Most Influential in PropTech Gaurev Kapur on Empowering Real Estate Agents

www.insightssuccess.in Vol. 10 | Issue 07 | 2024 Gaurev Kapur Founder and CEO Golden Bricks and RealBe?er

Editor’s ONLY ONE.‘‘ Note MEET THE MODERN AGE MAVERICK OF THE PROPTECH EXCELLENCE A READER LIVES A THOUSAND LIVES BEFORE HE DIES . . . THE MAN WHO NEVER READS LIVES T his is a very transformative stage in the real estate industry, mainly because of developments in the technology sector and PropTech solutions. Paving the way is Gaurev Kapur, who founded RealBetter and Golden Bricks to transform the capabilities and function of the sale agent on the platform. Gaurev’s commitment to innovation extends beyond just property listings. He emphasizes the importance of leveraging technology to improve communication and collaboration among agents. RealBetter fosters a community where agents can share insights, strategies, and successes, ultimately driving collective growth within the industry. Real estate agents form the backbone of the business. However, they still undergo a great deal of hardships in daily operations. Gaurev Kapur feels that real estate transactions involve both hard work and smart work. RealBetter aims at building a simple and user- friendly interface for real estate agents, which helps agents match the buyers and sellers easily. RealBetter lets real estate agents close their sales deals much more efficiently and more effectively due to the entire information provided about properties and leads available on this database. Along with RealBetter, Gaurev's Golden Bricks also offers a consultancy service based in Gurgaon. It provides expert advice regarding real estate investment and management. This approach helps the agents not only use state-of-the-art tools but also have valuable market insights to inform their strategies. At a time when the need for transparency in the real estate transactions along with greater efficiency is increasing, initiatives such as Gaurev are reflective of this trend that the industry is experiencing and embracing technology. With innovative tools and resources, he strengthens agents who, in turn, help reshape India's real estate. Advanced search functionality is one of the most prominent features of RealBetter, much like a real estate Google experience. This allows agents to access fresh and updated property listings quickly, significantly enhancing their ability to meet client needs. With over 10,000 verified properties and a robust support system, RealBetter positions agents to maximize their sales potential while minimizing the frustrations typically associated with property transactions. In this exclusive edition of Insights Success India titled, ‘Most Influential in PropTech: Gaurev Kapur on Empowering Real Estate Agents,’ his vision for RealBetter and Golden Bricks exemplifies how PropTech can transform the real estate industry. By focusing on empowering agents through technology, he is setting new standards for success in an increasingly competitive market. As the industry continues to evolve, Gaurev’s contributions will undoubtedly play a pivotal role in shaping its future.

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Featuring Gaurev Kapur Founder and CEO Golden Bricks and RealBe?er RealBe?er is India’s first modern B2B technology pla?orm designed specifically for real estate agents.

Most Influen?al in PropTech: Gaurev Kapur on Empowering Real Estate Agents e wanted to revolutionize the real estate sector H professional, did exactly that. With his over 17 years of experience to the table along with being ‘LINKEDIN Top Real Estate Voice,’ ‘ET 40 under 40 by Times Group,’ and ‘Master's Degree from the University of Leeds, U.K, Gaurev is not just here to guide clients through transactions; he’s here to help them grow, learn, and succeed in their real estate endeavours with... with technology, and in his nearly two decades of career Gaurev Kapur, now a seasoned real estate RealBetter: Revolutionizing Real Estate with Technology While Gaurev’s consultancy business flourished, he recognized an unmet need in the market. Through years of hands-on experience, he realized the pain points that real estate agents face daily—most notably, the lack of technology solutions tailored to their unique needs. These challenges, which Gaurev experienced firsthand, inspired him to create a solution that would not only alleviate the struggles of agents but also drive greater efficiency and success across the industry. Thus, RealBetter was born—India’s first modern B2B technology platform designed specifically for real estate agents. RealBetter is Gaurev’s latest and most ambitious venture, aiming to revolutionize the way agents operate by integrating cutting-edge technology into their everyday processes. RealBetter addresses key challenges in the industry, such as matching buyers to exact preferences, streamlining transactions between sellers and buyers, and optimizing customer engagement. The platform also focuses on education, providing agents with training modules that cover essential skills such as negotiation tactics, customer engagement strategies, and effective presentations. RealBetter empowers real estate professionals to enhance their productivity, improve client satisfaction, and ultimately increase their income. U.K., Gaurev returned to India with a vision to build something impactful in the real estate sector. He successfully founded Golden Bricks, a family consultancy business in Gurgaon, which has since become a trusted name in the region’s real estate market, servicing both residential and commercial clients. RealBetter’s value proposition lies in its ability to bring agents and developers together, creating a unified space where professionals can make informed buying and selling decisions. Gaurev envisions a future where technology plays an integral role in real estate transactions, enabling agents to work smarter, not harder. Gaurev’s approach to real estate has always been centred around relationships—whether it’s building long-term connections with clients or forging partnerships with developers, builders, and fellow agents. His commitment to client satisfaction is unwavering, as he believes trust and transparency are vital for success in the real estate sector. Through his consultancy, he has helped numerous families and businesses realize their dreams by offering tailored solutions and guiding them through the complexities of real estate transactions. Over ?me, this passion grew into a deep love for real estate, and it’s this love that drives me to share my knowledge with others. understanding of market dynamics have enabled him to navigate the ever-evolving real estate landscape. This ability to anticipate trends and respond to market shifts has been crucial in establishing Golden Bricks as a leader in its field. A Journey Rooted in Passion for Real Estate Through his consultancy business, latest venture, RealBetter, Gaurev is dedicated to reinvent- ing the real estate experience, making it more accessible and efficient for everyone involved. Golden Bricks, and his Innovating Real Estate with Expertise and Vision Gaurev’s journey began with a deep-rooted passion for real estate and a desire to solve problems for others. After earning his master's degree from the University of Leeds, With nearly two decades of experience in the real estate industry, Gaurev has carved out a reputation as a trusted In an industry often characterized by challenges, Gaurev thrives on finding solutions. His focused approach and deep

leader and innovator. His career began with a keen focus on understanding the intricacies of the real estate market, particularly the challenges faced by agents and builders in a highly competitive and fragmented environment like Gurgaon. As the founder of Golden Bricks, a thriving consultancy business, Gaurev worked closely with top builders and developers, building strong relationships across the real estate community in both Gurgaon and Delhi. His expertise spans both residential and commercial segments, and under his leadership, Golden Bricks expanded internationally with offices in Gurgaon and Dubai, supported by a team of more than 70 sales professionals. Gaurev’s vast experience, paired with his deep domain knowledge, has positioned him as a problem-solver for the real estate sector. This led him to create RealBetter, India’s first B2B tech platform for real estate professionals. RealBetter leverages AI to bridge the gap between agents and builders, streamlining buy-and-sell operations and empowering agents to double their income using technology. Gaurev’s hands-on experience, combined with his forward-thinking approach, continues to redefine the real estate landscape. Building a Strong Foundation Through Education From an early age, Gaurev was drawn to the complexities of the real estate world, fascinated by the idea of transforming spaces and helping people find their dream homes. His journey wasn’t just about closing deals—it was about learning the art of problem-solving and understanding develop marketing strategies, which have been instrumental in the growth of both Golden Bricks and RealBetter. His academic background, combined with his industry experience, has enabled Gaurev to create value-driven, customer-centric real estate solutions. what truly makes the industry tick. Over time, this passion grew into a deep love for real estate, and it’s this love that drives him to share his knowledge with others. Gaurev's educational journey laid a solid foundation for his future entrepreneurial ventures. He began his academic pursuit with a Bachelor of Business Administration (BBA) in Marketing from Jagan Institute of Management Studies (JIMS Rohini), where he gained a strong grasp of business fundamentals and developed a keen interest in marketing strategies. His undergraduate experience equipped him with the skills necessary to understand market dynamics and consumer behaviour, preparing him for the challenges of the real estate industry. A Vision for the Future Golden Bricks is a family consultancy business in Gurgaon, which has since become a trusted name in the region’s real estate market, servicing both residen?al and commercial clients. Gaurev is passionate about technology and its potential to transform the real estate industry. He strongly believes that “going digital is the only way forward,” and this conviction has fueled his drive to develop tech-driven solutions for real estate professionals. RealBetter is just the beginning of Gaurev’s vision to integrate technology into every aspect of real estate operations. solutions for agents and their clients. He envisions a platform where data analytics, predictive modelling, and AI-driven insights become essential tools for agents to understand market trends and client preferences better. Eager to deepen his expertise, Gaurev went on to earn a Master of Science (MSc) in International Marketing from the University of Leeds in the UK, a prestigious institution known for its global perspective on business. This advanced degree broadened his understanding of international markets, allowing him to approach real estate with a global outlook. It also sharpened his ability to innovate and Gaurev’s ultimate goal is to create an ecosystem where real estate agents are not only more efficient but also more knowledgeable. He believes that technology has the power to enhance agents' capabilities, allowing them to deliver Looking to the future, Gaurev plans to expand RealBetter’s offerings, incorporating advanced features like artificial intelligence (AI) to provide even more personalized

better results for their clients. Through RealBetter, Gaurev is working to ensure that agents are equipped with the right tools to succeed in a fast-paced, competitive market. A Client-Centric Approach At the heart of Gaurev’s success is his unwavering commitment to client satisfaction. He has always believed that trust is the foundation of any successful real estate transaction. This philosophy has guided his interactions with clients, and it is a core value that he instils in his team at both Golden Bricks and RealBetter. Gaurev’s client-centric approach involves • • • Listening carefully to clients’ needs, Offering personalized solutions and Ensuring that every transaction is transparent and smooth. He understands that real estate is not just about buying and selling property—it’s about helping individuals and families achieve their dreams. His dedication to building long-term relationships with clients has earned him a reputation for excellence, and it is this commitment to service that drives his continued success in the industry. Advice for Aspiring Leaders Gaurev’s journey in real estate offers valuable lessons for aspiring leaders and entrepreneurs. One of his key pieces of advice is to always be open to innovation. He firmly believes that the real estate industry, like many others, is undergoing a digital transformation, and those who embrace technology will be better positioned for long-term success. With RealBe?er, our ul?mate goal is to create an ecosystem where real estate agents are not only more efficient but also more knowledgeable. “Innovation is the key to staying ahead in this competitive market,” Gaurev says. “Whether it’s leveraging new technologies or finding creative ways to solve problems, the ability to innovate sets you apart.” Lastly, Gaurev highlights the significance of mentorship. He believes that true leaders are those who not only succeed themselves but also help others grow. Throughout his career, Gaurev has taken great pride in mentoring younger professionals, sharing his knowledge and experience to help them succeed in the industry. His ability to educate and guide others has made him a respected figure in the real estate community. He also emphasizes the importance of adaptability. The real estate market is constantly changing, and leaders must be flexible enough to navigate these shifts while continuing to deliver value to clients and partners. Being adaptable, according to Gaurev, means being proactive in understanding market trends, listening to client feedback, and adjust- ing strategies accordingly.

The Change-Makers How PropTech Pioneers are Empowering Real Estate Agents? P changing how property transactions occur and marks a new era in productivity, transparency, and innovation. In this article, we will shed light on how companies using PropTech are remoulding the real estate sector and empowering real estate agents. ropTech, the rise of property-related technology, is revolutionizing the usually conservative industry. Using AI, virtual reality (VR), and blockchain, it is Introduction to AI and Machine Learning Artificial Intelligence is one of the cornerstones of PropTech that majorly changed the real estate landscape's face. With the tool for AI, stakeholders' information is analyzed with predictive analytics, machine learning algorithms, and analysis of gigantic datasets-all of these come along with a high increase in the precision of property valuation accuracy, as well as forecasting market trends and recommending personalized deals to buyers and sellers. The most dramatic innovation coming out is AI-powered property valuation. It's a platform that evaluates property 14 | Oct, 2024 www.insightssuccess.in 15 | Oct, 2024 www.insightssuccess.in

The Future of Real Estate Transactions: Embracing Innovation based on features, comparable sales, market trends, and even sentiment analysis of neighborhood reviews. This approach gives highly accurate valuations. Sellers can set better prices, and buyers can understand the fair market values. All this is streamlined negotiation with reduced discrepancies, faster decision-making. Looking forward, this technology integration in real estate deals is going to intensify. Predictive analytics will gain more precise articulations, VR tours will become much more immersive, and blockchain will increasingly serve as a tool for property transactions. Newer technologies such as IoT and AR are going to take the industry to new heights, by no means forgetting about the ones above. Virtual Reality Virtual reality has also changed the view experience of prospective buyers. Prospective buyers are no longer supposed to travel and visit many houses just to view them and determine which one suits them best. Today they can take vivid virtual tours of homes from the comfort of their homes. The advanced virtual reality technology is so inclusive that it allows viewing each corner of even a house, thereby saving prospective buyers from roaming all over town. These technologies can scale the real estate experience. AI will better serve complex algorithms, and AR will overlay property information onto real spaces to create an immersive experience that fosters complementariness with what currently exists. Conclusion This innovation has changed the ways properties are presented. For instance, a buyer who stays miles away can walk virtually and look at room dimensions and finish assessments as if on the ground. PropTech-enabled VR tours ignore distance and actual barriers because more informed decisions can be made with less investment of time and resources than would be involved in an actual visit. PropTech VR tours boost engagement and interest, thereby sending a global audience to property listings. Promisingly, new technologies are also developing real estate transactions based on enhancement in algorithms for AI, immersive experiences in VR, and growth in blockchain technology. Challenges still lurk. Others include standardization, data privacy, and equal access. Consequently, these issues are bound to see to it that problems regarding such technology needs are fully addressed, and the benefits brought about by such revolutions are optimized. More innovations continue coming into the real estate market, changing how some aspects of the industry function in the industry totally. Blockchain Blockchain technology, being decentralized and immutable, has had another tremendous impact on the transformation of real estate transactions. Through blockchain, PropTech offers secure yet transparent transactions through the execution of smart contracts, an automated contract where execution occurs once predefined conditions are met. This considerably reduces risks associated with fraud while keeping ownership records legitimate. Smart contracts automate execution of agreement terms in blockchain-powered transactions as soon as agreed-upon conditions are met. Such as after all inspections and approvals are provided, the smart contract initiates the secure transfer of rights in ownership while disbursing funds for the transaction. It's an entirely smooth, trustless, and tamper-proof process that builds great confidence between the parties, thus greatly reducing fraud risks characteristic of traditional transactions. 16 | Oct, 2024 www.insightssuccess.in

Global Vision The Ways PropTech Leaders are Shaping the World T wave of innovation, the ways by which properties are acquired, sold, and administered are being transformed. Indeed, some of the underlying drivers that perpetuate this shift are technological improvement, increased adoption of digital tools, growing demand for technology solutions among consumers, and economic effects of PropTech, which is indeed large and dramatic enough, especially in emerging markets such as India. his, in many respects, appears to be the era of ‘great shifting,’ and indeed, Property Technology or PropTech is the biggest mover. Because of this new Technological Advancements Paving the Way Technological revolutions are revolutionizing the very core of the PropTech ecosystem at lightning-fast speeds. Some key technological transformations include the proliferation of Artificial Intelligence (AI), blockchain, big data analytics, and virtual reality across the real estate world. For instance, AI may mean the data of market trends and property values may be combined in vast amounts, allowing AI-powered platforms to make recommendations tailored to the needs of buyers and sellers. Something which was considered unimaginable before, the stakeholders have the benefit of making more informed decisions. However, what blockchain technology is doing is improving transparency with security in terms of handling transactions. The use of smart contracts that operate a 18 | Oct, 2024 www.insightssuccess.in 19 | Oct, 2024 www.insightssuccess.in

process automatically eliminates most inefficiencies and fraud risks associated with a process as the traditional one calls it. This decentralization builds trust among parties hence making the process of transactions even faster and more reliable. The more the adoption of PropTech by the real estate companies, the lower the costs, productivity improved, and resource maximization. For instance, digital property management systems allow real estate managers to track and control more assets with low operational costs and higher returns on investment. Furthermore, there is significant investment in PropTech, venture capitalists, and private equity firms noticing start-ups in this industry. Implementation of Digital Technologies in Current Operations of the Real Estate Companies As technology becomes an integral part of day-to-day operations, digital means have been adopted by real estate professionals to ensure efficiency and improve service quality. This is evidently witnessed in the operational areas, such as customer relationship management (CRM) systems, property management software, and online listing platforms. This goes beyond the real estate firm itself. The more PropTech solutions are adopted, the more jobs are created, innovation nurtured, and ancillary industries such as construction, financing, and services associated with property management are stimulated. Moreover, all that transparency in transactions does to open doors to foreign investment to further enhance the economic landscape. Conclusion This streamlines how real estate agents or companies manage leads and engage with their clients by tracking interactions and communication flows. For instance, cloud- based platforms facilitate real-time coordination of the team to make decisions faster, so as to deliver much better services. This integration, therefore, increases productivity, yet more significantly helps professional real estate agents focus more on customer service and rapport building, which are more serious determinants in a highly competitive market. A host of factors, from benefitting technological advancement and integration of digital tools to consumer demand for tech solutions and economic benefits seen particularly in markets like India, will be able to propel the PropTech boom. Innovation will become the key takeaway in the industry's new normal as it continues on a growth trajectory, and it becomes an essential enabler for staying ahead in real estate for professionals. This is the future of real estate and will surely be penetrated by technology in such a way that, going forward, there will be a prosperity- filled landscape all studded with efficiency, transparency, and customer satisfaction. There is another very real important factor that goes into explaining why PropTech is increasing: consumer demand. Consumers today are very tech-savvy; they expect smooth experiences with any service that could even relate to the experiences given by the technology giants of other sectors. As a result, they look for convenience, clarity, and efficiency in their property transactions. The revolution brought by online property listings, virtual tours, and AI-based chatbots has changed the way buyers and renters search for properties. Consumers like this since they save time in visiting physical properties as they can view them virtually, and instant information about the properties, the statistics of the neighborhood, and market trends is given. This situation is compelling real estate professionals to leverage technological solutions that allow for a better customer experience. It is making waves with the implementation of PropTech solutions in India, which in a country with a booming market in real estate, is going to take its own journey and witness evolutionary changes in the real estate sector. Integration of technology does not only enhance operational efficiency but indeed helps the economy grow. 20 | Oct, 2024 www.insightssuccess.in

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Most Influential in PropTech Gaurev Kapur on Empowering Real Estate Agents

Most Influential in PropTech Gaurev Kapur on Empowering Real Estate Agents

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