Affordable Tips for Marketing a Day Spa and Hair Salon Services

1. Affordable Tips for Marketing a Day Spa and Hair Salon Services As a small business owner you have a plethora of competition. Therefore, no matter what day spa or hair salon advertising and marketing strategies you use, to immediately increase the effectiveness of your efforts, always ask yourself this question just before you're about to post, text, tweet, email or deposit into a USPS mailbox -- "What's in it for me?" This is precisely what your clients and prospects want to know. Did you answer this question within the marketing activity you're about to implement? Houston Hair Salon, Now take it a step further and ask yourself, "Why should I care?" Because this is also what your target audience is thinking. It's your job as a business owner to pause and check that you've answered these two questions. One simple way to double check is to make sure you haven't used the word "we" too often. Because if you have, then you haven't focused on your target audience; rather, you're mostly talking about yourself. Remember that the most efficient way to grow a small business is to speak to your target audience about their problems and concerns and then present how your services help solve their problems. What's more, by removing 50 percent of your "we" words, you'll likely enhance the personalization of your marketing copy. Here are 2 more tips on marketing a day spa and hair salon. Tip #2 -- Every year thousands of men and women participate in Spa Week that takes place. This is an opportunity for you to capitalize on Spa Week's visibility. There will be hundreds of articles talking about this special week and many salons and spas spending money on advertising to educate consumers. Potential new clients of yours will be flooding the search engines searching for services such as, "Spa Week Specials Houston" or "Denver Spa Week Offers" or "Boston Spa Week Massage Specials," etc. To capitalize on these searches, create a unique web page that specifically describes your Spa Week special offers; enhancing your website's visibility within the search

2. engines. Make sure you include a geographic locator. This allows a prospect to sample your spa services at a more affordable rate; however, it's also your opportunity to wow this client and win their business for life. Tip #3 -- A great majority of day spas and hair salons are located within strip malls. Approach neighboring mall retailers and ask for an inbound link from their website to yours, increasing your website's popularity in the search engines. If you don't have a website, then ask them to link to your salon's Facebook page or Patch profile. The latter two items are free. However, don't just ask for any old link, be specific about what you want the hyperlinked copy to say (called anchor text). In general, brick and mortar businesses should include a geographic word within your anchor text that best describes the town or neighborhood where you salon or spa is located. Hair Salon in Houston - We are upgrading our team of Hair Stylist Houston Texas with your talent! In search for hair stylist who are diverse in their skills, experienced & excited to learn more. AT THE LOOK YOU WILL FIND A TEAM OF ARTISTS WHO ARE DEDICATED TO MAKING SURE EACH CLIENT IS ENTHUSIASTIC WHEN LEAVING OUR CHAIR.