10 Most Influential Healthcare Startup Leaders To WatchV3 1 (3)

1. June Issue 01 2022 1 Most Influential Healthcare Startup Leaders To Watch Expanding Horizons Tips to Expand Your Healthcare Start-up using Digital Technologies Quality Quest Amalgama?ng Customer-centricity into Leadership Approaches Angie Karim Nasr Bringing Flexibility to Healthcare Staffing

2. Helplng Technology Technology Technology Work Wlth You & For You For You For You

4. Editor’s Note Trailblazers of the Startup World What comes to your mind when you hear the word leader? omeone who has the right and skillful traits of accessing as well as managing risks. A leader has the S right blend of qualities, including expertise from the relevant field, the capability of rightful analysis, willingness to put themselves out there, and a solid intuitive gut feeling. But what does it mean to be a leader of a startup, and why is this leadership position so important? Well, research estimates say that 50 percent of startups fail in the first five years of their induction. Hence, having exemplary leadership in this place is very crucial. Such leadership often paves the way for the organization's success and failure. Leaders are the ones who shape the future of businesses through their role of rightful hiring, the direction to go in, and by having an integrated approach in essential deals. It is not just about innovations and climbing up the growth ladder but more about understanding your organization's

5. stories of startup leaders and how their leadership is playing An organization's culture a crucial role in the healthcare sector. is a direct result of the On the cover is Angie Karim Nasr, who, through her tech attitude of their senior-most platform of Medely is constantly expanding the healthcare employees, which directly professional's ability to earn higher pay and find flexible affects the decision-making work promoting work-life balance. power. In order to read the insightful stories, we urge you to meticulously go through the profiles. pain points and having a solution-oriented approach. Being While flipping through the pages, glance at the articles a startup leader is also about the attitude you bring every written by our in-house editorial team and gain perspective day and your efforts to cultivate a productive work culture about the current assistive technological trends. at your organization. Delve in to enjoy a kick-start read! This brings us to the note that strong leadership is the prerequisite of setting up a startup, as the initial years are - Shrutika Khedekar very crucial for the long-term survival of the organization. Realizing this, we at Insights Care came up with a special edition, "10 Most Influential Healthcare Startup Leaders To Watch". In this edition, we have highlighted inspiring

6. 14 32 Sunita Bhandari Melissa Snover Benchmark of Innovation The Disruptor in the Nutrition Industry with Next-Gen 3D Printing Technology CXO 24 Doctors are Humans Too, Be Kind to Them Contents Contents 18 28 Expanding Horizons Quality Quest Articles Amalgamating Tips to Expand Your Customer-centricity into Healthcare Start-up using Leadership Approaches Digital Technologies

7. 08 Angie Karim Nasr Cover Story Bringing Flexibility to Healthcare Staffing

8. Pooja Bansal Editor-in-Chief Anish Miller Senior Editor Shrutika Khedekar Managing Editor Assisting Editors Dhristi, Saloni Co-designer Art & Design Head Visualiser David King Mrunalinee Deshmukh Paul Belin Art & Picture Editor Rohil Shinganapurkar Business Development Manager Amy Jones Marketing Manager John Smith Sarah Wilson, John Smith, Alex Vincent Business Development Executives Kelli, Bill, Anna Sales Executives Technical Head Jacob Smile David, Robert Amar Sawant Technical Consultants Assistant Technical Head Alina Sege Digital Marketing Manager Renuka Kulkarni SME-SMO Executives Assistant Digital Marketing Manager Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade sales@insightscare.com June, 2022 Contact Us: Insights Success Media Tech LLC Insights Success Media and Technology Pvt. Ltd. 555 Metro Place North, Suite 100, Office No. 22, Rainbow Plaza, Shivar Chowk, Dublin, OH 43017, United States Pimple Saudagar, Pune, Maharashtra 411017 Phone - 302-319-9947 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com Email: info@insightscare.com For Subscription: www.insightscare.com For Subscription: www.insightscare.com https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. 10 Most Influential Healthcare Startup Leaders To Watch Company Featuring Brief Allan Rodriguez has skills in entrepreneurship VitaDX Allan Rodriguez and was an advisor for innovative startups in International CEO vitadx.com the medical field. Angie Karim Nasr works with her co-founders Angie Karim Nasr Medely, Inc. to develop on-demand solution to fix the medely.com Chief Nursing Officer healthcare staffing shortage. Anna-Karin Edstedt Bonamy the CEO of Doctrin Anna-Karin has diverse experiences in software development, Doctrin Edstedt Bonamy healthcare provision and management doctrin.se CEO consulting. Anuj Singhal has been working as a Board Member for KareOptions for 61 days. If you are interested in this Anuj Singhal KareOptions candidate, contact him directly by using contact kareoptions.com CEO details provided by SignalHire. Arianna Radji Lee founded a platform that Arianna Radji Lee Pachamama connects, informs and inspires new and pachamama-london.com Founder expecting parents. Jo Aggarwal founded Wysa an Anonymous, Jo Aggarwal Wysa free, clinically approved AI chat and tools for wysa.io CEO mental health. Melissa’s pathbreaking solution has the Melissa Snover Nourished potential to change the landscape for the entire get-nourished.com CEO and Founder nutrition industry. Missy Lavender founded Renalis LLC a Missy Lavender Renalis LLC renalis.health digital heath platform. Founder & CEO Richard Uhlig is an experienced Chief Quadrant Executive Officer with a demonstrated Richard Uhlig Biosciences Inc. history of working in the biotechnology and CEO quadrantbiosciences.com global securities industries. Sunita Bhandari founded Planmeal; a holistic lifestyle rejuvenation app focused on the new Sunita Bhandari Planmeal planmeal.com standard, i.e., Home Cooking and Healthy Founder Eating.

10. Cover Story Angie Karim Nasr Bringing Flexibility to Healthcare Sta?ng People are the center of our business. Adopting diversity and inclusion, including gender equality, has always been a fundamental value and cultural norm to Medely.

11. Angie Karim Nasr Chief Nursing O?cer Medely

12. 10 Most Influential Healthcare Startup Leaders To Watch he digital age has presented every industry with The Foundation Steps alternate solutions for making many day-to-day T processes easier, reachable, and faster. One needs to On the hard work that was crucial to commence the Medely recognize the opportunity from difficulties that are platform, Angie said, “My co-founders and I worked for a presented before them and come up with the innovation to year to launch Medely. In the beginning, I interviewed change the way work is done. healthcare professionals in person at night after working at my full-time job and on weekends to ensure they were Healthcare professionals are required to do their duties with experienced nurses.” the utmost attention. The energy and the focus required for the task takes a toll on healthcare workers' personal lives. She adds that “We started with nursing and Allied The demand for having sufficient staff in the health sector is professionals for surgical centers before expanding to other always high. Providing healthcare professionals with types of healthcare facilities, including hospitals, SNFs, and flexibility in their work helps keep the balance between more. Seeing the vision become a reality was a huge reward their personal and professional life. in itself. We started in Southern California, USA, and soon   expanded across the United States.” Angie Karim Nasr identified the constant need to find staff for healthcare facilities and worked with her co-founders to The Results develop this on-demand solution to fix the healthcare staffing shortage. The digital healthcare platform was Medely was able to fulfill its purpose. It gained its rightful launched in 2016 to assist healthcare professionals in audience from healthcare professionals and facilities who finding flexible work assignments as well as hospitals, were seeking a digital solution to speed up finding per diem outpatient facilities, SNFs, and other providers in filling and longer-term staff and the overall onboarding process. worker shortages as quickly as possible. Medely provides various types of assistance to healthcare professionals who are seeking jobs. Angie is an experienced Chief Nursing Officer with a proven history of working as a Director of Nursing in Describing the usefulness of the platform, Angie says that Ambulatory Surgical Centers and beyond. She is skilled in “Medely is the largest labor marketplace for short- and healthcare management, perinatal and surgical nursing, long-term healthcare jobs. Medely helps healthcare Medicare, patient safety, and quality improvement. She is a professionals instantly access high paying jobs with the strong business development professional with a Bachelor freedom and flexibility to work when and where they of Science focused on Nursing (BSN) from Loyola want.” University Chicago. Recognizing the Shortcomings Any innovation idea begins with recognizing the problems in that particular sector. Angie, on identifying the issue in the healthcare industry, says that “As the Director of Nursing at multiple ambulatory surgical centers early in my Seeing the career, I always had an issue with staffing for our scheduled vision become surgeries. I spent countless hours every week calling nurses to work on the days we had cases scheduled.” a reality was a huge reward She adds, “There was no easy way for nurses to connect with healthcare facilities and vice versa. An on-demand in itself. workforce was the perfect solution to the problem at hand. I wanted a seamless way for providers to conveniently book per diem jobs and earn more while promoting flexibility.”

13. For hospitals, SNFs, ASCs, and other healthcare facilities, deal with them by coming up with alternatives effectively, Medely turned out to be a rescuer. Angie notes that she says, “The COVID-19 pandemic surfaced the “Healthcare facilities benefited by using our platform to vulnerabilities within health systems and accelerated the scale their workforce on-demand. Medely also provides adoption of technology.” healthcare facilities with the tools needed to manage their extended workforce such as time tracking, billing, talent, “The continuous COVID surges forced health systems to and credentials management.”   examine all resources available to help close the staffing gaps to accommodate their overflowing ERs, ICUs, COVID-19 Impact on The Healthcare Industry overflow to other units, and protect care for chronic patients by minimizing delayed or canceled treatments,” she adds.   COVID-19 was a major test for the whole healthcare sector. It had to go through a lot of changes, ups and downs in the Health systems rely on a contingent workforce now more last two years. Angie had an astute understanding of all the than ever. The demand for staff immediately expanded minute things that were happening in the health sector from leaders’ acceptance to adopt new models such as a flexible the beginning of the pandemic. marketplace to provide safe care to their patients. Medely is uniquely positioned to help the healthcare industry navigate Talking about the challenges imposed by the pandemic on the future of workforce management by partnering with the healthcare industry and how the industry managed to health systems to provide flexible talent on demand. 

14. Medely is the largest labor marketplace for short- and long-term healthcare jobs.

15. Technology in Healthcare are the center of our business. Adopting diversity and inclusion, including gender equality, has always been a When asked about how technology is helping the healthcare fundamental value and cultural norm to Medely.” sector to improve its daily tasks, Angie observes that “As a female leader myself, I am compelled to ensure our “Technology within the healthcare space has transformed responsibility towards equal opportunities and pay the industry creating efficiency, accurate data collection, regardless of gender. In fact, 71% of Medely’s corporate and improved patient care, which is the bottom line.” employees are female. Females, as well as males, are provided with the same tools and resources to have a voice Medely’s mission to mobilize the workforce is a direct in the company and drive company initiatives as well as function of utilizing software technology to provide an end- hold leadership positions,” she adds.   to-end solution for healthcare pros to instantly book jobs and for healthcare facilities to fill their needs with qualified Guidance to the Entrepreneurs and vetted professionals. Every successful leader has the responsibility to show the Talking about how her digital staffing platform has turned guiding path to the people who wish to enter in the same out to be a big help for the full healthcare ecosystem, she industry. These words of guidance can save many young says, “Providing transparency and access to jobs at the ones time by following the advice. fingertips of Medely Professionals without relying on a recruiter exponentially speeds the time to fill jobs for Guiding the aspirants who want to bring digital facilities resulting in better staffing ratios, quality care, and transformation in the healthcare sector, Angie says, “Follow exceptional patient experiences.”   your passion. If you are able to identify a real problem and solve it, then you will have a product market fit. I found Facing the Pandemic Test myself in a situation that affected me and I knew it affected every other Director of Nursing I knew.” Facing the COVID-19 pandemic was a challenging task for nearly every organization, including digital platforms. She adds that “It’s no secret that the momentum of When asked about what were the reactions to COVID-19 at evolution in the healthcare sector is growing faster than Medely, Angie replies, “At the onset of the pandemic, ever. Addressing market trends with innovative solutions Medely Headquarters in Santa Monica, CA closed and we works best with data-driven decision making and always were committed to a digital work environment. 35% of the measuring the impact on the customer experience. Lastly, employees pre-pandemic were already working remotely, it's easy to get sidetracked. Stay true to your mission and do so the change didn’t affect everyone, and we were already one thing really great before adding additional products.” well equipped with the resources to remain efficient during this change.” Plans for 2022 and Beyond “An online informational COVID-19 help section has been There are unlimited possibilities in the digital platform maintained to keep employees up to date on CDC when it comes to adding and upgrading its services. Angie guidelines and protocols. A virtual workforce also meant describes her plans for Medely to grow further, saying, “As virtual coffees and happy hours with employees to maintain a tech company, we are constantly evolving the product and our strong culture and comradery amongst one another,” exploring opportunities to improve our customers’ lives.” she notes.    In addition, she says, “We are looking for more ways to Stand for Gender Equality in Business Leadership expand our healthcare professional’s ability to earn higher pay and find flexible work promoting work-life balance. Gender equality in today’s world is compulsory to have, And for the facilities, we will continue to scale our and every business should value it. workforce to provide them with healthcare professionals on demand.”   When asked about her views on attaining diversity and gender equality at the workplace, Angie remarked, “People

16. 10 Most Influential Healthcare Startup Leaders To Watch Melissa Snover The Disruptor in the Nutrition Industry with Next-Gen 3D Printing Technology here is an abundance of space in every industry to I have been an entrepreneur since my early 20s and have introduce new inventions and disrupt the market. always sought to develop and launch new and innovative T One needs to be ready when an idea or new products which make a positive impact on the end solution comes knocking at the door of his or her intellect. consumer and the environment. For Nourished, I wanted to People who recognize the problem quickly in a particular find a personalized solution for consuming vitamins and industry can make use of these ideas to form new-age make effective nutrition easy and accessible to everyone. solutions and revolutionize the entire market with their start-up. I first came up with the concept back in 2018 when I was on a business trip and accidentally dropped the bag of vitamins One such person is Melissa Snover, the Founder and CEO all over the floor at airport security. I thought there must be of Nourished. Melissa founded Nourished in 2019 to an easier and more convenient way to keep on top of your provide a solution for the growing demand for personalised nutrition regime, and the idea for Nourished was born. vitamins and unique nutritional product requirements of the market in the quickest way possible. From there we spent around 18 months in R&D developing our patented 3D printing technology and vegan The idea of founding an innovative nutrition company came encapsulation formula which allows us to combine multiple to Melissa when she accidentally dropped her vitamins at active ingredients into one delicious gummy, to make truly the airport. customized vitamins. We officially launched Nourished into the UK market in October 2019 and have been busy Nourished is the world’s first personalized nutrition developing new product ranges and optimizing our offering company. It uses patented 3D printing technology and a ever since! vegan encapsulation formula to create totally bespoke and delicious vitamin stacks. Nourished has been the United Kingdom's highest-rated vitamin product company Tell us more about Nourished, its vision, and the key consistently since April 2020. aspects of its stronghold in the nutrition supplement market. Melissa’s pathbreaking solution has the potential to change the landscape for the entire nutrition industry. She has Nourished is the world’s first truly personalized nutrition become an exemplary start-up leader for every man and product. Customers are encouraged to complete our short woman in the world who wishes to bring their start-up questionnaire on our website where our science-backed solutions to the market. algorithm will make a recommendation of seven high- impact vitamins, superfoods, and nutrients best suited to the In an interview with Insights Care, Melissa talked to us user's lifestyle and goals. about her journey to successfully establishing the company, her motivations, and her growth plans in the coming years. We then 3D print that selection on demand at our HQ in Birmingham, to ensure higher efficacy and absorption Below are the excerpts from the interview: levels than standard isolated tablets. We dispatch monthly boxes directly to the customer's door in plastic-free, home Melissa, please give us a brief overview of your journey compostable packaging. as the Founder and CEO of Nourished. June 2022 14|www.insightscare.com

17. Nourished provides a more sustainable, enjoyable, convenient, and above all, customized nutritional regime than what is currently on the market. Melissa Snover Founder and CEO Nourished

18. Cllents Appreciation The vitamins are extremely tasty and not even after my first full months I am starting to see the benefits. My skin looks better and my PCOS symptoms are starting to reduce. I am excited to see the benefits when continuing with my subscription. - Stefanie Williamson (rating - 5 Stars) Perfect little combo, easy and simple to I have been using these supplements for remember to take them every day, they taste months now and have noticed an overall great, and my son seems to be getting on really improvement in my health. I live with chronic well with the results. I have already health issues, and the Nourished team was very recommended you to my friends. helpful in working out the best stack for me. - Carla Curva (Product – Kids Monthly - Andrea Waldron (Product: Rolling 3 Box Subscription, rating - 5 Stars) Subscription, rating – 5 Stars) Nourished provides a more sustainable, enjoyable, We quickly pivoted all of our marketing efforts to online as convenient, and above all; customized nutritional regime the nation went into lockdown and utilized our R&D than what is currently on the market. facility to make freehand sanitizers for all of our customers. Our tech team 3D printed PPE equipment for those on the Whilst many other vitamin companies promote their front line, and we developed specifically formulated blends ‘personalized supplements’, this is very rarely the case due to help boost the body's natural immune system. to the limitations of mainstream manufacturing. Traditional methods mean that manufacturers have to make hundreds of The survival of our business was due to our ability as a fast- thousands of the same product at once and cannot possibly moving and creative start-up to adapt to the ever-changing produce large volumes of personalized products. landscape of the pandemic and support both our customers and those within our community. This means that most vitamins on the market have been mass-produced and are not created with the individual Despite our rapid growth, we are passionate about user’s lifestyle, diet, goals, health conditions, and maintaining our proactive culture and I am so grateful to preferences in mind. With our innovative 3D printing my team for their hard work, resilience, and determination. technology, we are able to make a bespoke blend of active ingredients on-demand in a matter of minutes. At Nourished, we believe that everyone is unique and that our nutritional regimes should be too. Considering the example of the COVID-19 pandemic, how do you plan to navigate through similar situations in the future? We launched Nourished in January 2020, just a few months before the disastrous outbreak of COVID-19, yet we have managed to succeed and thrive due to our agile and resourceful mentality. June 2022 16|www.insightscare.com

19. Awards and Recognitions Awards and Recognitions What efforts did you take during the pandemic to sustain operations and ensure the safety of your team at Ÿ Innovator Award Winner at Women in Tech the same time? 2019 Ÿ Start-up Company of the Year at Silicon As a certified food business in the nutrition industry, we Canal Tech Awards 2019 believe it was our moral responsibility to do everything we Ÿ Best Food Tech Innovation 2019 at Food could to support our customers, employees, and community during the pandemic. Matters Live Awards Ÿ Disruptor of the Year Winner 2020 at the We were able to continue to 3D print our Nourished stacks Great British Entrepreneur of the Year at our HQ in Birmingham due to the heightened hygiene Awards conditions and protocols that we enforced at the very start Ÿ KPMG Tech Innovator of the Year 2021 of the pandemic. These involved arranging private Midlands Champion controlled transport for all operational staff, enforcing strict Ÿ SXSW Start-up of the Year Finalist 2021 PPE procedures, introducing health screening Ÿ E-Commerce Brand Bronze Winner at UK questionnaires, and arranging food deliveries for all our Business Awards 2021 production staff. Whilst our commercial teams worked from home throughout, our operations were able to continue to support the growing consumer demand we faced due to the diligence that we put in place to support them. As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare services industry? My advice to aspiring entrepreneurs from any sector is always to expect failure, and to be comfortable with that. When developing a world’s first product or concept it can be a very lonely journey as there are no guidebooks or case studies to help you, and you will undoubtedly face challenges and explicitly fail along the way. What will set you apart from your peers is your ability to get up, learn from the experience, and go again. NPD process means that we can react quickly and To be successful in the healthcare industry, I also think it is efficiently to consumer and market trends. crucial to constantly innovate. The last few years have shown us that the world is changing, and if you are not able Innovation is at the heart of everything we do at Nourished, to adapt and change with it, you will not keep up. and it is this ethos that sets us apart. By 2023, we will be launching nourished pets, however, a range of personalized How do you envision further strengthening your protein bars will be launched this year. We are collaborating company's stronghold in 2022 and beyond? with some industry-leading corporations to launch exclusive co-branded products. At Nourished, we are constantly optimizing our current offerings, as well as developing new innovative product ranges. Our cutting-edge technology allows us to stay at the forefront of the nutrition industry, whilst our hyper-speed June 2022 17|www.insightscare.com

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21. Tips to Expand Your ealthcare is a major concern for every human living on Earth. Given that, it has become one of the top priorities H for investment and research. It depends most importantly on the quality and threshold of our lives and/or close ones. The offset of digitization of services and products has dramatically changed the game for everyone. With the experiences of large digital-born companies, consumer expectations about healthcare services have risen. The business value and resources increase effectively to meet the demand. Moreover, technological advancements in healthcare seem to be a dealbreaker globally. The health industry is dominantly based on long-term practices and assumptions. Thus, with the aim of transformation from patient care to organizational efficiencies, the next generation of healthcare start-ups does need a road map explaining the steps to reach their stairway to success. Let's take a closer look at some health tech tips for aspiring start- ups Insight of Changing Scenarios Healthcare companies have been operating in a competitive atmosphere for at least a decade. As the importance of digital advancement increases, it impedes the movement of typical product and service development processes, communication channels and delivery systems, back-office operations, and supplier relationships, all of which become more important in this sector. June 2022 19|www.insightscare.com

22. Never before have there been so many technological efficient alternative to drugs. VR is not only used to treat advancements with the potential to affect the healthcare pain but also other issues like anxiety and post-traumatic industry so drastically. Consumers are more informed and stress disorder. engaged in healthcare decisions. Policymakers advocate for the development of data accompanied by technology VR's verified capabilities in the medical field are just a standards and knowledge-sharing initiatives among industry fraction of what's available. From start-ups to pharma titans, companies. everyone is betting on VR, and there are numbers to back it up. As a result of that, healthcare companies are focused on using technology to improve their interaction with patients Emerging in Wearable Devices and ecosystem partners, rein in costs, streamline operations, and better manage the changing industry regulations. The Wearable devices are also used to collect medical health shift toward evidence-based medicine is exploring ways to data, including VR. Smartwatches help companies collect use enormous amounts of data to customize care programs, and analyze the data recorded from this wearable in addition to making the case for invested capital and technology. These devices include features like heart rate insurance coverage of emerging devices and treatments. sensors, exercise trackers, sweat meters, and oximeters (often used by patients with respiratory illnesses like Engaging in Digital Transformations asthma or COPD). The healthcare environment has become more dispersed Healthcare companies can reap include: targeting insurance and complex in recent times. To adapt, companies will need pricing, targeting insurance incentives, providing to embrace open systems that allow a sophisticated analysis gamification, and personalizing the overall healthcare of multiple streams of data along with the development of experience. customer-centric services. They must be able to see processes as end-to-end flows rather than discrete Miracles of Artificial Intelligence (AI) hands-offs, and they must be willing to take on more risk, move faster, and form innovative partnerships. All of the Artificial Intelligence (AI) is more than just a digital above does require a lot more than just the operation of the transformation in the upcoming trends of healthcare. AI systems and won't work with the old-school legacy systems, represents the quintessence of medical innovations, and processes, and operating systems models that are optimized industry players are always eager to invest their millions of for the traditional world. bids in it. From customer service representatives to diagnostic tools and even therapists, a chatbot can fill a The successfully transitioning to digital systems and multitude of roles. The versatility is being translated into working ways increase when healthcare companies focus hefty investments. on four aspects of business: critical sources of value for the company; how the company delivers services and products; The real power of AI is best observed in areas like the its IT architecture; and its talent, finance, and governance precision of medicine, medical imaging, drug discovery, processes. and genomics. The sophistication of pattern recognition has enabled patients to customize therapies tailored to their Treating Patients with Virtual Reality (VR) genomic makeup and lifestyle. In medical image diagnostics, medical experts use this method to identify Virtual Reality (VR) is a powerful tool of communication specifics that the human eye would perhaps overlook. that would allow us to understand customers' needs and engage with them virtually. In nutshell, VR is the jewel in the crown of digital transformation in the With the above-mentioned health tech technological aids, health sector. The myriad of applications is profoundly any healthcare start-up can keep pace with the digitalization changing the ways patients are treated. If back in time, happening in this sector. With a solid IT and business people were told that they could reduce their pain with a strategy, partnerships can achieve advantages like improved device like a video game, no one would trust that. collaboration and problem-solving, which in turn deliver higher service levels and enhance clinical efficiency. That's the thing! Billions of people are still battling chronic - Shreyasi Shelke pain. For those people, this is a lifesaver as it is a more June 2022 20|www.insightscare.com

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26. Obodo Chukwuka Paschal CEO/CO-FOUNDER My Medicare Healthcare

27. are Humans to Be very doctor is expected to be in a good state of interventions are made. These actions can be a quick call, a mental health at all times, so they can deliver at little incentive, a smile, a congratulatory message after a E their jobs efficiently. Many lives depend on the successful or unsuccessful day at work, and maybe a doctors' hands and knowledge to save them any time and on surprise vacation approval amongst others. No one enjoys any day. Thus, doctors almost have no option other than to blowing off their candle called life. Doctors are no be stable, healthy, and cheerful enough to deliver well on exception to these suicidal issues. So be kind to them as duty. much as you can. People fail to understand the importance of checking up on Doctors who stay very organized at their workplace, may their doctors to see if they are fine mentally and otherwise. not be so organized at home due to undisclosed family The Organisations or Hospitals they work for are not left issues (although it's personal, it also contributes to when the out in this regard. fumes of anger and disaster start splashing all over in their work places). Did you know that many people who smile, are not genuinely happy? Some resort to using substances or Ÿ Personal advantage of being kind stimulants to distract their minds; they end up becoming addicts. A good number of the people, in this case, are very In a chat with Chidiebere Moses Ogbodo, Customer close to dismissing their reason in order to live beyond that Relationship Manager at Insights Care Best Healthcare minute. It takes just a little bit of kindness to change the Magazine, we discussed the personal advantage of being direction of one's mind; possibly save a life or improve one. kind. Ÿ A Quick Call to check up on your Doctor can do the Being Kind to doctors can also be a good thing for you magic: and your health.Health is science, being kind is an art, this could be the only credible link between science and art, so Being Suicidal is not usually intentional, as life lingering if you want to enjoy the science of health, get active with events culminating to it are mostly reversible if early the art of being kind. June 2022 25|www.insightscare.com

28. About the Author Obodo Chukwuka Paschal CEO/CO-FOUNDER My Medicare Healthcare Obodo Chukwuka Paschal is a 27yr old Medical Doctor who hails from Enugu State in Nigeria, He trained in one of the finest Teaching Hospital in Nigeria (UNTH), where he got his MBBS. He further did his Housemanship at Military Hospital Lagos a?er which he did the Compulsory one-year service (NYSC) in the same Hospital. In the course of his prac?ce as a Medical Doctor, he found out there are a lot of gaps in medical service delivery in Nigeria, which he was very eager to solve. This made him team up with his friends as Co- founders to bring to life MyMedicare. MyMedicare is a Healthtech Start-up Company, focused on making medical services easily affordable and accessible to Nigerians. Pa?ents can book Doctors and request lab inves?ga?ons online. They can also request for doctors close by to see them in their homes. The App is currently in development and should launch fully before the end of November 2022. MyMedicare is a MedTech Start-up Company that hopes to solve the common challenges in healthcare delivery in Nigeria/Africa. June 2022 26|www.insightscare.com

29. Several research has proven that being nice to other humans Ÿ We, as physicians, are also humans. When a patient indeed is for your own good, more than it is for the other dies due to a mistake a physician made or from any person, it is a key to happiness. When you are nice, you unexpected cause, we are affected too. Most countries do make it easy to develop and sustain healthy relationship. not provide any kind of psychological help to these Kindness to a friend, in this case, your doctor is kindness to physicians. Instead, the media, as well as the Medical your own health, just like you would treat your partner, you Councils of these countries, tend to focus on mudslinging are better off replicating such kind gesture to an the physicians. acquaintance, teacher, or even your UBER driver: It doesn't Ÿ Such events haunt the physicians and cause an matter if you are in deep or shallow relationship, being kind unrepairable fall in confidence later, even if their names helps to make it deeper. are cleared. Ÿ Our suggestion would be for most countries to adopt a Being kind is a natural antidote to anxiety, by helping to system where the physicians and other medical workers ease social anxiety. A random act of kindness returns a involved are properly followed up by a psychiatrist positive reaction from nature and gives other people more during the ordeal to provide them any help, they might room to interact with you. It is also a way to show gratitude need to deal with the issue. This can prevent any suicidal for all we have. Kindness can increase our chances of living tendencies they might develop during the course of the longer life. Even though you do not expect much from inquiry. others, you are always expecting the next day because you Ÿ We have no conflict of interest or competing interest to want to show someone out there some love. Happiness declare. accompanies a nice human; it boosts your overall joy. Ÿ Although the above rapid response was more technical and mostly of a live event that has happened, I see the "If you want happiness for an hour, take a nap. A day, go close relationship with the issue being discussed in my fishing. A year, inherit a fortune. If you want happiness essay, and I find it interesting that the world is paying for a lifetime, help somebody." a Chinese Quote attention to these kinds of issues; hopefully, our beloved doctors will gain the necessary attention and support they Being kind produces oxytocin, the "love hormone." and deserve as humans. makes away with stress, leading you to the doorstep of many more opportunities and increasing your chances of great success in life. So, being kind to your doctor, like everyone else, increases the chances of successful healthcare intervention, and great results. Show your doctors they are valued and breed genuine trust. While researching on this topic:Doctors Are Humans Too, Be Kind To Them, I ran into a Rapid response to: Doctors being investigated after an unexpected death need more support, says MDU (Published 27 July 2018) Ÿ We have read the article entitled "Doctors being investigated after an unexpected death need more support, says MDU" by Abi Rimmer and would like to share our views on the topic as we have seen some colleagues go through it. June 2022 27|www.insightscare.com

30. Quality Quest Amalgamating Customer-centricity intoLeadership Approaches n the business sector, the customer is king. Everything is predominantly done well and in a well-poised way I to please the client. If the consumer isn't happy with the services and products, building a business around them is more like beating your head against the wall. A customer-centric approach to business prioritizes customer quality and thus creates more value for the company. The major emphasis is on improving the customer experience at every touchpoint. A customer-centric perspective isn't a piece of cake to address. It requires strong leadership that blends perfectly with the customer's needs and gives them what they need out of a particular organization. Let's dive into the quest for leadership tactics and learn the hacks! Operationalize Customer Empathy Customer empathy refers to the ability to identify a customer's emotional needs. Understand the reason behind the need and respond to it effectively and appropriately. Customer empathy is one of the buzzwords that sound good and only a few companies understand what it refers to, so its practice is at a low level. June 2022 28|www.insightscare.com

31. Infusing empathy as a universal value sends a message that the organization does, and leaders must do more than mundane service. An organization that operates with empathy does bring employees who spend time reading customer messages and observing customers' needs. Customer support specialists are encouraged to research the people they are helping and create small personas for them. The customer screens for support people who know how to express empathy through written words, and the firm doesn't allow them to cut and paste canned answers. Companies encourage the top nine practices to help empathy all over the platform. June 2022 29|www.insightscare.com

32. Customer Lifetime Value (CLV) Leaders must have the critical skills necessary to implement an approach that would transform an organization's For a customer-centric business, the most treasured asset is customer experience from behaviors and processes into a its customer base. The amount of revenue a customer competitive advantage. contributes to a business is as long as he is a paying customer. It starts with consumers' first purchase and ends Company leaders would start to recognize that culture and when they end their business with the company. strategy go hand in hand. When customer-centric strategies are supported and advanced by culture, the company While investing in long-term relationships, it is important to realizes its customer-centric vision. consider the health of the relationship along with the CLV. To measure CLV, one needs to add up the total revenue To conclude earned and multiply that by the business relationship. As stated above, customer-centricity is undoubtedly the When we look at CLV from a revenue perspective, we will most effective way to thrive in today's crowded markets. It look at the value perspective of the customer held for the also has workability besides brief growth, increased sales, organization. and profit. It is also a promising way to increase revenue, make the employees happier, and achieve more customer Provide Direct Customer Interaction loyalty. The prime purpose of operating a business with customers is to serve their needs. Therefore, companies need to - Shreyasi Shelke develop ways for employees to interact with customers directly, even within back-office operations. Every employee has an impact on the customer experience in some way. Each employee can benefit from interacting with customers for better understanding and to learn more about their successes and challenges. Most business organizations don't permit direct employee- customer connections, but leaders can still facilitate interactions by letting employees participate in focus groups, sales, support calls, customer visits, and much more associated with customer events. Link Employee Culture with Customer Outcomes Healthcare companies need to reinforce a customer-centric culture through their compensation programs. Such a program not only reflects on the company's revenue but also the consumer success measures as a retention tool. As everyone is attempting to achieve the same goals, making tangible contributions to the customer and each employee fosters organizational transformation. June 2022 30|www.insightscare.com

34. Sunita Bhandari Founder Planmeal Planmeal carries forward the legacy of the Indian Tradition of eating tasty and nutritious food, using Indian Spices and Herbs. Sunita Bhandarl Benchmark of Innovation June 2022 32|www.insightscare.com

35. 10 Most Influential Healthcare Startup Leaders To Watch hat is the crucial thing in our lives? The part What are the core values upon which Planmeal is built which provides us with energy keeps us and what is the mission of the organization? W motivated throughout the daily hustle and gives us a good night's sleep after a hard day. Planmeal carries forward the legacy of the Indian Tradition of eating tasty and nutritious food, using Indian Spices and As the famous saying goes, "One cannot think well and Herbs. It revolves around the concept of Let Food be thy sleep well if one has not dined well." This statement cannot medicine and medicine be thy food. The main principles of be more accurate in the modern times in which we live. In the Planmeal suggest to Eat Right Not Less, along with the hustle and bustle of our daily lives, there are times when promoting Localism. we can even find planning our meals and managing our food extremely demanding. Empowering masses in eating high-quality food, which is full of antioxidants, vitamins, minerals, and micronutrients It is a healthy food that gives us the hope of making our that nourish the brain and protect it from producing free dreams come true.We have neglected this part of our lives radicals which are harmful to the body and help to live in our intense daily routines far too often. It often results in healthily. many ailments for us with poor eating habits. Gone are the days when people were following extreme To sort this major pain point for so many people with diets, wasting time sourcing unnecessary/ not so common diverse interests and habits, Sunita Bhandari founded ingredients OR supplements. Planmeal; a holistic lifestyle rejuvenation app focused on the new standard, i.e., Home Cooking and Healthy Eating. Planmeal addresses the unhealthy eating habits, and poor nutrition of the people and provides a meal plan tailored to Planmeal is a company that focuses on improving the suit their health requirements. nutrition of people, helping them make healthier choices, eat high-quality foods, save money, save time, and decrease Tell us more about Planmeal, its vision, and how it helps stress, by facilitating meal planning and bringing a holistic build a better lifestyle for its clients. lifestyle change, improving their health, wellness, and fitness. Cooking is an art, skill, and joy; above all cooking, done with dedication is an act of love. Join Planmeal and fall in In an interview with Insights Care, Sunita Bhandari sheds love with the food you eat. light on the significance of Planmeal, showcasing the journey of commencement and its benefits in the industry. Building a society that has inculcated the habit of healthy eating. By providing a one-stop solution to all the dietary Sunita, please give us a brief overview of your journey hassles, we want to advocate and inculcate equality in as the Founder of Planmeal. health and the right to nutrition for all. By catering to all different sections of society, we look forward to yielding Since childhood, I desired to do something unique; them easy, effective, and economic dietary services. however, to support my family, I started working in the Healthy you is no more a myth with Planmeal. education sector. In 2023, a healthy lifestyle is just a click away! Like everyone, I also used to ask my Husband at the Breakfast table what he would want to have for lunch and Elaborate more on the solutions and services that dinner, and honestly speaking, as a typical Indian Husband, Planmeal provides under your leadership. he always said 'Anything!’ Improving dietary habits is now no more a societal He was not fond of healthy food, and I failed miserably in problem. As Planmeal (An Automatic Meal Planer) with its cooking healthy meals and maintaining our health. That's multisectoral and multi-disciplinary approach is based on when one fine day, an idea struck my mind, why not have a an individual's dietary requirement. It suggests to them smart app that tells me what to cook? And this Idea led me how much to eat, what to eat and when to eat. to conceptualise What to Cook? Planmeal is an Umbrella product for all the food-related I, along with Sharat (who is a Typical Foodie and hassles. Planmeal helps in saving time, money, and energy. Technology professional with a Critical Mindset) discussed It also helps in contributing to society and the environment the same and decided to take it forward. This is where the by reducing food wastage by up to 50% seed of planmeal was sown. June 2022 33|www.insightscare.com

36. It can generate the meal plan based on the ingredients you have in your pantry (the system will use up to 75% of available ingredients and suggest an appropriate dish/meal plan for you). possibility of creating a meal plan in a minute. Moreover, Apart from Healthy Meal Planning, Event menu planning is Since the Pandemic, and after the outbreak of coronavirus, another feature of Planmeal. Users can plan any kind of massive consumers have started rethinking food. event be it Kitty Party, Birthday Party or even Planning for wedding food. It suggests an entire menu for the event People are more concerned about what type of food they are along with the complete list of ingredients required. consuming, where it has been obtained or produced, and where it was prepared and stored. Etc As Planmeal provides an online service, can you elaborate on the incorporation of virtual platforms and Being a fervent educator and passionate cook, what would their impact on the healthcare niche? be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare niche or commencing As per various studies, 90 million of urban Indians are both their own start-ups. Guys let's be focused, disciplined, and aware and concerned about lifestyle-related health issues. stay keen observers. They have spent 57% more on preventive healthcare in comparison to the previous year. You know what? Healthy Being aspiring entrepreneurs, stay connected with the Consumption has a major share in preventive care! masses, communicate with them, and convert the criticism into learning and improvement. We at Planmeal work with various technologies to make this (planmeal) smart enough, as Planmeal will guide you in If possible, set different goals for your product/ services. everything related to food including sourcing, preparing, Never let the enthusiasm go. (Don't just be disappointed if cooking and eating. It will also access your activity levels your release has failed to make any impact, re-work / re- (off-course if provided.) produce and go on - if you think you are working on finding solutions for some or other, big, or small problems of Planmeal is not just a meal planning portal; it is also a smart masses. kitchen assistant tool, which will give you or your cook timely notifications about what to cook next, what How do you envision further strengthening Planmeal's ingredients are required, how to prepare etc, grocery buying stronghold in 2022 and beyond? reminders and much more. By October 2022, we tend to out in the market with Indian Sunita, being an experienced leader, what were the +2K recipes (including traditional, regional, and seasonal). initial challenges that you encountered following the Users of Planmeal will be able to get doorstep delivery of biggest challenges on the way ahead, and what were the required ingredients (as per their meal plan). Users will be ways you opted to overcome these. kept engaged using virtual technology / smart messaging systems. In today's rapidly growing and widespread techno-savvy world, people started believing and relying on every piece Planmeal will provide a meal plan for the family too not of information available online. But they forget to realise just an individual and track their daily intake. Users will be what is suitable for one, might not be effective or useful for able to create their own recipes OR customise any available the other. recipes for them (taking to the next level Customer to Customer) What to cook for dinner OR what's in Lunch, may lead to frequent visits to supermarkets or local grocery stores. Along with the B2C segment, it also caters to various B2B segments, like it will generate opportunities for Home Though the genuine problem of the masses is "Taking Chefs and a handy tool for dieticians and enable an online Thinking out of what to Cook?" Well in India, knowingly platform. OR unknowingly we take these things very lightly and end up eating unhealthy/ unbalanced food - which probably is We tend to introduce DNA profiling in late 2023 to enable junk food, and we are not really concerned about what we us to understand an individual's body requirement more are eating. precisely. Currently, we are working with Ayurveda doctors and another food scientist to inoculate Ayurveda's concept Planmeal is educating people about various benefits, in everyday life. especially about its features and easy accessibility and the June 2022 34|www.insightscare.com