Beyond the Pixels Leading the Charge in Enterprise UX Design

Pixels: Beyond the UX Design Vol : 10 Issue : 04 2024 in Enterprise Leading the Charge Don't Make Me Think! A Glance at the World of UX Design and its Peculiari?es The Ouroboros Phenomenon Impact and Remedy for the Dying A?en?on Economy Deepika Du?a Kapoor Head - UX Prac?ce Newgen So?ware A Design Leader, Industry Disruptor, and Community Champion Deepika Kapoor Eleva?ng User Experience by Bringing Pragma?c Designs to Life

Pixels: Beyond the UX Design in Enterprise Leading the Charge

Editor’s ONLY ONE.‘‘ Note THE DIZZYING DAZZLERS OF THE DYNAMIC DESIGN ERA A and green. The RGB colour components create a gamut of different colours on any display screen—computer, laptop, TV, mobile, and other. A READER LIVES A THOUSAND LIVES BEFORE HE DIES . . . THE MAN WHO NEVER READS LIVES A picture speaks a thousand words because a million or more pixels make up an image. Every pixel contains a subpixel with an emission of three bands of colours—RGB: red, blue, This scenario demands the best user interface (UI), aka user experience (UX), designing leader. Recog- nizing the popular need, Insights Success India has risen to the occasion and created its fascinating edition, by going 'Beyond the Pixels: Leading the Charge in Enterprise UX Design.’ Now, you are keenly aware of how crucial digital brand building is for modern companies, and that is why they deserve the best enterprise UX designer – Deepika Dutta Kapoor, Head of UX Practice at Newgen Software as their partner on the journey to emerge successful in today's hyperactive virtual era. These subpixels and pixels, when harmoniously combined, have the transformative power to create visuals that not only grab our attention but also stir our senses, evoking a sense of wonder. It is this power of visuals that has propelled the digital world into the realm of virtual reality. Harnessing the power of pictures, businesses worldwide are crafting and shaping their brand identity. So, without further ado, dive into the following pages and witness a designing dazzle before being enchanted by our choice of the best user attention- grabbing designing leader, showcased to your utter delight. Every picture must be meticulously crafted to perfection in this era of revolutionary enterprise user experience or UX design. Each image must be pixel- perfect, set at the highest defined or HD resolution, to ensure consistent and effective brand communication with the ever-changing flow of potential consumers. Their attention may be fleeting, but with the right design, it can be captured and retained. What are you waiting for? Get in on the joy-read!

Pixels: Subscribe Today Beyond the UX Design Vol : 09 Issue : 04 2024 in Enterprise Leading the Charge Don't Make Me Think! A Glance at the World of UX Design and its Peculiari?es The Ouroboros Phenomenon Impact and Remedy for the Dying A?en?on Economy Deepika Du?a Kapoor Head - UX Prac?ce Newgen So?ware Stay in touch. Editor-in-Chief Pooja M. Bansal A Design Leader, Industry Disruptor, and Community Champion Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in Deepika Kapoor Eleva?ng User Experience by Bringing Pragma?c Designs to Life Managing Editor Gaurav PR Wankhade Assisting Editor Prajakta Zurale VoiceOwl sales@insightssuccess.in OCT, 2024 Visualizer Sandeep Tikode Art and Design Head Rashmi Singh Sr. Graphic Designer Sameen Arif Corporate Offices: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Vice President Swapnali Vasaikar Asst. Vice President Asst. Manager Team Leader Sapna Walunjkar www.insightssuccess.in Tejaswini Whaval Nitin Patil Technical Head Prachi Mokashi Technical Specialist Rajeshwari Avhad Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Digital Marketing Manager Renuka Kulkarni SME-SMO Executive Nikita Khadalkar Circulation Manager Tanaji Fartade 250/- CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

A Design Leader, Industry Disruptor, and Community Champion Deepika Kapoor Eleva?ng User Experience by Bringing Pragma?c Designs to Life The goal is to create an environment where everyone feels empowered to contribute their best while also feeling connected to a shared purpose, vision and culture. Deepika Du?a Kapoor Head - UX Prac?ce Newgen So?ware

Beyond the Pixels: Leading the Charge in Enterprise UX Design T individuals. It has left behind the traditional way of interactivity and brand experiences across channels. It has incorporated physical and digital interactions. Subsequently, the approach has changed from ‘consumers’ to ‘users’, which has led to personalized and interconnected user-centric experiences. This shift requires an understanding of the audience and a cohesive narrative to create a more engaging and impactful user experience to achieve a desirable outcome. he 21st century is witnessing the emergence of the digital world. The technological shift is accountable for the emergence, which has become persistent for Deepika meticulously studied the consumers, built detailed personas, and segmented them to understand their preferences. The dot-com boom changed everything. The digital landscape exploded with new channels like microsites, banner ads, and interactive kiosks. She embraced this shift, creating digital campaigns and even experimenting with early “Phygital” concepts that blended physical and digital interactions. These innovations laid the groundwork for the seamless and interconnected experiences that UX designers strive for today. A pragmatic trailblazer, Deepika Dutta Kapoor, Head of UX Practice at Newgen Software, kept pace with the emerging technologies and customer requirements to keep drafting engaging digital experiences with user-centric designs. She stayed curious to explore these novel technological shifts, which paved her path towards becoming the Leader in Enterprise Design. Deepika delved into the principles of usability, prioritizing user-centric design to create intuitive and engaging digital experiences. The concept of “Omnichannel” emerged, emphasizing the importance of providing consistent and personalized experiences across multiple channels. In the era of hyper-personalization, AI and data analytics enable UX designers to tailor experiences to individual users. Deepika adds, “As a leader, I've had to be creative and innovate the design strategy to continuously keep pace with these changes. I've also prioritized building diverse and agile teams capable of responding to the evolving needs of our users and business.” Deepika is a force to be reckoned with in the design world. A 3x LinkedIn Top Voice in Leadership, UX & UED, she's not just a leader – she's a visionary. Recognized as a 2019 Nasscom Disruptor, Deepika is at the forefront of innovation, shaping the future of user experience across web, mobile, and emerging technologies. Her two decades of experience are a testament to her dedication to the craft. As a strategic UX Leader at Newgen, she spearheads design teams, guiding and mentoring Interaction and Visual Designers. However, her influence extends far beyond the walls of her company. A passionate design evangelist, Deepika is a street artist who uses her art to raise awareness. She's also a pillar of the design community, serving as a jury member at various UX awards and design universities. Her dedication to empowering fellow designers in India is truly inspiring. The key to successful design and leadership in this rapidly evolving landscape is to be a proac?ve change maker, guide our teams effec?vely, and follow the mantra of Keep itera?ng. Keep evolving. Deepika is more than just a leader; she's an innovator, a disruptor, and a champion for the design community. Her work and passion are making a real impact on the industry. A Journey from Consumers to Users Deepika’s journey in design and leadership has been intertwined with the dramatic evolution of technology and its impact on customer engagement. In the early years of her career, the focus was on crafting comprehensive brand experiences across traditional channels like print media and television.

To spread design thinking throughout an organiza?on, designers should integrate design principles into every step of product development. She believes, “The key to successful design and leadership in this rapidly evolving landscape is to be a proactive change maker, guide our teams effectively, and follow the mantra of Keep iterating. Keep evolving.” The rise of mobile devices further amplified this concept as she delved into mobile UX design for enterprises in the Banking, Telecom and Technology sectors. Enterprise design brought unique challenges, such as intricate legacy products yet complex systems, diverse stakeholders, including C-suite executives, and a need to balance innovation with the stability required for enterprise solutions. It also reinforced the importance of understanding the user’s context within the larger enterprise ecosystem. ‘Phygital’: Building Interconnected Experiences The term “Phygital” perfectly encapsulates the blending of physical and digital experiences that Deepika witnessed early in her career. Working with traditional offline advertising mediums, she quickly realized the importance of understanding the target audience and tailoring messages to resonate with them. This laid the foundation for her comprehension of user experience, emphasizing the consideration of their needs and preferences in every aspect of design. Deepika’s early experiences in visual communication design and digital experiences shaped her perception of user experience. They taught her the importance of solution- oriented design, adaptability, and the ability to bridge the gap between physical and digital interactions. These lessons have been invaluable as she guides the next generation of designers to create contextual and purpose-driven design experiences that truly resonate with users. Moreover, the increase of the internet opened her eyes to the possibilities of moving from inches to pixels, and she embraced the challenge of creating engaging digital concepts. Transitioning loyalty programs from paper coupons to interactive web experiences was a pivotal moment, highlighting the potential of merging physical and digital interactions to create seamless user experiences. This experience solidified Deepika’s belief that the future of design lies in creating interconnected experiences that cater to users across multiple touchpoints. Design Systems: Backbone of Successful Enterprise UX Deepika’s philosophy on design systems stems from her early days working with brand guidelines, which were essentially a precursor to the robust systems we have today.

But design systems are so much more than just fonts and colours. They’re a way of thinking, a shared language that empowers teams to focus on truly innovative work. designers should integrate design principles into every step of product development. Design should not be an afterthought; it should be central to the process. Team Building: Nurturing a Strong Culture by Inspiring Confidence and Encouraging Exploration Deepika shares, “A successful product design system hinges on a few key principles. First, you need dedicated ownership – a core team that acts as the system’s stewards, constantly updating and refining it. It’s a big responsibility but a crucial one. Second, you need to approach it scientifically. Design systems aren’t arbitrary; they’re built for efficiency by creating standardization and consistency in interactions, visual elements and terminology. The system rules are designed with an underlying deep understanding of how people interact with products.” Leading diverse teams across the globe has been a rewarding journey for Deepika. Her approach prioritizes timely communication, trust, and approachability. She focused on building trust by assuming positive intent and minimizing micromanagement. This empowers team members and builds a sense of ownership. Effective communication is key for a sense of belonging. Deepika strives to create an environment where innovative ideas flourish, and the team embraces risk-taking and experimentation. This means being accessible, whether through scheduled one-on-ones or informal connections. Scalability and adaptability also play crucial roles in setting up the design system. Enterprise software is complex, and the system needs to be able to grow and change with it. That means regular communication with multiple teams and a willingness to evolve alongside the organization and the products you are designing. In addition, while working with geographically distributed teams, she encourages proactive transparency and early information sharing to enable informed decisions. Deepika has also found that integrating video calls helps maintain a personal connection and enhances understanding across cultural nuances. Ultimately, a well-designed system empowers everyone. By providing a clear framework and reusable components, it frees designers to focus on the bigger picture – solving complex problems and pushing the boundaries of what’s possible. It’s the backbone of a successful enterprise UX strategy, reducing chaos, promoting consistency and encouraging a culture of innovation. Send the Elevator Back Down: Designer’s Philosophy Throughout her career, ‘sending the elevator back down’ has been more than just a metaphor; it’s been a core philosophy, and she has achieved this through a multi- faceted approach. Design systems aren’t arbitrary; they’re built for efficiency by crea?ng standardiza?on and consistency in interac?ons, visual elements and terminology. She says, “Empowering designers and building a solution- oriented mindset is a passion of mine. It’s about creating an environment where everyone feels valued and heard.” Mentorship is experienced designers sharing knowledge with newer ones, whether formally or over a casual conversation. More than ever and more than anyone else, people building experiences should prioritize continuous learning to keep their skills fresh. Autonomy is another big one. Clear expectations, the right direction and resources, and trust in the team’s ability to deliver builds confidence and a sense of ownership. To spread design thinking throughout an organization,

This could involve changing communication styles, offering different types of support, or even revisiting team goals. “Ultimately, the goal is to create an environment where everyone feels empowered to contribute their best while also feeling connected to a shared purpose, vision and culture.,” she adds. Encouraging open communica?on and being approachable are key to fostering collabora?on and a shared vision across diverse cultures and ?me zones. Shaping the Future of Enterprise Software: Emerging Trends and AI Deepika says that the future of designing enterprise software experiences will be profoundly shaped by several emerging trends and technologies. She highlights the significant impact of conversational interfaces, which are set to revolutionize user interactions within enterprises. Moving beyond traditional touch interfaces, these conversational systems, powered by advanced AI, will facilitate seamless interactions through voice and chat, making user engagement more intuitive and efficient. She believes, “Encouraging open communication and being approachable are key to fostering collaboration and a shared vision across diverse cultures and time zones. As a design leader, I promote an experimental mindset and support my team in taking risks and exploring innovative ideas.” Through her experience, Deepika learned that scaling a team while keeping the quality high and the culture strong comes down to a few things. First and foremost, it’s about trust. Giving team members the autonomy to do their best work, free from micromanagement, often leads to the best outcomes. Of course, team leaders need to pair that with clear communication and lots of listening. It’s a two-way street where everyone feels heard and valued. This creates a real sense of connection, giving wings to creative ideas and bringing in perspectives even when everyone is working independently. “Second, I believe in being approachable.” A leader sets the tone for the entire team. If they are open and accessible, it encourages others to do the same. This can lead to better collaboration, faster problem-solving and a more supportive environment overall. Deepika shares, “It’s important to remember that every team is different, and the DNA of each organization is also different. What works for one might not work for another. It’s about staying adaptable and adjusting as needed.”

She also emphasizes the rise of empathetic UX testing, where understanding users' emotional and cognitive states will become crucial. This shift will enable the creation of more emotionally resonant and user-centric products. In her talks at various conferences, Deepika has often discussed how AI is driving these changes and transforming the landscape of design. Additionally, Deepika sees the evolution of smart dashboards transforming how enterprises make decisions. These dynamic tools will provide actionable insights and recommendations, empowering leaders to make informed choices quickly. The advancement of low-code platforms will also play a significant role, allowing organizations to build sophisticated, AI-driven applications with minimal coding effort, enhancing agility and innovation. AI is not a replacement for humans but a lens through which we can see further and clearer. Lastly, she emphasizes the importance of conscious AI, which focuses on ethical design and accessibility. By ensuring that digital products are inclusive and transparent, organizations can build trust and create genuinely helpful experiences for all users. To navigate these changes, Deepika is advocating for a proactive approach that includes continuous experimentation, embracing new technologies, and nurturing a culture of innovation and ethical responsibility within the organization. This forward-thinking mindset will be essential for enterprise design studios to thrive in the dynamic and increasingly complex digital environment. developments occurring every few months. For both individuals and enterprises, AI simplifies complex information, making it easily digestible. One of the most liberating aspects of AI, according to Deepika, is its ability to eliminate hesitation and friction in seeking information. AI doesn’t judge, allowing individuals to ask any questions freely, cherishing a more open and inquisitive environment, and bridging the digital divide. Being your own boss How does Deepika view the role of AI in shaping the future of design and innovation? Deepika firmly believes that AI is not a replacement for humans but a lens through which we can see further and clearer. Deepika passionately believes in the transformative power of AI and its pivotal role in shaping the future of design and beyond. For those born in the era of AI, this technology is an integral part of their foundation, promoting rapid innovation and creativity. This generation's inherent familiarity with AI enables them to work at remarkable speeds and with unparalleled creativity. However, Deepika highlights that those who witnessed the dawn of AI possess a wealth of wisdom and nuanced understanding, which allows them to apply AI in more sophisticated and experienced ways. https://in.linkedin.com/in/deepikadutta "AI is here to stay," Deepika emphasizes, urging everyone to acknowledge its permanence. The pace of advancement and investment in AI is staggering, with significant

W hen it comes to designing for the web, the golden rule is simple: "Don’t make me think!" That's the magic phrase that guides everything in UX (User Experience) design, and it's what separates a site you love from one you dread. It’s all about making things easy, intuitive, and enjoyable. We’ve all been there – lost in a maze of confusing menus or endless clicks trying to figure out how to add a product to the cart. Ever noticed how frustrating it gets? That's what poor UX feels like! The moment a user has to stop and think too much about what to do next, they’re out. So, how does UX design fix this? Well, it’s all about thinking for the user, so they don’t have to. Good UX design makes every interaction seamless, like gliding through a well-oiled machine, without having to read a manual. Let’s take a stroll through the peculiarities of this world. A Glance at the World of UX Design and its Peculiarities Simplicity is Key Good UX design doesn’t try to show off – it’s like a ninja working in the background, making everything smooth and simple. Imagine if you went into a grocery store and had to figure out how to use a complicated machine just to check out your groceries. You wouldn’t go back! It’s the same with websites or apps. The moment something is too complex, we’re outta there, right? The trick to keeping it simple is understanding that users shouldn’t have to hunt for what they need. Things should be in the most obvious place. Buttons should be big, text should be easy to read, and everything should flow naturally. When things are simple, we don’t think about them; we just use them. And isn’t that the whole point? The Power of Visual Hierarchy You know what else helps? Visual hierarchy. It sounds fancy, but it just means organizing elements so that the most important stuff gets seen first. It’s like laying out a buffet table – you don’t put the chocolate cake in a hidden corner, you put it right where everyone can see it! UX designers use size, colour, and positioning to guide your eyes to what matters most. Big headlines, contrasting buttons, all designed to grab attention without yelling, "Hey, look at me!” Don’t Make Me ?ink! Think about it – next time you’re on a website, notice where your eyes naturally go. Is the "Buy Now" button right where you expect it? That’s not by accident. 18 | www.insightssuccess.in Oct, 2024 19 | www.insightssuccess.in Oct, 2024

UX designers have thought about where you’ll look first and made sure you find exactly what you need without searching for it. confusing to someone else. And that’s okay! It’s all part of the process of refining the experience and making it just right. User Empathy: Walking in Their Shoes The Balance of Function and Beauty One of the biggest secrets of great UX design? Empathy. Designers aren’t just putting together colours and buttons; they’re trying to step into your shoes. They’re asking themselves, "What would frustrate me if I were the user?" A good designer thinks like a user – they walk through every click, every scroll, and every swipe. They imagine the different types of people who might be using the site. It’s a bit like playing detective and solving a mystery before it even happens! Here’s the thing – good UX design isn’t just about functionality; it’s also about beauty. But wait, you might say, isn’t function more important than form? Yes, and no. Sure, we want things to work, but we also want them to look good. The best UX design is a perfect marriage of the two. It’s like a beautifully designed car – sure, it has to get you from point A to point B, but if it looks sleek and feels luxurious while doing it, you’re more likely to enjoy the ride. What works for one person might be a nightmare for another. So, designers test, they tweak, and they get feedback. It’s all about understanding how you think and then anticipating what you’ll want to do next. The same goes for websites and apps. Designers want to create something that not only works flawlessly but also makes you think, “Wow, that’s nice.” A balance of aesthetics and usability is what makes the experience memorable and enjoyable. UX Writing – Yes, Words Matter Too! Wrapping It Up: Don’t Make Me Think! Here’s something that gets overlooked all the time – UX writing. Have you ever seen a button that says “Submit” and wondered, “Submit to what?!” Or maybe you’ve encountered a vague error message like “404 Error.” What even is that? The words on a website or app are just as important as the design. At the end of the day, the goal of UX design is simple: don’t make the user think. When things just work, we don’t even notice the design. And that’s the magic. Good UX is like an invisible hand guiding you through the experience without you even realizing it. Whether it’s keeping things simple, organizing information with visual hierarchy, or using the right words, UX design is all about making life easier for the user. Great UX writing tells you exactly what you’re doing in clear, friendly language. A button that says “Get Started” is much more inviting than “Submit.” And when something goes wrong, it’s much nicer to see “Oops! Looks like this page doesn’t exist. Let’s help you find what you need,” rather than just “Error.” The right words put you at ease and keep you moving forward. So the next time you’re breezing through a website or using an app without a hitch, take a moment to appreciate the design thinking behind it. Because if you didn’t have to think about it, that’s UX at its finest. Testing, Testing, Testing You know what they say – practice makes perfect. The same goes for UX design. Designers can’t just create something and assume it’s flawless. They have to test it – again and again. It’s like baking a cake. You wouldn’t just throw ingredients together and hope for the best, right? You taste the batter, adjust, and make sure everything is perfect. This is where user testing comes in. Designers put their creations in the hands of real people to see how they navigate the experience. Sometimes, they’re surprised by what users do. What seems obvious to a designer might be 20 | www.insightssuccess.in Oct, 2024

?e Ouroboros Phenomenon Attention! The Attention Economy Crisis In its basic meaning, the attention economy can be defined as the idea where it could be argued that human attention is a limited resource in its capacity. In a world oversaturated with data, information, businesses, creators, and platforms, everyone is in a race competing with each other for this scarce commodity. Thus, they often resort to sensationalism, clickbait, and hyper-engagement techniques to hold viewers' interest. Eventually, as it was inevitable, this dynamic turned into a phenomenon resembling the symbol of Ouroboros: as when more content is produced to capture attention, that attention becomes increasingly scarce. In effect it leads to diminishing returns for both creators – attention seeker, and consumers – attention givers. When the Content Pool Gets Saturated Let’s have a heart-to-heart about the endless flood of content we both deal with. Every second, it's like someone turned on the internet firehose—videos, articles, podcasts, and memes everywhere. I mean, just think about it. Thousands of new things coming at us every moment, and yet somehow, instead of satisfying our thirst for knowledge or entertainment, it’s overwhelming us! Like the Ouroboros, we're devouring content endlessly, but it’s eating us right back. If you’ve ever felt that moment of scroll fatigue—where you're swiping and clicking through posts and videos but absorbing almost nothing—you’re not alone. You start off curious, but before you know it, you're on autopilot. Content overload has become so intense that our attention spans have shortened, and we’re left with fragmented focus. Trying to stay on top of all this info feels like trying to hold water in your hands—impossible. T Impact and Remedy for the Dying Attention Economy 22 | www.insightssuccess.in he universe is cyclic. In the ancient wisdom this cyclical nature of life, destruction, and rebirth is symbolized as a serpent consuming its own tail. The symbol thus emerged is called Ouroboros. In the modern context of today's digital world, where the endless consumption of content is leading to its own exhaustion, the Ouroboros symbolism can be used as a metaphor for the state of the attention economy. This environment has birthed what we call content overload. Studies have shown that our attention span is shrinking like a wool sweater in the wash. And with so much vying for our attention, creators have been forced to compete in the attention Olympics. Only, instead of thoughtful, well-crafted content winning the gold, it's the most shocking, outrageous, or clickbaity stuff. And guess what? We’re all losing. In the beginning, like many good things, internet, too, had been once a place for discovery and innovation. However, the increasing competition to grab attention on one side, and span of the attention giver are creating an ironic cycle of self-destruction, threatening to kill the very economy it thrives on. Oct, 2024 23 | www.insightssuccess.in Oct, 2024

An Over-impacting Algorithmic Rise algorithm rather than creating something meaningful or innovative. Now, let’s talk about algorithms—the true puppet masters behind the scenes. These things are like chefs at a restaurant, constantly serving us dishes they think we’ll love, keeping us at the table for hours. They aren’t interested in what’s best for us; they’re just keeping us scrolling. The problem? This algorithmic buffet reinforces what we already like and limits our exposure to new ideas. We end up trapped in echo chambers bubbles where everyone agrees with us, and nothing new challenges us. Of Course! There Are Solutions But don’t lose hope! There’s a way out of this mess. We can still reverse the Ouroboros and escape this self-consuming cycle of endless, shallow content. First up—quality over quantity. Instead of bombarding us with more, creators and platforms need to focus on giving us better. It’s about making content that matters, that engages us on a deeper level, even if it takes longer to create. You and I both know that the best stuff isn’t always fast food—it’s the slow-cooked, thoughtfully made content that truly leaves a lasting impact. —our own private And it’s not like they’re offering us a healthy, balanced diet. Oh no! Algorithms are pushing fast food for the brain—sensational or controversial content, stuff designed to give us a quick hit of dopamine but with zero substance. This has given rise to clickbait culture, where quality is secondary to the ability to grab your attention for just long enough to make you click. It’s all about engagement, but where’s the depth? Take Substack or Patreon, for example. These platforms let creators make a living by offering high-quality, valuable content directly to their audience, without the need to bow to the engagement gods. It’s a system that rewards creators for taking their time to do something great instead of churning out content for the sake of clicks. In a way, this is where the Ouroboros metaphor fits perfectly. Platforms are so obsessed with keeping us engaged that they end up consuming themselves, sacrificing long-term satisfaction for short-term gains. They push out junk food content that leaves us unsatisfied, and worse, less trusting of what we see. Next on the list—rethink the algorithms. We need these platforms to change their game. Instead of feeding us more of the same, let’s see algorithms that promote discovery and diversity. Introduce us to new ideas, challenge us with different perspectives, and give us a break from the junk food content. YouTube, for example, has started testing ways to recommend more thoughtful, researched content. It's a small step, but one that could start to rebuild trust and improve engagement. Ouroboros Phenomenon’s Many Consequences The long-term consequences of this phenomenon are significant, both for creators and consumers. Erosion of trust, you ask? Absolutely. We’ve all become skeptical. You see a headline promising something outrageous—“You Won’t Believe What Happens Next”—but by now, you know it’s probably an exaggeration at best or downright false at worst. This constant barrage of dubious content erodes our trust in creators, platforms, and the media itself. And once trust is lost, it’s a long, tough road to get it back. And here’s where you come in, too. Mindful consumption is the key. We need to take control of our own digital diets. No more binging on empty calories. It’s time to use digital well-being tools—screen time limits, curated content lists—to help us make better choices. We can also learn to say no to the clickbait and focus on content that feeds our brains, not just our dopamine receptors. Creators can help too by promoting responsible engagement. Imagine a world where creators don’t just chase likes and shares but instead aim to build a healthier relationship with their audience. Some news outlets are already experimenting with slow journalism, focusing on in-depth, thoughtful reporting instead of churning out the next viral piece. And then there’s the big one: mental fatigue. You know that feeling when you’ve been doom-scrolling for hours, and your brain feels like mush? That’s what happens when you’re constantly bombarded with too much information. Our minds aren’t built to handle endless content consumption, and this leads to stress, anxiety, and burnout. Not just for us consumers, but for creators too. They’re stuck in a relentless race, producing content that pleases the 24 | www.insightssuccess.in Oct, 2024

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Beyond the Pixels Leading the Charge in Enterprise UX Design

Beyond the Pixels Leading the Charge in Enterprise UX Design

Presentation Transcript

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