fostering successful collaboration among diverse corporate functions to foster a culture of teamwork (e.g., sales, marketing, regulatory, etc.), Key account management (KAM) and specialized stakeholder management teams, Using a comprehensive stakeholder management strategy, Greater comprehension of the partnership between stakeholders and market access, Communication that is effective with both internal and external stakeholders, Establishing the best procedures, strategies, and, most importantly, personnel. - Anish Miller www.insightscare.com August| 2022 30
10 Most Trusted Healthcare PR Leaders to Follow in 2022. Madden Thomas Madden CEO and Chairperson The Quintessential 'PR Man H collectives to medical practices invest to ensure perpetual public relations by making it a part of their medical marketing plan to get a leg-up on the competition and promote their brand in the sector. The company handling the public relations of medical practice plays a vital role in creating and monitoring the communications between the medical practice and the public. TransMedia Group is an expert at pitching its clients to the appropriate media who be interested in their stories. ealthcare is an ever-evolving industry, and public relations is becoming more crucial than ever in this niche. Businesses from regional care Below are the highlights of the interview: When we think of PR companies that thrive on enabling reliability in the healthcare sector, we tend to think of the comprehensive fundamentals like qualities, skills and traits primarily focused on improving the quality of life. This is where TransMedia Group excelsas one of the leading multi-lingual companies that have provided breakthrough communication strategies that have increasingly changed the healthcare space. Thomas, please give us a brief overview of your journey as the CEO and Chairperson of the TransMedia Group. I came up from the ranks of journalism, working at several newspapers, including The Philadelphia Inquirer. After seeing that I could be interested in teaching journalism, I discovered I'm a better doer than a teacher. So, I went into an area I thought could use my journalistic skills—PR. I joined a leading PR firm in NYC at the time and from there, I went into network TV, first at ABC, then to NBC before starting my PR firm, TransMedia Group in NYC. Under the coherent leadership and the quintessential skillset of Thomas Madden,CEO and Chairperson, TransMedia Group cites numerous awards, accolades and articles praising its work over the years. His journey from being a journalist to one of the well-known names in the healthcare PR industry has made him achieve great clients and further build a successful outcome. Can you elaborate upon the core values upon which TransMedia Group is built and what is its mission? TransMedia Group's core values are focused on telling our client's stories effectively by applying our journalistic know-how and skills to make them attractive to the media to accomplish our mission to make our clients widely known and greatly respected. In an interview with Insights Care, Thomas speaks about his journey in the Public Relations industry and showcases the crucial aspects that make him stand out as a trusted PR leader in the sector. www.insightscare.com www.insightscare.com August| 2022 August| 2022 32 33
10 Most Trusted Healthcare PR Leaders to Follow in 2022. Madden Thomas Madden CEO and Chairperson The Quintessential 'PR Man H collectives to medical practices invest to ensure perpetual public relations by making it a part of their medical marketing plan to get a leg-up on the competition and promote their brand in the sector. The company handling the public relations of medical practice plays a vital role in creating and monitoring the communications between the medical practice and the public. TransMedia Group is an expert at pitching its clients to the appropriate media who be interested in their stories. ealthcare is an ever-evolving industry, and public relations is becoming more crucial than ever in this niche. Businesses from regional care Below are the highlights of the interview: When we think of PR companies that thrive on enabling reliability in the healthcare sector, we tend to think of the comprehensive fundamentals like qualities, skills and traits primarily focused on improving the quality of life. This is where TransMedia Group excelsas one of the leading multi-lingual companies that have provided breakthrough communication strategies that have increasingly changed the healthcare space. Thomas, please give us a brief overview of your journey as the CEO and Chairperson of the TransMedia Group. I came up from the ranks of journalism, working at several newspapers, including The Philadelphia Inquirer. After seeing that I could be interested in teaching journalism, I discovered I'm a better doer than a teacher. So, I went into an area I thought could use my journalistic skills—PR. I joined a leading PR firm in NYC at the time and from there, I went into network TV, first at ABC, then to NBC before starting my PR firm, TransMedia Group in NYC. Under the coherent leadership and the quintessential skillset of Thomas Madden,CEO and Chairperson, TransMedia Group cites numerous awards, accolades and articles praising its work over the years. His journey from being a journalist to one of the well-known names in the healthcare PR industry has made him achieve great clients and further build a successful outcome. Can you elaborate upon the core values upon which TransMedia Group is built and what is its mission? TransMedia Group's core values are focused on telling our client's stories effectively by applying our journalistic know-how and skills to make them attractive to the media to accomplish our mission to make our clients widely known and greatly respected. In an interview with Insights Care, Thomas speaks about his journey in the Public Relations industry and showcases the crucial aspects that make him stand out as a trusted PR leader in the sector. www.insightscare.com www.insightscare.com August| 2022 August| 2022 32 33
Tell us more about TransMedia Group, its vision, and how it provides products and services and enhances the brand to increase its sales eventually? positive media coverage. One of the ways I accomplished this was getting top executives to see reporters like their children sometimes not understanding and who needed an explanation that came with a smile. TransMedia Group is an expert at pitching its clients to the appropriate media who be interested in their stories. If necessary, to give our pitches some runway for them to take off, we'll write and distribute news releases, combined with posts on social media designed to speed up the process of making our clients better known and in many cases, famous! Having won so many awards including the Public Relations Society of America's Bronze Anvil for a PR campaign, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the public relations industry? I would advise young people interested in pursuing a career in public relations first to understand journalism and how most journalists are seeking to ferret out the truth and the real meaning behind actions and strategies. Can you elaborate on the integration of AI and its impact on the PR niche? TransMedia Group is always looking for systems that are informed or inspired by human reasoning, using human reasoning as a guide but are not driven by the goal to perfectly model it. An excellent example of this is IBM Watson, which builds up evidence for the answers it finds by looking at thousands of pieces of text, recognizing patterns, and weighing evidence matching those patterns. It's based on people coming to conclusions without hard and fast rules and can build up collections of evidence instead. Watson is able to notice patterns in text that provide a little bit of evidence and then add that evidence up to get to an answer. How do you envision further strengthening TransMedia Group's stronghold in 2022 and beyond? We are building our international capabilities by bringing on board people who speak other languages besides English, which is how we're securing clients in other countries, which I see as a growth area for us. Also, we have added other components to our firm, including a fully licensed talent agency called MaddenTalent, from which we can pull spokespersons for our clients. Besides this, I see my writings of articles and books including my latest WORDSHINE MAN, now availing on Amazon, which is full of tips on how to make writing more inviting. And don't forget my weekly blog, which is also helping to expand the reach and frequency of impressions our PR firm makes for clients. Being popularly known as the "PR Man", what is your opinion on upskilling in digital marketing and customer relations to stay relevant in the industry for the long run? Digital marketing is of growing importance in public relations, and the better we can get at it, the more valuable PR will be. Messaging needs many forms and different routes to reach targets with impact, and digital has become a primary form of marketing. This, combined with impactful customer relations, has become the mainframe in building successful outcomes. Thomas, you being an experienced leader, what were the initial challenges you encountered following the biggest challenges on the way ahead, and what were the ways you opted to overcome these? The biggest challenge for me was getting clients to listen to my advice as they had their notions about communication. Still, I persevered to gain their confidence until they followed my advice and could see it working in generating www.insightscare.com August| 2022 34
Tell us more about TransMedia Group, its vision, and how it provides products and services and enhances the brand to increase its sales eventually? positive media coverage. One of the ways I accomplished this was getting top executives to see reporters like their children sometimes not understanding and who needed an explanation that came with a smile. TransMedia Group is an expert at pitching its clients to the appropriate media who be interested in their stories. If necessary, to give our pitches some runway for them to take off, we'll write and distribute news releases, combined with posts on social media designed to speed up the process of making our clients better known and in many cases, famous! Having won so many awards including the Public Relations Society of America's Bronze Anvil for a PR campaign, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the public relations industry? I would advise young people interested in pursuing a career in public relations first to understand journalism and how most journalists are seeking to ferret out the truth and the real meaning behind actions and strategies. Can you elaborate on the integration of AI and its impact on the PR niche? TransMedia Group is always looking for systems that are informed or inspired by human reasoning, using human reasoning as a guide but are not driven by the goal to perfectly model it. An excellent example of this is IBM Watson, which builds up evidence for the answers it finds by looking at thousands of pieces of text, recognizing patterns, and weighing evidence matching those patterns. It's based on people coming to conclusions without hard and fast rules and can build up collections of evidence instead. Watson is able to notice patterns in text that provide a little bit of evidence and then add that evidence up to get to an answer. How do you envision further strengthening TransMedia Group's stronghold in 2022 and beyond? We are building our international capabilities by bringing on board people who speak other languages besides English, which is how we're securing clients in other countries, which I see as a growth area for us. Also, we have added other components to our firm, including a fully licensed talent agency called MaddenTalent, from which we can pull spokespersons for our clients. Besides this, I see my writings of articles and books including my latest WORDSHINE MAN, now availing on Amazon, which is full of tips on how to make writing more inviting. And don't forget my weekly blog, which is also helping to expand the reach and frequency of impressions our PR firm makes for clients. Being popularly known as the "PR Man", what is your opinion on upskilling in digital marketing and customer relations to stay relevant in the industry for the long run? Digital marketing is of growing importance in public relations, and the better we can get at it, the more valuable PR will be. Messaging needs many forms and different routes to reach targets with impact, and digital has become a primary form of marketing. This, combined with impactful customer relations, has become the mainframe in building successful outcomes. Thomas, you being an experienced leader, what were the initial challenges you encountered following the biggest challenges on the way ahead, and what were the ways you opted to overcome these? The biggest challenge for me was getting clients to listen to my advice as they had their notions about communication. Still, I persevered to gain their confidence until they followed my advice and could see it working in generating www.insightscare.com August| 2022 34