The Most Influential Business Leaders to Watch in 2024

1. www.insightssuccess.in Vol. 10 | Issue 05 | 2024 The Most Leaders to Watch in Emerging Hubs The New Centres of Business Power Sanjay Kumar Director of Finance Haier Appliances India Pvt Limited Fostering Haier Appliances India’s Success with the Most Adept Financial Management

2. Success is the progressive realization of a worthy goal or ideal. - Earl Nightingale

4. Editor’s Note THE NEW ERA OF LEADERSHIP: A PARADIGM SHIFT I n the complexity of the 21st century, a new generation of business leadership is bulldozing its way to reshuffle companies and redefine success terms. It is shaped by the purpose-driven orientation in their strategies. Leaders understand very well that success goes beyond profit margins-it is the creation of value for all stakeholders, better, sustainable practices, and societal progress. When managers set organizational goals in context, they redefine success metrics and ensure that growth fosters communities and economies. Equally relevant to this end is their approach to innovation. In an era where technology is transforming industries, such leaders apply modern solutions to relevant burning issues. Whether through AI for operational efficiency or at the forefront of digital transformation or championing green technologies, such initiatives mark deep knowledge of new trends and what they bring. He or she is not only a manager but a catalyst for innovation, propelling progress in production. They are forward-thinking leaders who can embrace rapid change and never stray from the commitment to excellence. They are technology natives, using new tools to make operations more efficient and customer experiences more delightful while unlocking new possibilities. They also operate under a sense of sustainability, ethics, and social responsibility by acknowledging the interplay between profit and purpose.

5. ONLY ONE.‘‘ A READER LIVES A THOUSAND LIVES BEFORE HE DIES . . . THE MAN WHO NEVER READS LIVES They are not only molding the business world but also shaping the next generations of leaders. They are breaking status quo, breaking barriers, and paving their way to create a more just and prosperous future. Now, going forward, it will be very evident that these visionary leaders will continue to drive innovation and growth as they leave an indelible legacy behind them. You can witness the rise of ‘The Most Influential Business Leaders to Watch in 2024,’ in the following pages of this Insights Success India’s exclusive edition. Without further ado, dive in!

6. CONTENT Sanjay Fostering Haier Appliances India’s Success with the Most Adept Financial Management COVER 08 STORY

7. CONTENT P R O F I L E 22 A Trailblazer Vaibhav Tambe Transforming India's BFSI Sector C X O 26 Inside the Rise of Sustainability in the Tech Industry A R T I C L E S 30 18 Emerging Hubs The New Centres of Business Power Trends and Innova?ons The Future of ERP in retail 32 Top 10 Technologies Revolu?onizing Customer Experience in Manufacturing

8. www.insightssuccess.in Editor-in-Chief Pooja M. Bansal Managing Editor Gaurav PR Wankhade Assisting Editor Prajakta Zurale sales@insightssuccess.in OCT, 2024 Visualizer Sandeep Tikode Art & Design Director Rahul Shinde Art & Design Editor Sarita Bhagat Sr. Graphic Designer Nagaraj Patil Corporate Offices: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027 Phone - India: +91 8793630422/24 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Vice President Swapnali Vasaikar Tejaswini Whaval Asst. Vice President Nitin Patil Asst. Manger Sapna Walunjkar Team Leader Pooja Dalvi Sr. BDE Technical Head Prachi Mokashi Technical Specialist Rajeshwari Avhad Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Digital Marketing Manager Sager Lahigade SME-SMO Executive Prashant Rathod Circulation Manager Tanaji Fartade 300/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

9. The Most Leaders to Watch in Featuring Company Brief Rashesh is the Managing Director of Talent Corner HR Services Pvt. Ltd. It is a Recruitment Company Set-Up in 2002 & has been servicing close to 500 clients. Rashesh Doshi, Managing Director Talent Corner HR Services Pvt Ltd With +15 Yrs experience in leading, controlling & managing the entire gamut of Finance Function, Sanjay Kumar leads as the Director of Finance at Haier Appliances India Pvt limited. Sanjay Kumar, Director of Finance Haier Appliances India Pvt limited Sudheer N Gopalkrishna, Director and CEO Sudheer N Gopalakrishna, the Managing Director of Conway Supply Chain Solutions Private Limited provides the highest kind of kind of headship and governance. Conway Supply Chain Solutions Private Limited Putting his 17 years of experience to use, Vaibhav Tambe has built one of India's fastest-growing and most secure transactional banking companies, TransBnk. Vaibhav Tambe, Co-founder and CEO TransBnk A passionate futurist in the field of content communication technology, in his current capacity Vinay is responsible for strategic direction and overall growth of all the units of Thomson Digital in India, Mauritius, and the US. Vinay Singh, Executive Director and CEO Thomson Digital and Q&I

10. Sanjay Fostering Haier Appliances India’s Success with the Most Adept Financial Management ‘ ‘‘ ‘ At the outset of my journey, I was driven by a deep-seated passion for innova?on and a commitment to solving complex challenges.

11. C O V E R S T O R Y Sanjay Kumar Director of Finance Haier Appliances India Pvt Limited

13. The Most Influen?al Business Leaders to Watch in 2024 A all the business management principles, financial manage- ment remains the most crucial and intricate aspect that weaves together the various elements of success, growth, and development. Beyond merely a transactional function, financial management’s strategic imperative underpins every facet of a business’s existence and holistic growth. integrating advanced financial technologies, we ensure robust financial performance and operational efficiency.” midst numerous essential factors, finance is the charge that not only incepts and creates a business but also keeps it alive and thriving. Thus, among A key aspect of his success lies in his strategic partnership with top management. This collaboration helps with business planning and aligns financial strategies with sales and operational objectives. By working closely with them, Sanjay and his team ensure that financial insights drive decision-making processes, optimize resource allocation, and support revenue growth initiatives. In Sanjay Kumar’s words, “Finance plays a pivotal role in the life of a business, acting as the fuel that initiates and sustains growth. Without it, even the most innovative ideas or robust management strategies cannot come to fruition.” This synergy not only enhances forecasting accuracy but also enables them to swiftly adapt to market changes, ultimately driving sustainable growth and delivering exceptional value. Leader withA Strategic Focus Thus, being the Director of Finance at Haier Appliances India Pvt limited, Sanjay’s emergence as one of India’s most influential business leaders is based on benchmarking a guiding philosophy. Sanjay says that in today’s business scenario, top management demands more than just over- sight of financial metrics and compliance; they seek a strategic partnership that drives the company’s important goals. For a Director of Finance, success depends on strategic financial oversight and proactive business leadership. They excel through their commitment to financial innovation, leveraging advanced technologies and data analytics to inform strategic decisions. It enables them to maintain financial stability. “Our proactive stance on financial planning ensures that resources are allocated efficiently, optimizing profitability and supporting long-term growth,” says Sanjay. This integrated approach improves decision-making and operational efficiency and positions Sanjay and his team as leaders in financial strategy and execution. Excelling in this role requires aligning financial strategies with key organizational objectives, leveraging data-driven insights for informed decision-making, and continuously refining financial systems and processes. Acing Adept Management ‘‘ Also, as a Finance Director, Sanjay’s leadership style emphasizes empowering his finance team while aligning their efforts with the company’s strategic vision. This approach involves clear communication, fostering an open environment, and prioritizing the technical development and growth of team members in their respective functions. Emphasizing cross-departmental collaboration not only boosts operational efficiency but also helps in innovation. Furthermore, risk management and compliance practices are vital for maintaining financial stability. Investing in the development and mentorship of a high-performing finance team is equally crucial for steering strategic growth and ensuring long-term success. Additionally, Sanjay adopts a data-driven decision-making approach and ensures that the team receives recognition and timely feedback. ‘‘ Furthering Financial Innovation Currently, at Haier Appliances Private Limited, I am inspired by the challenge of integra?ng comprehensive financial management with overarching business goals, driving both efficiency and growth in a compe??ve market. Thus, in such an ever-evolving business landscape, Sanjay says his USPs as Finance Director are pivotal to the leadership team’s role. “We stand out through a strategic focus on financial innovation, adaptability, and data-driven insights,” he adds. “By staying ahead of market trends and

14. “By integrating these practices, we have successfully streamlined financial operations and demonstrated how strategic and supportive leadership can drive a finance team to achieve exceptional results,” he says. He allocates resources towards innovations that support organizational sustainability and growth. Furthermore, close collaboration with sales and operations teams is essential, as it ensures that financial decisions underpin both top-line and bottom-line improvements. This integrated approach not only streamlines operations but also drives higher levels of satisfaction and loyalty among stakeholders. A Journey of Financial Finesse Sanjay began his journey almost two decades ago. At the outset, he was driven by a deep-seated passion for innova- tion and a commitment to solving complex challenges. In that pursuit of excellence, he completed B. Com, CA (AIR th 15 ), and CPA (USA). At the start of his over 18 years in finance, he began at Tata Motors as an Assistant Manager in Business Planning, where he was motivated by the challenge of developing robust financial strategies in a rapidly evolving industry. Integrating Digital Innovations Next, integrating digitalization and technological advance- ments–two crucial aspects of the modern business ecosys- tem–into the finance function is instrumental in driving the organization toward its billion-dollar goal, says Sanjay. “By utilizing advanced data analytics, we achieve more accurate forecasting and strategic decision-making,” he adds. At LG Electronics, Sanjay embraced the complexities of long-term strategic planning and P&L reporting, driven by the need to navigate and adapt to global market fluctuations. His time at Bacardi, focusing on statutory audits was propelled by the challenge of maintaining regulatory compliance in a highly scrutinized environment. Automation of routine processes enhances efficiency and reduces errors, while real-time financial insights provide immediate visibility into performance, enabling agile responses to market changes. At Bureau Veritas Consumer Product Services Ltd., managing regional finance for South Asia presented challenges related to diverse economic conditions and regulatory environments, motivating Sanjay to enhance his strategic oversight and adaptability. Innovative and automated infrastructure ensures that financial systems can handle growth seamlessly, and improved risk management tools proactively identify potential threats and opportunities. Enhanced collaboration through digital platforms aligns financial strategies with other business functions, and leveraging technology for customer and market insights guides product development and market expansion. Currently, at Haier India Private Limited, Sanjay is inspired by the challenge of integrating comprehensive financial management with overarching business goals, driving both efficiency and growth in a competitive market. Embracing the Dynamics of Data-Driven Insights These innovations collectively support operational excel- lence and strategic agility, positioning the company for sustained success and growth. The essence of modern businesses lies in innovation, disruptions, and enhancing the end-user experience. In such a scenario, Sanjay says that in the finance function, balancing operational efficiency with management satisfaction is a critical responsibility for a finance leader. To enhance management satisfaction, he prioritizes the optimization of financial processes and finance systems through the implementation of advanced systems and automation. This approach improves operational efficiency and reduces errors. Transformative Automation As a testament to the company’s remarkable success, Sanjay shares one transformative project that highlights their commitment to excellence and innovation. “It involved a comprehensive overhaul of our finance function in enhancing internal controls, supporting top manage- ment, and ensuring compliance across various domains, which included the implementation of a robust internal control system designed to safeguard Sanjay ensures their financial strategies and outputs are aligned with initiatives designed to bolster management confidence in data-driven decision-making.

15. ‘‘ ‘ ‘ For a Director of Finance, success depends on strategic financial oversight and proac?ve business leadership.

17. assets and ensure the accuracy of financial reporting.” This included establishing stringent protocols and automated checks to detect and prevent discrepancies. This approach positions the company as a leader in both financial and environmental prudence, states Sanjay. Outwitting Obstacles Sanjay adds, “We also automated key functions within treasury, accounting, and tax compliance.” The treasury automation system streamlined cash management and liquidity forecasting, while automation in accounting improved the accuracy and speed of financial reporting. For tax compliance, Sanjay and his team introduced automated tax reporting tools to ensure timely and precise adherence to tax regulations. Every successful journey is incomplete without challenges. Sanjay says his is no different. As a leader in the finance function, Sanjay and his team faced a significant challenge during a major economic downturn that strained their cash flows and threatened operational stability. To navigate this adversity, one must implement a multifac- eted strategy driven by ingenuity, says Sanjay. “First, we introduced cost-saving measures by renegotiating supplier contracts and streamlining expense management pro- cesses.” These actions helped reduce overheads and improve liquidity. Supporting top management, they developed a comprehen- sive dashboard that offered real-time financial data and insights, facilitating informed decision-making and strategic planning. This integrated approach not only enhanced their financial operations but also reinforced their role in driving the company’s strategic objectives and maintaining regulatory compliance. Simultaneously, Sanjay and his team adopted advanced financial forecasting tools, which provided better visibility into cash flows and enabled more accurate financial planning. This proactive approach allowed them to make informed decisions quickly and adapt to changing conditions. Strategic Environmental Responsibility Furthermore, Sanjay ardently believes that the role of a Director of finance in promoting environmental business responsibility is crucial in differentiating the company through strategic financial management. To support these initiatives, Sanjay fostered close collabora- tion with other departments, ensuring alignment across the organization and transparent communication with stake- holders. This collaborative approach facilitated swift decision-making and built trust during a turbulent period. By integrating sustainability into the financial framework, he must ensure that environmental considerations are embedded in all financial decisions. Additionally, Sanjay established a financial task force to monitor progress and adjust strategies as needed. By focusing on these solutions—cost optimization, advanced forecasting, interdepartmental collaboration, and ongoing oversight—Sanjay successfully navigated the downturn. “We preserved our financial health and positioned the company for recovery,” he reveals. This includes evaluating investments and expenditures through a sustainability lens, which not only supports green initiatives but also aligns with long-term financial performance. He oversees the development of environmental cost accounting practices, allowing the organization to measure and report the financial benefits of sustainability efforts, such as cost savings from energy efficiency and waste reduction. Conquering Crisis uncertainty. ‘ ‘‘ The COVID-19 pandemic has reshaped industries globally, and geopolitical escalations are further increasing ‘ Additionally, by ensuring compliance with environmental regulations and incorporating environmental risks into the company’s broader risk management strategy, he mitigates potential liabilities and enhances corporate reputation. We excel through our commitment to financial innova?on, leveraging advanced technologies and data analy?cs to inform strategic decisions.

18. Sanjay, in his role as the Finance Director, says guiding organizations to develop robust contingency plans amid global disruptions involves a strategic and proactive approach. Embrace technology and data analytics as integral compo- nents of your strategy. Getting advanced tools for financial analysis and market research can offer critical insights and drive smarter decision-making, positioning your business at the forefront of innovation and efficiency. He started by spearheading a comprehensive risk assess- ment to identify critical vulnerabilities and financial exposures that could impact the organization. This assess- ment focuses on areas like cash flow stability, supply chain dependencies, and operational resilience. Last but not least, building a strong network of mentors, advisors, and industry connections is invaluable. Their experience can provide guidance, open doors to new opportunities, and help you avoid common pitfalls. Building on this foundation, Sanjay leads in the creation of flexible and dynamic contingency plans that outline specific response strategies for various scenarios. This includes developing alternative financial models to manage liquidity, identifying secondary supply chain sources, and establish- ing remote work protocols to ensure business continuity. Moreover, focus on delivering exceptional value to your customers and building a resilient brand. Aligning your financial strategy with your overarching business goals and maintaining a customer-centric approach will not only drive growth but also strengthen your market position. By emphasizing these areas—strategic financial planning, technological integration, and customer-focused value creation—you can effectively harness the entrepreneurial potential within the Indian industry and pave the way for sustainable success and impactful growth. “Further, we prioritize scenario planning and financial systems to evaluate the impact of potential disruptions. This helps refine our plans and ensure that our financial strategies are agile enough to adapt to unforeseen events,” adds Sanjay. Ensuring a Robust Financial Future Regular updates and reviews are crucial, he shares. By incorporating lessons learned from past events and staying informed about emerging risks, they ensure that their plans remain relevant and effective. Finally, looking to the future, Sanjay’s vision as a leader in the finance function is to drive impactful change by leveraging advanced technologies and fostering financial resilience. “My objectives include integrating AI and blockchain to enhance financial accuracy and efficiency, promoting robust financial practices with a focus on ESG principles, and advancing financial literacy within organizations,” he shares. By achieving these goals, Sanjay aims to support sustainable growth, enhance transparency, and prepare businesses for future challenges, thereby making a significant contribution to India's evolving business landscape. A Pragmatic Advice As an impactful leader, Sanjay’s advice to aspiring entrepreneurs is to capitalize on the potential of the current environment both strategically and pragmatically. You must start by developing a comprehensive and dynamic business plan that not only outlines your vision and market strategy but also integrates financial forecasting and risk management. This plan should serve as your financial blueprint, guiding critical decisions and ensuring sustainability. For further information, please call Sanjay Kumar at +918587994842 or email sanjay.kumar@haierindia.com. Focus on financial discipline from the beginning and control robust budgeting and forecasting processes to maintain control over your cash flow. This will provide the agility needed to respond to market fluctuations and operational challenges.

20. The New Centres of Business Power T he heart of the global economy, once focused on power-centers like New York, London, and Tokyo, is now in increasing competition with a growing band of emerging cities and regions that are redefining the landscape of commerce and innovation. New waves in business hubs are rising due to globalization and technological changes, redefining the shape of industries. Factors like entrepreneurship, supply of talent, and infrastructural development have brought new business hubs into birth. Here is a discussion regarding new centers of business power and their implications for the global economy. The Shift from Traditional Hubs Historically, the large financial cities dominated the corporate scene. But with the digital revolution and a change in the dynamics of the economy, alternative locations are gaining ground in their own unique value propositions. The cities now emerging into increasing prominence include Bengaluru, Singapore, Berlin, and Toronto. They open up diversified pools of talent, enable accessibility to technology, and foster entrepreneurial ecosystems. Always being hailed as the ‘Silicon Valley of India,’ Bengaluru emerged to be one of the country's most leading technological centers. With a very strong culture of a startup, lots of incubators, and due emphasis on research and development, Bengaluru easily attracts global tech giants as well as innovators towards themselves. 18 | Oct, 2024 www.insightssuccess.in

21. Emerging Hubs 19 | Oct, 2024 www.insightssuccess.in

22. A young technically savvy workforce, supportive government policies, and more make it fertile ground for technological advancement. and digital entrepreneurship to become a leader in digital innovation. The Estonian government created an environment for startups and further fueled it to thrive to become a tech ecosystem. Role of Technology and Innovation Similarly, it is Latin America of the entrepreneurial hubs in Santiago and Medellín. Chile has its ‘Start-Up Chile’ initiative, which invites foreign entrepreneurs to come and start their venture in the country; this provides a great challenge for innovation and sustainable economic development. Medellín, after hard times, has revitalized itself in the role of becoming a technological and innovative centre with urban renewal projects and education investments. A constant characteristic of new nodes of business strength is innovation. Which cities will emerge victorious depends on whether the focus areas are technology and entrepreneurial culture. Singapore, for instance, has staged itself as a heavyweight financial and technological player in Asia. Its favorable location and excellent infrastructure with a business-friendly environment make it an excellent destination for national startups as well as international corporations. The Shift in Global Economic Power Berlin is one of the cities of centers for tech start-ups and creative industries. The diversity of the population accompanied by the lively urban cultural landscape creates a kind of atmosphere that encourages innovation and cooperation. Furthermore, the cost of living is relatively lower compared to the other European capitals, which attracts young entrepreneurs as well as digital nomads from all around the world to live and work there. The emergence of new business centers thus articulates a wider economic shift-the transfer of economic might from established Western economies to those in emerging markets. As businesses become more integrated across geographic borders, companies have come to seek locations that provide growth opportunities at cheaper costs and entry opportunities into new markets. This shift not only reconfigures business geographies but also impacts global trade, investment flow, and worker responses. Infrastructure and Connectivity: Conclusion Infrastructure plays an essential role in the formation of new business centers. Cities that have easier access to international markets and well-developed transport networks combined with a strong infrastructure of telecommunications are very attractive for enterprises. For instance, the strategic location together with modern infrastructure and free zones, designed to attract international investment, make Dubai the major global economic power. The emergence of new centers of business power signifies that change is dynamic in the global economy. Places like Bengaluru, Singapore, Berlin, and Toronto are pioneering innovation, entrepreneurship, and collaboration. Businesses and policymakers have to encounter challenges and opportunities in the face of traditional companies adjusting to the new development. But embracing this change will be necessary for navigating the intricacies of this new, increasingly interconnected economy and tapping into its potential. Cities such as Toronto also host strong public transportation systems, visibility to giant markets throughout North America, and a multicultural workforce. Technological innovation emphasized in the city, supported through various institutions, established this city among the leaders in industries such as artificial intelligence and biotechnology and clean technology. The Effect of Government Policies Government policies and initiatives also trigger these new business centers. Investments in education and research and infrastructure usually attract talent and investments to a region. Estonia has capitalized on policies in e-governance 20 | Oct, 2024 www.insightssuccess.in

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24. A Trailblazer – Vaibhav Tambe Transforming India's BFSI Sector A Without boundaries or other conventional barriers, we can transact almost anywhere, anytime, and with the ease of surfing our phones and clicking some buttons. This unprecedented ease of access has revolutionized the way we manage our finances, making it simpler than ever to engage with our money. ren’t the concurrent times truly enchanting? The tech transformation of our daily banking, finances, securities, and investments is amazingly magical. Vaibhav’s saga in banking and finance is one of perseverance, innovation, and visionary leadership. For over 17 years, he has been a driving force in the Indian Banking, Financial Services, and Insurance (BFSI) sector. As the exemplary leader of TransBnk, one of India’s fastest-growing transactional banking companies, Vaibhav has set out to revolutionize the industry. His experience spans giants like TCS, SBI, and IndusInd Bank, where he led teams and managed substantial portfolios, fine-tuning his expertise in transaction banking. The rise of digital banking solutions has made it possible for individuals and businesses alike to navigate complex financial landscapes with remarkable agility. Gone are the days when banking was confined to brick-and-mortar establishments with limited hours. Now, we can check balances, transfer funds, and even invest in securities from the comfort of our homes or while on the go. The convenience offered by these technological advancements is a game changer, allowing users to take control of their financial lives like never before. Navigating a Complex Landscape The BFSI sector is a dynamic and challenging environment, constantly evolving due to regulatory changes, technological advancements, and increasing competition. Vaibhav has demonstrated an exceptional ability to navigate these complexities and develop strategies to ensure TransBnk's success. “I’ve been through some tough journeys,” Vaibhav reflects on his career, which started as a Software Developer at TCS. After pursuing an MBA, he pivoted into transaction banking at SBI, where his passion for product and business development grew. His career progression eventually led him to IndusInd Bank, where he took on roles in Payments, CMS, and Escrow Sales, managing a ₹400 crore book and a team of 50. As we embrace the influence of digital spells, it’s important to recognize the key players empowering these innovations. Behind this magic is the simple logic of some of the most influential business leaders, like Vaibhav Tambe, the Co-founder and CEO of admirable companies like TransBnk. 22 | Oct, 2024 www.insightssuccess.in

25. Vaibhav Tambe Co-founder and CEO, TransBnk 23 | Oct, 2024 www.insightssuccess.in

26. The Most Inuential Business Leaders to Watch in 2024 His leadership in these roles earned international awards for clients like Bajaj Finance, Aditya Birla Capital, and Vodafone. determination and strategic thinking have enabled him to overcome these obstacles and emerge stronger. Risks are inherent in the banking world, and Vaibhav is well aware of the challenges. He identifies three key risks in transaction banking: those linked to the financial market and macroeconomic system, operational risks, and credit risks. To mitigate these, TransBnk employs a mix of cutting-edge technologies, including AI and blockchain, adding extra layers of security to their offerings. Today, his visionary leadership and unwavering commit- ment to innovation have propelled TransBnk to become one of the country's fastest-growing transactional banking companies. A People-Centric Approach Vaibhav's leadership philosophy is rooted in the belief that a strong team is the backbone of any successful organization. He fosters a culture of collaboration, empowerment, and continuous learning within TransBnk. By providing his team with the necessary resources and support, he has created a high-performing environment that drives innova- tion and excellence. When discussing the biggest challenges he foresees, Vaibhav candidly shares, “Keeping people motivated and aligned with the company’s vision is the hardest part.” In a competitive market, Vaibhav believes in creating an environment of growth and opportunity. “We’re hiring the brightest minds while others are cutting back,” he notes, emphasizing the company’s commitment to building a thriving team. Transparency and freedom are key, with Vaibhav ensuring that every employee is empowered to experiment and grow. Despite his successes, Vaibhav felt the pull of entrepreneur- ship, which led him to start TransBnk. “Our client journey has been very exciting, and we are building a bigger team to expand globally,” he says, radiating excitement about what the future holds. Regulatory compliance is another hurdle many fintech startups fail to address, according to Vaibhav. “Most fintechs vanish into oblivion because they don’t comply with regulations,” he points out. TransBnk, however, takes pride in staying ahead of regulatory changes and ensuring its business model remains secure and compliant. When asked about his biggest lessons, Vaibhav’s insights are clear and grounded in his experience. “People are everything,” he says, stressing that the core of any business lies in the relationships between teams, vendors, and customers. “No amount of money or rewards can motivate an employee more than compassion and trust.” Addition- ally, he emphasizes the importance of continuous learning, stating, “You must have core domain knowledge,” and points to regular upskilling as a priority. Lastly, he believes that risk is inevitable. “There’s no brand without risk. You have to be willing to take calculated risks.” A Visionary Leader Vaibhav's vision for TransBnk is to revolutionize the transactional banking landscape in India through innovative and secure solutions. His dedication to this goal has led him to explore cutting-edge technologies and develop products that meet the evolving needs of customers. A big part of Vaibhav’s mission with TransBnk is building trust in the digital age. “We are building a business that’s digital, compliant, and secure,” he explains. Leveraging his years of experience in corporate transaction banking, Vaibhav and his co-founders have built a solid foundation for secure and efficient transactions. His focus is on digitizing banking processes to create a robust business model that caters to the evolving needs of clients. Looking ahead, Vaibhav has ambitious plans for TransBnk. The company is exploring new use cases, including supply chain finance, trade finance, and cross-border remittances. Global expansion is also on the horizon, with plans to enter the Middle East, Southeast Asia, the UK, and the US markets. A Role Model for the Industry Overcoming Challenges Vaibhav's leadership qualities have earned him recognition as one of the most inspiring leaders in the BFSI sector. His commitment to innovation, team development, and ethical business practices sets a high standard for others to follow. Throughout his career, Vaibhav has faced numerous challenges, from navigating regulatory hurdles to address- ing cybersecurity threats. However, his unwavering 24 | Oct, 2024 www.insightssuccess.in

27. We predominantly focus on digitizing every aspect of the banking business for a smoother and safer transaction while reducing the TAT – we use a combination of technology stacks, including AI, blockchain, and a combination of Web2 and Web3, adding layers of security and safety features to our solutions. When he’s not building a transactional banking empire, Vaibhav enjoys spending time with friends and family, nurturing the relationships that make his professional journey all the more fulfilling. His knack for building strong connections extends beyond his team, with many colleagues, vendors, and customers becoming close friends. It’s this blend of professional expertise and personal touch that sets Vaibhav apart as a leader. As TransBnk continues to grow, Vaibhav’s vision for the future of transactional banking in India remains clear—secure, innovative, and built on trust. His journey is proof that with the right blend of experience, calculated risk-taking, and people-first leadership, transforming an industry is not only possible but inevitable. 25 | Oct, 2024 www.insightssuccess.in

28. Inside the Rise of Sustainability in the Tech Industry T environmental impact is cause for concern. A recent report highlights the information and communications technology (ICT) sector’s significant contribution to global electricity consumption, estimated at around 7-10%. Electronic waste, or e-waste, is another pressing issue, with the United Nations reporting a staggering 57.4 million tons generated in 2023 alone, making it the world’s fastest-growing waste stream. Everyday Tech for a Greener Tomorrow he tech industry, a wellspring of innovation, finds itself at a crossroads. While it has revolutionized our lives and fuelled economic growth, its Making the world a more sustainable place starts with small changes, and technology can be a powerful tool in this mission. Here’s how you, and your company, can leverage everyday tech to create a lasting impact: Company-Wide Initiatives: • Design for Longevity: Move beyond the wasteful cycle of planned obsolescence. Instead, create products built to last, with modular designs that allow for easy upgrades and repairs. Think replaceable batteries, swappable components, and readily available repair manuals. However, there’s a glimmer of hope. The very tools that create these problems can also be part of the solution. “Tech for good” initiatives are on the rise, leveraging technology’s power to address environmental challenges. Imagine smart grids that optimize energy use or AI-powered platforms that streamline recycling processes. The possibilities are vast, but achieving a sustainable tech industry requires a clear- eyed view of the obstacles. • Embrace the Circular Economy: Shift away from the linear “take-make-dispose” model and embrace a circular one. Implement take-back programs where users can return old devices for refurbishment or responsible recycling. Partner with companies specializing in dismantling electronics and reusing recovered materials. The tech industry’s journey towards sustainability is not without hurdles. Manufacturing processes can be resource- intensive, and the breakneck speed of innovation often results in shorter product lifespans, further contributing to e-waste. The global supply chain for electronic components is another hurdle. Its complexity and lack of transparency make it difficult to ensure ethical sourcing and responsible labour practices. These challenges are significant, but not insurmountable. By embracing innovation with a focus on environmental responsibility, the tech industry can pave the way for a greener future. • AI for Efficiency, Not Excess: Leverage Artificial Intelligence to optimize data centre operations. Don’t just focus on processing more data, but on doing so with minimal energy consumption. Use AI to predict hardware failures, enabling proactive maintenance and preventing unnecessary replacements. • Sustainability as a Service (SaaS): Promote cloud- based solutions (SaaS) that reduce the need for 26 | Oct, 2024 www.insightssuccess.in

29. individual hardware and software installations. This minimizes resource consumption and e-waste generation, while also lowering the energy footprint associated with powering individual devices. • Invest in Carbon Offset Initiatives: While minimizing their own carbon footprint is crucial, companies can go a step further by supporting carbon offset initiatives. These initiatives invest in projects like tree planting or renewable energy generation to compensate for unavoidable emissions. • Transparency is Key: Publish detailed sustainability reports outlining your environmental impact and goals. Partner with independent organizations to verify these reports and hold yourselves accountable. Transparency builds trust and empowers consumers to make informed choices. You & Your Individual Tech Habits: • Be a Conscious Consumer: Research a product’s environmental impact before purchasing. Look for energy-efficient options with extended lifespans and certifications from reputable eco-labels. Don’t be swayed by marketing hype – prioritize durability and repairability over the latest features. • Remote Work Revolution: Encouraging remote work drastically cuts down on emissions from daily commutes. To make this a reality, invest in collaboration tools that bridge the gap between remote and in-office employees, and set up a clear remote work policy. • Extend the Life of Your Tech: Take good care of your devices to prolong their lifespan. Use protective cases, avoid extreme temperatures, and keep software updated. Simple preventative measures can significantly extend the usable life of your electronics. • Invest in Green Innovation: Fund research and development into sustainable materials, energy- efficient hardware, and low-impact manufacturing processes. Explore biomimicry, learning from nature’s sustainable design principles to develop innovative solutions for cooling systems, materials science, and energy efficiency. • Embrace Reuse and Repair: Look for opportunities to repair or refurbish electronics instead of automatic replacements. Support repair shops and right-to-repair initiatives that advocate for user access to repair manuals and spare parts. • The Power of Sharing: Explore tech-enabled platforms for sharing expertise and resources beyond just physical devices. Imagine online communities where users can access troubleshooting guides, find replacement parts through peer-to-peer networks, or even rent specialized software instead of purchasing individual licenses. This fosters collaboration and reduces resource consumption. • Recycle Right: Don’t let your old electronics become e-waste. Dispose of them responsibly through certified recycling programs that ensure proper dismantling and material recovery. Look for e-waste collection drives in your community or research mail-in recycling options offered by manufacturers. • Advocate for Sustainable Practices: Champion green initiatives within your company and support businesses with strong environmental commitments. Use your voice to encourage sustainable practices and hold companies accountable for their environmental impact. • Sustainable Software Development: Integrate sustainability principles into the software development lifecycle. Focus on code optimization to reduce energy consumption during software operation. Implement “green coding” practices to minimize resource usage and promote energy-efficient algorithms. • Right to Repair Advocate: Lobby for “Right to Repair” laws that allow consumers greater control over their devices. With access to repair manuals and spare parts, individuals can extend the lifespan of their electronics and reduce e-waste. • Responsible Supply Chains: Conduct thorough audits of suppliers to ensure ethical sourcing of materials and responsible labour practices throughout your supply chain. Partner with organizations certified in conflict- free minerals and fair-trade practices. This not only reduces your environmental footprint but also ensures the ethical treatment of workers. • Embrace Local Manufacturing: Whenever possible, choose tech products manufactured locally. This reduces the environmental impact of transportation and supports regional economies. 27 | Oct, 2024 www.insightssuccess.in

30. • DIY Tech Repair: Empower yourself with basic electronics repair skills. Many online resources and workshops can equip you with the knowledge to fix common problems with your gadgets, keeping them out of landfills and saving you money. • Government Action: Policymakers have a crucial role to play. Governments can incentivize sustainable practices through tax breaks for companies using recycled materials or subsidies for consumers purchasing energy-efficient electronics. Investment in green infrastructure projects like renewable energy sources for data centres is also essential. • Data Detox: Constantly refreshing your social media feed or streaming videos eats up energy. Be mindful of your digital footprint. Turn off notifications, delete unused apps, and limit screen time. Cloud storage can be more energy-efficient than individual hard drives, so consider adopting cloud-based solutions for data storage. • International Cooperation: The environmental impact of technology transcends borders. International cooperation is needed to tackle issues like e-waste management and ensure the ethical sourcing of materials. Collaborative efforts can establish global standards for sustainable tech practices. • Support Refurbished Tech: Consider purchasing refurbished electronics instead of brand-new ones. Reputable companies thoroughly test and refurbish used devices, offering significant environmental and cost benefits. Look for certification programs that ensure the quality and reliability of refurbished electronics. By working together, the tech industry, policymakers, and consumers can create a more sustainable future where technology is a force for good, protecting the environment for generations to come. Final Thoughts • Promote Sustainable Tech Literacy: Educate friends and family about the environmental impact of technology and empower them to make sustainable choices. Share tips on e-waste disposal, responsible gadget purchasing, and energy-saving practices. Organize workshops or online discussions to raise awareness about greener tech solutions. The future gleams with possibility! In this bright tomorrow, our tech seamlessly integrates with a healthy planet. Thin-film solar panels integrated into lightweight, mobile devices convert sunlight directly into electricity, powering our connectivity needs. Homes and cities hum with gentle efficiency, and intelligent systems optimizing energy flow and minimizing waste. By incorporating these practices into your daily routine, you can leverage technology for a more sustainable future. Remember, small changes can have a big impact! The tech industry has the potential to be a champion for environmental sustainability. By embracing eco-friendly innovations, we can power a future where technology and sustainability go hand in hand. Collaboration is the magic thread that weaves this vision. Companies, inspired by a shared purpose, will design tech to last – modular and repairable, built for a longer, more sustainable life. Consumers, empowered by user-friendly tools and shared responsibility, will adopt repair and responsible e-waste solutions. Together, we can create a future where technology isn’t just powerful, but profoundly good. A future where innovation leaves a vibrant, sustainable world as our legacy for generations to come. Let’s step into this future, hand-in-hand, and turn possibility into reality. At SoftClouds, we drive sustainability with the slogan “Small Steps – Big Impact” to go green and save Mother Earth. Collaboration is the Key for Building a Greener Future, Together Imagine industry-wide standards for e-waste recycling enforced through international cooperation. Think educational programs on responsible tech use delivered through online platforms accessible to everyone. Collaboration is the key to accelerating progress. Companies, individuals, and governments must work together to create a robust ecosystem that fosters innovation within the boundaries of environmental responsibility. 28 | Oct, 2024 www.insightssuccess.in

31. About the Author: Priya Bangarusamy serves as the Strategic Marke?ng Manager at So?Clouds, a prominent CX and Cloud Solu?ons Provider. With over three years of experience in cra?ing strategies for the so?ware industry, she is dedicated to con?nuously learning and exploring emerging trends. As a digital marke?ng Financial paperwork strategy expert, she specializes in helping clients deliver, enforce, and follow sustainable CX solu?ons tailored to their specific business needs. Her strategic insights and forward-thinking approach ensure that clients stay compe??ve, driving a be?er and sustainable world. So?Clouds spearheads innova?on in CX and digital transforma?on, propelling businesses of all sizes into the future. Their relentless focus on emerging technologies like AI and machine learning fuels the crea?on of bespoke CX solu?ons that op?mize opera?ons and drive growth across diverse industries. With extensive experience serving over 100+ mul?na?onal companies, So?Clouds combines industry knowledge with cu?ng-edge innova?on to cra? transforma?ve solu?ons that shape the future of technology-driven landscapes. *******

32. The Future of ERP in Retail T he retail industry is evolving at a rapid pace, driven by technological advancements and shifting consumer expectations. To stay competitive, retailers must streamline their operations, enhance customer experiences, and improve overall efficiency. Enterprise Resource Planning (ERP) systems are at the heart of this transformation, offering a unified platform that integrates various business processes. As we look to the future, the trends and innovations in retail ERP are not only reshaping the industry but also setting new standards for growth. How zOrder ERP Helps: zOrder ERP features built-in CRM capabilities that provide a 360-degree view of each customer. Retailers can use this data to create personalized marketing campaigns, offer targeted promotions, and improve customer service. By fostering deeper customer relationships, zOrder ERP helps businesses build long-term loyalty and drive repeat purchases. #3: Cloud-based solutions for scalability and flexibility At the forefront of these changes is zOrder ERP—a system designed to anticipate and adapt to the needs of modern retailers. In this article, we’ll explore key trends shaping the future of ERP in retail and how zOrder ERP is positioned to help businesses thrive in this dynamic environment. With the growing need for flexibility, many retailers are transitioning to cloud-based ERP systems. Cloud ERP offers scalability, allowing businesses to adapt quickly to changes in the market or business growth. It also ensures data accessibility from anywhere, providing greater agility for retailers with multiple locations or remote teams. #1: Omnichannel integration for seamless customer experience How zOrder ERP Helps: zOrder ERP offers a cloud-based platform that scales with your business. Whether you’re a small retailer or a large chain, zOrder ERP can accommodate your needs. Its cloud infrastructure allows for easy upgrades, low IT maintenance, and secure access to real-time data from any device, helping retailers stay agile in a fast-paced environment. One of the biggest shifts in retail is the move toward omnichannel strategies. Consumers today expect a seamless shopping experience across online and offline platforms. Whether they’re purchasing from a physical store, mobile app, or website, the interaction should feel unified. How zOrder ERP Helps: zOrder ERP integrates multiple sales channels into one platform, offering a centralized view of inventory, customer data, and order processing. This helps businesses maintain consistent product availability, offer flexible purchasing options like click-and-collect, and ensure that customers have a cohesive experience no matter where they choose to shop. #4: Inventory management with real-time tracking Effective inventory management is crucial in retail, especially with the rise of e-commerce and the increasing complexity of supply chains. Real-time tracking of inventory helps retailers avoid stockouts, reduce excess inventory, and optimize their warehouse operations. How zOrder ERP Helps: zOrder ERP provides real-time inventory tracking, enabling businesses to monitor stock levels, track shipments, and manage their supply chain with precision. Automated reordering ensures that retailers always have the right products in stock, while centralized data helps minimize discrepancies between physical and digital inventory systems. #2: Enhanced customer personalization with CRM integration Personalization is key to building customer loyalty in today’s competitive market. Customers expect retailers to know their preferences and offer tailored recommendations. An integrated Customer Relationship Management (CRM) system within an ERP allows businesses to track customer interactions, purchase history, and preferences to deliver personalized experiences. 30 | Oct, 2024 www.insightssuccess.in

33. Trends and Innovations #5: Integration with POS for enhanced checkout experience #8: AI-driven analytics for better decision-making Artificial Intelligence (AI) and machine learning are rapidly becoming essential tools for retailers. AI-powered analytics provide businesses with deeper insights into customer behavior, sales trends, and operational inefficiencies. Predictive analytics can help retailers forecast demand, optimize pricing strategies, and reduce excess inventory. The point-of-sale (POS) system is a vital touchpoint in the retail process. An integrated POS system within the ERP ensures that all sales data is captured accurately and in real- time, facilitating faster transactions and better customer service. How zOrder ERP Helps: zOrder ERP offers a fully integrated POS system that enhances the checkout experience for both customers and staff. With fast processing, secure payment options, and centralized reporting, retailers can provide a smooth, efficient checkout process. Integration with the ERP ensures that sales data, inventory updates, and customer information are automatically synchronized, reducing manual work and errors. How zOrder ERP Helps: zOrder ERP’s AI-driven analytics give businesses access to real-time data and actionable insights. Retailers can make more informed decisions about their supply chain, marketing strategies, and inventory levels. By analyzing historical data and identifying trends, zOrder ERP helps retailers predict demand surges and reduce stockouts, improving both customer satisfaction and profitability. Why Choose zOrder ERP? #6: Sustainability and ethical sourcing As the retail industry continues to evolve, zOrder ERP is designed to help businesses stay ahead of the curve. From omnichannel integration and AI-driven analytics to cloud- based scalability and sustainability, zOrder ERP offers the tools needed to streamline operations, enhance customer experiences, and drive growth. Consumers are increasingly prioritizing sustainability when making purchasing decisions. Retailers need to align their operations with eco-friendly practices, such as reducing waste, optimizing resource usage, and ensuring ethical sourcing. By keeping up with these trends and innovations, zOrder ERP ensures that retailers are well-equipped to tackle the challenges of tomorrow’s market. Whether you’re looking to improve efficiency, provide a seamless customer experience, or embrace sustainable practices, zOrder ERP offers a solution tailored to your needs. How zOrder ERP Helps: zOrder ERP supports sustainability initiatives by offering tools to track suppliers, manage sourcing, and monitor environmental impact. Retailers can use zOrder ERP to optimize their supply chain, reduce waste, and ensure compliance with sustainability standards. By adopting green practices, businesses can attract eco-conscious consumers and improve their brand reputation. CTA #7: Automation for increased efficiency Ready to see how zOrder ERP can transform your retail business? Automation is a game-changer for retail operations. From automating order processing and customer service to streamlining inventory management, automation reduces manual effort and increases efficiency. Schedule a demo today and discover how we can help you stay future-ready. How zOrder ERP Helps: zOrder ERP offers automation tools that simplify daily operations, allowing retailers to focus on strategic growth. Automated workflows for tasks like order fulfillment, invoicing, and reporting help eliminate human errors and reduce operational costs. This increased efficiency allows businesses to scale faster and remain competitive in a crowded market. 31 | Oct, 2024 www.insightssuccess.in

34. Top 10 Technologies Revolutionizing Customer Experience in Manufacturing 32 O | ct, 202 4 www.insightssuccess.in

35. A s the manufacturing landscape evolves, customer experience (CX) is emerging as a key differentiator. With the shift towards Industry 4.0, integrating advanced technologies is revolutionizing how customers interact with products and services. AI-driven analytics, IoT-enabled devices, and personalized digital platforms are ushering in a new era of manufacturing CX. These technologies empower manufacturers to anticipate customer needs, deliver real-time support, and create personalized experiences. By leveraging data insights, manufacturers can offer predictive maintenance, customized recommendations, and seamless communication, enhancing satisfaction and loyalty. real-time data on product usage, predict maintenance needs, and offer value-added services, ultimately enhancing the customer experience through proactive service and support. For example, a smart appliance can notify the user when maintenance is required, or automatically schedule service appointments. The industrial IoT market is expected to grow to $1.1 trillion by 2028, with over 75 billion IoT devices in use globally by 2025. This expansion underscores the critical role IoT plays in creating more connected and responsive manufacturing ecosystems. 3. Digital Twins AI and machine learning are transforming customer service operations by enabling proactive support and resolving issues before they affect customers. AI-driven chatbots and virtual assistants manage routine inquiries, allowing human agents to tackle complex tasks. Machine learning algorithms predict future needs, offering tailored solutions that strengthen the relationship between manufacturers and clients. Let us explore the top 10 technologies revolutionizing CX in manufacturing. Digital twins create virtual replicas of physical products or processes, allowing manufacturers to simulate, monitor, and optimize their offerings in real-time. This technology not only improves product development and quality but also enables manufacturers to provide more accurate and responsive customer service. For example, a digital twin of a manufacturing line can be used to simulate changes in production, identify potential bottlenecks, and test new configurations without disrupting actual operations. By 2024, 50% of large industrial companies are expected to use digital twins, resulting in a 10% improvement in effectiveness. This capability to predict and resolve issues before they impact customers directly enhances the overall CX. 1. Artificial Intelligence (AI) and Machine Learning (ML) AI and ML are at the forefront of transforming CX by enabling predictive analytics, personalized customer interactions, and automated decision-making processes. These technologies allow manufacturers to anticipate customer needs, optimize product recommendations, and streamline support, creating a more tailored and efficient customer journey. 4. Augmented Reality (AR) and Virtual Reality (VR) AR and VR are redefining customer engagement by providing immersive experiences for product visualization, training, and support. From virtual product tours to augmented troubleshooting, these technologies empower customers with hands-on interaction and a deeper understanding of products, boosting satisfaction and loyalty. For instance, AI-driven chatbots are becoming increasingly sophisticated, handling up to 80% of routine customer inquiries without human intervention, while ML algorithms analyze vast amounts of data to predict demand, reducing stockouts by as much as 35%. By 2025, 75% of manufacturing executives believe that AI will be fundamentally transformative to the industry, illustrating its growing influence. For example, a customer can use AR to see how a piece of machinery will fit into their production line before purchase or use VR for immersive training sessions on new equipment. The global market for AR and VR in manufacturing is expected to reach $35 billion by 2025, growing at a CAGR of 38.4%. These immersive technologies are creating new avenues for customer interaction, making complex products more accessible and understandable. 2. Internet of Things (IoT) IoT devices are bridging the gap between physical products and digital experiences. By embedding sensors and connectivity into products, manufacturers can gather 33 O | ct, 202 4 www.insightssuccess.in

36. 5. Cloud Computing providing customers with instant updates on performance and potential issues. According to a study by Ericsson, 5G technology is expected to cover 60% of the global population by 2026, enabling a new level of connectivity that will support the next generation of smart manufacturing and customer engagement. The adoption of cloud computing in manufacturing has revolutionized how data is stored, accessed, and analyzed. By leveraging the cloud, manufacturers can offer customers real-time access to information, faster service delivery, and enhanced collaboration, driving a more seamless and efficient CX. 8. Robotics and Automation Cloud platforms enable manufacturers to integrate various business systems, from CRM to supply chain management, providing a unified view of operations and customer interactions. By 2024, it’s expected that over 50% of manufacturing workloads will be on cloud platforms, driven by the need for scalability, flexibility, and the ability to innovate rapidly. This shift is making it easier for manufacturers to respond quickly to customer needs and market changes. Automation and robotics are streamlining manufacturing processes, reducing errors, and speeding up production times. For customers, this means quicker delivery times, consistent product quality, and the ability to customize products to their specific needs, all of which contribute to a superior CX. For example, collaborative robots (cobots) work alongside human workers to improve efficiency and safety on the production line, enabling more complex tasks to be automated. The global robotics market in manufacturing is expected to reach $41.2B by 2025, growing at a CAGR of 10.3%. As these technologies become more advanced, they are enabling manufacturers to offer more customized and timely solutions to customers, enhancing overall satisfaction. 6. Blockchain Technology Blockchain offers unprecedented transparency and security in supply chains, enabling customers to trace the provenance of products and ensure the authenticity of goods. This level of transparency builds trust and confidence in the brand, significantly enhancing the overall customer experience. 9. Big Data & Advanced Analytics For example, blockchain can verify the origin of raw materials, ensuring they meet ethical sourcing standards, which is increasingly important to consumers. The global blockchain market in manufacturing is projected to grow from $30 million in 2020 to $566 million by 2027, reflecting a growing demand for transparency and security. This technology is particularly valuable in industries like pharmaceuticals, where traceability and authenticity are critical to both regulatory compliance and consumer trust. Big data analytics enables manufacturers to gain deeper insights into customer behaviour, preferences, and trends. By harnessing this data, manufacturers can create more personalized marketing strategies, improve product design, and offer targeted solutions, significantly improving the customer experience. For example, advanced analytics can identify patterns in customer feedback that indicate emerging preferences, allowing manufacturers to adapt their products or services accordingly. The big data market in manufacturing is projected to reach $9.11B by 2025, reflecting the growing importance of data-driven decision-making. These insights are crucial for staying ahead of the competition and meeting the evolving needs of customers. 7. Wireless Connectivity The rollout of futuristic wireless networks is set to revolutionize manufacturing CX by enabling faster and more reliable communication between devices, machines, and systems. This increased connectivity supports real-time data exchange, remote monitoring, and enhanced automation, resulting in more responsive and agile customer service. 10. Sustainability Technologies Sustainability is becoming a key differentiator in customer experience. Technologies such as renewable energy, eco- friendly materials, and circular manufacturing processes are For instance, with 5G/6G, a manufacturer can offer real-time monitoring services for their products, 34 O | ct, 202 4 www.insightssuccess.in

37. not only reducing environmental impact but also meeting the growing demand for sustainable products. Balaswamy Pasala is the Senior Marketing Manager at SoftClouds, bringing a wealth of experience and expertise to his role. With a keen eye for emerging trends and a deep understanding of the manufacturing sector, Balaswamy excels in developing and executing innovative marketing strategies that drive digital transformation and enhance customer experiences. His passion for leveraging technology to meet and exceed customer expectations has made him an asset to the team at SoftClouds. For example, manufacturers are adopting circular economy practices, where products are designed for reuse, remanufacturing, and recycling, minimizing waste and conserving resources. A recent survey found that 81% of consumers prefer to buy from brands with a commitment to sustainability, making it a vital component of customer loyalty. By aligning with customers’ values, manufacturers can enhance brand loyalty and drive long-term customer satisfaction. SoftClouds is a leading provider of Salesforce solutions, specializing in integrating advanced technologies to empower manufacturers and optimize their operations. As a Minority Business Enterprise (MBE) Certified organization, SoftClouds is dedicated to delivering tailored solutions in Salesforce Commerce Cloud, Marketing Cloud Intelligence, Manufacturing Cloud, and Automotive Cloud. The company is committed to helping clients navigate the complexities of digital transformation, ensuring they achieve sustainable growth and superior customer engagement through innovative and effective Salesforce applications. My Thoughts As we navigate through an era of rapid technological advancements, it’s clear that the manufacturing industry is at the cusp of a transformative revolution. The integration of these technologies isn’t just about staying relevant; it’s about setting new standards in how we engage with our customers and deliver value. In my role at SoftClouds, I’ve seen firsthand how these innovations can redefine the manufacturing landscape, offering unprecedented opportunities for growth and differentiation. The key takeaway for manufacturers should be the importance of a proactive approach to technology adoption. While these advancements present immense potential, they also require careful implementation and alignment with broader business strategies. It’s not enough to merely invest in the latest tools; understanding how to leverage them effectively to enhance customer experience is where the true value lies. Moreover, as customer expectations continue to evolve, particularly around sustainability and transparency, it becomes increasingly important for manufacturers to align their operations with these values. The technologies discussed in this blog are not just enablers of efficiency—they are catalysts for building stronger, more trusted relationships with customers. At SoftClouds, our focus has always been on helping our clients navigate these complex changes, ensuring that they not only adopt the right technologies but also maximize their potential. As we look to the future, I am confident that those manufacturers who embrace these changes with agility and foresight will lead the way in creating exceptional customer experiences that stand the test of time. 35 O | ct, 202 4 www.insightssuccess.in

39. Setting goals is the first step in turning the invisible into the visible. - Tony Robbins

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